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PODCAST

Resourceful Designer: Strategies for running a graphic design business

Wouldn"t it be nice if you could spend more time designing and less time worrying about your design business? Resourceful Designer offers tips, tricks and resources for freelancers in order to help streamline your graphic design and web design business so you can get back to what you do best… Designing! Let me know what topics you would like me to cover by emailing feedback@resourcefuldesigner.com

arts design

All Episodes

49:38

7 Ways To Save Money As A Graphic Designer - RD037

Resourceful Designer: Strategies for running a... ·

2016/06/17

Did you ever think you would be pinching pennies in order to save money? Some people view the life of a graphic designer as exotic and full of creative wonder. They see us portrayed on TV and in movies as smart, responsible people who, although not necessarily wealthy, do manage a pretty good living. For some reason, those fictional graphic designers are rarely shown struggling to make a living and trying to save money on every purchase they make. Truth be told, graphic design is not a profession

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53:24

Spring Cleaning for Graphic Designers - RD036

Resourceful Designer: Strategies for running a... ·

2016/06/03

Even graphic designers need to do some spring cleaning? Just like everything else in life, things seem to pile up in our graphic design business. That's why I recommend taking a little time to do some spring cleaning. I know, not a fun thought but trust me, it will make you more efficient. So let's get started with three spring cleaning sections. Your computer, your office and finally your business. By the way, I go over most of what I talked about in the podcast right here on this page, but if you

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37:24

When Graphic Designers Feel Overwhelmed - RD035

Resourceful Designer: Strategies for running a... ·

2016/05/27

How do you manage when you feel overwhelmed? Face it, we've all been there. Not knowing what to do next because there's just so much to do. Wanting to pull your hair out over the stress you feel. Feeling overwhelmed isn't fun but it is part of of the job. The trick is figuring out how to plough through it and move on. I go into greater detail in the podcast. (click the orange button above and have a listen). But if you don't have time to listen, here's the gist of what I said. The feeling of being

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40:43

Dealing With Deadlines - What Type Of Designer Are...

Resourceful Designer: Strategies for running a... ·

2016/05/21

Dealing with deadlines, what type of designer are you? Before I get into dealing with deadlines let me first define what a deadline is. According to Webster Dictionary a deadline is a date or time when something must be finished : the last day, hour, or minute that something will be accepted. I know I didn’t really need to give you the definition of a deadline. You’re a graphic designer, you know all too well what a deadline is. But what I really wanted to touch on is not what a deadline is, but

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25:03

Be So Good... A Graphic Designer's Guide to Success -...

Resourceful Designer: Strategies for running a... ·

2016/05/06

Be So Good... That Nothing Else Matters! Running a graphic design business isn't an easy task. There's a lot more than just being a good graphic designer involved. You need to build relationships with your clients, find the best suppliers for your business, seek out help for the tasks you can't handle. Not to mention the day to day tasks that go into running any business. Invoicing, bookkeeping, banking, paying bills etc. So how is a single graphic designer, running his or her own business

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52:25

Graphic Designing With A Retainer Agreement - RD032

Resourceful Designer: Strategies for running a... ·

2016/04/29

Is a retainer agreement part of your pricing strategy? Back in episode 11 of Resourceful Designer I talked about pricing strategies for your graphic design business. In it I talked about how value based pricing is the Holy Grail of all the pricing methods. In that episode I didn't cover the retainer agreement because I don't really view it as a pricing strategy. It's more of a payment method. But if I was to include it in all the ways you can be paid I think it comes in a close second. What is a

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26:41

You Are More Than Just A Graphic Designer - RD031

Resourceful Designer: Strategies for running a... ·

2016/04/22

Nominate Resourceful Designer for The People's Choice Podcast Awards! Become a partner to your clients, not just a graphic designer. Over the past 25 years I've seen many graphic designers start their own business and fail. In most cases it wasn't because they weren't good a graphic designer. It was because that's all they were. They were JUST a graphic designer. If you want to succeed at running your own graphic design business you need to think bigger than being just a graphic designer. You need

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31:31

What To Do When You Mess Up A Graphic Design Project...

Resourceful Designer: Strategies for running a... ·

2016/04/07

Whose fault is it when YOU mess up? Sounds like a silly question doesn't it? If YOU are the one to mess up, then shouldn't it be your fault? That's what I thought. However, after reading through the heated discussion in a Facebook group about graphic design, I realize that some people aren't so sure about what constitutes a mess up. I was so perturbed about what I read that I decided to devote this podcast episode to this one topic. Here's a bit of context: In a graphic design Facebook group I

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35:37

Are Graphic Design Awards Important For Your Business...

Resourceful Designer: Strategies for running a... ·

2016/03/30

Proud of your graphic design awards? Great, pat yourself on the back and get back to work. There's always a good feeling that comes with winning awards. Wether it's recognition from your peers at some formal gala, or a gold star from your third grade teacher. Awards represent achievement, prestige, and of course give you some bragging rights. But when it comes to our business, do graphic design awards translate to better and more work? Now I realize that this is my own personal opinion. I didn't

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36:51

Secrets You Should Keep From Your Graphic Design...

Resourceful Designer: Strategies for running a... ·

2016/03/24

Shhh, They're secrets. Don't tell your clients. Every good business person knows that there are certain things you share with your clients and others that are secrets. As a graphic designer running your own home based graphic design business you should be no different. There are some things you should share and others that should be secrets you keep from your design clients. What kind of things merit being secrets? There are many things you may not want to divulge to your clients. The fact that you

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31:48

Taking Time Off From Your Graphic Design Business -...

Resourceful Designer: Strategies for running a... ·

2016/03/17

The best remedy for stress is taking time off. Being a graphic designer can be a very stressful profession. Especially if you run your own home based graphic design business. Not only do you have the demands of being creative, you also have to deal with the day to day tasks involved with running a successful business. There will inevitably come a time when the stress will start getting to you and the best thing you can do it take some time off. Luckily, if you run your own graphic design business it

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45:45

Raise Your Prices To Get Better Graphic Design Work -...

Resourceful Designer: Strategies for running a... ·

2016/03/11

You need to to raise your prices if you want better work. Sounds strange doesn’t it? The idea that if you raise your prices you'll get better graphic design work. It kind of goes agains the whole "undercut your competition" idea that is predominant in most industries. But when it comes to graphic design, charging more means better work for you. I first covered this topic in a blog post titled It's Time To Raise Your Design Rates. In this episode of my graphic design podcast Resourceful Designer, I

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25:58

Selling Your Idea to Your Graphic Design Clients - RD025

Resourceful Designer: Strategies for running a... ·

2016/03/04

The Client Isn't Always Right. The idea for this episode's topic about selling your idea to your client came about because of a Facebook group I'm part of. Recently a graphic designer posted a logo she was working on for critique. The logo was an acronym, a single common word with each letter separated by a period. General consensus in the group was that she should loose the periods and the designer agreed. The hard part was convincing her client. After several days she posted a new refined logo

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33:23

Benefits of a Home Based Graphic Design Business - RD024

Resourceful Designer: Strategies for running a... ·

2016/02/25

I will never work for someone else again. That's how I feel each and every day that I sit down in my home office and get to work. I spent over 15 years working as a graphic designer at a commercial printer. It was a wonderful place to work. The people I worked with were great, even my bosses. I wouldn't be the graphic designer I am today if not for my time spent there, but I wanted more. In the summer of 2007, after a year of running a part time web design business in the evenings, I handed in my

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26:45

Dangers of a Home Based Graphic Design Business - RD023

Resourceful Designer: Strategies for running a... ·

2016/02/19

Running a home based graphic design business isn't all fun and games. There are some dangers involved. There have been many times when I've told someone what I do for a living, and they've replied that they could never do what I do. I'm not talking about being a graphic designer, although for some people that would be an acceptable reply. What they mean is they could never work from home like I do. Now being the person that I am, I have a hard time imagining how anyone wouldn't want to be their own

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01:05:50

File Management For Graphic Designers - RD022

Resourceful Designer: Strategies for running a... ·

2016/02/11

The Amazing Task of File Management! A little to enthusiastic? Oh well, can't blame a guy for trying. The fact is file management is probably one of the most boring tasks we do as graphic designers. Boring, but necessary if we want to run an efficient and streamlined business. After all, the less time we have to spend searching for some file we haven't touched in several years the better. A good file management system will make your life as a designer so much easier. So although file management

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36:37

Ending Relationships With Your Graphic Design Clients...

Resourceful Designer: Strategies for running a... ·

2016/02/04

It was fun while it lasted. Or, maybe it wasn't. Either way, ending relationships with your graphic design clients is part of the job. If you've been at this long enough you've probably come across a client or two that just rubbed you the wrong way. Maybe they were too demanding. Maybe their personality clashed with yours. Maybe they took forever to pay their bills. Or maybe they wanted you to do something you weren't comfortable with. Any number of these or more can lead you to ending relationships

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22:04

Building Relationships With Your Graphic Design...

Resourceful Designer: Strategies for running a... ·

2016/01/28

Building Relationships With Your Graphic Design Clients. How do you define your relationships with your clients? I'm not talking about the graphic design work you do for them or their promptness to pay their bills. I'm talking about a true relationship. Outside of the actual projects you work on together, what sort of relationship do you have? Do you know anything personal about them? Could you hold a meaningful conversation with them that didn't involve work? Building relationships with your

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18:52

Are Your Communication Skills Scaring Away Design...

Resourceful Designer: Strategies for running a... ·

2016/01/21

Are Your Communication Skills Scaring Away Design Clients? When it comes to running a graphic design business, It's not just your creativity or your design skills that determine if you succeed or not. Your communications skills play a major role in the outcome of your business. Communications skills that are required when dealing with potential design clients. The fact is, without good communications skills, you'll have a hard time finding and retaining graphic design clients. I recently read a blog

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29:33

Tax Deductions For Home Based Graphic Designers - RD018

Resourceful Designer: Strategies for running a... ·

2016/01/14

Tax Deductions For Home Based Graphic Designers It's that time of the year again. The holiday season is behind you and the calendar has reset once again. Your New Year's resolutions are made, some of which you may have already broken. And you've gotten back to the grindstone running your graphic design business. It can only mean one thing. Tax season is almost upon you. Running a home based graphic design business has many perks. You are your own boss. You make your own hours. You choose the clients

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