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PODCAST

Perpetual Traffic

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case

business marketing

All Episodes

23:38

Hacking Google Ads for a Shoestring Budget

Perpetual Traffic ·

2022/09/23

Do you have a limited advertising budget? Wondering how to get the most out of Performance Max without breaking the bank?In today's episode, host Kasim Aslam sits down with Regina Bellows to continue the discussion on successfully running ads on a limited budget. Regina and her team have discovered a way to essentially trick Google into making a smart shopping campaign inside Performance Max. Kasim believes this is a truly genius way for marketers to maximize ROI for low-budget accounts.Listen in to

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28:33

How to Run Google Ads on a Shoestring Budget

Perpetual Traffic ·

2022/09/20

Is it possible to run paid ads and drive results on a shoestring budget?On today's episode, host Kasim Aslam sits down with Regina Bellows to discuss one of the most commonly asked questions about Google ads - how to successfully run ads on a limited budget. Regina is the Executive Director at Starter PPC and one of the longest-serving managers at Solutions 8.Advertising on a limited budget almost sounds contradictory because we have to spend money to make money when it comes to ads. But when you

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25:15

(Part 2) How to Be Everywhere Online in Less Than 1...

Perpetual Traffic ·

2022/09/16

Imagine what it would be like if your brand could be everywhere all the time. Think of all the marketing power this would give you.On today's episode, Ralph and Kasim continue the discussion on Kasim's "digital herpes" marketing strategy - a term that represents the ability to appear wherever your potential clients are.All Marketers want the same thing: To stay top of mind and connect with their target audience when they are most likely to buy. This is essentially what omnipresence does. You create

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35:37

How to Be Everywhere Online in Less Than 1 Hour/Week...

Perpetual Traffic ·

2022/09/13

What if we told you there was a way to dominate your market across all social channels, and you only needed to invest an hour a week?On today's episode, Ralph and Kasim break down one of Kasim's most effective marketing strategies - "digital herpes." The term represents the ability to appear wherever your potential clients are.To contract "digital herpes," you need consistency and diversity. You need to appear across all mediums and platforms as often as possible - so much so that people should get

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21:22

Why Apple Getting into the Traffic Game is a Good...

Perpetual Traffic ·

2022/09/09

Apple is rumored to be getting into the paid advertising space. What will their entry mean for Google and Facebook's duopoly?On today's episode, Kasim talks about Apple's potential entry into the advertising game - and why he believes the iOS update is a smokescreen for Apple's advertising ambitions. Facebook and Google have dominated the paid advertising space for far too long. However, their reign of terror is soon coming to an end if the recent iOS update and Apple's lowkey talent acquisition are

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47:03

What Would Ralph Do if He Had to Start Over?

Perpetual Traffic ·

2022/09/06

What would you do if you lost everything and only had $10,000 to start over?On today's episode, Ralph and Kasim go a little bit off script. Instead of the usual traffic and conversion conversations, the duo talks about a very uncomfortable topic - starting over after losing everything.Losing everything is not a fun thing to contemplate. But for so many people out there, starting over is a sad and unfortunate reality. But as Ralph explains, when you sink to the very bottom, the knowledge and

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23:22

What's Working Now in Facebook Advertising (Part 2)...

Perpetual Traffic ·

2022/09/02

What do you do when you 4x a customer's booked calls, but the prospects don't show up for the calls?On today's episode, Ralph and Kobi Topaz continue their discussion on how the Tier11 team lowered a customer's acquisition cost by 50% and increased their call volume by 4X. Even with such impressive numbers, the battle was still not over. Prospects were booking calls but not showing up for meetings. This meant that Kobi and his team had to go back in and figure out how they could use data to

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36:08

What's Working Now in Facebook Advertising with Kobi...

Perpetual Traffic ·

2022/08/30

The Tier11 team successfully lowered a client's cost of acquisition by 50% and increased their call volume by 4X. How did they do it?On today's episode, Ralph welcomes back Kobi Topaz, the advertising assassin and head of performance at Tier 11. Kobi shares fresh insights and updates into CBOs, TikTok Ads, and a case study where they lowered a customer's cost for acquisition by 50% and increased their call volume by 4X. It wasn't a fluke, nor was it without a few hiccups. Fortunately, the client was

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19:44

What Happens to Google Ads During a Recession

Perpetual Traffic ·

2022/08/25

Are we headed down a recession path? If so, what happens to Google Ads during times of crisis?On today's episode, Kasim goes through what he thinks will happen to Google ads during a recession. As someone who has been on the receiving end of a recession, Kasim believes it's better to be wrong and careful than right and foolish. This is exceptionally important since marketing and advertising budgets are often the first to be cut during a recession. And although a recession might not be in the cards,

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43:59

5 Biggest Mistakes You’re Making With Your Google Ads

Perpetual Traffic ·

2022/08/23

Want to turn your ad campaigns into profit-generating machines? Avoid these 5 Google Ads mistakes most advertisers make.On today's episode, Ralph and Kasim discuss the 5 biggest mistakes you might be making with Google ads. If you're a CEO, CMO, Marketing Director, or a business owner and you'd like to know if the people running your ads are doing the right thing, this episode will help you do just that. Kasim goes through best practices on how you can audit your team's work and correct the mistakes

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38:43

Creating Killer Tik Tok Ads with Savannah Sanchez

Perpetual Traffic ·

2022/08/19

Want to create killer ads on TikTok? Stop thinking like an advertiser and start behaving like a content creator.On today's episode, Ralph and Kasim continue the TikTok advertising discussion with Savannah Sanchez.The distinct audience targeting and ad development options on TikTok mean that ads on the platform are way ahead of Google and Facebook. And if you're already using Facebook advertising, TikTok's advertising tool will seem fairly straightforward. The even better news is that you don't have

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40:22

TikTok Ads 101: 5 Killer TikTok Ad Hacks with...

Perpetual Traffic ·

2022/08/16

TikTok advertising is pretty straightforward: Don't make ads - make TikToks.On today's episode, Ralph and Kasim sit down with Savannah Sanchez, a TikTok media buying and Ad creative expert, to talk about advertising on TikTok. The platform is growing like a weed, and according to Savannah, the future of advertising lies on the platform. But what about Google and Facebook? Well, TikTok overtook Google as the number one domain on the internet, and Facebook is not as sexy as it used to be. If you want

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27:52

Secrets of Social Selling with Lauren Petrullo and...

Perpetual Traffic ·

2022/08/12

Did you know you can sell products directly through the social media feed? No purchase journeys, no redirects, a simple click-to-buy option is all you need.Today’s episode comes from our sister podcast, the Digital Marketer. Host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their eCommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and

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39:43

How to STOP Bots and Click Farm Traffic Dead In Its...

Perpetual Traffic ·

2022/08/09

Struggling to identify and eliminate click traffic? Kasim and Ralph might have discovered an effective way to stop click farms from taking over your campaigns.In today's episode, Ralph and Kasim sit down to discuss exciting things going on with Google's Performance Max and how you can eliminate click traffic entirely.We all know how destructive bots can be, especially now that they can fill out forms and generate fake leads. Regrettably, fraudsters have gone a step further and now use real humans to

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46:35

Sales Funnel Sucks? How Conversion Architecture™ Can...

Perpetual Traffic ·

2022/08/05

Ralph sits down with Maria from the Tier 11 team to talk about how they saved a client's campaign with something called Conversion Architechture!LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down,

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29:29

22 Questions Every CMO Must Ask When Hiring an Agency...

Perpetual Traffic ·

2022/08/02

To build an in-house marketing team or to hire an agency? It doesn't matter. With these top tips, you're guaranteed to work with the top marketing experts in the space right now.On today's episode, Ralph continues the discussion on questions to ask when hiring external agencies or building an internal marketing team. He breaks down the final set of questions that will propel your marketing to the next level and help you recruit a top-shelf team.The best way to grow a business is to ensure you've got

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33:54

22 Questions Every CMO Must Ask When Hiring an Agency...

Perpetual Traffic ·

2022/07/29

Thinking of hiring a marketing agency, CMO, or building your own internal marketing team but don't know where to start?On today's episode, Ralph tackles a topic that, surprisingly, has never been addressed on Perpetual Traffic - the questions to ask when hiring CMOs, external agencies, or building an internal marketing team.For many entrepreneurs and CEOs, one of the most daunting tasks in all stages of business is building the marketing department. This is primarily because they have three options

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32:30

An SOP Every Online Advertiser Needs

Perpetual Traffic ·

2022/07/26

Kasim and Ralph cover 2 nuggets that every digital advertiser needs!Download Ralphs Free PDF on Naming!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland's book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to

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48:12

Why Everyone Thinks Facebook Is Dead (Again)!

Perpetual Traffic ·

2022/07/22

Is Facebook advertising dead? Can advertisers still take advantage of its over 2 billion active users?On today's episode, Ralph and Kasim break down everything you need to know about Facebook ads and their effectiveness in 2022. The talk about the privacy controversies, what the algorithm used to be capable of, and what the latest iOS update means for Facebook users and advertisers alike.The big question remains, "Is Facebook advertising dead?" Of course not. Advertising on Facebook is alive and

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16:34

A Solution to Fixing Google's Monopoly on Advertising

Perpetual Traffic ·

2022/07/19

Is Google a monopoly? If so, how is its market power hurting marketing and advertising agencies?On today's episode, Kasim Aslam describes how Google's monopoly power allows it to weaponize data and charge money for traffic over and above normal auction rates.About a decade ago, bloggers, marketers, and advertisers used to get by on organic traffic and internet advertising. Unfortunately, those days are long gone now that Google gobbles up the vast majority of internet advertising dollars. Google can

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