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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

54:11

NIHITO Principles in Action: Strategies for...

Product Chats Podcast ·

2018/07/13

* This podcast was captured during our recent webinar (NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews). NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users. Often, the problem isn’t prioritizing time to speak with customers, the problem is implementing a plan to systematically

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20:22

Holiday Throwback: Building High Power Teams

Product Chats Podcast ·

2018/07/05

This week we look back to one of our favorite previous episodes of Pragmatic Live, in which Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Like what you've heard so far? Click here to subscribe to our award winning content.

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21:19

Is Price the Issue?

Product Chats Podcast ·

2018/06/29

Customers want to buy at a lower price and companies want to sell at higher prices, it's a universal truth. In this episode of the Pragmatic Podcast, our vice president of marketing, Rebecca Kalogeris, is joined by Pragmatic Marketing Instructor and pricing guru, Mark Stiving, as they discuss why price is always an issue, but price never being an issue is the attitude you must maintain in order to create and communicate real value. Read Mark's original blog about this topic: Price Is ALWAYS the

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23:18

Balancing Act: Work, Life and Career Goals

Product Chats Podcast ·

2018/06/21

Our vice president of marketing, Rebecca Kalogeris, welcomes Pragmatic Marketing instructor Jon Gatrell to the podcast as he discusses how to have the right work-life balance while still acheiving career goals. Enjoying the podcast? Subscribe to our content and get valuable tips and tools for product managers.

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39:47

Soft Skills: Improve Collaboration with Your Product...

Product Chats Podcast ·

2018/06/14

Being a great product leader is more than just data gathering. It requires a certain set of soft skills that are critical in getting the most out of your product team. Our vice president of marketing, Rebecca Kalogeris, welcomes soft-skills advocate and software executive Bryan Kelly to the podcast as he guides us through the application of the SCARF model in product management. If you’re looking to further improve your soft skills, read 8 Soft Skills You Need to Succeed by Pragmatic Marketing

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31:51

Product Manager or Problem Manager?

Product Chats Podcast ·

2018/06/08

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Steve Johnson, author, consultant, thought leader and former Pragmatic Marketing instructor as well as Co-Founder and CEO of the Under10 Playbook, discuss the role of a Product Manager, and why they are actually "Problem Managers". Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

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33:04

Positioning for Success

Product Chats Podcast ·

2018/06/01

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Dave Daniels, Founder and CEO of Brain Kraft, former Pragmatic Marketing instructor and thought-leader, discuss the strategic importance of positioning and how you can better utilize it to help your business grow. Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

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01:02:50

Q&A With Mark Stiving and Sabrina Mah: Product...

Product Chats Podcast ·

2018/05/25

In this episode of Pragmatic Live, our friends on the Product Management Show, recently hosted a Pricing Q&A session with Sabrina Mah, Project Manager for TELUS, and our very own instructor and Pricing guru, Mark Stiving. Enjoying the podcast? Consider subscribing to Pragmatic Marketing today and get access to a full suite of other great content, including our free, consistently award winning magazine Pragmatic Marketer.

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20:11

Key Components to Becoming a KPI Wizard

Product Chats Podcast ·

2018/05/17

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Cindy Cruzado, Pragmatic Marketing instructor, discuss measuring teams, demonstrating impact and the essential components of an effective KPI plan. Enjoying the podcast? Subscribe to Pragmatic Marketing today and get access to a full suite of other great content, including our free magazine Pragmatic Marketer.

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31:41

The Five Rings of Buying Insight

Product Chats Podcast ·

2018/05/10

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Adele Revella, CEO and Founder of Buyer Persona Institute, discuss the five rings of buying insight and how they relate to buyer personas. Want to learn more about the buyer personas? Attend one of our upcoming courses.

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59:47

Reasessing Your Market Assumptions

Product Chats Podcast ·

2018/05/03

* This podcast was captured during our recent webinar (Reasessing Your Market Assumptions). What if everything you think you know about your market is wrong? That is the risk companies run when they don’t regularly validate their market assumptions. Recently, Logi Analytics took steps to evaluate whether its long-standing assumptions about the market were correct. View the recording from our April 18 webinar to learn about the framework Logi Analytics used and how you can apply it to your

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22:40

Practical Implementation of Pragmatic Principles

Product Chats Podcast ·

2018/04/27

In this week’s episode of PragmaticLive, Lead of Digital Product Management for Sleep Number, Jake Flanagin, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss takeaways and practical implementation following Jake's recent experience in our Foundations, Focus, and Build courses. Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter. Did you know that the Pragmatic Learning

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23:34

The Product-Led Go-To-Market Strategy

Product Chats Podcast ·

2018/04/20

In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Nick Bonfiglio, CEO and co-founder of Aptrinsic, discuss product-led go-to-market strategies and how companies can provide excellent customer experiences. Are you ready to improve your go-to-market strategies? Sign up for Pragmatic Marketing training courses today!

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34:30

Are You Having Value Conversations?

Product Chats Podcast ·

2018/04/13

In this week’s episode of PragmaticLive, Corporate Iconoclast, Radio Talk-Show Host and Senior Director, Sage Accountants Solutions Ed Kless, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss the need for effective value conversations and the impact they can have on a business. Make sure to check out Ed's talk show The Soul of Enterprise, for more great content. Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or

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31:09

The Top 5 Mistakes Product Teams Make With Customer...

Product Chats Podcast ·

2018/04/06

In this week’s episode of PragmaticLive, Product Discovery Coach from Product Talk, Teresa Torres, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss customer interviews and how to conduct them effectively. Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter. Check out our upcoming courses and register today!

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56:17

The Key to Building Better Products

Product Chats Podcast ·

2018/03/29

* This podcast was captured during our recent webinar (The Key to Building Better Products). It’s frustrating when customers don’t respond to your product the way you hope they will, especially when you can’t pinpoint why. So what exactly does it take to move a product from being good to great? Learn how to obtain the information you need to dial in the user experience (UX) your customers are looking for. Join Peter Hughes, founder and lead consultant at Ascest as he provides real-life examples as

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30:49

Intelligent Pricing or Pricing Intelligently?

Product Chats Podcast ·

2018/03/22

Is launching a freemium model effective for customer acquisition? In this week’s episode of PragmaticLive, Co-Founder and CEO of Price Intelligently, Patrick Campbell, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss effective customer acquisition and how effective freemium models really are. Have a topic suggestion or a question you would like answered? Submit them to experts@pragmaticmarketing.com or use the hashtag #askpragmatic on Twitter. Check out our upcoming

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17:15

Ask The Experts

Product Chats Podcast ·

2018/03/08

In this week’s episode, Mark Stiving, Pragmatic Marketing instructor and pricing guru, takes listener questions and discusses how small businesses can master the art of pricing, create proposals that win deals and more. If you have suggestions for a podcast topic or questions you would like answered, send them in to experts@pragmaticmarketing.com or submit on twitter using the hashtag #askpragmatic. Ready to start, or continue your Pragmatic certifications? We offer a broad range of course times

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25:56

Product Owner Vs. Product Manager

Product Chats Podcast ·

2018/03/01

Do you know what separates the two? In this episode of Pragmatic Live, Rebecca Kalogeris, our vice president of marketing and Kirsten Butzow, a Pragmatic Marketing instructor, do a deep dive on what defines these essential roles and how they play a pivotal part in building the right products. Ready for an in-depth look at how to work most effectively with a UX design team? Check out our brand new partner offering through the Pragmatic Learning Network: UX Essentials by Ascest

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24:16

Pricing for Growth

Product Chats Podcast ·

2018/02/22

Conducting a complete pricing initiative can be a daunting task. Understanding your market, and the various market segments that may exist, is crucial to capturing more value. In this week’s episode of PragmaticLive, Segment Monetization Lead at Eventbrite, Greg Hollander, and Pragmatic Marketing Instructor and pricing guru, Mark Stiving, discuss how Eventbrite leveraged package and price segmentation in order to implement a new pricing strategy thatwould allow them to meet their growth

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