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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:15:33

Matthew Anderson (Roku) | Leadership During Crisis

The CMO Podcast ·

2020/06/22

On this episode of Leadership During Crisis we revisit Jim's conversation with Matthew Anderson, Chief Marketing Officer at Roku. In their conversation, Matthew tells Jim how his team has address the COVID-19 crisis. He explains that aside from changing their ad campaigns, the team has shifted gears in many other ways, like taking user data and serving content that their users would find helpful and informative. Matthew also talks about how Roku is making sure that the biggest screen in the house

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01:02:07

Jon Hall (Whirlpool) | Leaders Must Create Forward...

The CMO Podcast ·

2020/06/17

Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. Their brands include KitchenAid, JennAir, Maytag, Hotpoint, Amana, Whirlpool and many more! Along with being a marketer, Jon is an adjunct professor at Notre Dame, and a lecturer at the Jones Graduate School of Business at Rice University, where he teaches the executives and marketers of the future. In this conversation, Jon shares how Whirlpool and his team are handling the COVID-19 pandemic, and shares his take on

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00:13:06

Jenny Avallon Lewis (UBER) | Leadership During Crisis

The CMO Podcast ·

2020/06/15

On this episode of Leadership During Crisis we revisit Jim's conversation with Jenny Avallon Lewis, the Head of Marketing, US & Canada at Uber. In this conversation, Jenny talks about how Uber's core principals are on full display during the COVID-19 pandemic. Jenny shares how her team is constantly analyzing every interaction from ride-sharing to customer service chats to figure out the best strategy to help their customers. Is there a guest you want to hear on our Leadership During Crisis

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00:56:36

Suzanne Fanning (Wisconsin Cheese) | Got Creativity

The CMO Podcast ·

2020/06/10

Suzanne Fanning is the CMO and Senior Vice President of the Dairy Farmers of Wisconsin / Wisconsin Cheese. Wisconsin makes more than just cheddar these days, they actually create half of the specialty cheese in the entire country. So what does the CMO of regional cheese do? Suzanne talks to Jim about how she is educating the consumer about Wisconsin's award-winning cheeses. She also talks about how her team is interacting with consumers and how COVID-19 is making them more agile to best serve their

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00:15:40

Kate Huyett (Bombas) | Leadership During Crisis

The CMO Podcast ·

2020/06/08

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. This episode Kate talks about how Bombas is working through and how her team is making sure Bomba's mission statement is louder than ever during this pandemic. Last week Kate created, Paying It Forward which is a service that helps connect entrepreneurs and business owners of color with experts in their field for 30 min coaching and mentoring session. The list contains some of the best and brightest

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00:01:49

A Moment of Pause

The CMO Podcast ·

2020/06/03

In an effort to pause and reflect on the events taking place in our country, and stand in solidarity with the movement for change, equality and inclusiveness happening right now, Jim is sharing a special message in an effort to amplify the voice for change in lieu of our typical podcast format. The CMO Podcast will be back next week, in the meantime let’s create the change we desperately need. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:15:59

Erika Nardini (Barstool Sports) | Leadership During...

The CMO Podcast ·

2020/06/01

On this episode of Leadership During Crisis, Jim revisits his interview with Barstool Sports CEO, Erika Nardini. This episode was recorded the week of St. Patrick's day, during the early weeks of the COVID-19 pandemic. In this conversation, Jim talks to Erika about how her team of content creators is adjusting to working from home, why Barstool Sports is in a unique position as a media entity during these times, and more. Support our sponsor Deloitte and experience their guidance

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00:57:47

Greg Lyons (PepsiCo) | Serving Empathy at PepsiCo

The CMO Podcast ·

2020/05/27

In this episode, Jim chats with Greg Lyons, the Chief Marketing Officer at PepsiCo North America. Greg leads a team of over 500 marketers and works with brands like Pepsi, Mountain Dew, Aquafina, Lipton, Rockstar Energy, Bubly and Starbucks. He's also responsible for one of the wackiest Super Bowl ads of all time, Mountain Dew's "Purple Monkey Baby." In this candid conversation, Greg shares with Jim why empathy and purpose are more important to brands than data points during these times. They chat

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00:31:07

Amanda Rassi (Kroger) | Leadership During Crisis

The CMO Podcast ·

2020/05/25

Amanda Rassi is the Vice President of Marketing at The Kroger Co. which is America's largest supermarket by revenue and the second-largest general retailer. Last year, Amanda came on the podcast after just joining the company to discuss their big rebrand—from their updated logo to their new tagline "Fresh for Everyone.” Kroger is now seen as an essential service (instead of just a grocery store) amid COVID-19. In this conversation, Jim asks Amanda what she has learned about marketing and brand

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00:54:35

Vineet Mehra (Walgreens) | Connecting Purpose with...

The CMO Podcast ·

2020/05/20

Vineet Mehra is the Global Chief Marketing Officer of Walgreens Boots Alliance, which has retail stores and pharmacies in over 25 countries and does roughly $140 billion dollars in revenue a year. Vineet oversees all of the marketing initiatives and during this pandemic, he and his teams around the globe are doing their share to help the people of the world. In this conversation, Vineet shares how Walgreens Boots Alliance is supporting frontline workers around the globe, and why creativity amongst

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00:29:52

Raja Rajamannar (Mastercard) | Leadership During Crisis

The CMO Podcast ·

2020/05/18

Raja Rajamannar is the Chief Marketing & Communications Officer, and President of Healthcare Business at Mastercard. During this pandemic, Mastercard is finding organic ways to help their customers by offering their proprietary tools and resources to their customers. During this time, Mastercard is also offering healthcare workers and families free meals, lending loans to small business owners, offering cybersecurity solutions and much more. Raja shares how he thinks people will look back at

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00:40:24

Linda Boff (GE) | Engineering Magic & Solutions

The CMO Podcast ·

2020/05/13

Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company that creates products in the fields of aviation, healthcare technology, renewable energy & power, additive manufacturing, and more. In this conversation, Linda talks about how her love of art and life fuels her creativity at GE. She also talks about GE's ongoing efforts to combat COVID-19 and

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00:25:53

David Kidder (Bionic) | Leadership During Crisis

The CMO Podcast ·

2020/05/11

David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic's Growth OS tool helps established companies and organizations think like entrepreneurs and venture capitalists. During this episode of Leadership During Crisis David shares how Bionic is helping big companies drive innovation during these times. David also talks about the momentum there is for

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00:56:40

Michelle Harmon-Madsen (AccuWeather) | When Your...

The CMO Podcast ·

2020/05/06

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get their weather forecast. Talk about trial by fire, Michelle began her position right as the COVID-19 crisis began affecting the United States. She does not recommend starting a new job during a pandemic, but this challenge really put her skills to the test, and she doles out a lot of wisdom in this

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00:26:33

Michelle Peluso (IBM) | Leadership During Crisis

The CMO Podcast ·

2020/05/04

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first responders deal with the COVID-19 pandemic. A lot of companies rely on big blue for their technical support, logistics, and AI, and Michelle is ensuring that this support is not disrupted. This is the second time Michelle has joined the CMO Podcast, and If you heard her first episode it was all about

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00:52:11

Jocelyn Wong | The Importance of Reinvention

The CMO Podcast ·

2020/04/29

Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safeway. Jocelyn’s career started in R&D but shortly after, she found her calling in marketing. In this conversation, Jocelyn shares how her life started on one path and changed to another. How change is consistent, and the best ways to embrace it and pivot to your next move. This conversation is

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00:26:44

Alex Josephson (Twitter) | Leadership During Crisis

The CMO Podcast ·

2020/04/27

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns. In this episode, of our Leadership During Crisis series, Alex shares how he is helping brands pivot their messaging during the pandemic, and shares Twitter's strategy to sharing relevant information during this crisis. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:54:41

Matthew Anderson (Roku) | Streaming During COVID-19

The CMO Podcast ·

2020/04/22

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the growth of Roku by creating a purpose-driven software for streaming content and a platform for advertisers to reach consumers. In this conversation, Matthew talks about how his hopscotch career path helped him shape his leadership, how he views what the consumers want to create the best product for

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00:19:20

Pedro Earp (AB InBev) | Leadership During Crisis

The CMO Podcast ·

2020/04/20

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along with being the CMO of AB InBev, Pedro also oversees AB InBev's growth and innovation group ZX Ventures. In this conversation, Pedro talks about how the pandemic incidentally helped his team become more streamlined, how now is the time to focus on people and the ways every brand can help their consumers

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00:50:35

Kate Huyett (Bombas)| More Than Just Socks

The CMO Podcast ·

2020/04/15

Kate Huyett is the Chief Marketing Officer at Bombas, an apparel brand best known for their socks. Not only does Bombas make some of the best socks (and now shirts), but for every item of clothing purchased, an article of clothing is donated to a community in need. In this conversation, Kate talks about her journey from leaving a secure job at Goldman Sachs to be one of the first hires at Bombas. Kate shares her advice for those who are looking to change careers to chase their dreams, how Bombas'

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