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PODCAST

Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can"t miss industry news recaps. That Sounds Profitable, right

technology

All Episodes

4:07

Acast Q2 Goes for Gold, Pacific Content 🔜 Lower...

Sounds Profitable ·

2024/07/29

Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

9:55

Ethics for AI 🔊 Advertising, Google Keeping Cookies,...

Sounds Profitable ·

2024/07/26

Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:38

New IDs in Podcasting, Micro-Influencer Rates 📈, & More

Sounds Profitable ·

2024/07/25

Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:55

Spotify's New Ad Manager, U.S. Political Advertising...

Sounds Profitable ·

2024/07/24

Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

7:52

Educational Opportunities for the Podcast Industry

Sounds Profitable ·

2024/07/24

Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

2:51

Google Keeps 🍪(Kinda), Spotify's Q2, & More

Sounds Profitable ·

2024/07/23

Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:57

AI Ethics for Ads, Podcasting's Olympic Potential, &...

Sounds Profitable ·

2024/07/22

Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

8:50

Platforms Fight to Stay Brand Safe, Programmatic’s...

Sounds Profitable ·

2024/07/19

Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:30

What Your Podcast Can ✂️, From Athlete to Influencer,...

Sounds Profitable ·

2024/07/18

Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:33

Podcasting Gets Global, Programmatic Tempts CTV, and...

Sounds Profitable ·

2024/07/17

Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

6:43

What Has Your Podcast Got To Lose?

Sounds Profitable ·

2024/07/17

This week Tom Webster provides an exercise in trimming the fat from your podcast.Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

3:12

Rapid Misinformation, Audio's Prime Advantage, and More

Sounds Profitable ·

2024/07/16

Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:54

Sports Explosion, Going Long on YouTube, and More

Sounds Profitable ·

2024/07/15

Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

8:50

Women's Sports A Good Bet, Spotify Adds 💬, & More

Sounds Profitable ·

2024/07/12

Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:38

Advertising’s Mid-Year Checkup, Defending The Right...

Sounds Profitable ·

2024/07/11

Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:05

TAL Ad Sales Switch, Creators @ Cannes Lions, & More

Sounds Profitable ·

2024/07/10

Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

5:53

What Border Collies Can Teach Us About Podcasting

Sounds Profitable ·

2024/07/10

This week Tom Webster explains the lessons podcasting can learn from man's best friend.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

en

4:06

Spotify Podcasts Get 💬, Nielsen on Women's Sports, &...

Sounds Profitable ·

2024/07/09

Here's what you need to know for today in the business of podcasting: new rewatch podcasts build hype, how to reach LGBTQ consumers year-round, and why women's sports are the best bet in content.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

4:11

Managing Misinformation, Tackling Sports Podcast Ads,...

Sounds Profitable ·

2024/07/08

Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

3:30

Making Logos Loud, Sports Driving Standardization, &...

Sounds Profitable ·

2024/07/03

Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business.Find links to every article mentioned and the full write-up here on Sounds Profitable.

en

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