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PODCAST

Cat & Cloud Podcast

Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby &

education

All Episodes

00:52:39

Thanksgiving, Sprudge Article

Cat & Cloud Podcast ·

2016/11/22

This episode is super fun. We answer some questions about cafe flow, operations, dialing espresso & tasting varieties. We talk about top gun, beans not seeds, and just have a fun time. In a world of running a coffee shop it's nice to blow off steam and reflect on how proud you are of whats happening. Thanks for listening and thanks Wilbur Curtis for everything!

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00:44:58

Hawthorn Coffee, San Diego

Cat & Cloud Podcast ·

2016/11/14

We had the opportunity to visit San Diego & the coffee scene down there. We worked along side Dylan & his father at Hawthorn Coffee in North Point. This episode shares some of that story, the background on the cafe and a bunch of Baca's beautiful voice. Enjoy! Thanks Curtis!

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00:45:48

1st, 2nd, 3rd Waves

Cat & Cloud Podcast ·

2016/11/05

Have you ever heard the term 3rd wave and wondered why we use it, or why people talk about coffee and waves together? This is your episode. We talk Starbucks, Peets, Specialty Coffee, Espresso Machines, La Marzocco & More. This episode has some good history and classic trubaca trash talk. Fun right?

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00:34:28

BTC By the Cup, Etc.

Cat & Cloud Podcast ·

2016/10/30

People keep asking how we tuned our espresso machine to make coffee. It's definitely different than brewing espresso and a lot of fun. Chris also rants about serving espresso, dialing in espresso & whether we make it too hard on ourselves. Perhaps we do. Cat & Cloud loves you a lot.

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00:35:10

Hoppers, Grind Settings, Reducing Waste

Cat & Cloud Podcast ·

2016/10/22

What are some strategies to keeping your grind setting consistent when making a lot of coffee? What are our thoughts on keeping your hoppers clean? How can we reduce waste & what are some things we do at our shop? That and many more fun things in this episode. We recorded in our shop & have some random guests say hi from Verve, Chromatic, St. Frank & Temple. Cheers

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00:40:40

Service, Authenticity, Failure, The Flu

Cat & Cloud Podcast ·

2016/10/16

Chris is out with the Flu so Jared takes us on a ride through a few service opportunities, answers some questions & updates us on the busyness of opening a cafe. The shop has been open for 2 weeks and it's been insane. How did the motivational based/values based interview questions work for Cat & Cloud? How did Cat & Cloud prepare and pre-market themselves to aid in their attempted success? Check and see. Shout out to Califia & Wilbur Curts

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00:39:18

Honduran Coffee Producer Benjamin Paz

Cat & Cloud Podcast ·

2016/10/07

Benjamin Paz is a Honduran coffee producer who is near & dear to our hearts. He has produced award winning coffees & we are happy to have one of them in our shop. In this episode we talk about his history, what relationship/direct trade means to him, how it has affected him & his country as well as what motivates him. We also talk about the impact of specialty coffee growth at the producer/farmer level when we grow our industry with passion & love. Thanks Califia & Wilbur Curtis

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00:39:43

Soft Open? Sure.

Cat & Cloud Podcast ·

2016/10/02

Chris & I decided to soft open the cafe & it's been super fun. We talk about the challenges as well as how an epic team can soften the blow of how daunting it can be to get running. We also answer a question about approaching roasting & beginning the journey down the road to potentially opening your own place. Thanks for listening, sorry this is a day late. Thanks Curtis & Califia

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00:56:02

How do we benefit? Dial in?

Cat & Cloud Podcast ·

2016/09/24

In this episode we speak on some of the philosophies we have in our attempts to treat employees with value. We talk about incentives, ideals, profit sharing, & why we are willing to invest in our team. We also talk about medical benefits, the challenges of opening a new company & emotionally connecting with our team. Plus, we answer a couple of questions about Geisha, by the cup & dialing in. Cheers! Thanks Califia & Curtis Brewers!

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00:35:32

French Press is Tight, 2nd wave isn't bad either

Cat & Cloud Podcast ·

2016/09/17

How do we stay motivated? Do we dislike the French Press? How's the shop coming along? Is our crew tight? DUH. Who are we looking to sell to? What are some of our strategies and beliefs? Do we think 2nd wave shops are in jeopardy? What's a clever? Listen & we'll share a bit. Thanks Califia & Curtis

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00:58:42

Jasper Wilde of Ritual Roasters

Cat & Cloud Podcast ·

2016/09/09

Jasper is one of the most passionate women we know. She cares very deeply about the coffee craft & it's contagious. She is heavily into the BACC, has competed in barista competitions & is an educator for Ritual Roasters in San Francisco. She talks women's rights, calls us out a bit & speaks about what drives her. This is a must listen.

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00:42:08

Training, Wholesale & a New Market

Cat & Cloud Podcast ·

2016/09/03

Ever wondered what we thought of restaurant coffee? Ever wondered how we would approach a new market? See what tasks Jared used in helping open Verve Coffee Roasters original location & hear Baca's approach to training. Also, Wholesale? What do we believe it should be about? Sourcing too. All in a short episode of awesomeness. Cheers.

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01:02:06

The World Famous Jen Apodaca

Cat & Cloud Podcast ·

2016/08/26

Jen is pretty seasoned with roasting & her drive to follow her passions is encouraging. This is a very strong woman in life, not to mention coffee & should be considered a role model to all. Jens story is entertaining and educational because of her persistence in self growth. In this episode we talk about Jens presence in roasting for companies like Ecco, Blue Bottle, Royal Coffee & more. From mentorship, to different roaster, to her time in Mexico, to being a mom, this episode has it all. Jen

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00:55:49

Roasting Approach, Location Approach, Final Approach...

Cat & Cloud Podcast ·

2016/08/18

We are getting close to finishing our buildout & people have been asking us about our approach. How do we roast, how do we blend, how did we pick our location & many other fun things. This episode is definitely worth a listen & a share. Thanks, Cat & Cloud

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01:05:02

Slate, Liberty Bar, Co-Ops, Brandon Paul Weaver

Cat & Cloud Podcast ·

2016/08/11

Brandon Paul Weaver hails out of Seattle as both a Competition Barista & a Bar Tender. In this episode we talk about our first coffee experiences, views on specialty service, and the parallels between bar tending & being a barista. Brandon helped start Slate Coffee, worked at Zoka & is a pillar of the Liberty Bar which has been renowned for its imaginative cocktails. This guys kicks all the corn. Enjoy.

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00:38:09

Age? Gesha? Lots of Chatter.

Cat & Cloud Podcast ·

2016/08/04

In this episode we talk about the stereotypes around coffee aging. When is coffee to old? Is it possible to have coffee that is too fresh? We give you our thoughts. We also talk about the World Barista Championships & our views on some alternative approaches. Are Barista Championships reflecting the general coffee industry correctly? Finally we just talk a lot in this episode about what is going on in our brains after a major roast day. Party on.

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00:46:18

Manage That Time

Cat & Cloud Podcast ·

2016/07/27

Managing time and projects is hard & takes a certain level of skill. A lot of the time that skill is not inherent but learned. In this podcast we talk about the different techniques, disciplines, & applications we use to ensure we manage our time properly. How do we stay motivated? How do we get the most done? How are we efficient? How do we stay focused? Learn that & more on this weeks episode of the Cat & Cloud Coffee Podcast.

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00:39:33

Cold Brew? Bourdain? Ok...

Cat & Cloud Podcast ·

2016/07/19

Chris & Jared dive into some guest questions & give their beliefs on cold brewed coffee, why they don't like it & how they will approach it. Anthony Bourdain had some words about specialty coffee & his feelings toward the specialty coffee stereotype that the boys address as well. This episode is sure to have people loving & disliking the trubaca duo.

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00:27:38

Casual Q & A (semi short)

Cat & Cloud Podcast ·

2016/07/15

Chris & Jared are hot off finishing a roast day & answer some questions. Topics of Roasting, Cafe Culture, Stereotypes, Milk Alternatives & overall classic Trubaca stuff comes right at you. Back to our regular podcast schedule next week. Stay Gold!

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01:05:30

Tonx Pt 2. Man, Myth, Legend, Locol

Cat & Cloud Podcast ·

2016/07/07

Tonx Continues the journey with us talking intelligentsia, hipsters, service, subscription services, blue bottle & so much more. The story of Locol, a new healthy fast food venture with amazing coffee quality is part of this episode. Big shout out to Califia for being our first sponsor.

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