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PODCAST

My Digital Farmer Podcast

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it"s not enough to just grow your product. You"ve got to be able to sell it too. In this podcast you"ll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We"ll cover

business marketing

All Episodes

21:48

10 How to Avoid the Curse of Knowledge in Your Marketing

My Digital Farmer Podcast ·

2019/06/19

Do you know TOO much about your product? Are you making assumptions about what they already know (or want to know?). In this episode, we talk about how you might be falling victim to the Curse of Knowledge and what you can do about it.

en

43:08

009 Anatomy of a Great Lead Magnet

My Digital Farmer Podcast ·

2019/06/12

If you're a CSA farmer, you know that not everyone is a perfect fit for your product. It takes a "special kind" of customer. So how do you find more of them? Meet the "Lead Magnet" -- a digital form of "bait" to hook new customers.

en

42:32

008 The 6 Reasons People Buy

My Digital Farmer Podcast ·

2019/06/05

What if I told you there were 6 very specific triggers that made someone decide to finally hit the "buy now" button? Wouldn't you want to know they were so you could engineer these triggers to fire? One of the fundamentals of marketing... get ready.

en

23:40

007 Knowing Your Customer's Pain & Problem

My Digital Farmer Podcast ·

2019/05/29

Why is your customer coming to YOU? Every purchase starts with a customer problem. They're looking for something, and you need to find out what it is. This is the most important piece of data you can possibly uncover as a marketer. Let's dive in!

en

35:45

006_Messaging Hierarchy: The Order of the Message...

My Digital Farmer Podcast ·

2019/05/22

When it comes to marketing, it's not just about having a bunch of helpful information packed onto your website. The order of that information matters. In this podcast, we talk about "messaging hierarchy" and how to figure out what to say WHEN.

en

45:29

005_Why You Need a Value Ladder

My Digital Farmer Podcast ·

2019/05/15

Do you have a ladder of products that move customers from the top of the funnel to the bottom? In this episode, I share what a value ladder is and how to build one for your farm.

en

46:39

004_The Customer Value Journey

My Digital Farmer Podcast ·

2019/05/08

That's right: your customers go on a predictable journey through your brand.If I told you there were 8 steps they need to take to become a brand ambassador, wouldn't you want to know what they are?...That's what this episode is all about.

en

24:32

003 Understanding Traffic and Marketing Funnels

My Digital Farmer Podcast ·

2019/04/25

Where are your ideal customers hanging out? You may have a great product, but if you're not putting it front of the right traffic, no one is going to buy it. The act of putting your offer in front of the right people at the right time is today's topic!

en

30:33

002_Who Is Your Ideal Customer?

My Digital Farmer Podcast ·

2019/04/25

Who is your target customer? Or are you trying to sell your product to everyone? In marketing, we speak our message to one person: our ideal customer avatar. In this episode, we talk about how to find this customer and what you need to know about them.

en

22:04

Why I Started the MyDigitalFarmer Podcast_001

My Digital Farmer Podcast ·

2019/03/28

As a farmer, it's not enough to just know how to grow your product. You also need to know how to SELL it. In this episode, I share why I started the podcast, and how in a matter of 18 months I went from clueless to confident in my farm marketing skills.

en

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