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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

30:13

How Do You Get Traffic To Your Website?

optYOUmize ·

2023/12/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Having an online presence like a website, blog, podcast, and social media profiles is super important today whether our main business is online or not. But for our online presence to get traffic, leads, and sales for us we need to know and understand how online traffic works and have a plan to generate it for us. When we do this right, we can reap the benefits of a continuous stream of new targeted leads, sales, and

en

28:09

What Is the Best Digital Business To Start?

optYOUmize ·

2023/12/28

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Starting a digital business can be an exciting, exhilarating experience with the potential to change our lives. But it can also be frustrating, exhausting, overwhelming, and hard, so it's important to be doing something we love or are passionate about. It's also important we know why we're doing it and what our goals are, so we can stay focused and on the right track. Finally, by finding a success story we can model

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25:38

Is Buying Whitelabel Software a Good Investment?

optYOUmize ·

2023/12/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Whitelabel software can be a great way to break into digital marketing, software, and SaaS because the investment is small vs building our own app and we can go to market almost instantly. But whitelabel software may impose limits on pricing, features, and exit strategy so it's important to understand our goals upfront to make the right decision about whether whitelabel software is right for us. #entrepreneur

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23:22

Two Simple Habits That Will Make You Happier Everyday

optYOUmize ·

2023/12/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Happiness is a choice and a state of being, not a destination. If we spend our days focusing on the bad stuff around us and the things we don't have or others do, we will end up feeling frustrated, unhappy, and always searching or reaching for something we'll never get. If instead we recognize the people and things in our lives we are grateful for, and we decide to live in the moment and experience life, we can feel

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26:47

The Super Effective (But Not Glamorous) Way To...

optYOUmize ·

2023/12/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Split testing isn't the most glamorous topic in business, but it flat out grows profits by making our sales process more efficient and effective. It takes a bit of time, effort, and learning curve to get going the first time, but once up and running it's easy and very low maintenance. And the benefit is ongoing, because if we can optimize our lead generation and sales process we can better results now and long into

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23:34

How To Make More Sales By Offering Less

optYOUmize ·

2023/12/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Having our products and services available around the clock 365 days a year has some logical appeal and expands our potential for sales. But the reality is, demand for products, the prices people will pay, and the lengths they will go to all skyrocket when there is scarcity or FOMO--fear of missing out--as they say. We need to find ways to inject scarcity into our offers--limited time, limited number, or some special

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26:06

How To Get More Buyers For Whatever You're Selling

optYOUmize ·

2023/12/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Buying is an emotional thing. When we switch our perspective from trying to sell to understanding why people buy, we can tap into the eight primary motivations we have as humans. When we show how our product or service helps satisfy one or more of those motivations, we create desire and demand for our product and don't need strong-arm tactics or hard selling to grow sales. People hate to be sold but they love to

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27:52

The 7 Customer Objections to Buying Your Product and...

optYOUmize ·

2023/12/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs and business owners, we want to maximize our sales and profits. We believe in our products and services, but our excitement and enthusiasm alone are not always enough to make the sale. Our prospects aren't as bought in as we are, and they often have objections to buying because they want to be sure they are getting an actual benefit or solution to their problem. Most objections fall into seven main

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27:32

Forget About Productivity (Do THIS Instead...)

optYOUmize ·

2023/12/19

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Entrepreneurs will always feel the pull to do more. But we are human and not machines, so we can't work around the clock everyday without breaking down physically, mentally, or emotionally. So instead of focusing on productivity which usually equates to working harder or longer to be more productive ourselves, we should focus on efficiency and throughput. What is the simplest and fastest way to get each task

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25:38

The Transformational Power of Taking Action

optYOUmize ·

2023/12/18

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Taking action might seem like a simple, low level thing that's common sense. But actually it's far more profound because it has the power to literally transform us--our feelings and emotions, our sense of self worth, our confidence, our abilities, and of course our results and accomplishments. When we're feeling stuck or unsure about something, taking action is the quickest way to break through that. Because whether

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23:52

Why Authenticity Is The New Superpower

optYOUmize ·

2023/12/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube In this digital age it's easy to transact our daily activities and communicate with others. And AI or artificial intelligence has made creating content fast and easy. The real way to stand out is not to become another copycat and push out fake or machine-generated content, but rather to be real, be authentic, and be yourself. Authenticity is what attracts people to us, and that's how we find our people and the place

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26:25

How To 3X (or More) Your Sales Using Sales Funnels

optYOUmize ·

2023/12/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Sales funnels have the power to multiply sales 2X, 3X, even 5X or more by getting a larger number of people to buy the front end or main product at a low price and then instantly showing them offers to upgrade and unlock more features or benefits with upsells. Many customers will buy one or more upgrades, and because they can all choose the level they want it's a win-win for them and for us too as

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26:38

Should You Share Your Goals or Keep Them Secret?

optYOUmize ·

2023/12/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Goal setting has a proven positive impact on human performance and achievement. But there has been a lot of debate about how to actually set goals and whether we should share them with others or keep them private. Based on research, it seems that sharing our goals with people we look up to and respect has the greatest chance of helping us reach them, but in the end it's a personal decision and we should all do what

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26:10

Can You Profit From Flipping Websites?

optYOUmize ·

2023/12/12

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube In digital marketing it's easy to collect a lot of digital stuff because the footprint is small and stored easily. Often times we end up with more stuff than we can ever optimize or see through to completion, so it may make sense to flip our websites. We turn an unused digital asset into cash, and the buyer gets a premade website ready to grow and optimize so it's a real win-win. Even if we don't have websites ready

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24:19

Why Adversity Can Actually Be a Gift

optYOUmize ·

2023/12/11

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Struggles, setbacks, challenges, and adversity are all part of life and business. As much as we don't like them, paradoxically they present a tremendous opportunity to grow and evolve. Because in times of adversity we are forced to make decisions, take action, and change the way we think to solve problems. So instead of fighting against having adversity which is inevitable, if we embrace it and work through it we can

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24:15

The Secret To Feeling Happy With All Of Your...

optYOUmize ·

2023/12/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Relationships are a vital part of life. Most of us have had or have relationships we aren't happy with, but it can be hard to know how to fix them because we don't want to cut people out of our lives. By using reciprocity, while it's no silver bullet to solve every problem, it helps us feel balanced in our relationships so we can feel good about ourselves and people in our lives. It also helps us recognize the people

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25:52

Should You Build a Personal Brand or a Business Brand?

optYOUmize ·

2023/12/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Whether we choose to build a personal brand or a business brand, we should all be doing one or other and should make it a top priority. As the online world becomes more and more competitive and it gets increasingly harder to get attention and keep it, our personal brand or business brand is how we stand out in the crowd. It's how we differentiate ourselves and connect and resonate with our prospects and

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27:25

How To Discover the Hidden Profits In Your Business

optYOUmize ·

2023/12/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all have intangible assets in our businesses that we take for granted. It just takes a bit of thinking and creativity to uncover them. These assets would be very valuable to other businesses, so if we license the use of them we can create extra profit with little effort or expense, and we can license each asset to multiple businesses on a recurring fee basis so we can maximize our own business

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23:32

Two Sneaky Things That Lose Sales From Your Website

optYOUmize ·

2023/12/05

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our websites are our 24x7 online salespeople, so we want to make sure they are working at their best to deliver maximum traffic, leads, and sales. While on page content and visual appeal are important, they are not enough to guarantee results. People won't wait for our sites to load no matter how good the are, so we need to optimize for page loading speed. And most people now use mobile devices to access online

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25:07

How Our Experiences Shape Our Reality and The...

optYOUmize ·

2023/12/04

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube What we experience or are exposed to affects the way we see the world. For better or worse, and true or false, our beliefs that we develop through experience impact how we live, what we think we're capable of, and ultimately our life's trajectory and what we accomplish and become. If we're aware of this, we can use the empowering beliefs to our advantage, and discard the limiting beliefs, and that will help us reach

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