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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

29:11

How I Became a Top 1% Affiliate Marketer (and You Can...

optYOUmize ·

2024/01/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram shares his journey to becoming a top 1% affiliate marketer and provides insights into how others can achieve the same level of success. He explains the concept of affiliate marketing and how it works, highlighting the benefits of this business model. Brett outlines six steps to building a successful affiliate marketing business, including building an email list, finding

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25:11

8 Questions That Help Entrepreneurs Make Strategic...

optYOUmize ·

2024/01/12

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this episode, Brett Ingram discusses the importance of making strategic decisions as entrepreneurs. He introduces nine questions that can help entrepreneurs make better decisions. These questions include defining the decision, assessing market demand, considering the fit within the core vision and business, evaluating capacity, planning for achievement, envisioning the best and worst case outcomes,

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26:09

8 Questions That Help Entrepreneurs Prioritize and...

optYOUmize ·

2024/01/11

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram shares eight questions that help entrepreneurs prioritize and get more done. He emphasizes the importance of understanding how time is being spent and identifying high-leverage activities. The questions include evaluating the necessity of tasks, determining what to spend more or less time on, considering additional tasks if there was more time, assessing the impact of tasks

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27:00

13 Questions That Help Entrepreneurs Solve Problems

optYOUmize ·

2024/01/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary In this conversation, Brett Ingram discusses how entrepreneurs can solve problems by asking the right questions. He emphasizes the challenges and unexpected obstacles that entrepreneurs face and how these can become inflection points for their businesses. Brett highlights the importance of defining the problem, assessing the situation, creating a plan, and executing it. He also emphasizes the need to

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27:03

9 Questions That Help Entrepreneurs Find Their Vision...

optYOUmize ·

2024/01/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Summary Entrepreneurs can find inspiration and purpose in different ways. Some start with a grand vision that drives them, while others begin with the desire to be their own boss. It is important to have clarity and vision to succeed as an entrepreneur. Finding the right idea is crucial, as passion and fulfillment are essential for long-term success. Asking empowering questions can help entrepreneurs gain clarity

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28:05

10 Ways To Convert More Website Visitors Into Leads...

optYOUmize ·

2024/01/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our website is our digital salesperson who works around the clock. It makes sense to ensure our website is doing the best job possible to turn visitors into leads and buyers. The cost and time to optimize our website is minimal compared to the increase in leads, sales, and revenue it can generate. And while we always want to continue optimizing, the gains we achieve from making the effort once will keep coming in for

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27:49

6 Secrets To Creating Digital Products That Sell

optYOUmize ·

2024/01/05

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Creating digital products, whether software or ecourses or whatever, lets us tap into the digital marketing industry and all the benefits of it. But not just any digital product will sell. We need to understand how to pick the right product, how to create it, and how to market it to be successful. And it all starts with having a product people want and are willing to pay money to get. #entrepreneur

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24:21

The Blueprint For Achieving Seemingly Impossible Goals

optYOUmize ·

2024/01/04

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As human beings we are capable of doing tremendous things. Yet sometimes we get worn down by life or complacent and become like the elephant in captivity on a thin rope--the elephant could snap the rope in one tug and escape, but because when they were young they weren't strong enough to do it, they mistakenly believe they never can. If we believe we can achieve any goal we set, assemble the right team if needed, put

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27:40

12 Morning Habits That Will Make You a Powerhouse

optYOUmize ·

2024/01/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube If we want to start each day feeling like a rockstar, then we need to actively set ourselves up for success. These 12 morning habits, if we use them consistently, will help us get out of the gate strong each day and build momentum so we start and end each day feeling great. We've all had those days where we felt awesome and that helped us crush it all day long. Using these habits we can start to do that everyday and

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25:56

The Truth About Making a Work and Life Schedule

optYOUmize ·

2024/01/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using schedules in our work and our lives can seem stifling, limiting, and confining. But, paradoxically, the reality is actually the opposite. When we know what we need to do, we can plan accordingly and be the masters of our time instead of being mastered by it. We can get more done, have a greater work-life balance, feel happier and more satisfied, and have peace of mind all at once. #entrepreneur

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28:05

Why Every Entrepreneur and Business Owner Should Join...

optYOUmize ·

2024/01/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Entrepreneurs and business owners have a built-in independence and belief we can do anything, which is a blessing and a curse. We can get a lot done and do things most people think are impossible, but we can also get stuck feeling like we need to solve all of our problems on our own. Joining a mastermind group allows us to share our experiences which is healthier, but it also provides us insights, advice, tactics and

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30:13

How Do You Get Traffic To Your Website?

optYOUmize ·

2023/12/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Having an online presence like a website, blog, podcast, and social media profiles is super important today whether our main business is online or not. But for our online presence to get traffic, leads, and sales for us we need to know and understand how online traffic works and have a plan to generate it for us. When we do this right, we can reap the benefits of a continuous stream of new targeted leads, sales, and

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28:09

What Is the Best Digital Business To Start?

optYOUmize ·

2023/12/28

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Starting a digital business can be an exciting, exhilarating experience with the potential to change our lives. But it can also be frustrating, exhausting, overwhelming, and hard, so it's important to be doing something we love or are passionate about. It's also important we know why we're doing it and what our goals are, so we can stay focused and on the right track. Finally, by finding a success story we can model

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25:38

Is Buying Whitelabel Software a Good Investment?

optYOUmize ·

2023/12/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Whitelabel software can be a great way to break into digital marketing, software, and SaaS because the investment is small vs building our own app and we can go to market almost instantly. But whitelabel software may impose limits on pricing, features, and exit strategy so it's important to understand our goals upfront to make the right decision about whether whitelabel software is right for us. #entrepreneur

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23:22

Two Simple Habits That Will Make You Happier Everyday

optYOUmize ·

2023/12/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Happiness is a choice and a state of being, not a destination. If we spend our days focusing on the bad stuff around us and the things we don't have or others do, we will end up feeling frustrated, unhappy, and always searching or reaching for something we'll never get. If instead we recognize the people and things in our lives we are grateful for, and we decide to live in the moment and experience life, we can feel

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26:47

The Super Effective (But Not Glamorous) Way To...

optYOUmize ·

2023/12/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Split testing isn't the most glamorous topic in business, but it flat out grows profits by making our sales process more efficient and effective. It takes a bit of time, effort, and learning curve to get going the first time, but once up and running it's easy and very low maintenance. And the benefit is ongoing, because if we can optimize our lead generation and sales process we can better results now and long into

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23:34

How To Make More Sales By Offering Less

optYOUmize ·

2023/12/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Having our products and services available around the clock 365 days a year has some logical appeal and expands our potential for sales. But the reality is, demand for products, the prices people will pay, and the lengths they will go to all skyrocket when there is scarcity or FOMO--fear of missing out--as they say. We need to find ways to inject scarcity into our offers--limited time, limited number, or some special

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26:06

How To Get More Buyers For Whatever You're Selling

optYOUmize ·

2023/12/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Buying is an emotional thing. When we switch our perspective from trying to sell to understanding why people buy, we can tap into the eight primary motivations we have as humans. When we show how our product or service helps satisfy one or more of those motivations, we create desire and demand for our product and don't need strong-arm tactics or hard selling to grow sales. People hate to be sold but they love to

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27:52

The 7 Customer Objections to Buying Your Product and...

optYOUmize ·

2023/12/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs and business owners, we want to maximize our sales and profits. We believe in our products and services, but our excitement and enthusiasm alone are not always enough to make the sale. Our prospects aren't as bought in as we are, and they often have objections to buying because they want to be sure they are getting an actual benefit or solution to their problem. Most objections fall into seven main

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27:32

Forget About Productivity (Do THIS Instead...)

optYOUmize ·

2023/12/19

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Entrepreneurs will always feel the pull to do more. But we are human and not machines, so we can't work around the clock everyday without breaking down physically, mentally, or emotionally. So instead of focusing on productivity which usually equates to working harder or longer to be more productive ourselves, we should focus on efficiency and throughput. What is the simplest and fastest way to get each task

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