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The Next Big Idea

Next Big Idea Club

The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join hosts Rufus Griscom and Caleb Bissinger — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Monday and Thursday. For ad inquiries, please reach out to: Network+NBI@yapmedia.com

society & culture social sciences

All Episodes

63:26

RATIONALITY: Steven Pinker’s Love Song to Critical...

The Next Big Idea ·

2021/09/29

In his new book, “Rationality: What It Is, Why It Seems Scarce, Why It Matters,” Steven Pinker writes: “When humans set themselves the goal of improving the welfare of their fellows … and they apply their ingenuity in institutions that pool it with others’, they occasionally succeed. When they retain the successes and take note of the failures, the benefits can accumulate.” In this episode, Steven argues that those benefits would accumulate even faster if we all learned a bit of logic, got better at

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62:18

LOONSHOTS: The Science of Generating Crazy Ideas...

The Next Big Idea ·

2021/09/22

What if the fates of careers, companies, even entire industries depend on nurturing crazy ideas? In “Loonshots," physicist turned biotech entrepreneur Safi Bahcall pulls back the curtain on history’s greatest scientific, technological, and entrepreneurial breakthroughs, introducing us to a cast of colorful characters with much to teach us about how innovation really happens. In doing so, he provides a brand new framework for understanding the delicate relationship between complex ideas and even more

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46:53

DEADLINE EFFECT: Can You Work Like It's the Last...

The Next Big Idea ·

2021/09/15

The deadline is one of the most powerful tools we have for getting work done. So why are we all so afraid of it? After studying organizations that manipulate deadlines to their advantage, Christopher Cox (former chief editor of Harper's and executive editor of GQ) has figured out how to transform deadlines from something to be feared into a superpower to boost productivity and stimulate creativity. He’s bottled his findings in a new book called “The Deadline Effect: How to Work Like It's the Last

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71:36

EXTRA LIFE: We Doubled Life Expectancy in the Last...

The Next Big Idea ·

2021/09/08

Over the past century, the average human lifespan has doubled. That astonishing statistic is the subject of a new book and PBS series by acclaimed science writer Steven Johnson called “Extra Life: A Short History of Living Longer.” In this episode, he tells Rufus about the renegades who shamed milkmen, spiked public reservoirs, and rode rocket-powered sleds — all in the name of science. They discuss how inventions like vaccines, seatbelts, and sewers made the world a safer place. And they peer into

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56:32

PARENTING: Learn How to Do It Better With Science,...

The Next Big Idea ·

2021/09/01

Every season, we invite the authors of the best new non-fiction to distill their books into five big ideas. Then they read those ideas aloud. We call these book bites, and our app has hundreds of them. In this special episode, we’re sharing three book bites that demystify the art and science of parenting. Journalist Melinda Wenner Moyer offers evidence-based strategies for teaching your kids not to be jerks. Two educators explore the science behind the iconic TV show “Mr. Rogers’ Neighborhood.” And

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69:02

PERSONALITY: The Science of Being Who You Want

The Next Big Idea ·

2021/08/25

Cognitive neuroscientist Christian Jarrett believes your personality is not etched in stone. Instead, he says, it's made of soft clay, and with the right tools, you can sculpt it to lead a happier, healthier, more satisfying life.

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42:36

JOYFUL: Ingrid Fetell Lee and Adam Grant on the...

The Next Big Idea ·

2021/08/18

Conventional wisdom tells us that real joy comes from within: from exercise or meditation, acts of service or the way we look at the world — pretty much anything except material possessions. But author/designer Ingrid Fetell Lee offers a different take in her book “Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness.” Last season, Ingrid sat down with Next Big Idea Club curator Adam Grant to discuss the powerful relationship between the way we feel and the objects that

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61:33

CULT OF WE: How WeWork's CEO Vaporized $40 Billion

The Next Big Idea ·

2021/08/11

Adam Neumann, handsome, clever, and rich, with a comfortable home (eight of them, actually) and a happy (if slightly hyperactive) disposition, seemed to unite some of the best blessings of existence; and had lived forty years in the world with very little to distress or vex him. In the summer of 2019, he was presiding over the most valuable startup in America: WeWork. To the cynical, it was a glorified desk rental company. To Adam, it was the company that would “elevate the world’s consciousness,”

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47:52

BREATH: Is Deep Breathing the Secret to Long Living?

The Next Big Idea ·

2021/08/04

We do it 25,000 times a day, but most of us rarely give breathing a thought. Author James Nestor says we’re missing out on one of the most powerful pathways to health and happiness. He leads Rufus through the ins and outs of intentional breathing, revealing its potential to clear our minds, heal our bodies, and help us achieve incredible things.

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72:59

DRUNK: Can Alcohol Make You More Creative, Sociable,...

The Next Big Idea ·

2021/07/27

Do we have alcohol to thank for civilization? The answer, according to Edward Slingerland’s new book, “Drunk: How We Sipped, Danced, and Stumbled Our Way to Civilization,” is a resounding yes. Edward, who’s a professor at the University of British Columbia and self-proclaimed “philosophical hedonist,” says that far from being an evolutionary fluke, our taste for alcohol is an evolutionary advantage — one that we’ve relied on for millennia to help us lead more social, creative, and pleasurable

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71:10

DEATH, SEX & MONEY: Anna Sale Talks About Hard Things

The Next Big Idea ·

2021/07/21

A lot of us run away from tough conversations. Anna Sale runs toward them. For nearly a decade, as the host of the podcast “Death, Sex & Money,” she has been having searching conversations about “the things we think about a lot and need to talk about more.” Now, in her new book, “Let’s Talk About Hard Things,” she blends reportage and memoir to reveal how speaking openly (and listening attentively) can fortify our relationships. That may sound simple, but as one of the book’s reviewers observed, “As

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58:33

THE BOMBER MAFIA: Malcolm Gladwell on Warfare,...

The Next Big Idea ·

2021/07/14

Malcolm Gladwell’s extraordinary new book, “The Bomber Mafia,” tells the story of a group of pilots who met on a muggy airbase in central Alabama and hatched a plan to revolutionize warfare. This was in the 1930s, the era of the bomber, a new breed of aircraft that could supposedly drop a bomb from six miles up and land it in a pickle barrel. If you could do that, you wouldn’t have to level cities, rack up casualties, or send a single soldier onto the battlefield. Planes could win wars all by

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55:38

EFFORTLESS: Embrace the Easy Option

The Next Big Idea ·

2021/07/07

Teddy Roosevelt once said that nothing is worth doing “unless it means effort, pain, and difficulty.” And to that bestselling author Greg McKeown says, “Baloney!” There’s no denying that hard work often leads to positive results, but it can just as easily lead to exhaustion, apathy, and burnout. In his script-flipping new book, “Effortless: Make It Easier to Do What Matters Most,” Greg asks: “What if instead of pushing ourselves to — and in some cases well past — our limit, we sought out an easier

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50:51

HIGH CONFLICT: How to Defuse Any Squabble (Amanda...

The Next Big Idea ·

2021/06/30

Have you ever lain awake at night, obsessing over a conflict with a colleague or a relative or a politician you’ve never met? That’s what journalist Amanda Ripley calls high conflict. If good conflict is the kind of friction that’s serious and intense but that leads somewhere useful, then high conflict is the kind of friction that gives you rope burn. It’s bitter, all-consuming, unproductive — and worst of all, once you find yourself embroiled in high conflict, it’s almost impossible to get out

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74:40

EXTENDED MIND: Want to Get Smarter? Try Thinking...

The Next Big Idea ·

2021/06/23

Modern life has not been easy on our brains. Average IQ scores rose steadily throughout the last century. Now they appear to be leveling off. The problem, according to neuroscientists, may be that we have reached our neurobiological limits. Our brains simply can’t work any harder. Luckily, science writer Annie Murphy Paul has a solution. In her bold new book, “The Extended Mind: The Power of Thinking Outside the Brain,” she draws on a wealth of scientific research to show that we’re smarter when we

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58:51

DELUSIONS: How Self-Deception Can Help You Flourish...

The Next Big Idea ·

2021/06/16

Is it really so bad to be a little bit delusional? Not according to Shankar Vedantam. In his new book, “Useful Delusions: The Power and Paradox of the Self-Deceiving Brain,” he argues that we tell ourselves lies in order to live. We believe our marriages will last, even though there’s a fifty-fifty chance we’re headed for divorce. We trick ourselves into thinking our children are extraordinary because if we saw them for who they really are — average, disobedient, smelly — the body blows of parenting

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71:00

AI: The Extraordinary Story of the Tech That’s...

The Next Big Idea ·

2021/06/09

In 1958, a psychologist named Frank Rosenblatt took a five-ton computer, fed it a steady diet of punch cards, and taught it how to recognize the letter “A.” He called his creation the Perceptron, and his belief in its potential was like that of a deliriously proud parent. One day, he thought, the artificial intelligence he’d built would learn to recognize faces, speak like a human, translate languages, reproduce itself on an assembly line, and even fly to space — at which point, it would no longer

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73:01

MINE: How the Rules of Ownership Control Our Lives

The Next Big Idea ·

2021/06/02

Ownership is simple, right? Something is either yours or it isn’t. Case closed. But who owns the space behind your airplane seat, the results of the DNA you took online, the Netflix password you got from your cousin’s roommate? The jury's still out, according to law professors Michael Heller and James Salzman. That’s because ownership isn’t binary or static: it’s a storytelling exercise, and we rely on just six stories to claim everything we own. In this revelatory conversation, Michael and James

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46:35

GATHERING: Mastering the Art of Hanging Out

The Next Big Idea ·

2021/05/26

You’ve posted a photo of your vaccine card on Instagram. The CDC says it’s okay to leave your bunker. Some of your friends have expressed interest in taking off their masks, breaking the six-foot barrier, and hanging out with you. Do you remember how? Whether you’re anxious about leaving your house or impatient to trade your house slippers for blue suede shoes, we could all use a refresher on how to connect with our fellow humans ... in person — and in a way that is not just pleasant but meaningful

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73:59

EMAIL: Would the World Be Better Without It?

The Next Big Idea ·

2021/05/19

What’s the first thing you do when you wake up in the morning and the last thing you do before bed? If you’re a modern knowledge worker, your answer is probably “check my email.” Makes sense. Your inbox is a busy place, which is why you peek at it, on average, every six minutes: constant vigilance is the only way to keep up. But all that checking comes at a cost. Communication overload undermines your productivity, erodes your focus, zaps your energy, and makes you miserable. Luckily, Cal Newport,

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