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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

01:14:00

Are Industry Events Ever Coming Back? Retail X and...

Future Commerce ·

2021/09/17

We examine the 2021 retail trade calendar and review Retail X, the first retail trade industry event to take place since the start of the pandemmy. ALSO: The rise of the headless platforms, Telfar TV launch makes waves, and we’ve rolled out a new podcast brand identity. Listen now!

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00:01:13

Report Alert: NINE BY NINE 2021

Future Commerce ·

2021/09/10

Our newest consumer research and trends report is here. NINE BY NINE uncovers the nine categories, and 81 brands, which are changing our world for the better. Get on the list to get an advance copy of the report. Launching next week. www.ninebynine.report

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00:52:33

ASMR and the SaaSification of Experience (feat. Gary...

Future Commerce ·

2021/09/03

On Headless, Influencers, and Live StreamingWhat does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - GaryProduct market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot

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00:49:23

Project Gigaton: The SMB and DTC Impacts of Climate...

Future Commerce ·

2021/08/27

Accounting Platforms for Business Data that have Climate ImpactSustainaBase is a software program that helps manage the carbon footprint of a company, akin to an accounting platform. SuistainaBase tracks carbon emissions, as well as water and waste metrics, taking data and science calculations to organizations to create meaningful actions.“Sustainability is important and it's something that we should be tracking like the way we track dollars. We should be checking to see if we're really making the

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00:59:36

Don't Call it a Pivot (feat. Emmett Shine, Co-Founder...

Future Commerce ·

2021/08/20

God-Like Technology Pattern is a family of purposeful brands providing the essentials to make, shape, and grow a home- the foundation of daily life.The times we are living in are culturally defining. People have a deep ingrained need for personal and internal connection, it's bigger than digital behavior, it's deeper.“There is a future where people are going to find some way to silence the digital noise” -PhillipWith so many individual merchants comes a lot of fragmentation, similarly to how markets

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00:49:45

Bye Bye, Third Party Data Tracking (feat. Ben Parr,...

Future Commerce ·

2021/08/13

Facing the CookiepocalypseOctane AI is the zero-party data platform for Shopify and eCommerce brands. “We help stores and brands collect super valuable insights on their customers in a very direct opt-on kind of way and use that information to personalize the shopping experience.” -BenHow can brands bounce back from the cookiepocalypse? Stop depending on others and own your data.“Stop renting the relationship that you have with your customer from Facebook and Google and other platforms and collect

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00:48:13

“Spoiled For Choice”: Acquisitions and Roll-Ups for...

Future Commerce ·

2021/08/06

“FBA” - Fruit by the Acre? More like Fulfillment by AmazonBoosted Commerce is an eCommerce platform working to distribute the most up-and-coming brands on a global basis.“We started Boosted really as a way of identifying these amazing businesses and brands that people have created.” -KeithAmazon is the world's largest shopping mall, and its importance is only going to increase over time. By getting a spot in this shopping mall, Boosted will be able to create great long-term success. What should a

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00:38:16

Modern Brands Need Waste Innovation (feat. Matt...

Future Commerce ·

2021/07/30

Burn Your Own House Down Before Somebody Else Does Pela is a waste innovation platform. Selling the world's first compostable phone case along with eyewear, countertop compost systems, and haircare.“We design waste out of the human experience. We’re a weird combination of commerce DTC, while also investing in material science, and figuring out how to get waste out of everyday products.” -Matt“One of our core values at Pela is community. Community is taking care of the whole. We have this belief that

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00:55:44

Taking On International Fulfilment with ShipBob...

Future Commerce ·

2021/07/23

Building for the Future of Ecommerce LogisticsShipBob is a full service fulfillment platform coming out of a remarkable Series E that clocked in at $200 Million. ShipBob has been a partner of Future Commerce for a while now and we couldn’t wait to talk about this incredible raise.There are a lot of different shipping solutions across the buyer journey, and it can lead to a bit of confusion. ShipBob is helping break this confusion by being the one solution, which is what customers, merchants, and

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00:58:19

Walmart Health and the Consumerization Healthcare...

Future Commerce ·

2021/07/16

The “84-Point Check”, but Make it HumanWith almost a million and a half associates in the United States and 150 million customers in stores and online, it's safe to say they’re one of the largest retailers in the world. But what are they doing in health? A lot, it seems.Walmart has been in the healthcare world since the 70s; they realize that they have a significant role to play. With 90% of Americans living within 15 miles of a Walmart, they’re aiming to address the care needs of people and help

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00:47:02

What does a CDP do? Provide Real Time Relevance at...

Future Commerce ·

2021/07/09

“OMG CDP” Wait. What exactly is CDP? Customer Data Platform.Wielding CDP well means brands can provide a freaky-personal experience for customers.Customers will freely give brands their first-party data if it means their experience will be better. Don’t blow it by making their experience worse.“If the expected behavior is convenience, then not only it's not freaky, it's what they're hoping and expecting you to do and they reward you with that with more activity and more loyalty over time.” - JoshCDP

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01:17:07

Insights Per Minute- Shopify is subsidizing R&D with...

Future Commerce ·

2021/07/02

The Multiverse is Real “Brands are like cows because it’s very easy for them to understand how things affect them, but it's very hard to see how things in the world affect others.” -BrianTechnology can act as a containing—or limiting—factor. It can enable cost savings, but it can also be an enabler of more meaningful interactions.Shopify is looking to the future as a global empowerment of a merchant classDigital channels for legacy retailers boomed during the pandemic. Why? Default behaviors are

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00:55:49

Millennials Think They Invented Everything

Future Commerce ·

2021/06/18

The Internet is a Literal WebCongratulations to friend of the show, Ian Leslie, and to Industry West for ranking on 2PM’s DNVB list and for Adobe Experience Maker Awards. Phillip and Brian talk about the Adobe Experience Maker Awards, the rankings, and ask the question of how some brands are ranked so highly. Millennials didn’t invent meal prep delivery. Schwann foods, and catalog delivery — even the milkman — are all examples of modern reimagining of pre-existing retail models.In eCom news, Shopify

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00:57:54

Fast Isn't Solving Payments, It's Solving Identity...

Future Commerce ·

2021/06/11

Headless CheckoutDomm gives the story behind the creation of Fast, how a family member forgetting a password sparked an idea for easier checkouts across all platforms.“Our goal is to build a consumer network” -DommThe challenges faced as a leader and facing polarizing feedback.“It’s our job to protect consumer data, and consumer payments. This is typically the default relationship that consumers have with businesses, it’s a default trust.” “It's the logical place where those three need states and

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00:45:17

[Step by Step] How Can I Leverage 3PL and xMS to...

Future Commerce ·

2021/06/04

“It’s like shipping inception”Are we in a Shipping Inception or are 3PLs and 4PLs really that complicated? Identifying where your customers are is key in choosing the right 3PL solution for warehousing and shipping. “Despite the Amazon narrative, not everyone needs everything in 30 seconds… I think it's critically important for brands to manage customer expectations, meaning if you don't have the infrastructure to do two day delivery, then don't promise to do delivery.” - NimaHaving a 3PL like

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00:40:13

[Step by Step] How Can I Utilize Shipping to Curate a...

Future Commerce ·

2021/06/03

The Post-Purchase ExperienceConsumer expectations are almost unfair for smaller businesses. But that doesn’t mean brands can’t continue to provide a great post-purchase experience. Many brands have turned to 3PLs to help meet the demand of fast shipping and to keep shipping costs lower. “Brands have to be more transparent with customers. They need to give customers a choice around what services they offer and the price. A lot of brands are starting to use 3PLs to meet the customer demand, which

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00:43:34

[Step by Step] How Can Marketplaces Leverage Shipping?

Future Commerce ·

2021/06/02

A Different Innovation “Shipping is a growth engine. The entire web is possible, all eCommerce is possible because you could ship stuff. The question is, how do you master that in a way that is intentional as a brand or as a marketplace?” - James As the largest resale marketplace, the mechanics of Flyp are run differently. Flyp works to connect owners with sellers, creating a different experience. In the process they use bulk shipping to diversify the engagement in the marketplace. “We have an

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00:31:09

[Step by Step] How Can I Wield Shipping to Acquire...

Future Commerce ·

2021/06/01

Not a Cookie Cutter MethodWith the rise of shipageddon, shipping has become about getting products to the customer as safe and quickly as possible.Due to the different mentalities and thought processes of shopping during COVID, many customers choose different methods causing businesses to shift their concerns of shipping.“It's not just a cookie cutter thing where you're doing clothes or a hat or a shirt where you just throw it in a box. What we found is with the batch function on Shippo, we’re able

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00:30:02

[Step by Step] - Why Should I Prioritize Shipping in...

Future Commerce ·

2021/05/31

It’s All About the MindsetMichelle McNamara joins the show to talk about the common pain points of shipping among merchants, and how the pandemic has impacted e-commerce with the shifts of consumer behavior. Shipping is not one size fits all, it's unique to every business. Shipping should be thought of as a key differentiator to add value to your business. “Think of ways you can increase your order value without increasing the weight of the box by too much.” -Michelle Associated Links:Get connected

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00:55:07

“Bigger Than the Plant-Based Revolution” feat. Kevin...

Future Commerce ·

2021/05/28

The 16-Year Old CPG StartupKevin shares his incredible work at Nuun Energy and their growth of being acquired by Nestlé Health Science.Sustainability and ESG are at the forefront of product innovation for Nuun, but category innovation and form factor are top of mind in fast moving consumer goods and CPG, as well.When it comes to health and creating new connections, information is right at our fingertips. Having information right when we want it is evolving our purchasing behaviors. This evolution

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