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PODCAST

The Three Month Vacation Podcast

Sean D"Souza made two vows when he started up Psychotactics back in 2002. The first was that he"d always get paid in advance and the second was that work wouldn"t control his life. He decided to take three months off every year. But how do you take three months off, without affecting your business and profits? Do you buy into the myth of "outsourcing everything and working just a few hours a week?" Not really. Instead, you structure your business in a way that enables you to work hard and then take

business marketing

All Episodes

24:39

The Philosophy of Psychotactics - Part Two

The Three Month Vacation Podcast ·

2019/02/08

We may often hear ourselves saying, we have a long to-do list. Or things that we still haven't completed. Or worse, we may talk about how we have no time. Often, it's just a matter of issues that can get resolved with a touch of philosophy. There's work to be done as well, but the philosophy needs to come first. In this second part of the series, let's find out how philosophy can come to our rescue and serve our business—even save us time! The Philosophy of Psychotactics

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25:29

The Crazy Philosophy Of Psychotactics (And Why It May...

The Three Month Vacation Podcast ·

2019/02/01

When we think of business, marketing tactics and strategy comes to mind, doesn't it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business. The Psychotactics Marketing Philosophy

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30:51

How To Sell A Product When There's No Scarcity Factor

The Three Month Vacation Podcast ·

2019/01/25

So much effort goes into the launch of a product, but what happens next? How do you handle the calm after the launch? How do you keep selling products on an ongoing basis? These are the questions we tackle in this episode as we get rid of the "post-launch" blues. Click here to read the full transcript.

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26:02

Persistent Myths of Pricing (And How To Overcome...

The Three Month Vacation Podcast ·

2019/01/18

When we price a product or service we often use the ending 7 or 9. As in $27 or $29. Is there any basis for using such an ending? Yes, there is, but does it help to sell more products or services? This is the journey we go on, as we explore the crazy world of pricing. How to set prices shouldn't be voodoo and yet it is. Let's go on this trip by first removing the silly myths. Click here to read the full transcript.

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24:28

Mental Barriers That Slow You Down (And Derail Your...

The Three Month Vacation Podcast ·

2019/01/11

How many books do you read in a year? Most people boast about how they read hundreds of books a year. That's what I used to do as well. Until I found that I wasn't really absorbing any information. So is speed reading a bad idea? Well, not entirely, but you need to know when to use it and why. Find out how speed works for you and more importantly, when it fails. Click here to read the full transcript.

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31:05

How To Thrive and Succeed In The Midst Of Chaos

The Three Month Vacation Podcast ·

2019/01/04

Most of us have grand plans to succeed. Yet, almost the moment we start there are a million distractions in our way. Chaos lurches around in our doorway and there seems to be no way out. At Psychotactics, we had managed to get around most of the chaos but then I was in charge of mentoring my niece. As she moved from Year 6 to Year 7, it seemed like we were hit by an okinami of chaos. What did we do to find our way out? How did we manage to avoid the madness that we had no control over? Find out in

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28:28

How To Achieve A Lot—The Three Part Formula

The Three Month Vacation Podcast ·

2018/12/28

How do you maintain a high productivity level when switching tasks? How do you get the brain and body to handle the transition? And how do you manage the transitions with a minimum amount of fuss? Click here to read the full transcript.

en

29:34

Three Steps To Getting Your Uniqueness Recognised

The Three Month Vacation Podcast ·

2018/12/22

When you create or find your uniqueness, do you need to test it? Incredible as it seems there's little point in doing any testing at all. In this episode you'll find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a permanent part of your client's brain. Click here to read: Three Steps To Getting Your Uniqueness Recognised

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24:15

How to Avoid Gaping Holes in Your Article Writing...

The Three Month Vacation Podcast ·

2018/12/14

Objections aren't something we necessary think about when writing articles. We're so focused on the main content that we might see no need to contradict ourselves. Yet, it's this very contradiction that makes the article more robust and removes those chunky holes. Let's find out why objections are crucial in our articles. Click here to read the article online:

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26:41

Coaching Series: Why Clients Nod But Don't Call -...

The Three Month Vacation Podcast ·

2018/12/07

One of biggest problems with any sort of prospecting is the dead silence right after clients love what you've said or done. You'd think they'd call immediately, but there's not a peep out of them. Is there some flaw in the system? And how can you overcome this obvious glitch? Click here to read online: Coaching Series 3/3: Why Clients Nod But Don't Call ________________________________________ How do you Find Prospects? Red Bull has the highest market share of any energy drink in the world, with

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19:08

Coaching Series: How Niches Can Easily Be Found in...

The Three Month Vacation Podcast ·

2018/11/30

We all struggle to find niches when trying to get into the coaching game. But is it really that hard? Or have we been looking in the wrong places? This episode shows you how you can find dozens of niches, all of which have great power and are profitable now and for years to come. Click here to read online: Coaching Series 2/3: How Niches Can Easily Be Found in Recurring Client Problems ________________________________________ In 2010, Gillette blades dominated the market at 70 per cent. Six years

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30:10

Coaching Series: How To Start Up With A Great Niche -...

The Three Month Vacation Podcast ·

2018/11/24

The toughest part of coaching isn't necessarily coaching itself. Instead, it's the niche, isn't it? How do you go looking for the right niche? And how do you know when you've found one that's rewarding as well as profitable? We go back in time with the British Cycling Team and what turned them into champions, and how their coach played a role. We also look at how Pilates went from being everything to everyone to finding a solid niche. Listen and enjoy. Click here to read online: Coaching Series 1/3:

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21:46

Writer's Block Series: How a Lack of Energy, Not...

The Three Month Vacation Podcast ·

2018/11/16

One of the biggest hurdles in writing, has nothing to do with writing at all. It doesn't have anything to do with time, either. Instead, it's an understanding of energy. Without a clear view of how energy works, we're likely to start off strong and then find ourselves stranded. Is there a way around this energy hurdle? What causes an energy loss? Let's find out in this episode. Click here to read online: Writer's Block: How a Lack of Energy, Not Time, Causes Writers to Stall and Crash

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21:27

Writer's Block Series: Why Discussion and Feedback...

The Three Month Vacation Podcast ·

2018/11/09

How do you speed up your writing process and what causes it to slow down to a crawl? Surprisingly, discussion and feedback play an incredibly powerful role in unblocking Writer's Block. The more you're stuck, the greater the reason to invite discussion and feedback. The moment you do, it causes you to explain the concepts in a way that catches you totally by surprise! Click here to read online: Writer's Block 3/4: Why Discussion and Feedback Are A Writer's Secret Weapon (And How Professionals Use it

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23:55

Writer's Block Series: Why Cross Pollination of...

The Three Month Vacation Podcast ·

2018/11/02

Most of us are content to learn a great deal about what's happening in our industry, but is that causing a blockage when it comes to writing? When we go into the depths of writer's block, we find that you need cross pollination not only across industry, but across styles as well as media such as video, audio and text. Find out how a lack of cross pollination could be causing your writing to freeze up.

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16:36

Writer's Block Series : Why the Lack of Outlines Even...

The Three Month Vacation Podcast ·

2018/10/26

If you're already good at writing, do you need an outline? It might seem one more barrier and yet it's the first element that creates this so called Writer's Block. Find out why outlines are a map that quickly get you to your destination. Click here to read online: Writer's Block Series 1/4: Why the Lack of Outlines Even Stops Professional Writers In Their Tracks ________________________________________ If you give employees a bonus, will they work harder? This is the seemingly obvious question that

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26:59

Want To Get Paid A Lot In Advance? Three Methods To...

The Three Month Vacation Podcast ·

2018/10/19

One of the most mind numbing tasks is to get a client to pay for the job you've completed Clients tend to be slow with payments or just default. But is there a way to avoid such a mess? There's not just one, but three separate ways to go about it. Let's find out how you can get paid without all the bother—and well in advance, too. Click here to read online: Want to get paid a lot in advance? 3 Methods to get paid earlier than ever before ________________________________________ What is this life

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16:07

Why Unfamiliarity With Your Research Stories Will...

The Three Month Vacation Podcast ·

2018/10/12

Most of us are quite obsessed with stashing away case studies, examples and stories. However, it's not enough to simply put it away. You have to be reasonably familiar with the story. And how you get to be familiar? You focus on one point in the story. Why does that one point matter? Let's find out.

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01:28

Fritoons Announcement

The Three Month Vacation Podcast ·

2018/10/09

This is not a regular podcast episode but a quick announcement about Fritoon... Your chance to receive a funny cartoon direct to your inbox every Friday. Visit psychotactics.com/fritoon , to sign up! Enjoy

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29:15

How To Research An Article (Without Killing Your...

The Three Month Vacation Podcast ·

2018/10/05

Researching an article is so frustrating because it's time-consuming But there are ways to beat the pressure—and the pain. Believe it or not, there are ways to be productive with zero last minute research. This episode shows you how to make advance research work for you, as well as in situations where you have no research at all. Sounds too good to be true? Well, listen to the episode. Click here to read online: How to research an article (without killing your productivity)

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