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PODCAST

Mumbrellacast

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia"s media and marketing umbrella.

business marketing

All Episodes

50:07

Mumbrellacast: Nine And News Fight Over Breakfast,...

Mumbrellacast ·

2019/02/21

On this week's Mumbrellacast, we're knee deep in financial results season and Seven, Nine and SCA are in. There's also our take on Nine and News' fight over the Daily Telegraph's coverage of the Today Show ratings, plus Google and Facebook are on the defensive against the ACCC - but what does it all mean [...] The post Mumbrellacast: Nine and News fight over breakfast, Google and Facebook battle the ACCC appeared first on Mumbrella.

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42:03

Mumbrellacast: LadBible Lands In Oz, Everyone Is...

Mumbrellacast ·

2019/02/14

On this week's podcast, the team discuss lots of exits - namely Buzzfeed's Simon Crerar, Marcel Sydney's David Nobay and IPG Mediabrands' Danny Bass. Plus, we'll be talking to Jamie Angus, the director of BBC World Service Group, about the problem with paywalls, setting the agenda and 'the soggy middle'. (22:21) In the news In this week's news roundup, the [...] The post Mumbrellacast: LadBible lands in Oz, everyone is departing, plus BBC's Jamie Angus appeared first on Mumbrella.

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56:13

Mumbrellacast: Why The ACCC Is Looking At Outdoor,...

Mumbrellacast ·

2019/02/07

On this week's Mumbrellacast, the team dissects the details behind the Australian Competition and Consumer Commission's investigation into the outdoor advertising sector, Vice's round of global redundancies and what the banking royal commission's report means for adland. (The discussion was recorded a few hours before the resignations of NAB chairman and CEO Ken Henry and Andrew Thorburn.) [...] The post Mumbrellacast: Why the ACCC is looking at outdoor, NAB's nightmare, Vice's job cuts, the

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45:50

Mumbrellacast: Buzzfeed Axe Swings, Reality TV...

Mumbrellacast ·

2019/01/31

Buzzfeed's announcement that it would be cutting 15% of jobs globally has made headlines around the globe this week. In our latest episode of the Mumbrellacast, we ruminate on what it all means for the local market and the future of digital publishing (1:17). Our guest this week is Mamamia's head of podcasts, radio host and [...] The post Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us appeared first on Mumbrella.

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47:21

Mumbrellacast: The Breakdown Of Agency-client...

Mumbrellacast ·

2019/01/24

In this week's Mumbrellacast we tackle everything from Henry Tajer's return to agency side, to toxic brands which agencies won't even pitch for. Client-agency relationship expert Darren Woolley joins us to break down a bunch of new industry marriages: Is it a match made in heaven for Tajer and DAN? Can Clems Sydney effectively rebrand [...] The post Mumbrellacast: The breakdown of agency-client relationships, how to tackle a problem like Australia and Tajer's latest big move appeared first on

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27:25

Mumbrellacast: Hungerithm Vs Sydney Beer Co,...

Mumbrellacast ·

2019/01/17

This week's Mumbrellacast is all about advertising as a flood of controversial ads hit our TV and computer screens. From Charlie Sheen's debut in Ultratune's latest ad to Gillette's "toxic masculinity" viral commercial to Sydney Beer Co's rather familiar ad, the Mumbrella news team share their thoughts on the controversy and the creative. Meanwhile, WPP's [...] The post Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette's controversial campaign and VMLY&R's first big win appeared first on

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32:59

Mumbrellacast: Adland's Leadership Shuffle, Today...

Mumbrellacast ·

2019/01/10

It's our first Mumbrellacast of the year and there's already a lot to reflect on from the first (not even) two weeks. The first people moves of 2019 are in, and between agencies, brands and publishers, there is already a lot happening. From Tourism Australia CMO Lisa Ronson's resignation to join Coles,the promotion of Publicis' [...] The post Mumbrellacast: Adland's leadership shuffle, Today Show's new line-up, and Australia's rebranding appeared first on Mumbrella.

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56:20

Mumbrellacast: What On Earth Happened? 2018 In Review

Mumbrellacast ·

2018/12/27

It's the final Mumbrellacast of the year. Before we head into the new year, it's time to look back at the big events, moments, campaigns, shake-ups, mergers, controversies and successes that shaped 2018. It's been such a busy year for media and adland, can you even remember what happened six months ago? If you can't [...] The post Mumbrellacast: What on Earth happened? 2018 in review appeared first on Mumbrella.

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28:42

Mumbrellacast: The Year's Most Complained About Ads,...

Mumbrellacast ·

2018/12/20

In our penultimate Mumbrellacast of the year, we wrap up the year's most complained about ads, along with waxing lyrical on Karl Stefanovic's Today Show exit. Following the audience selecting its favourite campaign of the year, we speak to Simon Lamplough, managing director of Clemenger BBDO Melbourne - the agency behind Myer's award-winning naughty or nice [...] The post Mumbrellacast: The year's most complained about ads, Stefanovic brothers exit, radio's big 2018 appeared first on Mumbrella.

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46:09

Mumbrellacast: Nine Synergises, WPP Restructures And...

Mumbrellacast ·

2018/12/13

It's the last week before the industry goes quiet for the summer break, but that hasn't stopped the news cycle turning at a rapid pace. This week was Nine's first trading on Fairfax media assets, and there were a few changes afoot. Nine consolidated Allure into Pedestrian, with several jobs affected, including CEO Jason Scott. WPP [...] The post Mumbrellacast: Nine synergises, WPP restructures and Ten caves on Boss appeared first on Mumbrella.

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57:20

Mumbrellacast: Solving Adland's Drinking Problem,...

Mumbrellacast ·

2018/12/06

It's that time of year when the industry is in full party swing, while at the same time, deadlines are looming and pitches are still being won and lost. It's a time when many of us are feeling burnt out, tired, and counting down the days to the holidays. But should we really be feeling this [...] The post Mumbrellacast: Solving adland's drinking problem, Optus takes no prisoners, and who won the TV year? appeared first on Mumbrella.

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41:55

Mumbrellacast: Why WPP Keeps Merging Its Agencies,...

Mumbrellacast ·

2018/11/29

Joining us in the studio for this week's Mumbrellacast are the brains behind one of Australia's most celebrated rebrands: designer Hans Hulsbosch and ex-Woolworths marketer Luke Dunkerley (17:00). Dunkerley and Hulsbosch worked together on rebranding supermarket giant Woolworths, including the famous green 'W'. Ten years on from the big launch, we speak to the pair to [...] The post Mumbrellacast: Why WPP keeps merging its agencies, and the men who rebranded Woolies appeared first on Mumbrella.

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49:56

Mumbrellacast: OMD's Big Year, Fairfax Merger...

Mumbrellacast ·

2018/11/22

The Nine and Fairfax merger was in the news again this week, as Fairfax shareholders voted in favour of the Nine takeover. Senior media reporter Zoe Samios, who was in the room at the time, fills us in on what happened on the day in this week's Mumbrellacast. We also discuss the ASIC case against [...] The post Mumbrellacast: OMD's big year, Fairfax merger unpacked, ASIC's case against Harold Mitchell appeared first on Mumbrella.

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47:33

Mumbrellacast: The Verdict On Charlie Sheen's Cameo,...

Mumbrellacast ·

2018/11/15

Ultra Tune has been in the headlines after it announced it would be bringing controversial actor Charlie Sheen on board for its latest commercial. In this week's Mumbrellacast, we ask: is it time we forgive and forget its bad ad sins? The penultimate radio ratings survey of the year is in, and things are looking [...] The post Mumbrellacast: The verdict on Charlie Sheen's cameo, Christmas campaigns, Oath's Aussie launch and radio ratings appeared first on Mumbrella.

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49:04

Mumbrellacast: Are We Heading Into A Media Recession?

Mumbrellacast ·

2018/11/08

This week, the Nine-Fairfax merger hopped over one of its biggest hurdles - the ACCC's approval. But in this week's Mumbrellacast, we ask: do the 'synergies' to come point at a wider media recession? With so many mergers ahead, and possibly a declining ad spend, are there actually going to be any jobs left? And [...] The post Mumbrellacast: Are we heading into a media recession? appeared first on Mumbrella.

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50:15

Mumbrellacast: Ten Talks Rebrand, Sintras Quits SBS,...

Mumbrellacast ·

2018/11/01

This week, Ten's programming and sales bosses Beverley McGarvey and Rod Prosser join us (24:40) to discuss the network's most recent rebrand, including the relaunch of multi-channels One and Eleven to Boss and Peach. The duo also talk to us about their experience with pilot week, and how they see themselves compared to rivals Seven and Nine. [...] The post Mumbrellacast: Ten talks rebrand, Sintras quits SBS, Facebook revenue jumps, did VW plan to get banned? appeared first on Mumbrella.

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43:07

Mumbrellacast: Boss And Peach Baffle, WPP Plummets,...

Mumbrellacast ·

2018/10/25

If you've been wondering why Ten is rebranding its multi-channels One and Eleven to Boss and Peach... that makes five of us. In this week's Mumbrellacast, we plead with Ten to prove our assumptions about awkward gender stereotypes wrong. Only next week's upfronts will tell. We also provide some suggestions for the vacant top job [...] The post Mumbrellacast: Boss and Peach baffle, WPP plummets, Rush in court, MCN rebrands appeared first on Mumbrella.

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54:17

Mumbrellacast: SeaChange Resurrected, Cosmo Killed,...

Mumbrellacast ·

2018/10/18

Nine's upfronts saw history repeating itself this week, with the resurrection of late '90s family drama SeaChange and the renewal of several of 2018's most successful formats. But repetition isn't necessarily a bad thing, something Nine execs Lizzie Young and Michael Stephenson explain in this week's Mumbrellacast interview (19:31). Also this week, Cosmo Australia was given [...] The post Mumbrellacast: SeaChange resurrected, Cosmo killed, Foxtel marketing reborn... and a Jesus ad appeared first on

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47:54

Mumbrellacast: The Opera House Debate, Ten's Reality...

Mumbrellacast ·

2018/10/11

This week, a huge promotion for The Everest Horse race was beamed onto the sails of the Sydney Opera House ahead of the race on Saturday. In the latest edition of Mumbrellacast, we break down exactly why the entire advertising community had something to say about it, and assess if the slippery slope argument might [...] The post Mumbrellacast: The Opera House debate, Ten's reality pickle and Google+ is dead appeared first on Mumbrella.

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59:50

Mumbrellacast: The Teacher's Pet Creator Joins Us,...

Mumbrellacast ·

2018/10/04

You've probably already heard about Hedley Thomas' podcast, The Teacher's Pet. His revelations about the disappearance and presumed murder of wife and mother Lynette Dawson in the 1980s has been downloaded tens of millions of times, and has been hovering around the top spot in the iTunes podcast chart for months. But what you might [...] The post Mumbrellacast: The Teacher's Pet creator joins us, plus anti-vaxxer ads, radio ratings, Footy Show axed appeared first on Mumbrella.

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