PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

From Screenwriter to Copywriter to Super-Screenwriter

Copywriters Podcast ·

2019/10/14

Our guest today, Adam Gilad, is a prolific entrepreneur, author, speaker, film producer and global teacher. He’s also a skilled copywriter, and that’s how he’s made a lot of his ventures grow. For example, The Higher Game and The Bold Life Brotherhood. He’s co-founder of this business-in-a-box curriculum of transformational games evenings and weekends that build visibility, revenue, community and customer bases. But wait, there’s more: Adam’s also a former Co-Founder and Programming Director

The Four Emotions of Copywriting, Part 2, with Kyle...

Copywriters Podcast ·

2019/10/07

Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you hear from him today can do the same thing for you. Kyle is on staff of Agora financial and won a coveted award for the performance of his copy: What looks like a giant gold record. This is for bringing in 51,000 new names to the company in 2018. If you think that’s easy because Agora is a giant

The Four Emotions of Copywriting, with Kyle Milligan

Copywriters Podcast ·

2019/09/30

Kyle Milligan is a successful copywriter with a very unusual view of the world. Lucky for us, it’s a way of seeing things that lets him create copy that makes a lot of money. And let’s see if what you hear from him today can do the same thing for you. Kyle is on the staff of Agora financial and won a coveted award for the performance of his copy: What looks like a giant gold record. This is for bringing in 51,000 new names to the company in 2018. If you think that’s easy because Agora is a giant

The Superman Syndrome

Copywriters Podcast ·

2019/09/23

Do you ever wonder why the superstars in copywriting, and in other fields, got there? A friend of mine, Dr. Ben Mack, told me about a book that has some unique insights on the subject. I’ve met a lot of outrageously successful people and I recognized them in every page of this book, even though their names weren’t in it. I can also say that I know many highly successful copywriters that don’t fit all the descriptions in this book, but I see enough similarities so I am convinced it’s the real

Writing In Your Client's Voice

Copywriters Podcast ·

2019/09/16

Justin Blackman of Pretty Fly Copy knows his way around marketing, branding, and copywriting. He’s worked with clients ranging from Red Bull and 5-Hour Energy to info-marketing guru Amy Porterfield and Rob Marsh of The Copywriter Club. In fact, all that Red Bull must be working. Last year he had more than 200 clients. However he summons the energy, this is a guy who gets things done! Justin’s talked about a much-needed but greatly overlooked topic: Writing in the client’s voice (or your own

Back To School With Napoleon Hill

Copywriters Podcast ·

2019/09/09

It’s September, and at least when I was a kid, this was back to school month. Now, if you could do it all over again, what would you want to learn that they never taught you in school? Me, I would have liked a way to know what other people believed to be true, so I could persuade them starting with what was true for them. And, I would have liked some skills for making good decisions. Learning these things in school would have been especially valuable for me as a copywriter and as an

Content Marketing That Brings Home The Bacon with...

Copywriters Podcast ·

2019/09/02

Our guest today, Brian Basilico, is the very reason this episode is called “Content Marketing That Brings Home The Bacon.” That’s not only because he’s an expert on content marketing and he has helped a lot of people make a lot of money.. It’s also because he’s the host of “The Bacon Podcast.” In fact, bacon seems to pretty much have taken over his life. His business life, anyway. Brian has a best-selling book called “It’s Not About You, It’s About Bacon.” His Bacon Podcast was voted by Inc

The 5 Puzzle Pieces

Copywriters Podcast ·

2019/08/26

This show is especially for service business owners and copywriters who write for service business owners. I have reason to believe that this includes 68% of our audience. If that’s not you, stick around, because I think you’ll find a few tips that you can use for other types of copywriting and marketing. It all started a few weeks ago when I did critiques on lead-generation sales letters for two business owners. They were on opposite sides of the country and in very different businesses. But in

Mindset… Messaging… Money

Copywriters Podcast ·

2019/08/19

Linda Perry is a copywriter in a couple niches, but she’s on with us today to share something most copywriters could not talk about the way she can. Linda is a mindset coach, and she came about her knowledge and wisdom in the trenches. You see, Linda learned about mindset where it really counts: In federal prisons, and in the courtroom. Linda was a criminal defense attorney for 17 years and she saw first hand the difference that mindset makes in people’s lives. She also learned a lot that she was

The King of Creativity

Copywriters Podcast ·

2019/08/12

In Hollywood they have a joke about screenwriters: “He’s so creative, he doesn’t know how to put on a white shirt and tie.” It’s a lame joke, but it’s supposed to be a compliment. The screenwriter isn’t a boring suit. He’s more creative than that. There was one guy who was head and shoulders above everyone else in creativity. He invented brainstorming. His name was Alex Osborn. He wrote bestselling books on creativity. Most people know about his book “Your Creative Power” but his last book,

Apple's War Against Email Marketers

Copywriters Podcast ·

2019/08/05

Imagine a day in the future when you can’t use lead magnets or other opt-in marketing methods to get new customers. Imagine that you can’t use outbound telemarketing anymore either. Now imagine that this has nothing to do with government regulation or anything like that… but one of the warmest, friendliest companies on the planet … or so you thought… has made your job impossible. Well, that day is coming – and it might be as soon as September 17th. That company is Apple. And Meron Baraket, the

Writing Copy in Scenes

Copywriters Podcast ·

2019/07/29

We start with some very powerful copy from the great Bill Bonner, which is written in a way most copy is not written. For the purposes of today’s show, we’ll call this “writing copy in scenes.” Writing this way makes the copy come across as very immediate and real… and sets up the reader in a very good way for what comes next. In today’s show, we talk about: - What writing in scenes means, and why it’s so much more powerful than simply writing with either facts, benefits, or the type of stories

A Super-Successful Facebook Campaign

Copywriters Podcast ·

2019/07/22

How do you make Facebook actually work? That’s becoming an increasingly urgent question for copywriters and marketers across all niches. We have one answer for you today, with our special guest, Sam Carlson. He’s an online traffic and conversion guy, with a specialization in local business marketing. His agency is called 25th West. Sam and his team use digital marketing strategies to grow private medical practices. Facebook likes what they did so much that they featured 25th West on their

Copywriting Mistakes Into Breakthroughs

Copywriters Podcast ·

2019/07/15

From Kenny Werner’s book: Effortless Mastery It’s for jazz musicians, but one thing he wrote applies very much to brainstorming ideas for copy and marketing campaigns: In a chapter called “Fear-Based Composing,” he writes, “The most anxious moment for a composer is starting at a blank piece of paper.” Before I go on, I’d say, that’s true for copywriters too, isn’t it? He continues, “It is much easier to edit material than it is to create from nothing. Putting notes on paper without attachment is a

Should Business Owners Learn Copywriting

Copywriters Podcast ·

2019/07/08

This is especially for business owners. About half of my mentoring clients are business owners. Now when I meet business owners who don’t already have some copywriting skills and experiences, they end up falling into one of three camps: 1. Those who know they want to learn copy 2. Those who are thinking about learning copy but aren’t sure that it’s a good idea, and 3. Those who have felt some pressure to learn copy but really don’t want to. I don’t think one-size-fits-all when it comes to business

Copywriting Intensity

Copywriters Podcast ·

2019/07/01

A client of mine made an interesting discovery. When he wrote short emails, he got mediocre click-through. When he wrote longer emails, he got a higher click-through. But when he condensed the longer emails down to the length of the original short emails, he got the highest click-through rate of all. Why is that? We discussed this and the answer we came up with is what this podcast is about. In short, intensity. It raises response rates consistently for my client in split tests to a high

Funny Copy That Works with Jon Buchan

Copywriters Podcast ·

2019/06/24

OK. Everything you’ve heard about not using humor in copy, be prepared to reconsider all of it. Because of our guest today, Jon Buchan. A few years ago, Jon freely admits, “I was desperate for sales after my word of mouth work dried up.” He continues: “I got hellishly drunk one night and wrote a completely absurd cold email. “I was still tipsy the next morning and decided it was still a good idea to send it to pretty senior Marketing Directors at big brands. “To my astonishment, it worked. I got

Ken McCarthy - Godfather of Digital Marketing Pt. 2

Copywriters Podcast ·

2019/06/17

Our guest today, Ken McCarthy, has been at the forefront of Internet marketing and copywriting from the start. To give you just one in example, way back in 1994, he sponsored a conference about making the Internet a place where you could do business. Before then, it was a business-free zone. His featured speaker was a pioneer of the time, Mark Andreessen, who went on to co-found one of Silicon Valley’s most important Venture Capital firms. OK. Let’s fast-forward 20 years to 2014. Five years ago

Ken McCarthy - Godfather of Digital Marketing Pt. 1

Copywriters Podcast ·

2019/06/10

Perry Mason Copywriting Secrets

Copywriters Podcast ·

2019/06/03

The TV series “Perry Mason” was an important part of my youth. It also turns out the writer who originally created the characters for the show was, for a time, the world’s best-selling author. With more than 300 million book sales to his name, Earl Stanley Gardner was a real-world expert on how to communicate with large numbers of people in an emotionally compelling way. In today’s show, we extract some secrets from a book that details the years of work, and important discoveries, Gardner made in

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Copywriters Podcast

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