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PODCAST

The Content Cocktail Hour

Jonathan Gandolf

Welcome to The Content Cocktail Hour, the show hosted by AudiencePlus" CEO, Jonathan Gandolf. Our mission is to shake out the deepest secrets of B2B marketing professionals and stir up fresh conversation. All to help you connect your brand with the right audience, at the right time. Let"s raise a glass!

business marketing

All Episodes

0:00

The Future State of Paid Time Off in SaaS

The Content Cocktail Hour ·

2021/04/12

Fresh from a beach vacation, Brett invites Jonathan for a conversation on PTO policies at The Juice. They discuss cabin fever coming out quarantine, unexpected drawbacks of unlimited PTO, wellbeing and mental health, and the shift in office culture. 0:00 Intro 1:18 Interview with Jonathan 4:05 Traditional PTO VS unlimited PTO 8:12 Pros and cons of working from home 12:20 The Juice’s PTO policy 14:50 It’s personal 17:50 Jonathan’s work schedule and ritual 19:56 Dysfunctional old office

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0:00

Creating Content and Unifying the Plan with Justin...

The Content Cocktail Hour ·

2021/04/09

Justin Simon is the Global Content Strategy Manager at TechSmith, a company that has helped millions of first-time digital content creators create and share images and videos. Justin says companies should be publishing their best quality content for free and repurposing it in multiple ways. Google is getting smarter. Using the right keywords isn’t enough anymore. 0:00 Intro 1:06 Interview with Justin Simon 3:00 Old and new ways of marketing 7:38 SEO, keywords, Google 10:05 TechSmith 11:45

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0:00

Creating a Show with Great Guests in B2B Marketing

The Content Cocktail Hour ·

2021/04/05

On this episode of the 3C Podcast, Brett talks about his blog post, “Creating a Show with Great Guests in B2B Marketing.” He shares the five reasons he’s building The Juice’s marketing with great guests and his talk show host inspiration. 0:00 Intro 2:28 Creating a Show with Great Guests in B2B Marketing 6:10 Shift in B2B Marketing 8:22 5 Reasons to find great guests 9:00 1- Social proof is everything 12:00 2- Amplify other voices 12:52 3- 1 conversation can lead to 5 new ones 13:52 4- Free

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0:00

Podcast Inception with Ben Sailer of CoSchedule

The Content Cocktail Hour ·

2021/04/02

0:00 Intro 1:50 Conversation with Ben 5:00 Marketing in North Dakota 12:15 Why podcast 23:00 Opportunities for conversations 26:15 Streamlining podcast production 30:10 Consistent format and theme 32:40 Preparing for interviews 36:00 Podcast aha moments 44:30 Outro Get our newsletter and sign up to be on our waitlist!Ben: |Twitter | Actionable Marketing Podcast | CoScheduleFollow Fathom:| Website | Blog | Twitter | LinkedIn

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0:00

We are hiring our first sales team member and...

The Content Cocktail Hour ·

2021/03/29

Marketers Brett and Jonathan talk all about sales. The Juice just posted a job description for an Account Executive to join as the first sales team member. Jonathan shares the three great qualities he’s seen in sales people— listening, collaboration, and action. 0:00 Intro 1:35 Conversation with JG 2:56 JG’s experience in sales 11:05 Qualities of great sales people 17:50 Why The Juice needs a sales person 22:27 Why Brett joined The Juice 25:55 How to apply 26:50 Outro Join our waitlist and

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0:00

How Building Revenue Teams Can Bring Together...

The Content Cocktail Hour ·

2021/03/26

Nicole Klemp is the Content Director at 6sense, a B2B account engagement platform that’s seen tremendous growth in the last year. Nicole explains that part of the company’s success has been the alignment between the revenue and marketing teams and the quality video content that they publish and never gate. 0:00 Intro 1:10 Conversation with Nicole 4:56 Aligning Revenue and Marketing teams 8:56 Measuring Content Marketing success 13:35 Celebrating wins 14:12 Bad B2B experiences 19:40 Evolving

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0:00

Alignment? We are talking about alignment here.

The Content Cocktail Hour ·

2021/03/22

Brett and CEO Jonathan Gandolf have a conversation on alignment. In the early stages of a new company, it’s critical to get everyone on the same page and seeing the big picture strategic vision. The Juice is looking to hire and build a sales team, so Jonathan shares what he’s looking for in a great sales person.0:00 Intro 1:13 Conversation begins 3:00 Managing workload 4:12 Strategic vision 11:05 Priorities and company culture 12:14 Work with me 14:45 Organized chaos 18:00 3 types of

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0:00

Marketing like a Swiss Army Knife with Cassandra...

The Content Cocktail Hour ·

2021/03/19

Cassandra Jowett is the Senior Director of Marketing at PathFactory, an intelligent content platform for B2B marketers. Cassandra is a “multi-disciplinary marketing swiss army knife” with more than a decade of experience, so she truly understands the challenges of marketing to marketers and the improvements to be made with content consumption.0:00 Intro 1:15 Conversation begins 2:50 Swiss Army knife 5:20 Hiring team member 9:44 PathFactory 11:20 Marketing to marketers 14:30 Content

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0:00

Having a pirate's mentality and ruffling some...

The Content Cocktail Hour ·

2021/03/15

Brett and CEO Jonathan Gandolf discuss the critical internal decisions The Juice team is making on the product side to better serve Content Marketers. There have been some hiccups and eyebrows raised throughout the process, but taking risks and acting like a pirate is what startups are all about.0:00 Intro 1:35 Conversation begins 2:48 Weekly team meeting 7:22 Raising eyebrows 13:26 Sharing content 17:08 Steve Jobs article 24:15 Mitigating risk 29:20 Outro Join our waitlist and sign up for

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0:00

The State of B2B Content Marketing 2021 with Dominic...

The Content Cocktail Hour ·

2021/03/12

Brett interviews Dominic Kent, the Content Director at Mio, a freelance SaaS Content Marketer, and a specialist in UComs and CCTR. They discuss Dominic’s recent article— “The State of B2B Marketing Content in 2021", freelancing, issues writers face writing for companies, and the state of B2B marketing.0:00 Intro 1:12 Conversation begins 5:50 Freelancing marketing clients 10:30 The State of B2B Marketing Content in 2021 17:13 Collaborating with other contributors 21:41 #Content365 26:10

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0:00

We received a cease and desist letter so here's our...

The Content Cocktail Hour ·

2021/03/08

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf reveal big news about renaming the company. The two discuss why this change is happening now and how they landed on The Juice.0:00 Intro 2:00 Conversation with Jonathan 9:00 RIP Fathom 12:45 Catalyst to change name 17:30 Redesigning the brand 20:10 Advice to leaders on rebranding 24:40 Outro Join our waitlist and sign up for our newsletter here.Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Jonathan:| Twitter |

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0:00

Content Marketing Real Talk with Joanna Rutter from...

The Content Cocktail Hour ·

2021/03/05

On this episode of the 3C Podcast, Brett talks with a Content Marketer at Animalz, Joanna Rutter. The two discuss the dark side of writing as a content marketer, mental health, the Superpath group, and speculate how the future of AI and automation will improve their careers. 0:00 Intro 1:20 Conversation with Joanna 3:51 Career path of a content marketer 5:48 Superpath 7:50 What attracts writers to content marketing 14:00 Dark side of content marketing and mental health 20:40 Content vs

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0:00

Newsletters 2.0 and the Takeover

The Content Cocktail Hour ·

2021/03/01

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf share their thoughts on HubSpot acquiring the media company, The Hustle. They also discuss the evolution and renaissance of newsletters over the past decade. Jonathan shares his experience working at a craft brewery start-up and how they made their newsletter heart-felt and personal to connect with customers. 0:00 Intro 1:46 Conversation with Jonathan 4:14 HubSpot acquiring The Hustle 12:10 Newsletter discussion 16:10 Make

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0:00

Linking Building the Right Way with Kas from Tidio

The Content Cocktail Hour ·

2021/02/26

On this episode of the 3C Podcast, Brett hosts the first international interview with a Polish marketer he met through a Slack group, Kas Szatylowicz. Kas is an expert in SEO and Link Building and works at a startup called Tidio in Warsaw. She shares some of her strategies for creating and sharing content that reaches the right people. 0:00 Intro 2:18 Conversation with Kas 5:32 Link Building 9:46 SEO and creating content 12:15 Reaching the right people 15:47 Warning signs of bad content

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0:00

Building Product and Creating Casino Analogies with...

The Content Cocktail Hour ·

2021/02/22

On this episode of the 3C Podcast, Brett talks with Eric Sendelbach, Fathom’s Product Leader, CTO, and Co-Founder. Coming from an engineering background, Eric gives his outside perspective on B2B marketing. He compares bad marketing and gated content to being trapped inside a casino. Eric is excited to join the team and help Fathom grow. 0:00 Intro 2:50 Conversation with Eric 9:00 Improving the consumer experience 12:55 Casino and golf analogies 19:30 Content, what’s working what not 21:45

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0:00

Gaining Inspiration from B2C and Combating Annoying...

The Content Cocktail Hour ·

2021/02/19

On this episode of the 3C Podcast, Brett interviews Rachel and Olivia, marketers at Lessonly, a training software company based in Indianapolis. They discuss their unique company culture, their new clothing line, which companies inspire them, and all agree that it’s past time to improve the old and irritating processes of B2B marketing. 0:00 Intro 1:35 Conversation with Rachel and Olivia 4:40 Who is Lessonly 6:15 Companies that inspire 11:45 Annoying experiences in B2B marketing 19:26

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0:00

Everything is Content Now: Riffing on an article by...

The Content Cocktail Hour ·

2021/02/15

On this episode of the 3C Podcast, Brett and CEO, Jonathan Gandolf, talk about an article they read titled “Everything is content now” by Can Duruk. The article asks the question, what actually is content and is it actually good to consume? Brett and Jonathan discuss the difference between creating and generating content and navigating trends during the evolution of B2B content marketing.0:00 Intro 2:30 Conversation with Jonathan 3:44 Inspiring curated content 8:15 Everything is content now

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0:00

WTF is Content-Based Networking? A conversation with...

The Content Cocktail Hour ·

2021/02/12

On this episode of the 3C Podcast, Brett interviews Katherine Martin, Growth Marketer at Narrative Science. She explains what content-based marketing is and how she wrote a book and started a podcast to connect with new clients and customers. Katherine says that these days, brand drives demand and relationship building is key. 0:00 Intro 2:13 Conversation with Katherine 5:40 Who is Narrative Science 9:00 The time is now 10:26 Content-based networking 16:45 Writing a book 21:52 Engagement

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0:00

Talking Growth Marketing with Alaina Thompson...

The Content Cocktail Hour ·

2021/02/08

On this episode of the 3C Podcast, Brett talks to his teammate Alaina, the Growth Marketer at Fathom. They discuss big swing mentally, what it’s like working at a small startup, how optimism landed her the job, and launching the first campaign—“Money Well Spent.”0:00 Intro 1:30 Conversation with Alaina 4:50 Optimism 7:25 Growth marketing 11:40 Metrics and lofty goals 14:24 Big swing mentality 18:50 Diversity of thought 21:54 Launching Fathom’s first campaign 27:10 Advise to growth marketers

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0:00

Dumpster Fires and Distributing Content the ABM Way...

The Content Cocktail Hour ·

2021/02/05

On this episode of the Three C Podcast, presented by Fathom, Brett interviews tagteam content marketers Brad and Jillian from Terminus Marketing. Brad and Jillian are making B2B Marketing fresh and exciting again. They discuss making viral content, strategies to distribute and reach the right audience, as well as the challenges of marketing to marketers. 0:00 Intro 5:45 Conversation with Jillian and Brad 10:25 Making B2B marketing fresh again 14:45 Creating viral content 24:14 The ideal

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364 results

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