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PODCAST

Joseph Jaffe is Not Famous

Joseph Jaffe is Not Famous is Joseph Jaffe"s daily streaming show on all things business, marketing, creativity, culture, startups and entrepreneurship. Every weekday at 2pm EST, he streams live on Facebook, LinkedIn and YouTube. Find out more and subscribe at JaffeJuice.TV

business marketing

All Episodes

70:54

A billion dollars of value...or your money back

Joseph Jaffe is Not Famous ·

2021/01/29

I’m thrilled to welcome back 5 of my previous guests to the show: The indomitable Peter Shankman, the enigmatic Jason Borowicz, the cerebral Chad Dick, the inspirational Judi Glova and the generous David Berkowitz. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte

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67:17

Elitist Colleges, Spy Schools and Ransomware with...

Joseph Jaffe is Not Famous ·

2021/01/28

Elitist colleges, spy schools, ransomware. We’re going light, frivolous and superficial on CoronaTV with Pulitzer Prize and 3 time Polk award recipient, multiple best-selling author and senior editor at ProPublica, Daniel Golden. You’ll also learn what a “muckrack” is (which it turns out is muckrake!) Learn more about your ad choices. Visit megaphone.fm/adchoices

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70:22

Will the real Lauren Griffiths please stand up

Joseph Jaffe is Not Famous ·

2021/01/27

Lauren Griffiths is why I started CoronaTV. I started the show to help people – both my fellow guests and those at home. And then there’s Lauren, who has probably helped more people with one single post than I’ve probably done with 190+ interviews. What did she do? She changed her profile pic on LinkedIn. That’s it! She’ll tell her story on CoronaTV on “finding her voice, inspiring others and not caring what others think.” Learn more about your ad choices. Visit megaphone.fm/adchoices

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67:44

For Ford Saeks...with Ford Saeks!

Joseph Jaffe is Not Famous ·

2021/01/26

When times get tough (or even when they aren’t), here’s one superpower that’s not mentioned as often as it should: tenacity. Ford Saeks gets it and makes the integral connection between tenacity and innovation. It is a prerequisite? An enabler? A catalyst for future growth? We’ll discuss, along with “controlling the controllables,” thinking big AND small, and finally redefining our value propositions. Learn more about your ad choices. Visit megaphone.fm/adchoices

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69:33

How do you spot a liar? Scott Rouse knows

Joseph Jaffe is Not Famous ·

2021/01/25

Where do I start with body language expert and analyst, Scott Rouse? By day, he trains law enforcement and the military in interrogation and body language. By night, he swindles millions from card sharks in high stakes games of poker. OK, that last line was a lie or was it? Can you tell? Scott Rouse can. So join me on CoronaTV, where we’ll discuss this and a whole lot more. PS This is "Take 4" of our attempt to do this...let's hope it's a charm! Learn more about your ad choices. Visit

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71:35

The Return of Rork, McKain, Johnson, Deziel and Jaspers

Joseph Jaffe is Not Famous ·

2021/01/22

I’m thrilled to welcome back 5 of my previous guests to the show: Dog is my Co-Pilot’s Peter Rork, the inimitable Scott McKain, Carla Johnson, Melanie Deziel and Engelina Jaspers. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the week that was in the form of my 1-minute CoronaByte highlights. This week you’ll hear

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71:06

The Most Brilliant Man in the World - Adam Ferrier

Joseph Jaffe is Not Famous ·

2021/01/22

His title is “Chief Thinker.” His response to, “how would you like to be introduced?” was “you can make it up" (hence the episode title!) His company is called Thinkerbell. He’s a consumer psychologist that believes you should stop listening to your consumer and try hearing your brand instead (that’s his book title.) I met him years ago and the impression he made on me never went away. He’s a smartypants and – as he’s in Australia – will be joining me for a non-cocktails episode of CoronaCocktails

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68:58

The Dale Carnegie of the Social Media World - Jason...

Joseph Jaffe is Not Famous ·

2021/01/20

Jason Falls is a bit of a legend in the industry. He rocks a beard like no one’s business, has an amazing podcast and has a brand-new book out in February called “Winfluence.” Out of respect – and in order to raise a glass to a new administration - on Inauguration Day, CoronaTV becomes CoronaCocktails today. I know Jason will be true to Kentucky with a glass of bourbon whereas I will honor my Scottish roots, with a glass of Glenrothes. PS I have no Scottish roots. Learn more about your ad choices

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69:25

From Account-based Marketing to Account-based...

Joseph Jaffe is Not Famous ·

2021/01/19

Just when you thought it was safe to get back in the Account-based Marketing waters, along comes….Account-based Experience. ABM has been one of the most significant parts of the B2B world and personally, I’ve loved watching it grow as it is the B2B equivalent or implementation of Flip the Funnel. It’s refreshing to see newly instated CMO of Demandbase, Jon Miller, look to take this to the next level and we’ll discuss his triple vision 1) as a CMO, 2) ABX and 3) the “new” Demandbase. Learn more about

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66:12

A gaggle of geese. A flood of content

Joseph Jaffe is Not Famous ·

2021/01/18

Ahava means love, which would make Moshe Engelberg happy, but THIS love is reserved strictly for content strategy. Or is it content design? Or is it content marketing? Confused? Don’t be. Ahava Leibtag will explain everything, including how to fight the content flood. Can you get insurance for that? Learn more about your ad choices. Visit megaphone.fm/adchoices

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72:22

It's Community Time...Oyez Oyez Oh Yay!

Joseph Jaffe is Not Famous ·

2021/01/18

Seems I forgot to upload this from last Friday (so you have 2 community shows back to back) We return to featuring previous incredible guests of the show. Rohit Bhargava, Tom Morris, Mark Masters, Jory Des Jardins and Angus Nelson will give us a small window into their hearts and souls. Each of my 5 guests will have a 5-minute slot to introduce the topic of their choice and then collectively, we’ll discuss. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show

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73:53

A Smorgasbord of Community

Joseph Jaffe is Not Famous ·

2021/01/15

Ever wanted to know what a buffet of thought leaders looks like? Your curated plate will be served up to you CoronaTV style. A dollup of Moshe Engelberg. A spoonful of Wesley Faulkner. A serving of Geoff Cottrill. A handful of Josh Bernoff. And a pinch of Tricia Benn. Each of my 5 guests will introduce the topic of their choice and then collectively, we’ll discuss over egg-timed 5 minutes. I don’t know the topics in advance; nor do I necessarily want to know them. Plus I’ll show you the best of the

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69:23

How Big is Your Deck? Martin Lindstrom will be the...

Joseph Jaffe is Not Famous ·

2021/01/14

Hey don’t blame me. Don’t even blame my first two-time returning guest, Martin Lindstrom. Blame companies who have Deck Envy. Companies who have created red tape to cover more red tape – and with it, an endless amount of bureaucracy that is suffocating creativity and innovation. Fear not, the Ministry of Common Sense, Martin’s brand new book, is here to save the day…but first I’m going to need you to fill out those TPS Reports. Join Martin and myself, where we’ll attempt to cut through as much

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69:35

How does the world see you? Sally Hogshead knows

Joseph Jaffe is Not Famous ·

2021/01/13

It’s completely intentional to describe Sally Hogshead as fascinating. Not just because she created the FASCINATE TEST, a personality assessment doesn’t measure how you see the world, but rather the ONLY that measures how the world sees YOU, but also because of how she lives her creative passion. On today’s show, we’ll find out about how to embrace ugly, whether there is any coming back for "Brand Trump", my archetype (I took the test) and more importantly, how YOU can discover your highest value

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67:21

Applying "Quantum" thinking to Leadership with Dan...

Joseph Jaffe is Not Famous ·

2021/01/12

I met Dan Silberberg on a C-Suite Sunday Scotch evening. I thought he was a philosopher, but it turns out he’s a leadership coach. That’s not a disappointment or a letdown, but a relief. We need more philosophy in business; in leadership; in life. Today, we’ll get to apply his “quantum” leadership approach to a vision where all possibilities exist – a different perspective in viewing market voids and opportunities Learn more about your ad choices. Visit megaphone.fm/adchoices

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99:38

The Greatest Show on Zoom

Joseph Jaffe is Not Famous ·

2021/01/11

Marcus John Henry Brown describes himself as a performance artist. He creates performance art that hacks the business context, the relationships between and impact of technology, culture and commerce on society. “Part performance, part lecture (and parody) it was like watching a live TED meets ‘Black Mirror’ Live special. Terrifying as it was refreshingly original.” After reading that review, I am salivating and can’t wait to welcome him on CoronaTV. Oh, and he’ll also talk about how to apply this

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69:03

The Debranding of Neal Schaffer

Joseph Jaffe is Not Famous ·

2021/01/07

Neal Shaffer has just written a book called “The Age of Influence” but this is what drew him to me on his website, “We all have a book to write about our life, and I am no different.” So today we’ll discuss the - uncompleted – book and life of Neal Schaffer, including two near death experiences, the historical event that changed his life, the rebranding of Neal Schaffer…oh and some work stuff of course! Learn more about your ad choices. Visit megaphone.fm/adchoices

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68:15

Philosophers Unite with Cristina DiGiacomo

Joseph Jaffe is Not Famous ·

2021/01/06

Cristina DiGiacomo describes herself as a practical philosopher. She also believes in the democratization of philosophy or put differently, everyone’s a philosopher (and she can prove it!) Today we’ll talk about these topics, her book “Wise Up! At Work” and also a pet peeve: the rejargonizing of everything. I can’t wait to lean in, unpack and with a bit of luck, call BINGO before she does! Enjoy a lively discussion on Plato, Philosophy and Pragmatism! Learn more about your ad choices. Visit

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68:50

How to write a blog post that ranks with Andy Crestodina

Joseph Jaffe is Not Famous ·

2021/01/05

Andy Crestodina is all business. Well at least that’s what I take away from his wishlist. He wants to talk about content, content and content – when, where, why, how much? Formats? Video? Not video? I love it. We need to be focused on business. It’s 2021! Join us for a primer on powering forward on the front foot! Learn more about your ad choices. Visit megaphone.fm/adchoices

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71:25

Apophenia, conspiracy theories and content...

Joseph Jaffe is Not Famous ·

2021/01/04

Are you ready to start 2021 off with a BANG? Well, you’ve come to the right place then. My guest today is Ashley Faus and today we’ll be discussing content playgrounds, apophenia and conspiracy theories, and last but not least, micro-feedback and external stimulus as it relates to one of the drawbacks of our current remote-heavy professional lives, the inability to add to “work in progress” ideas that might have existed on a whiteboard in an office or conference room. Learn more about your ad

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