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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

30:02

Blockchains Effect on Data Science with Luciano Pesci...

MarketScale Technology ·

2018/10/01

It’s no secret that blockchain has emerged to become a disruptive technology in our world. The possibilities of it’s usage are not limited to cryptocurrency, which may be a common misconception; its core foundation of decentralization makes it ideal for data-driven optimization. Today, specifically, we will be discussing its use with data science, and how blockchain can and will eventually transform data science as we know it. We sat down with Luciano Pesci, CEO of Emperitas and a 5th time guest on

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25:55

Who Benefits from Call Recording Internally? with...

MarketScale Technology ·

2018/09/28

Call-recording technology is a simple but effective way to provide value to a company from just about any industry, empowering consumer insight, quality control and providing data for important company-wide decisions. On today's podcast, we're joined by Kevin Levi, VP of Marketing for OrecX. Last time we spoke on the external benefits of call recording technology; which industries benefit from it and how. This time, we're digging in deeper, exploring the internal benefits of the software; how can

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22:06

Marketing from the Palm of your Hand with Beibei...

MarketScale Technology ·

2018/09/28

Traditional marketing gives consumers a look into a company’s identity. On today's podcast, we were joined by Beibei Dong, Associate Professor of Marketing at Lehigh University. She spoke on the changes that smart technology is bringing to marketing strategy and the ways it is shaping how consumers interact with brands directly. With the advancement of technology, companies must find ways to engage potential customers or become stale and obsolete. “If you really think about today’s world, so the

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36:30

GSX: Is Your Company's Physical Security At Risk?...

MarketScale Technology ·

2018/09/27

September 23-27 marked ASIS' Global Security Exchange, one of the epicenters of physical security innovation, inspiration and creativity. MarketScale attended the conference, and while there, we noticed a common thread among how exhibitors and speakers were communicating the importance of prepping yourself for physical security threats as a business: if you think you're not at risk, you probably are. Barriers to updated software, displays or practices for dealing with security threats are typically

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23:42

Business Intelligence for the Small-Sized Company...

MarketScale Technology ·

2018/09/26

A decade ago, business intelligence sounded like more of a burden than enlightenment. Data was inaccessible, financial analysts were basically human calculators, and making important business decisions on KPIs derived from 7+ siloed data hubs stirred too much doubt to be useful. Things are different now; cloud technology and interoperability have made business intelligence intelligent again. On today's podcast, we're joined by Kellen Jemeyson & Clint Bowers of Smart Business Concepts, who have

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22:55

The Synergy Between Creativity and Innovation with...

MarketScale Technology ·

2018/09/26

"Synergy" has become a bit of buzzword, which has the potential to diminish its power and validity. However, in some industries, it grows even more accurate with each successive use. In Pro AV, the synergy between creativity and innovation is an ever-cyclical loop; as providers, designers and manufacturers look to be more creative, they're encouraged to be creative, and to be creative in the space, you have to continue to innovate. On today's podcast, our host spoke with Rachel Bradshaw, the

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24:15

Using LED Displays for Education and Revenue with...

MarketScale Technology ·

2018/09/25

Let me paint a mental image: summery Friday night, crowd cheering, stands full of fans, the sound of body-to-body impact. You probably guessed it by now; we're talking high school football, a staple event in any sports-centric community. Maybe what doesn't immediately come to mind is a multi-million dollar LED display showcasing highlights in slow-motion and illuminating the crowd with sponsors and promotions. This professional sports experience on a high school level is a reality now, and with this

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18:58

Why Digital Marketing Is Shifting From SEO to SEM...

MarketScale Technology ·

2018/09/21

On this episode of the podcast from our Digital Marketing Professors Series, we sat down with Eric Karson,Ph.D., Associate Professor of Marketing at Villanova University. In the undergrad digital marketing course that he teaches, Karson covers SEO, analytics, email marketing and social media marketing. However, a significant portion of time is devoted to a hands-on SEM simulator. "SEO used to be the main component for digital marketing," Eric told us. "[Now] we spend quite a bit of time on SEM,

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14:33

The Environment Is Part of The Experience with...

MarketScale Technology ·

2018/09/20

Sometimes, technology's presence gets in the way of the event that the technology was meant to enhance. In Pro AV, professionals know the power that a well-integrated display can have on the feel of an environment; from a museum to a conference room, the art of the technology becomes as important as its functionality. On today's podcast, our host spoke with Jonathan Yacko, Engineering Manager at Adwar Video. They discussed the art of technological camouflage, the balance between tech needs and

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33:08

How Will Upcoming Chinese Tariffs Affect Chemical...

MarketScale Technology ·

2018/09/18

This is the Sciences podcast, by MarketScale. Here, we dive into the latest trends and news that revolutionizes the way scientists, aerospace professionals, chemical distributors, physicists and everyone in between adapt to new technology and industry insight! Tune in for interviews with trend-setting thought leaders who provide compelling insights into the future of the sciences.

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17:38

Thermal Imaging is the Hot New Trick for Drones with...

MarketScale Technology ·

2018/09/18

What we see is not always the entire story. Traditionally, camera technology has had the same limitations, but cameras on drones are changing that story drastically. On today's podcast, our host spoke with the Senior Vice President of Sales for Yuneec USA, Frank DeMartin. They discussed how thermal imaging is changing the possible applications for UAVs, the groups that benefit greatly from those advances in technology, and the next level of intelligence for drones. "It's like a recipe, right

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10:35

How AR Drones are Saving Lives during Hurricane...

MarketScale Technology ·

2018/09/18

Major natural disasters have shocked the United States in recent memory and left many without their homes, communities and loved ones. From the California wildfires to most recently Hurricane Florence, first responders need the resources to better save those in need, and now they have a new tool in their toolbox: the HD video, AR capable drone. We connected with Adam Kaplan, CEO and co-founder of the AR software firm Edgybees, to learn more about using augmented reality and drones to aide

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17:30

How to Tell Your Client's Story in Pro AV with Lauren...

MarketScale Technology ·

2018/09/17

Just as audio and visual helps create an experience for audience members, social media helps recreate that experience for an online audience. That’s the challenge our guest on the Pro AV Podcast faces on a daily basis. We sat down with Lauren Koske, Harvest Productions Inc. digital communications coordinator, to discuss how to share your client’s story on social media. Her advice? “Our number one goal is to highlight the clients and let them be the hero of the story or the star of the event,” Koske

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11:33

When Middleware Steps to the Front with Scott...

MarketScale Technology ·

2018/09/14

The "Financial Industry" is not known for being super flexible when it comes to new technological advancements, for good reason. Money is an extremely delicate thing and there is an advanced level of reliability needed on a daily basis. Technique Data Systems has a specific focus on improving the "middle" part of the daily processes. On today's podcast, our host spoke with the Vice President of Sales for Technique Data Systems, Scott Milliken. They discussed the growing impact/flexibility that

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22:22

This Call May Be Recorded with Kevin Levi of OrecX

MarketScale Technology ·

2018/09/13

We're used to the phrase "this call may be recorded for quality assurance purposes" by now; it's in practically every customer service hotline. 20 years ago this wasn't the case, and even now, not all businesses have been educated on the value of call recording technology. Kevin Levi, marketing manager for OrecX, is a veteran of the call recording industry, and has seen the improvements in tech and the spread in adoption. "Most call centers with more than two people in them, just about every single

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19:06

As Prices Go Down, Talent Can Go Up with Nyere...

MarketScale Technology ·

2018/09/13

For an industry so driven by the technical aspect, Pro AV benefits most from the human component. This is why it's so important to get people, especially students, excited and interested in Pro AV, something that our guest today has noticed as a consistent struggle in the industry. On today's podcast, our host spoke with Nyere Hollingsworth, the Director of Audio/Visual Services for The Advisory Board Co. "Going forward, we're going to have to get better at recruiting the kids out of high school and

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21:16

When Resolution is the Solution with Mark McIntosh of...

MarketScale Technology ·

2018/09/12

Sometimes the way to clear up a situation is to simply make the image a bit clearer. Those metrics are different for each space. On today's podcast, our host spoke with Mark McIntosh from PixelFLEX. They discussed the relationship between resolution and install space, the impact of average viewing distance, and how resolution can actually impact content. "I encourage anyone that is thinking about using LED at a show or using it for your corporate board rooms, or using it for an installation in your

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30:14

Drones, Data, and the Future with J.B. Bernstein of...

MarketScale Technology ·

2018/09/12

Drones are more than just toys or weapons - they're at the forefront of new technologies for property rights, human rights, and global development. The way we think about drones and their uses has vastly shifted over the years. Businesses and entire industries have begun adopting them for one key point, and that is data collection. We sat down with J.B. Bernstein, CEO of AviSight, to talk about recent innovations in drone tech, and how he utilizes them for comprehensive data collection. “Drones

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20:14

Retro Workflow For New Technologies with John Harris...

MarketScale Technology ·

2018/09/12

Trends have a tendency to be cyclical. That helps explain the recent interest in everything "retro." In the Pro AV world, "legacy procedures" don't typically have the same romantic image. Cinedeck is bringing a classic, common-sense workflow approach back to the forefront. On today's podcast, our host spoke with the Director of Business Development for Cinedeck, John Harris. They discussed the reason some procedures were so functional in the first iteration, how scalability is critical for new

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16:53

Developing the Future of AV with Ernie Beck from...

MarketScale Technology ·

2018/09/11

The labor shortage hasn't discriminated in which industries it affects. After consistently hearing that one of the main obstacles in Pro AV is still finding and developing qualified individuals to fill open positions, we decided to sit down with Ernie Beck from Integrate Baltimore to get his take on the issue and what he's doing to counter it. "The perception to the public, first of all there really isn't much of a perception, and second off if there is it doesn't really carry that this is a dynamic

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661 results

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