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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

15:10

How to Maximize the Return on an Unpaid Opportunity

Keep What You Earn ·

2023/08/02

Entrepreneurs are commonly asked to participate in events or promote products and in return receive “exposure”. This tactic is commonly used in some industries but is also common with smaller-budget businesses. As the one being asked to provide a service (essentially for free) I think it is worthwhile for you to take the time to thoroughly investigate the opportunity and see what the potential return on investment could be for you. I’ll be sharing how I approach these situations, the thought

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17:15

3 Steps to Hire Your Kids the RIGHT Way

Keep What You Earn ·

2023/08/01

Social media often presents a skewed perspective, showcasing only the positive aspects of certain activities since it essentially functions as a form of public marketing. Understandably, individuals rarely highlight the challenges or failures that accompany their endeavors. Recently, this trend has been evident in posts discussing the tax-saving strategy of hiring one's kids. Many posts portray this strategy as a straightforward process, suggesting that merely transferring money into their

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11:15

Will Artificial Intelligence Become Your Accountant?

Keep What You Earn ·

2023/07/31

There is a relatively common fear that AI is coming and will eliminate certain professions. Though I do agree that AI is moving quickly and will significantly impact certain professions, I do not agree that it will completely replace humans. I think that instead of being fearful, we should consider how AI can help us be more efficient in our fields of work, to earn back free time. I think we as humans should also be thinking about how we can add value to our clients' lives that a computer can’t.

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13:37

Want to Leave Your Corporate Job? It's Easier Than...

Keep What You Earn ·

2023/07/28

Leaving a corporate job can be a stressful time. I experienced this firsthand when I was deciding whether or not to leave my corporate role. Even with a side hustle in place and some decent cash flow, I still had fear. I am going to share with you the mentality that I wish I would've had when making this decision. I think that if you have the proper mindset and perspective, the decision can be a lot less overwhelming than you'd expect. What you’ll hear in this episode: [0:50] The feeling that I

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36:55

How to Develop a Brand Style with Tanya Smith

Keep What You Earn ·

2023/07/27

Branding your business is an important part of your professional image and marketing success. That said, there is often little thought put into how a logo or an image aligns with the mission of the business, especially for small businesses where the owner designs it themselves. Though there is nothing wrong with this approach, it can make it more challenging for you to establish your brand position and attract your ideal clients. Tanya Smith joins me today to share her expertise on branding your

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13:38

How to Manage Rapid or Unexpected Growth

Keep What You Earn ·

2023/07/26

Rapid growth is something that we all desire as business owners. However, often times we aren’t set up in our businesses to handle this growth in an effective manner, neither systemically nor emotionally. The tips that I have for you today should help you think about your business and identify the weak points that may need improvement in the event of unexpected growth. What you’ll hear in this episode: [1:15] What are some common challenges that businesses incur when they have a rapid growth

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40:24

Protecting Your Legacy Through Estate Planning with...

Keep What You Earn ·

2023/07/25

Planning for the future of your business and assets is often overlooked in our daily lives, particularly for those of us who feel young and healthy. However, it is a crucial aspect of any business, regardless of whether your intention is for the business to continue after you or if you plan to retire and close it. As business owners, we cannot always predict what lies ahead, which is why it is essential to have clear directions for ownership and succession planning in place if the need arises.

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10:01

Leveraging Collaborations for Business Growth

Keep What You Earn ·

2023/07/24

Oftentimes we see others that are in a similar space to us as competitors, but what if we started viewing them as collaborators? I recently had this realization and figured out ways that I could work together with these people to benefit both of our businesses. I will be sharing an example specific to my business in this episode, but hope that this prompts some ideas and opportunities for you to grow your business while also helping others grow theirs. What you'll hear in this episode: [0:50] We

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11:51

How to Manage Remote Teams

Keep What You Earn ·

2023/07/21

I believe that remote work and workers are here to stay. I myself was a remote worker when I still worked in corporate America and I work with a remote team and remote clients today. I have seen and personally felt that it is easy to unintentionally ostracize your remote workers because they are not there in person with the rest of the team. I wanted to share today some tops that I have to make sure that your remote workers feel included as part of the team, feel trusted by the team, and can

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42:49

Building Authentic Relationships in Business with...

Keep What You Earn ·

2023/07/20

When you enter into a relationship with a potential client, collaborator, or peer in your industry, what is the first thing on your mind? If it's leads, money, or a transaction, the relationship is unlikely to last. Being authentic and genuinely caring about people is critical to having sustainable, meaningful, and profitable relationships. Barb Betts joins the show today to discuss how she has developed and nurtured relationships throughout her career for success. Barb is a seasoned real estate

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09:33

How to Network if You Hate Networking Events

Keep What You Earn ·

2023/07/19

Do you dread networking events? You aren’t alone in this. I have felt this same way many times throughout my career, especially when networking feels forced. Personally, to overcome this feeling, I have found a few ways to make networking events more tolerable and even sometimes enjoyable. Approach your next marketing event with these tips and make deeper, more meaningful connections. What you’ll hear in this episode: [0:50] What is the value of networking? [2:02] My thoughts on networking events

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10:38

Do You Really Need a Business Plan?

Keep What You Earn ·

2023/07/18

Entrepreneurs often wonder whether a business plan is a prerequisite for launching their ventures. In my view, the answer is no. There are several reasons why I hold this opinion, including the actual purpose of business plans and the situations where they can prove beneficial. I'll discuss this topic further and share my thoughts on it. What you’ll hear on this episode: [1:28] What is a business plan? [2:34] Should you go through the exercise of creating a business plan, even if you do not need

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41:59

Carving Your Path out of Corporate with Lauren Furtado

Keep What You Earn ·

2023/07/17

I am delighted to introduce a very special guest on today's podcast episode. Joining me is the talented and inspiring Lauren Furtado, who happens to be both a dear friend and colleague at Fitnancial Solutions. Lauren's professional journey closely aligns with my own, as she worked her way up the ranks in a prominent big 4 firm. Throughout her career, she gained invaluable experiences by working with a diverse range of companies and providing insightful consultations. However, recently, she made a

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11:40

Why I Give Away My SOPs

Keep What You Earn ·

2023/07/14

I have received criticism for being overly transparent about my processes and procedures, which may come as a surprise to some considering the traditional notion that accountants sell their knowledge. However, as I've progressed in my career, I've come to realize that many others offer similar services. What truly sets professionals apart is the customer experience they provide. It is crucial not to shy away from sharing your processes and systems, as long as you have confidence in the exceptional

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15:21

Revenue Goals That Actually Move the Needle

Keep What You Earn ·

2023/07/13

As business owners, setting revenue targets is a common practice. Initially, we aim for a number that covers our expenses, and then we gradually expand it to include some extra income for ourselves. Over time, this number keeps growing as we strive for financial stability, considering our business as our primary source of livelihood. However, it's crucial to stay connected to our "why" and have a clear understanding of what it will truly take to achieve these business goals. To facilitate this

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10:01

How to Command High Referral Fees

Keep What You Earn ·

2023/07/12

Are you experiencing a situation where you're attracting a mix of leads, some of which align with your business while others do not? If so, it's essential to have a strategy in place to handle these individuals effectively. By implementing the right approach, you can potentially turn these leads into a valuable revenue stream for your business. Obtaining high-quality leads can be a challenging task for any business. If your brand or business attracts individuals who may or may not align with your

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43:52

Protecting Your Data Online with Kathy Zant

Keep What You Earn ·

2023/07/11

I have an episode for you today that is a bit different than normal, as we are not talking about taxes, money, or mindset but cybersecurity. I wanted to put this out because cybersecurity is an important part of keeping what you earn, and protecting yourself and your assets. Numerous small businesses think that they aren't at risk of a security incident because they're too small. However, hackers know that smaller businesses have less security awareness and defenses to prevent hacks than large

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16:47

Ways to Increase Revenue If You Hate Sales

Keep What You Earn ·

2023/07/10

Do you struggle with going out and finding new customers? Many indivudals who have never had to sell themselves in business struggle with this aspect of entrepreneurship. What if there were other ways to generate revenue instead of bringing in new clients? This is what I am covering in today’s episode. I have some helpful analogies to help explain how to use your current position in business to generate additional revenue from your own clients, and with the help of other businesses. What you’ll

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10:39

What Traits We Look For in a Client

Keep What You Earn ·

2023/07/07

Are you stuck working with unfulfilling clients? While it's sometimes necessary to generate cash flow early on, as our businesses grow, we gain the freedom to choose our clients. It's crucial to identify the right clients for your business. I'll share my approach to client selection and provide ideas for determining who to work with within your own business. What you'll hear in this episode: [1:53] The value in working with a variety of people early in business. [3:23] I use this metaphor to

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16:04

Are You Articulating Your Value?

Keep What You Earn ·

2023/07/06

I believed my marketing strategy was flawless for a long time, but I was mistaken. I had been approaching it slightly incorrectly all along. Countless entrepreneurs fail to reach their maximum potential due to their difficulty in communicating the problems they solve. I'll be sharing the valuable insights I've gained regarding expressing your value in marketing. What you'll hear in this episode: [2:38] The problem you solve vs the problem you sell. [4:43] An example of what people are actually

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