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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

24:47

Episode 118 - Longitudinal writing with Sarah Kessler

The Extraordinary Business Book Club ·

2018/06/18

The gig economy - flexible and empowering, or exploitative and uncertain? Sarah Kessler is fascinated by how work is changing, and her book Gigged follows five very different people over three years and tracks their experiences - good, bad and downright terrifying. In this week's conversation, we discuss the difference in writing an article (Sarah is also a reporter at Quartz, and before that Fast Company and Mashable) and a book, with the sustained timeline that implies, and the opportunity to

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31:15

Episode 117 - Creativity and collaboration with Roger...

The Extraordinary Business Book Club ·

2018/06/11

Former ad man, CEO of both the Granada and Conran Groups and Chairman of Citigate, Roger Mavity is also a renowned author, artist and photographer. In this conversation we explore the twin struggles of creativity and specifically of writing: the private struggle to articulate the idea, and the public struggle to broadcast it. And if it's true as Roger argues that 'Virtually everything in the world that happens that's any good happens because there's one really bright person that lights the blue

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32:13

Episode 116 - Collaborative Advantage with Paul Skinner

The Extraordinary Business Book Club ·

2018/06/04

We've been stuck on the idea of competitive advantage as the key to strategy for a long time now. Paul Skinner thinks it's had its day. 'Where competitive advantage assumes that the way to succeed is by being better than others, I believe the way to succeed is by supporting others and sharing the value that you can create with them.' Collaborative Advantage is what Paul describes as his 'book-worthy' big idea, and in this conversation he explains how it's unfolded from a principle that he's applied

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28:19

Episode 115 - After the Awards with Campbell Macpherson

The Extraordinary Business Book Club ·

2018/05/28

Campbell Macpherson hasn't really stopped grinning since March, when I handed him the Business Book of the Year trophy at the Business Book Awards ceremony. In this week's show we talk about the impact of winning such a prestigious award (or even just being shortlisted), and how your book can plug into the heart of your business. (We also note how good it feels when, on the night, you come back to sit at your table clutching your award to rapturous applause, and the commissioning editor who turned

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39:09

Episode 114 - High-Fidelity Publishing with Barbara Gray

The Extraordinary Business Book Club ·

2018/05/21

"I don't want people to buy my book." That's a sentence I honestly don't think I've heard an author say before, ever. But Barbara Gray's vision for her second book, Secrets of the Amazon, was very different to that of most authors. It's part of what she calls high fidelity, and she argues it's the only response to today's retail economy. "You can't compete on a functional value basis anymore. You can't compete against Amazon in terms of price, convenience, variety or choice. They will kill you on

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32:18

Episode 113 - Friend of a Friend with David Burkus

The Extraordinary Business Book Club ·

2018/05/14

Networking is (quite literally, it turns out) a 'dirty word', but Dr David Burkus brings together studies and stories that show how we've got it wrong: we don't 'do networking', we ARE a network. This is invaluable for anyone in business, but David also describes in detail how he gets from idea to finished, best-selling book, including the systems and tools he uses, so if you're also writing a business book you can't afford to miss this.

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30:46

Episode 112 - Apology-free writing with Denise...

The Extraordinary Business Book Club ·

2018/05/07

"People feel like, if they haven't been 'chosen', then 'Who am I to write a book?'... I just think: don't wait to be chosen. If this is something you want to do, just do it." Denise Duffield-Thomas, author of Lucky Bitch, helps women overcome their hang-ups about money. In this episode, she helps writers overcome their hang-ups about, well, writing and life in general. It's packed full of practical tips on getting over yourself, connecting to your motivation, finding the title that works for you

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33:26

Episode 111 - Unsafe Thinking with Jonah Sachs

The Extraordinary Business Book Club ·

2018/04/30

"There's this comfortable way of thinking that we're programmed by evolution to enjoy, which is thinking in patterns. That makes life so much easier and so much more approachable, when we rely on lessons we've learned in the past, when we observe other people and we do the things that they're doing, when we create predictability. It all just makes life easy to process. It's pretty good when the world stays still. The problem is, what feels safe is actually really dangerous if the world is changing

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30:35

Episode 110 - The Best Bits!

The Extraordinary Business Book Club ·

2018/04/23

Another helping of best bits from recent episode: we're talking about 'fast books' and 'slow books' - which kind is yours? - writing with a co-author, and how doodling can help you come sideways at a book. Tune in, sit back, and listen to insights and inspiration from these superb writers: Steve Scott on how he's written 70 books in around a decade; Robert Cialdini on why it took him more than 30 years to write a second solo-authored book after Influence; Joe Pulizzi on how books fit into the

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34:00

Episode 109 - Books and business models with Steve Scott

The Extraordinary Business Book Club ·

2018/04/16

Steve Scott started writing and publishing to build his business, but pretty soon his business became writing and publishing books: he now has more than 60 to his name, all focused on helping internet entrepreneurs succeed. In this week's podcast this multi-bestselling author reflects on what he's learned about the process and where he goes from here, and generously shares his best tips for producing and promoting books. I learned a huge amount from our conversation - I know you will too.

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24:59

Episode 108 - The story behind This Book Means...

The Extraordinary Business Book Club ·

2018/04/09

Something a bit different this week: I interview myself to pull out some of the learnings from the process of writing This Book Means Business, a book about writing a book to build your business written to build my business. Meta, huh? Discover how and why this podcast began and some thoughts on how podcasting might work for you, what happened when I faced the fear and took the advice of my guests, and what's next now the book is out. You can also listen in to the short talk given at the launch

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33:02

Episode 107 - Playful publishing with Jurgen Appelo

The Extraordinary Business Book Club ·

2018/04/02

Leadership expert Jurgen Appelo's advice to first-time authors is simple: 'Iterate.' He goes on to explain: 'You need a feedback cycle. You need to know as soon as possible whether it is making sense, what you're writing. People have to read it.' Jurgen walks the talk, building his community as he wrote #Workout and selling 5,000 highly illustrated books immediately to his own fan base, before it was picked up by a traditional publisher. This interplay between traditional and self-publishing is one

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31:57

Episode 106 - The Business Book Awards with Lucy...

The Extraordinary Business Book Club ·

2018/03/26

On 16 March 2018, the inaugural Business Book Awards ceremony took place in London. It was an extraordinary occasion, bringing together the top names in books and business in the UK and beyond, and with shortlists including books from the biggest traditional publishers to the smallest independent presses and even self-published authors. This was the culmination of founder Lucy McCarraher's vision, and as Head Judge I was closely involved in the journey. In this week's episode I talk to Lucy about

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17:46

Episode 105 - Report from the frontline of...

The Extraordinary Business Book Club ·

2018/03/19

Something a little different this week: a report from the bleeding edge of the publishing industry, also known as the IPG Spring Conference. This is one of the most exciting and diverse events of the publishing calendar, bringing together publishers from all genres of publishing and from all sizes of houses, from one-person microbusinesses to key players such as Bloomsbury and Kogan Page, and with an outstanding reputation for big name keynote speakers with big ideas. It's a packed programme over

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31:57

Episode 104 - Collaboration & design with Edgar Papke...

The Extraordinary Business Book Club ·

2018/03/12

Have you ever thought of business as art? Edgar Papke and Thomas Lockwood, experts in organizational culture and design respectively, wanted to encourage leaders to design their businesses consciously for innovation and collaboration. And what better way than to write collaboratively? This is a masterclass in writing with a partner, which when done right can create a whole that is so much more than the sum of the parts. Discover whether you need a 'writing partner prenuptial', and why post-its and

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38:35

Episode 103 - Writing down the music with Elaine Gould

The Extraordinary Business Book Club ·

2018/03/05

Music notation may seem a world away from business books, but the parallels are striking: when music editor Elaine Gould wrote what was to become the classic reference work Behind Bars: The Definitive Guide to Music Notation, her focus was relentlessly on the musicians who had to use those marks on the staves in performance. Good notation allows the composer's vision and the performer's skill to be translated without interference into the music the audience experiences. 'My greatest joy is going

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35:03

Episode 102 - Pre-suasion with Robert Cialdini

The Extraordinary Business Book Club ·

2018/02/26

We like to think of ourselves as rational beings. But over the last 30 years or so behavioural science and psychological research has conclusively proved otherwise: the bit of our brain that makes decisions does so mostly on the basis of stimuli and associations, and pretty much all the meaningful action takes place below the level of our consciousness. One of the pioneers of this research, and perhaps the first to bring it into the mainstream and particularly into business thinking, was Robert

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35:38

Episode 101 - Hiding in the bathroom with Morra...

The Extraordinary Business Book Club ·

2018/02/19

'I always wanted to write a book... but it was never my time. My husband wrote a book, my father passed away, I have three little kids, I mean, I have a business, you know, life gets in the way... And then finally, one day... I thought: I want to grow my business this year but I don't want to fly anymore.' And almost by accident, internet marketer Morra Aarons-Mele discovered a new way of working that suited her as a 'hermit entrepreneur': instead of getting on a plane to meet potential clients and

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26:12

Episode 100 - The Centenary Celebrations!

The Extraordinary Business Book Club ·

2018/02/12

Join me to celebrate 100 episodes of The Extraordinary Business Book Club! I puzzled over how to mark this milestone for a while, but in the end I decided to keep it real: three business people just like you, carving out the time to write from the demands of the day job, none of them professional writers, all working out how to do this one step at a time. Julie Dennis is a menopause coach - her book The Hot Flush Freedom Challenge was published by Practical Inspiration Publishing in January 2017

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29:34

Episode 99 - The Culture Code with Daniel Coyle

The Extraordinary Business Book Club ·

2018/02/05

'We're all continually learning. Learning is a kind of scaffolding. To me, that's the most beautiful metaphor for writing a book and for learning in life, that you're continually building scaffolding. That scaffolding is expanding your capacity.' Daniel Coyle is a New York Times bestselling author, and in this interview he reveals not only what he discovered about leadership in his latest book The Culture Code (and what happened when he put it into practice in the school writing squad he was

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