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PODCAST

The P.T. Entrepreneur Podcast

Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur

The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products. The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.

business management

All Episodes

10:17

Ep533 | Marketing Lessons From The Music Industry

The P.T. Entrepreneur Podcast ·

2022/09/01

Today's episode has to do with the unsung hero of your content and your marketing and that is messaging. When you take a look at musicians and the music industry, they do such a good job of communicating who they are through their lyrics. This is something you should be doing through your content every time. Enjoy! Mistakes made in our marketing messaging Aligning your messaging with who you are Head to the link below to participate in our 5 Day Challenge!

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30:57

Ep532 | Are Cash Practices Greedy?

The P.T. Entrepreneur Podcast ·

2022/08/30

Something I wanted to address this week is 'Are Cash Practices Greedy'? This stems from a recent conversation with a newer clinician at our former practice, Athletes' Potential. As entrepreneurs and business owners, we have a chance to pave the path for many other clinicians who deserve to get back to the things they love and provide the care they know others need. Enjoy! Being a consultant for the human body Insurance practices and the never-ending loop of volume, volume, volume Staff PT

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11:17

Ep531 | How To Organize Your Content

The P.T. Entrepreneur Podcast ·

2022/08/25

Many of us know we should be creating content on who you are and what you do, but it is such a broad topic that it can become a bit convoluted. Where do we start, what should be the ad creative, and how often should I change this up? These are common questions you might be asking yourself when it comes to getting out your content and today I wanted to help you gather your thoughts on this. Enjoy! What is the intent Getting the reps in Knowing your avatar Head to the link below to participate in

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34:08

Ep530 | Why We Sold Our Practice

The P.T. Entrepreneur Podcast ·

2022/08/23

Today, I sit down with my amazing wife Ashley to discuss why we sold our practice, Athletes' Potential. This was a big step in our entrepreneurial journey and I wanted to have her on to share with you all how we got here. This may be the goal with some when starting your practice and we hope this episode lets you know if you have a clear vision, you can follow the same path. Enjoy! Seizing the opportunity to grow past yourself Building something that is worth someone else buying Selling to the

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15:52

Ep529 | Speed Is King

The P.T. Entrepreneur Podcast ·

2022/08/18

When I started the company Physical Therapy Biz, I knew I wanted to help as many clinicians as I could that operate as a cash-based or hybrid clinic. We recently took on a private equity company to help us accomplish this in a much shorter time frame. Their support and expertise in building an education company is something that benefits us but it also will benefit many of you listening. Today, I wanted to remind you that you don't have to do this on your own. Enjoy! Things happening at PT Biz

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49:41

Ep528 | Jarod Carter Re-Cast Interview

The P.T. Entrepreneur Podcast ·

2022/08/16

This week, we bring you another re-casted interview from 2017 with Jarod Carter! If you are a P.T. and don't know Jarod, then go check out his podcast Cash Based Physical Therapy. It is one of the most incredible resources for P.T.'s on the planet and definitely helped me when I started. Beyond hosting a podcast and running a website dedicated to Cash-Based Physical Therapy Jarod also owns his own practice in Austin, TX, and also is an author of an e-book. How laws governing physical therapy

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15:17

Ep527 | What's Worse, Regret or Failure?

The P.T. Entrepreneur Podcast ·

2022/08/11

I recently had a conversation with a friend of mine who is in the process of making a career change. We mainly chatted about change and how challenging this can be for someone. It doesn't all happen at once but if you work on the right things, you will build momentum and smoothly make that transition. Enjoy! Being honest with yourself and admitting you don't like what you are doing The pain of regret later in life Taking a chance before it's too late Head to the link below to participate in our

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38:44

Ep526 | Current Cash Practice Trends

The P.T. Entrepreneur Podcast ·

2022/08/09

In today's episode, I wanted to share with you all some of the trends that I am seeing right now in the world of cash practices. I get to see a lot of what is happening at the tip of the spear when it comes to these practices by having the opportunity to work with so many great business owners. I hope you enjoy this information! Clinicians are opening businesses earlier in their careers The scary step of getting your own space Systems along with administrative support Head to the link below to

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11:16

Ep525 | What I Learned From An Old Notebook

The P.T. Entrepreneur Podcast ·

2022/08/04

Today, I wanted to share the importance of writing things down with pen and paper. It is a great way to organize your thoughts and then be able to look back at them and compare them to what actually took place. If you are not already doing this, start now! I want you to be able to look back on what your vision and goals are. Enjoy! Revisiting my notebook and what I learned Reminding yourself of goals and vision Losing track of where you are going Head to the link below to participate in our 5

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57:21

Ep524 | Kelly Starrett Re-Cast Interview

The P.T. Entrepreneur Podcast ·

2022/08/02

Today's episode comes from an interview I did with Kelly Starrett in August of 2017. Kelly Starrett & his wife Juliet are responsible for starting a movement that had radically changed how people & practitioners think about movement & athletic performance. Danny sits down with Kelly Starrett to talk about hanging your own P.T. practice shingle and how to do it successfully! Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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12:02

Ep523 | One Tweak To Sell Bigger Packages

The P.T. Entrepreneur Podcast ·

2022/07/28

When we look at the businesses that we work with, they tend to have a single visit rate and a package rate. Selling packages is a great way to get people to commit to a plan of care. Today, I am giving you a way to sell bigger packages that will generate more revenue for your practice. Enjoy! Knowing your average visit rate Looking at things from the consumer's point of view Increasing lifetime value Head to the link below to participate in our 5 Day Challenge!

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31:52

Ep522 | Is A Cash Practice Actually A Good Opportunity

The P.T. Entrepreneur Podcast ·

2022/07/26

In today's episode, I dive into the opportunities that we have with owning a hybrid or cash practice in today's market. There are benefits and limitations to these opportunities that I wanted to address in this episode. Enjoy! The 4 variables of any business venture The more scale you have, the less stability there is Opportunity matching up with skillset Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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13:53

Ep521 | Why You Need Both Care And Candor

The P.T. Entrepreneur Podcast ·

2022/07/21

Today, we are discussing the importance of being a better leader in business. This came up in a conversation at a recent Mastermind event that I attended and it comes down to having the right mixture of care and candor. I'll explain what this means to me and why it was so impactful to hear. Enjoy! Having the ability to be direct with someone Giving your employees very specific standards Ask yourself: What type of leader are you Head to the link below to participate in our 5 Day Challenge!

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42:58

Ep520 | Ashley Matta Re-Cast Interview

The P.T. Entrepreneur Podcast ·

2022/07/19

Today's episode comes from December of 2017. It was one of the very first P.T. Entrepreneur Podcast episodes and my wife and I had been working on our practice for about 3.5 years to that point. This episode is great for anyone that is in business with their spouse or someone that is close to them. Enjoy! Understanding the roles you both should play Knowing if and when you should work with your spouse How to separate your spouse from being your co-worker at home Head to the link below to

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11:59

Ep519 | A Simple Structure For Scale

The P.T. Entrepreneur Podcast ·

2022/07/14

Today, we're talking about a very simple structure to follow for growth and scale. This comes from a presentation from a CEO of a business consulting company that I was recently able to be in attendance. You have to keep it super simple and focus on the three areas that I go over in this podcast. Enjoy! 3 divisions of your company Knowing when to hire Create a loose organization chart Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge

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27:09

Ep518 | The Real Power Of Mastermind Groups

The P.T. Entrepreneur Podcast ·

2022/07/12

Why would someone want to be a part of a mastermind group? What is the value in it? Simply put, it's just a group of people that get together, share what is working in their field, and try to move forward. That is it in a nutshell, but I wanted to dive a little deeper into the real power of a mastermind group. Enjoy! Plugging in proven systems Paying to keep the wrong people out The massive compounding effect of being a part of a group Head to the link below to participate in our 5 Day

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14:15

Ep517 | Google vs Facebook Ads Right Now

The P.T. Entrepreneur Podcast ·

2022/07/07

Today's episode revolves around digital marketing and how I think you should approach this within your business. This is a topic I have touched on in the past, but I wanted to revisit it because these digital marketing advertising platforms are constantly changing which can make it a bit challenging if you are unprepared. Enjoy! Organic vs. paid The key main differences between Google vs Facebook Ads Head to the link below to participate in our 5 Day Challenge!

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01:05:19

Ep516 | Megan Brown Re-Cast Interview

The P.T. Entrepreneur Podcast ·

2022/07/05

Today's episode is a re-casted interview I did with Megan Brown back in 2018. A lot of our older episodes no longer show in the podcast feed so I wanted to revisit them and give new listeners a chance to hear these. While listening to this episode, think about how much the profession has changed and evolved in such a short amount of time. Megan is our guest presenter at our upcoming Mastermind Live Event here in Atlanta! Enjoy! Developing buy-in with freelance employees Referring patients to other

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11:22

Ep515 | What To Do During Slow Seasons

The P.T. Entrepreneur Podcast ·

2022/06/30

Today's episode is somewhat of a tactical one, and it's how to handle the slow seasons you may experience within your practice. At one point or another, you're going to deal with this. It tends to be affected by the region you are in. Enjoy! What region are you in Communicating what may be the slow months to your staff Focus on the work, not the outcome Head to the link below to participate in our 5 Day Challenge! https://www.physicaltherapybiz.com/challenge www.physicaltherapybiz.com/apply

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43:10

Ep514 | 4 Big Lessons From Attending A Mastermind Event

The P.T. Entrepreneur Podcast ·

2022/06/28

Recently, I was an attendee of a Mastermind group and today I wanted to share some lessons that I learned from attending this event. I have been a part of different Mastermind groups over the past seven years, but this was the first live event I have attended. Enjoy! Nothing more transformational than in-person experiences Relationships are a long game Trust is gained in drops and lost in buckets Head to the link below to participate in our 5 Day Challenge!

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