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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:18:01

MM+M Podcast 2.8.23: Eisai’s pricing transparency,...

The MM+M Podcast ·

2023/02/08

Jack gets Eversana CDO Scott Snyder’s JPM observations on digital health. Marc comments on Eisai’s pricing transparency. And Lecia discusses efforts to strengthen oversight of “gain-of-function” research. We close with the recent controversy surrounding a MrBeast video. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:25:50

The inclusive quotient: Creating inclusive...

The MM+M Podcast ·

2023/02/06

More than ever before, marketers are grappling with how to make creative solutions more inclusive. How to spark fuller, more authentic, and impactful interactions with their audiences. How to move beyond just ‘representation’ to real inclusion. IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro will discuss how it all starts at the foundational strategy phase – with the very first creative brief. They dig into how effectively centering equity, diversity,

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00:23:47

MM+M Podcast 2.2.23: What Verily layoffs mean, how...

The MM+M Podcast ·

2023/02/02

Jack gets Verily co-founder Tom Stanis’ take on the Alphabet unit’s recent layoffs. Marc talks with Element Biosciences’ CEO about price-slashing in the genetic-sequencing sector. And Lecia provides an update on how the government plans to end the public health emergency. In this week’s social media minute, we weigh in on Damar Hamlin’s tie-up with the AHA. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:21:13

MM+M Podcast 1.25.23: A prognosis for medtech, VA’s...

The MM+M Podcast ·

2023/01/25

Marc Iskowitz finds out how Medtronic's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe

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00:12:40

MM+M Podcast 1.18.23: Whither healthcare M&A? Plus,...

The MM+M Podcast ·

2023/01/18

Marc discusses the lack of big M&A coming out of last week’s JPMorgan Healthcare Conference. Plus, Lecia recaps Bernie Sanders’ policy priorities and Jack recounts one TikTok star’s struggles to access Ozempic. Also, we end with a chicken salad recipe. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting

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00:14:11

JPM 2023 Takeouts: iRhythm’s Dan Wilson

The MM+M Podcast ·

2023/01/13

In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Dan Wilson, EVP of strategy and IR at cardiac monitoring medtech iRhythm, about its push into primary care, the search for the perfect partner, and his former life as an investment banker coordinating the JPM meeting. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:15:12

JPM 2023 Takeouts: OptimizeRx's Will Febbo

The MM+M Podcast ·

2023/01/12

In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Will Febbo, CEO of point-of-care messaging company OptimizeRx, about the challenge of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:10:54

MM+M Podcast 1.5.23: A JPM ‘23 preview, plus health...

The MM+M Podcast ·

2023/01/05

Marc offers a mini-preview of next week’s 2023 JPMorgan Healthcare Conference, and Lecia discusses new legislation that's set to increase access to buprenorphine for opioid-use disorder. Plus, Jack O’Brien tells us what’s trending on healthcare social media.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical marketing,

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00:28:19

SHOW TITLE: MM+M Podcast 12.27.22: The year’s best...

The MM+M Podcast ·

2022/12/28

Marc narrates a compilation of the most intriguing conversations, captivating guests and thought-provoking comments, culled from podcast interviews conducted throughout this eventful year. PLUS: Lecia rounds up 2022’s biggest health policy stories, and how their effects could ripple into the New Year. Music by Sixieme Son. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:15:51

HLTH 2022 Takeouts: Sharecare’s Dr. Jud Brewer

The MM+M Podcast ·

2022/12/22

In this mini episode of the podcast, Jack O'Brien speaks with Dr. Jud Brewer, chief medical officer at Sharecare, about its survey of 3,000 people (including 200 doctors), which found that those with a physical chronic illness were twice as likely as the general population to exhibit symptoms of anxiety and depression; the need to “distinguish the science from the celebrity” with digital therapeutics; and the lingering stigma around addiction treatment. Follow us on twitter:

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00:13:03

HLTH 2022 Takeouts: BMS’s Dr. Nivee Amin

The MM+M Podcast ·

2022/12/21

In this mini episode of the podcast, Jack O'Brien speaks with BMS’s Dr. Nivee Amin, cardiologist and senior director/lead for its cardiovascular digital health team, about how BMS engaged with the startup community via a Cardio Innovation Challenge at HLTH in Las Vegas, the value of focusing on medically underserved communities, and the “science fiction” of layering innovations like AI to supercharge existing diagnostic, treatment and monitoring technologies. Follow us on twitter:

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00:17:09

HLTH 2022 Takeouts: Salesforce’s Dr. Geeta Nayyar

The MM+M Podcast ·

2022/12/21

In this mini episode of the podcast, Jack O’Brien speaks with Dr. Geeta Nayyar, chief medical officer at Salesforce, about its survey of 1,800 healthcare professionals, which found significant gaps in the healthcare employee skillset; workforce burnout as a consequence; EHR vs. CRM and the need to “know the lane of your tech.” Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the

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00:23:42

HLTH 2022 Takeouts: Talkspace’s Varun Choudhary and...

The MM+M Podcast ·

2022/12/20

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Talkspace’s Dr. Varun Choudhary, chief medical officer, and Pablo McCabe, SVP of payer/EAP account strategy, about the “normalization” of mental health treatment, big steps taken by app-based services, “clinical deserts” and access challenges. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:17:10

HLTH 2022 Takeouts: Cota's Miruna Sasu

The MM+M Podcast ·

2022/12/19

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with tenured real-world data ace Miruna Sasu, president/CEO of Cota, about productizing the first generation of RWD vendors, the best real-world data she’s ever seen, and why pushing EHR data into clinical trial records will play a bigger role for pharma in the future.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn:

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00:09:04

Advancing Health Equity, in partnership with Ernst &...

The MM+M Podcast ·

2022/12/19

The healthcare system has faced significant challenges ensuring all patients of various backgroundsreceive quality, reliable access to care. While leaders and organizations have made strides to makeinstitutional change happen in recent years, advancing health equity is ultimately a long-term journeyfor the healthcare ecosystem.During a sponsored MM+M podcast, digital editor Jack O'Brien and Muna Tuna, EY U.S. market access,pricing and reimbursement leader at Ernst & Young, discussed pharma’s role,

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00:16:19

HLTH 2022 Takeouts: Redesign Health’s Missy Krasner

The MM+M Podcast ·

2022/12/16

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with health-tech veteran Missy Krasner, chair of Redesign Health, about the state of post-pandemic health IT, why big tech has won the battle with healthcare incumbents, and some of the startups Redesign is incubating.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced

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00:10:11

HLTH 2022 Takeouts: Project Ronin’s Kathy Ford

The MM+M Podcast ·

2022/12/15

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kathy Ford, chief product/strategy officer for Project Ronin, about the AI-powered, clinical decision-support firm’s oncology focus, why AI and machine learning have yet to win over clinicians’ trust, and the need for marketers to offer “situational awareness” that helps cancer patients navigate their care.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram:

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00:14:45

Healthcare Highway: Consumers in the driver’s seat, a...

The MM+M Podcast ·

2022/12/15

If we want to reach true health equity, we have to shift our mindset from one-size fits all to one-size-fits-one. We must empower people to take charge of their own health care, to get out of the back seat and step into the driver’s seat. Before the pandemic, patients would look primarily to their doctors for direction about their care, and unfortunately all too often patients seek out care after something has already happened with their health. Now, consumers are seeking out their own care, taking

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00:06:00

HLTH 2022 Takeouts: Kwame Terra, bEHR Health Systems

The MM+M Podcast ·

2022/12/14

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kwame Terra, founder/CEO of bEHR Health Systems, about the digital health company’s roots, the need to make members of the Black community aware of their current health status, and why all the talk about racial health inequity is “a good starting point.” Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:10:32

HLTH 2022 Takeouts: Capital Rx’s Phil Vecchiolli

The MM+M Podcast ·

2022/12/13

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Phil Vecchiolli, SVP & GM at Capital Rx, about how consumerism is spurring progress in the insurance market, the future of formulary, and the growing divide between new and old PBMs. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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679 results

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