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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

00:32:05

Ep 77: Advertising, Attribution and Branding – Trust...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/12/05

Holiday season is here, which means the DYC team is traveling all over the country and enjoying time with family! This will be a shorter episode, but packed with food for thought from our second article on digital advertising effectiveness. Story Time: (1:04) Becca is building a Thanksgiving table in one weekend and it’s kind of like trying to sell inventory homes at the end of the year. Kevin lays out the roadmap to marketing success. Also, we have a special gift for the very next caller! Leave

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01:26:22

Ep 76: Creating Desirable Customer Experiences with...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/11/27

What do we really know about the effectiveness of digital advertising? Are brand keywords worth it? In our first ever 2-part news series, we examine if digital advertising actually works, scenarios where it might not, and if not, why are we spending all this money? We also talk with Lynne Davis, CEO and Founder of NterNow, to learn how to create experiences that today’s independent home buyer wants. Story Time: (1:50) Jackie: West Elm

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00:35:16

Ep 75: Extended Story Time with Kevin

Market Proof Marketing: Home Builder Marketing Insights ·

2019/11/24

This special episode is extended story time with Kevin because his internet wouldn’t allow for a normal recording session to happen. Enjoy! Story Time: The Oakley’s begin the process of looking for their next home – and things don’t all go quite as expected The minimum standard for digital marketing keeps getting higher and higher. If you’ve rely heavily on the MLS to drive sales you might relate. News and Q&A; : (25:00) Deadline for nominations to Professional Builder’s 40 Under 40 is Monday

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01:02:02

Ep 74: Getting Creative with Ryan Snarr

Market Proof Marketing: Home Builder Marketing Insights ·

2019/11/14

Ryan Snarr, Director of Marketing for Destination Homes, joins us this week to discuss the necessities and pitfalls of purely creative marketing work in home building. Also, Andrew’s warranty saga continues, Facebook changes their branding, and how should agencies really charge for their time? Story Time: (0:45) Warranty Woes Part 2 with Andrew: The value of setting customers’ expectations In the News: (5:06) Introducing our new company brand (Facebook.com) Facebook to limit the number of ads

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01:13:06

Ep 73: Warranty Woes, Political Ads, Big Data – Oh My!

Market Proof Marketing: Home Builder Marketing Insights ·

2019/11/07

In this story and news-packed episode, Kevin, Andrew and Jackie go into depth on a few big topics. They tackle: The future of the home builder’s role post-close No more excuses for home builders NOT to have reliable marketing data. Marketing multiple communities in close proximity to one another with simultaneous launches and so much more… Story Time: (4:52) Jackie discusses FB Messenger, IG Direct & automatic replies – opportunities and cautions when using social messaging. Andrew’s new home

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01:21:18

Ep 72: Rethinking Customer Values with David Allison

Market Proof Marketing: Home Builder Marketing Insights ·

2019/10/31

Our guest this week is David Allison, author, lecturer, ex-Global VP of Marketing, and mastermind behind The Valuegraphics Database, the first global dataset created specifically to help organizations predict and influence behavior using the values we share. David began his career in advertising, eventually owning a marketing communications firm in Vancouver where he worked with high-rise urban developments. Today he travels the world sharing how human insight around human values is how marketers

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00:56:47

Ep 71: Behind the Scenes with Quint Lears

Market Proof Marketing: Home Builder Marketing Insights ·

2019/10/17

Kevin’s away so Andrew, Jackie and Becca take over the podcast! This week we speak with Quint Lears, the mastermind behind NewHomeSales.com and RELENTLESS: The New Home Sales Documentary, which has been viewed more than 33 thousand times on YouTube. We learn why and how he got started making videos, tips for going viral, how to write a book, selling new vs used, and so much more. Story Time: (1:46) Is Facebook Ads Manager constantly glitching on you? Becca discusses why it can actually be a good

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01:12:25

Ep 70: ROI Strategy, Budget Planning, and the Sales...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/10/10

This week the DYC team discusses three big news ideas – where you should focus your efforts to get maximum ROI, how to plan a content marketing budget for 2020, and the sales tech debate: does new home sales need more or less marketing automation? Listen and weigh in… Story Time: (2:10) Andrew answers the question: “A coming soon community needs a lift and another community is underperforming. We’re considering shifting more dollars to Facebook – is there room for more volume?” Kevin shares that

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01:12:51

Ep 69: Parade of Homes – Is it Worth It? with Steve...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/10/03

This week we welcome our first ever repeat podcast guest! Steve Shoemaker is VP of Sales & Marketing for Ideal Homes in Oklahoma City. On Ep 68: Live from the 2019 Online Summit, Steve mentioned he was participating in the Parade of Homes and teased his reasoning behind it. Well… we couldn’t just get that go, so we invited him back to talk about it! Learn why Ideal Homes was in the Parade of Homes for the first time in 10 years, the reason behind that decision, and the value they got from it – you

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00:59:08

Ep 68: Live from the 2019 Online Summit

Market Proof Marketing: Home Builder Marketing Insights ·

2019/09/26

We are live from the 2019 Online Sales & Marketing Summit in Chicago! Kevin and Andrew take to the rooftop of the iconic LondonHouse hotel and chat with attendees about their favorite parts of the Summit and what they hope to learn. Special guests are Kelli Davis (Mungo Homes), Beth Russell (Stylecraft), Beth Phillips (Caviness & Cates), Bryce Baker (Chesapeake Homes), Steve Shoemaker (Ideal Homes), Alaina Money-Garman and Jeff Turner. We

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00:34:52

Ep 67: Marketing Canadian-Style with Justin Nolette

Market Proof Marketing: Home Builder Marketing Insights ·

2019/09/19

This week Kevin, Andrew and the entire DYC Team are in Chicago for the 2019 Online Sales & Marketing Summit! Kevin is solo for a quick news segment and to introduce this week’s guest: Justin Nolette, Marketing & Digital Sales Manager with Sterling Homes in Edmonton, CA. They talk progressive marketing techniques and the difference between American and Canadian approaches. News: (1:02) Facebook and Google antitrust investigations: all you need to know (theguardian.com) 360 Topic of the Week –

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01:13:56

Ep 66: Unattended Access – The Good, The Bad, The...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/09/12

This week we take a deep dive into unattended access. We mentioned it briefly on episode 62, but there were a slew of follow-up questions. We talk about set-up options, pros and cons, how to make it work, and what it means for the future of real estate. Plus… we have been trying to shorten the Story Time segment but it’s hard when there are so many interesting tangents. Weigh in on if we should cut or keep Story Time in the Market Proof Marketing Facebook group. Story Time (1:12) Kevin talks

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01:16:43

Ep 65: Camping with Carrie Rogiers

Market Proof Marketing: Home Builder Marketing Insights ·

2019/09/05

What happens when your pre-sale program goes a little too well? This week we talk with Carrie Rogiers, Marketing Manager for Fischer Homes, about how her model homesite became an overnight campground, and what her team did to accommodate the campers! Plus… #ChickenSandwichWars, Facebook special ad categories and more. (Apologies for the slight background noise on Carrie’s audio!) Story Time (0:56) Jackie gets out her popcorn to watch Chick-fil-A vs. Popeyes #chickensandwichwars on social

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00:58:15

Ep 64: News Blitz – iBuyers, Organic Search, Web...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/08/29

There was so much interesting news to discuss on this episode that we didn’t even get to our planned topic of the week! Hear our take on iBuyers, organic search, more Facebook privacy options, and the curious deepfake trend. Plus, we had our first caller on the MPM podcast line! Hear her question and our answers about Facebook ad targeting. Story Time (2:47) Becca shares the value of taking marketing photos as soon as homes are finished, and what happens when time gets away from you. Thaïs had a

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01:09:09

Ep 63: Taking the Mystery out of Mystery Shopping...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/08/23

What is mystery shopping’s best and highest use? What do you do with the results? When should you NOT use it? In this week’s episode, we chat with Leslie Jeter, President of Clear Evaluations, to demystify secret shops. From techniques to reporting, learn how mystery shopping has changed over the last 20 years. Story Time (1:35) Jackie shares a viral real estate listing that made its way from Florida all the way to Pittsburg: Zillow’s “House on Fire.” Andrew explains search impression share vs

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01:23:16

Ep 62: Hot Topics and What’s Next in Online Marketing

Market Proof Marketing: Home Builder Marketing Insights ·

2019/08/15

This week, Kevin and crew chat about one of our most-asked questions… “What’s next in online marketing?” Plus, Mike Lyon makes a guest appearance to introduce a brand-new solution from Do You Convert for ALL builders and developers! Story Time (3:17) Kevin shares what can happen when a builder doesn’t believe in digital marketing as a core strategy. It’s Mike’s 18-year wedding anniversary! Plus, how to make unattended access to your model homes work. Which is more important – attribution or

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00:52:07

Ep 61: Online Content Challenges, Solutions & Advice...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/08/09

Prospects are visiting your communities, homes are selling… things are “good enough” today. But are you investing in tomorrow’s homebuyer? On this week’s episode, we chat with Kevin Weitzel from Outhouse about anticipating future content needs of both builders and consumers, producing consistently exceptional content, and best practices in technology implementation and application. Story Time (1:15) Kevin is offered to be a thought leader on Forbes.com. Guess how much it costs… Becca ponders when

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00:44:26

Ep 60: Content Marketing with Thais Cuffy

Market Proof Marketing: Home Builder Marketing Insights ·

2019/08/02

On this week’s episode we introduce Thaïs Cuffy, who manages everything content and event-related at Do You Convert! Thaïs has been in the new home industry for over 10 years, leading marketing efforts for a top sales and marketing agency and a leading software company. Learn her approach to content marketing, where she finds inspiration, and why cross-department communication is key to content strategy. Story Time (1:00) Becca is changing how she feeds her horse and shares how that relates to

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01:35:01

Ep 59: Swimming in the Deep End with Chad Sanschagrin

Market Proof Marketing: Home Builder Marketing Insights ·

2019/07/25

There’s no substitute for hard work – in business or life. In this week’s episode, we talk to Chad Sanschagrin, owner of Cannonball Moments, to learn how he rose from knowing nothing about home building to becoming the #1 sales agent in the country for a large, national builder. His lessons of perseverance and discipline can benefit anyone in new home marketing or sales looking to expand their knowledge and perfect their craft. Story Time (6:54) Andrew questions if builders should publicly post

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00:33:46

Ep 58: Back to Basics with Local SEO

Market Proof Marketing: Home Builder Marketing Insights ·

2019/07/18

This week, Andrew is (finally) closing on his new home, and Thaïs is riding out a tropical storm in New Orleans! Kevin and Becca drop a quick episode to discuss the latest in local SEO, the most interesting breakthrough technologies, and the best tools for IG analytics. Story Time (4:13) Becca shares tips for controlling most relevant comments on Facebook ads. Kevin’s take on the value of organic social media. News (18:00) The State of Local SEO 10 Breakthrough Technologies Instagram Analytics

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