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PODCAST

Perpetual Traffic

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case

business marketing

All Episodes

13:21

A Quick Conversation about Click Farms

Perpetual Traffic ·

2022/07/15

Did you know that a percentage of your ad budget is lost to click fraud?On today's episode, Ralph and Kasim talk about the rise in click farming, how they create problems for PPC advertisers, and what online platforms are doing to take ongoing action against them.You may already know that entire businesses are built around generating fraudulent engagement and traffic on the internet. What you didn't know is that instead of bots, click farms made a significant upgrade, and now we have actual humans

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51:23

How to Market in a Recession

Perpetual Traffic ·

2022/07/12

Do you have plans to help your business survive the possibility of recession? If you are a clear-thinking business owner, it would be best to prepare for the worst.On today's episode, Ralph and Kasim talk about the prospect of an impending recession and how marketing agencies can survive — and even thrive during a market downturn.Financial experts are continuously buzzing about the threat of an impending recession. And while time will tell if we're truly headed toward a recession, preparing your

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16:19

Click Farms Are a Bigger Problem Than We Thought!...

Perpetual Traffic ·

2022/07/08

You want to get high-quality leads and conversions, but all you’re getting from your Performance Max campaign is fraudulent traffic? It’s actually the most common problem advertisers face when running PMax for lead generation. Here’s why fraudulent traffic is a bigger problem than we thought and how you can fix it for more authentic leads and conversions.You can read about the secret to lessen heavy bot traffic in your lead forms as well as the solutions to the other main problems encountered in

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55:31

Tool Time: Kasim and Ralph's Favorite SAAS Tools for...

Perpetual Traffic ·

2022/07/05

Listen in to hear Ralph and Kasim's favorite tools to use in their business!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Get Your Toughest Tech

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16:12

(More) Sneaky, But Legal Ways to Get More Leads with...

Perpetual Traffic ·

2022/07/01

Adam Robinson is back with Ralph and Kasim to more about Adam's sneaky but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA ContentAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and

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48:28

A Sneaky (But Legal) Way to Get More Emails and...

Perpetual Traffic ·

2022/06/28

Ralph and Kasim sit down with Adam Robinson of GetEmails.com to talk about a sneaky, but legal way to improve your conversions.Get Adam's Killer Moneyback OfferOUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to

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21:03

Creative Client Acquisition Strategies with Steve Sims

Perpetual Traffic ·

2022/06/24

Find out more ways to get clients on the wrap-up episode to the interview with Steve Sims!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREERegister for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this

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35:16

Kasim's Coach on Getting More Clients | Interview...

Perpetual Traffic ·

2022/06/21

On this episode, Ralph and Kasim sit down with Steve Sims to talk about how you can get more clients with less leads!OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion Fanatics7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out your Leadership Trust Score at Ready to Lead.Register for our free Founders Board workshopThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d

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30:00

When Performance Max Doesn't Work

Perpetual Traffic ·

2022/06/17

Today’s episode is part 2 of a conversation with John Moran and Nick Miller. John Moran is Senior Strategist at Solutions 8 and Nick Miller is Director of Google Platforms at Tier 11. They share how Google Performance Max is changing their businesses, how there is a reduced focus on ROAS and CTR, and why you should get on board with Google Performance Max as early as possible. Resources MentionedGoogle Performance MaxSolutions 8Perpetual Traffic WebsitePerpetual Traffic SurveyFollow Perpetual

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43:33

Why Kasim Is No Longer a PPC Marketer and How CTR...

Perpetual Traffic ·

2022/06/14

Listen in to this roundtable discussion with the head Google strategists at Tier 11 and Solutions 8!Our PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The WorldDigitalMarketer | Marketing Tools & TrainingThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free AuditGet 50% off Your First Month of Blogs with BKA

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37:26

The Reason Quiz Funnels Haven't Worked for You with...

Perpetual Traffic ·

2022/06/10

Listen in to the second part of the interview with Ryan Levesque where he shares some more quiz funnel success stories -- and also why yours probably hasn't worked yet.Don't forget to join his Free Quiz Funnel MasterclassResources MentionedFree MasterclassFront Row DadsOur PartnersConversion FanaticsBKA ContentSolutions 8 - The Best Google Ads Agency In The WorldDigitalMarketer | Marketing Tools & TrainingThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some

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43:46

Why Zero-Party Data Is So Critical for Marketers |...

Perpetual Traffic ·

2022/06/07

Today’s conversation is with internet marketing legend, Ryan Levesque. He’s the founder of the ‘Ask Method’ and shares how the last two decades of marketing has prepared him for this moment. Ryan details how marketers and businesses can respond to the changing digital landscape and also what businesses need to do in order to survive. He also covers how quiz funnels can be a total game changer for businesses looking to get back the ROAS they saw pre-iOS 14.Topics Covered08:25 - Ryan shares an

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17:51

Easy Ways to Improve Your LTV and Lower Your CAC with...

Perpetual Traffic ·

2022/06/03

Today, we are finishing our episode with John Ainsworth talking about after the click stuff. We talk about the importance of funnels and upsells, especially for course creators - and the DOs and DON'Ts when it comes to post-cart conversions.LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Solutions 8Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Ralph and Kasim on TwitterOUR PARTNERS:7 Levels of Scale workbookGet Roland’s book, Zero Down, FREEFind out

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53:34

Keys to Increasing your LTV and AOV with John Ainsworth

Perpetual Traffic ·

2022/05/31

Would you like to increase your revenue 10-20% in one week (or do you hate money)?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with John Ainsworth, CEO of Data Driven Marketing. John’s team works with online course creators who’ve already got a great course and a traffic source and help them optimize that traffic and increase their revenue in an ethical way. They’ve got a list of 8 proven strategies that work for everyone—because they take you back to the basics, the

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38:28

How Ralph Structures His Campaigns for Massive ROAS

Perpetual Traffic ·

2022/05/24

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?On today’s episode, we’re flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and

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19:56

How Google Outsmarted Facebook and What it Means for...

Perpetual Traffic ·

2022/05/20

So, how did Facebook end up taking all the heat for this privacy stuff, while Google sat back quietly and dodged the bullets?On today’s episode, co-hosts Ralph Burns and Kasim Aslam talk about the absolute brilliance of Google. For one thing, they don’t have a “face of the company,” so while everyone is out here hating Mark Zuckerberg and turning him into a meme, Google (whoever “Google” is) is more than happy to let him be the villain. Google watched Facebook take the heat for all the iOS 14

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42:04

3 Ways Running Traffic Has Changed... Maybe Forever

Perpetual Traffic ·

2022/05/17

If you’re getting sick of the Google Performance Max discussion, get over it. Performance Max is the future of all things traffic.On today’s episode, co-hosts Ralph Burns and Kasim Aslam walk us through the three big things they’ve learned from Google Performance Max in the past few months. At this early point in history, most people are not yet running PM. If you are, you’re in a great spot as a pioneer and influencer. It’s tempting to hold all this knowledge close to the vest, the guys say, so

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15:44

A Quick Strategy to Improve Facebook Campaigns

Perpetual Traffic ·

2022/05/13

When it comes to using bid cap and cost cap in your ad campaigns, how do you balance getting the right customers but also increasing your volume and scaling?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 for a quick look at What’s Working Now: Big Cap/Cost Cap Edition. When do you use bid cap and cost cap strategies in your campaigns? Kobi says they really help with minimizing costs and saving the accounts on horrible days. Their main purpose is to

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50:41

Optimizing Facebook Campaigns in 2022 and Why Your...

Perpetual Traffic ·

2022/05/10

Are you getting similar results with every ad campaign even when you try to switch things up?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Kobi Topaz of Tier 11 to pick his wicked-ninja brain about ad campaign optimization. The guys don’t go easy on him. They demand that he share knowledge bombs—at least one hack/tip/trick in particular that he really doesn’t want to give away—to earn listeners’ trust. They also ask him very easy questions like: Where is the real source of

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12:55

An Ethical Way to Steal Your Competitors YouTube Traffic

Perpetual Traffic ·

2022/05/06

This hack won a “Wicked Smart” award at a recent War Room Mastermind, so you know it’s got to be good.On today’s “What’s Working Now” episode, host Kasim Aslam shares a brilliant tip for free that a bunch of other entrepreneurs had to pay $35k to hear. Well, that’s a little bit of an exaggeration. Thirty-five grand is the annual fee for a War Room Mastermind membership (and totally worth the investment, Kasim says). He shared his totally legal hack in a five-minute powerpoint presentation at a

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697 results

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