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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

26:50

Six Ways Product Management's Role Will Change in 2018

Product Chats Podcast ·

2018/02/15

The following podcast was captured during our live webinar (Six Ways Product Management's Role Will Change in 2018). The role of product management is undergoing a dramatic rethink. Success is shifting from measuring velocity and roadmap delivery to measuring how well a product performs, how much value it drives and the loyalty of its users. In this episode of PragmaticLive, Kirsten Butzow, a Pragmatic Marketing instructor, and Eric Boduch, founder of Pendo.io, discuss these emerging shifts in

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24:05

The Buyers Journey

Product Chats Podcast ·

2018/02/08

While your buyer journey map can be a valuable visual tool for aligning your marketing and sales tactics to the needs of your target buyers, it might just be broken due to the advent of software as a service (SaaS). In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map. Ready

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28:10

One Company's Persona Journey

Product Chats Podcast ·

2018/02/01

Defining customer personas can have a tremendous positive impact on a business’s strategy and overall cohesion. It can help you better understand who you are creating products for and how to better align yourself in the marketplace. The big question is: How do you implement the use of these customer personas into your business strategy? In this episode of PragmaticLive, Rebecca Kalogeris, our vice president of marketing, and Josh Martin, product marketing Leader with Logi Analytics, discuss the

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31:51

Pricing Science

Product Chats Podcast ·

2018/01/18

In the age of modern commerce, companies often struggle with the concept of pricing and the science behind it. With so many variables, it’s crucial that organizations identify the correct data to analyze and the right processes to put in place in order to maximize revenue. Listen to Sales Growth and Pricing Strategy Expert for PROS, Craig Zawada, and Pragmatic Marketing Instructor and resident pricing guru, Mark Stiving, discuss all this and more in this edition of PragmaticLive. Would you like

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30:05

Tracking Leads Is a Waste of Time

Product Chats Podcast ·

2018/01/11

One of the most common ways to measure the performance of a product marketing manager is by the number of leads they generate. Pragmatic Marketing instructor David Daniels suggests using a another set of measurements that will tell the full story of how much impact your products have on your business and the overall market. Listen to the podcast and then read his blog post 7 Metrics Every Product Marketing Manager Should Know.

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24:58

When Is Launch Over?

Product Chats Podcast ·

2018/01/04

Too often companies think of a launch as an event, or worse, a single day circled in red on the calendar. But a launch isn't an event it's a process, a process designed to build momentum. But if that's the case when is it ever done? Listen in as Diane Pierson, Pragmatic Marketing instructor extraordinaire, explores all this and more in this week's episode of PragmaticLive.

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23:51

Leading Without Authority

Product Chats Podcast ·

2017/12/21

As product managers and product marketing managers we are frequently tasked with leading teams, projects and initiatives. But we rarely have actual authority over any of them. In this podcast, Mark Stiving--Pragmatic Marketing instructor, pricing expert and master peanut brittle maker--shares his tips and personal stories on leading without authority. Listen now! Got a topic you'd like us to cover? Email experts@pragmaticmarketing.com.

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24:52

The Power of Portfolios

Product Chats Podcast ·

2017/12/14

Selling 'portfolios' isn't just a change in the way we manage and build products. It's a change in the core DNA of our company. Find out more from industry veteran, Pragmatic Marketing instructor and triathlete, Cindy Cruzado in this episode of PragmaticLive.

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20:22

Building High Power Teams

Product Chats Podcast ·

2017/12/07

In this episode of Pragmatic Live, Rebecca Kalogeris & Mark Stiving share their best practices for finding and hiring the right talent and keeping high performing teams motivated. Listen in now. Have a question for our team? Email experts@pragmaticmarketing.com

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19:01

Defusing the High-Performing Saboteur

Product Chats Podcast ·

2017/11/30

When it comes to implementing change in an organization there are all sorts of pitfalls we know to keep an eye out for, all sorts of people (the under performers, the complainers, etc.) we know to watch out for. But one of the most dangerous blockers of change can come from a pretty surprising source: our high-performers. What turns high-performers in to saboteurs and what can we do to keep that from happening? That’s the topic in this week’s PragmaticLive podcast with our very own Diane Pierson

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05:44

Is Price Gouging Good?

Product Chats Podcast ·

2017/11/23

Rapidly increasing prices after a natural disaster is looked down upon. However, it may actually be a good thing. Learn how to think about price gouging in this week's podcast with Pragmatic Marketing instructor and pricing expert, Mark Stiving. Got a topic that you’d like to see explored in a future episode of PragmaticLive? Email us at experts@pragmaticmarketing.com.

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06:39

Did Apple Err with Their New iPhone Portfolio?

Product Chats Podcast ·

2017/11/16

Apple announced the iPhone 8 and X at the same time. Was that a mistake? Pragmatic Marketing instructor and pricing expert, Mark Stiving, thinks so. Hear his rationale in this week’s PragmaticLive podcast.

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38:16

Transform Your Customer Relationships Using the Right...

Product Chats Podcast ·

2017/11/10

Learn about the changing paradigm in B2B customer relationships and why these shifting sales dynamics require marketers to rethink how, what and when they communicate to their customers. Rod Griffith, president of MarketReach, Inc., discusses: An effective process that maps sales collateral and tools with the buyer's journey so that you can focus on the best way to accelerate your sales cycles How to develop the right content for the right audience Common mistakes to avoid when you develop sales

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44:05

An Agile Approach to Competitive Intelligence

Product Chats Podcast ·

2017/11/02

The product team is often responsible for a company’s competitive intelligence efforts. But because it is only one of that team’s roles—and one that isn’t always fully funded—it can feel like a reactive rather than strategic exercise. Alan Armstrong, founder and CEO of Eigenworks, discusses how he and his team have translated agile techniques for use in the competitive-intelligence area.

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39:15

A Startup Story

Product Chats Podcast ·

2017/10/26

In this episode of PragmaticLive, Pragmatic Marketing instructor Mark Stiving, shares his own start up journey, taking us through his experience founding, growing and eventually selling his first business and the lessons learned along the way. Want to know about Mark’s story? Reach out to him at mstiving@pragmaticmarketing.com or visit his blog at pragmaticpricing.com.

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22:38

Innovation Gone Wrong

Product Chats Podcast ·

2017/10/19

In this podcast, Pragmatic Marketing instructor Diane Pierson introduces us to "Sinnovation," a misstep companies take when they drive prices up or make product changes under the guise of added value when they’re really just serving their own interests. See the consequences of innovation gone wrong and learn how to avoid them as Diane offers her advice on how to provide real benefits to customers.

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22:50

Why Does Sales Act this Way????

Product Chats Podcast ·

2017/10/12

It may be easy to get frustrated with sales. To blame them for the lack of success with your product or campaign. But the truth is that's not fair. Their behavior is a direct reflection of what we hire them to do. Stop complaining about sales and instead take the time to truly understand how they work, how they think and how they prioritize. And then use that knowledge to work with them more successfully. Find out more from Diane Pierson, Pragmatic Marketing extraordinaire, in this episode of

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29:29

The Four Elements of a Better Pricing Culture

Product Chats Podcast ·

2017/10/05

Companies tend to think they are far better and pricing than they are—but the truth is that there is more to pricing than meets the eye. In this episode of PragmaticLive, Mark Stiving, pricing expert and Pragmatic Marketing instructor, talks to Joanne Smith, president of Price to Profits, about some of the nuances of pricing, including the importance of price segmentation and the need to build a value- or profit-oriented culture for optimal pricing.

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29:47

The What, Why and How of Segmentation

Product Chats Podcast ·

2017/09/28

In this episode of PragmaticLive, Rebecca Kalogeris, vice president of marketing, and Mark Stiving, pricing expert and Pragmatic Marketing instructor, discuss one of the most powerful and complex concepts facing product teams today: segmentation. They examine exactly what segmentation is, as well as the challenges that arise when grouping people into a commonality when they act differently or we act on them differently. Key concepts for making segmentation work, including recent examples from

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24:57

A Happy Company Is an Aligned Company

Product Chats Podcast ·

2017/09/21

The secret to success is no secret. It's having a group of talented people aligned toward a common goal and doing the hard work necessary to achieve it. Sounds simple enough right? Well it might be simple, but that doesn't mean it's easy. In this episode of Pragmatic Live, Diane Pierson, startup founder, product executive and Pragmatic Marketing instructor, walks us through a few simple tools and techniques for getting a company aligned. Listen now! Got a topic for an upcoming episode? Email us at

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