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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:58:14

Jeff Jones & Rick Gomez | The Next Gen CMO Academy

The CMO Podcast ·

2020/03/11

In this episode, Jim Stengel sits down with two special guests in front of a live studio audience at Deloitte University! He is joined by President and CEO at H&R Block, Jeff Jones, along with EVP & CMO at Target Corp, Rick Gomez. This discussion was the kick-off plenary session for Deloitte's Next Generation CMO Academy, a three-day intensive conference that prepares and educates future and current CMOs of all backgrounds and disciplines. In this conversation, Rick and Jeff talk about

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00:46:11

Sarah Flynn (Thirty5 Ventures) | Disrupting the...

The CMO Podcast ·

2020/03/04

Sarah Flynn is the General Manager of Thirty Five Ventures which was co-founded by all-star basketball veteran Kevin Durant, and his manager Rich Kleiman. Thirty Five Ventures serves as the umbrella for all of their business interests across sports, tech, culture and more. Before joining Thirty Five Ventures, Sarah worked within the creative arts –including stints at various record labels and publishing (magazines and books). This led to a very interesting job at Jay-Z’s Roc Nation where she helped

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00:51:41

Vinoo Vijay (H&R Block) | Become Customer-Centric

The CMO Podcast ·

2020/02/26

Vinoo Vijay is the CMO of H&R Block, which is one of the largest tax preparation services in the United States and Canada. Before stepping into the CMO role at H&R Block, Vinoo was the CMO of TD Bank, where he and his team transformed the company to be more customer-centric and broke a lot of industry norms. At H&R Block, he is focused on doing same thing by prioritizing people at the forefront of each customer interaction – instead of the tax codes. In this conversation, Vinoo shares

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00:54:27

Jennifer Olsen (UNTUCKit) | Start-Up Marketing Vs...

The CMO Podcast ·

2020/02/19

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales. Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo. In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work

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00:49:47

Superbowl LIV Marketing Roundtable Discussion

The CMO Podcast ·

2020/02/12

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more! See Privacy Policy at

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00:40:21

Standout Moments of Brand Purpose

The CMO Podcast ·

2020/02/05

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations. Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBev Kristen Lemkau, CEO of US Wealth Management at JPMorgan Chase & Co. Fernando Machado, Global Chief Marketing Officer at Burger King Corporation Michelle Peluso, SVP Digital Sales & Chief Marketing Officer at

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00:52:27

Marisa Thalberg (Lowes) | Jumping Over Barriers

The CMO Podcast ·

2020/01/29

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifestyle brand and one of the world's favorite fast food chains. In this conversation, Marisa talks about how

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00:53:42

Maurice Herrera (Avis) | The Importance of Stratecution

The CMO Podcast ·

2020/01/22

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products. Maurice talks about his diverse career in marketing and brand management. He talks about his love

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00:58:37

Jill Cress (PayPal) | Aligning Purpose and Commerce...

The CMO Podcast ·

2020/01/15

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal. Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on

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00:51:31

Adam Petrick (Puma) | From Shoe Company To Lifestyle...

The CMO Podcast ·

2020/01/08

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the past decade, becoming an incredibly relevant lifestyle brand. Adam talks to Jim about how connected Puma is to their

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00:52:48

Heather Malenshek (Harley-Davidson) | For the Love of...

The CMO Podcast ·

2020/01/01

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company

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00:50:40

Diego Scotti (Verizon) | Collecting Experiences, Not...

The CMO Podcast ·

2019/12/25

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position

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00:46:28

Alegra O'Hare (GAP) | The GAP Between Moving Quickly...

The CMO Podcast ·

2019/12/18

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP. In this conversation, Alegra talks about how to act quickly to stay ahead of trends while being mindful to listen to her team as they move forward. She also talks about the

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00:52:37

Seth Solomons (Equinox) | Marketing The High...

The CMO Podcast ·

2019/12/11

Before Seth Solomons was named Equinox's CMO in May he was a loyal member for over a decade. With over 25 years experience in marketing and a serious interest in a high performance lifestyle he is the right guy for Equinox. For over 11 years Seth was the Global CMO for Digitas, a marketing and technology agency and he was also the CEO of the agency Wunderman. In this episode, Seth discusses onboarding at Equinox and explains why they are a fitness club, not a gym. Seth stresses the importance of

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00:50:25

Selena Kalvaria (Away) | The Difference Between...

The CMO Podcast ·

2019/12/04

When you think of traveling, Selena Kalvaria wants you to think of Away. Selena is the SVP of Brand at Away, a luggage company that has now infiltrated almost every aspect of travel. Before Away, Selena was working in marketing at Anheuser-Busch after she was Associate Brand Manager for Smirnoff Ice at Diageo. In this episode, Selena discusses how she got into marketing after studying math and art history at Princeton. She stresses how important it is to understand the difference between marketing

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00:56:06

David Rubin (The New York Times ) | NYT Is More Than...

The CMO Podcast ·

2019/11/27

David Rubin is Chief Marketing Officer at The New York Times. As CMO, he is responsible for all acquisition and performance marketing, which helps to grow The Times' digital consumer business. He has been successfully marketing all sections and franchises of the company, including journalism, culinary content, television initiatives, podcasts and more. David joined The New York Times in 2016 as Senior Vice President and Head of Audience and Brand, where he led the development of award-winning

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00:32:58

Stephanie Buscemi (Salesforce) |Salesforce's New Era...

The CMO Podcast ·

2019/11/20

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at Salesforce. Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution. In this discussion Stephanie talks about her career in

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00:58:33

Ralph Mitchell (Cincinnati Reds) | Marketing...

The CMO Podcast ·

2019/11/13

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years. In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and his team are finding ways to keep the park vibrant and inviting for fans of all ages. He discusses the innovative ways he

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00:54:00

Amanda Rassi (Kroger) | Rebranding Kroger

The CMO Podcast ·

2019/11/06

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research for consumer data company 84.51°, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain. At the helm of marketing for The Kroger Co. and with her

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00:55:41

Wendy Clark (DDB Worldwide) | Thick Skin and a Global...

The CMO Podcast ·

2019/10/30

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad. Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally

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