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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

23:12

The Key To Unlock Your Personal Potential

optYOUmize ·

2023/12/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube When we want something, we often envision paths to get it based on what we already know or have experienced. But that limits our potential because it closes off new ways that may be better, faster, and easier just because we aren't aware of them yet. If we focus on the result we want, and then open our minds to all the possibilities for ways to get there, we can tap into new and brilliant ideas that not only get us

en

28:11

Get More Traffic, Leads, and Sales from Your Website

optYOUmize ·

2023/11/30

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our websites are automatic traffic, leads, and sales generators that work around the clock for us, so it makes sense to maximize their effectiveness and our results. Most websites get created then just sit there with the owners hoping for results. If instead we take a bit of time and effort to optimize them using these simple tactics, we benefit from more traffic, leads, and sales forever. #entrepreneur

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29:48

How To Write Emails That Make Sales

optYOUmize ·

2023/11/29

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Email marketing can add a significant and consistent revenue stream to our business if we do it right. Building a list is the first step, but it's not enough by itself. We need to learn about our subscribers and what they like, value, and respond to, and then tailor our email marketing to that. The actual format and content may be different for each of us, but by following this simple process we can maximize our

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27:58

Is It Better To Spend Money On Things or Experiences?

optYOUmize ·

2023/11/28

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all make decisions in our daily lives about what to spend money on. Since 99% of us have limits on what we can spend, we need to decide what is the best use of the money we have. We can buy things or experiences, and each has its own benefits and drawbacks. If we ask ourselves this series of questions, we can get clarity on what we really want so we can get the maximum benefit and feel good about how we spend our

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23:50

Is It Better For Entrepreneurs To Do The Work or Pay...

optYOUmize ·

2023/11/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs, especially when starting out with little to no funding, we have to make hard decisions to prioritize what needs to be done and the best way to do it. By looking at the importance, benefits, and costs of everything we do we can decide which tasks and tactics are better to outsource and which ones are better to do ourselves. The goal is to keep optimizing our workflow to get more efficient, more

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25:29

How The New Google Search Algorithm Impacts Your...

optYOUmize ·

2023/11/24

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Whether our goal is to optimize SEO and get on page one of Google's search rankings, or if we are focused on building an audience around our message, brand, product, and services, it's clear that original content is the key and the way of the future. While it may be tempting to use AI or curated content as a shortcut, ultimately it's risky because that kind of content will be penalized and hurt search engine rankings

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25:49

9 Free Online Tools for Editing Photos and Images

optYOUmize ·

2023/11/23

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all need photos and images and tons of visual content to get attention and engagement online. Whether we are blogging, or posting on social media, or creating any type of content we need visuals to make it work. These 9 free tools give you everything you need to get and optimize all the photos and images you'll ever need. #entrepreneur #visualcontent #photoediting #business #success #entrepreneurslife

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27:30

6 Fast and Simple Ways To Feel Inspired

optYOUmize ·

2023/11/22

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As part of being human, we all naturally have ups and downs and our feelings and motivation levels vary. That's just part of the deal. But we can use some simple hacks to get us back in a superpower mindset and feeling inspired so we can perform at our best. #entrepreneur #inspired #inspiration #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation

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29:32

The Perfect Job Description Template For Hiring...

optYOUmize ·

2023/11/21

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Many people think of outsourcing or hiring freelancers with a casual, no big deal type of mindset. When we do that, the chances we hire someone who is not the right fit go way up, and then we lose time and money only to have to hire someone else and try again. If we spent a few extra minutes and get totally clairty on what we want and share that with candidates, we have a much better chance of making great hires that

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25:48

How To Find The Best Freelance Talent When Outsourcing

optYOUmize ·

2023/11/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube To grow any business, there comes a time when we can't do it alone and we need to get help. Hiring freelancers and outsourcing is a fast, simple, cost-effective way to get the people we need to grow if we do it right. It takes a bit more time upfront to follow the process, but in the end it saves time, money and headaches and enables us to get more done in less time. #entrepreneur #outsourcing #freelance #business

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24:36

The 3 Things You Need To Succeed in Digital Marketing

optYOUmize ·

2023/11/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Digital marketing can be life changing because it largely democratizes business and makes it accessible for nearly everyone in a way that was never possible before. But it's not magic--it's still built on the same principle of business that's existed since the beginning of time--exchange of value. We help people solve their problems and in exchange we make money. Create value for others and get paid for that. When we

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28:19

How To Recruit Affiliates To Promote Your Products...

optYOUmize ·

2023/11/16

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using affiliates to promote our products and services can be a win-win that generates a lot of extra sales and profits with very little risk or upfront expense. And because it's based on relationships, once we establish a network of affiliates, it's easy to get them to promote all of our future products and services too. Follow the process and keep in mind it's about building relationships that are win-win, and you

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25:30

Why Every Entrepreneur Needs An Interest Outside Of...

optYOUmize ·

2023/11/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs we can love our business, be passionate about it, and work our tails off to build it. But it's what we do--it's not who we are--and we need to have a life outside of it. Whether it's a hobby, a social outlet, or whatever you enjoy, it's vital that we have something we are invested in outside of business. Living the life we imagine has to be about more than money and work--no one ever said at the end

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25:05

The One Skill You Need When You're Overwhelmed

optYOUmize ·

2023/11/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube There are times when things just get too overwhelming to handle them all at once. If we try to do that, we'll be less effective at handling any of them, which just makes matters worse. In these cases it's best to take a deep breath, and compartmentalize--think about what the #1 MOST important thing to get done is and focus 100% on that. Push everything else out of mind and just do it. Once it's done, move to the next

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23:57

The 2 Metrics That Predict Your Success and...

optYOUmize ·

2023/11/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The two most important metrics in our business are average cost of acquisition of a new customer, and average lifetime value of a customer. If lifetime value is greater than cost of acquisition, we can survive and thrive long term even though we may need some financing for operations. The lower we can reduce the cost of acquisition and raise the lifetime value, the greater the spread and the higher our

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23:33

Why You Need Emotional Intelligence To Be...

optYOUmize ·

2023/11/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our level of emotional intelligence determines in large part how well we are able to manage our own emotions and therefore actions, and how well we can recognize and impact the emotions and actions of others around us. If we want to be high performing, these are essential in both managing our own performance and also that of our team. #entrepreneur #teamwork #teams #business #success #entrepreneurslife

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25:04

Why Done-for-You Products Don't Work (and How To Fix...

optYOUmize ·

2023/11/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While done-for-you products are often too good to be true in terms of speed and size of results, many have value and are built on ideas and processes that work. Because we all have different experience levels, frames of reference, and skillsets, and because life, technology, and the world are dynamic and always changing, maybe it won't work exactly as is for us out of the box, but if we use it as a shortcut and

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25:40

The Fastest Way To Achieve Any Result You Want

optYOUmize ·

2023/11/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all want to achieve our goals and feel like we can do whatever we set our minds to. With so much info and noise in the world it can be difficult to stay focused and figure out how to make it happen. But if we follow a simple plan, and most importantly take action, each step or thing we do gets us one step closer to our target. That is the fastest way to achieve any result you want. #entrepreneur #goals #marketing

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27:12

5 Steps To Turn a Customer Complaint Into Gold

optYOUmize ·

2023/11/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we don't like to get customer complaints, if we understand that they are really just motivated customers who want what we have to offer but feel they didn't get it, we can turn those complaints into amazing experiences. Doing that will encourage those same customers to use the same commitment and energy to share with other people how awesome their experience was with us and that word of mouth advertising is

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26:02

Should You Sell Your Business?

optYOUmize ·

2023/11/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube When we get a sense of our business' value, we can weigh the options and see what makes sense. If you're overestimating what it's worth, it gives you time to make changes to grow its value before you try to exit only to find you can't. But it also lets us weight other options--if your business is worth more than you estimate, maybe selling and following a new passion is smarter or at least you can take comfort in the

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