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PODCAST

Future Commerce

Phillip Jackson, Brian Lange

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world"s most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to

business marketing

All Episodes

00:56:03

Laser-Focused on Profitability (feat. Pashmina...

Future Commerce ·

2021/05/21

Fair Trade, Fair Labor, and Sustainable Chocolate is PossibleShipping chocolate is challenging enough, but sourcing and housing craft chocolate from global suppliers, and creating a marketplace for consumers who have very specific expectations around buying and consuming chocolate is harder still.The challenges of creating a great customer experience with shipping delays in the midst of COVID created issues in the logistics industry, and those had massive impacts on the quality of the product at the

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00:47:59

For The Love of Content Creation - feat. Aja Singer,...

Future Commerce ·

2021/05/14

Content Creation and Open-Ended ConversationsFor the Love is a DTC newsletter covering mission-driven companies and aims to provide meaningful content for entrepreneurs and founders.The trio shares the joys and pains of producing weekly content and how that informs their own understanding of the market.Creating content is a means of learning and growing, and developing a cadence that requires you to get better over time.“I don't think of myself as the authority on all of these topics. I am trying to

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00:54:28

Rally and The Age of Fractional Ownership (feat. Rob...

Future Commerce ·

2021/05/07

Nostalgia and MonocultureRob shares the story of how Rally acquired a copy of the Declaration of Independence, and their plan to make it accessible to the publicGen Z is growing up to be a completely different wealth creation cycle then the one that currently existsRob breaks down how Rally operates, the legal system that makes their IPOs possible, and how the system they created is both an online and in-person museum“We tried to create an ecosystem that is built around access but has a little bit

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01:05:15

The Future of eCommerce Agencies is Discourse- Our...

Future Commerce ·

2021/04/30

The agency world doesn’t get enough respectAgencies are a necessary part of fractionalizing expertise. Legal and accounting are good examples of fractionalized professional services.The more mature you are as a business, the more it becomes imperative to bring those capabilities in house.Proof points of DTC brands who acquired professional services: Ro and GlossierAgencies are concentrators of expertise. Commerce platforms, like Magento, require domain expertise and platform specialization to

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00:55:56

"Headless with a Brain" feat. Bryan Mahoney, CEO and...

Future Commerce ·

2021/04/23

The Big Pivot: From Physical Products to Headless CommerceThe core idea of the pivot from physical products to software was the basis of our piece in Insiders #070: Phenomenological Brands, which is how we booked Arfa (now Chord) to the Show.The Chord team’s background in deploying technology at Glossier informed the need for unique eCommerce experiences, and headless represents a shift from the template-driven sameness of eCommerce today, to a new limitless futureHenry breaks down a new

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01:17:35

"Well Made": You Need to Have a Reason Why Something...

Future Commerce ·

2021/04/16

Society and Audience ConnectionThere’s a difference in connection with audiences—connection through logic (written) and connection through emotion (art).On emotional connection: “...when it connects with somebody, it deepens the experience of the things you’re trying to say through words.” - Phillip JacksonLumi is a software company connecting packaging manufacturers to brands and creating lasting relationships between those brands and manufacturers. Not only has COVID-19 affected manufacturing, but

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00:58:38

[Step by Step] Why Don’t Customers Trust a Five Star...

Future Commerce ·

2021/04/09

A perfect rating isn’t perfect. Who knew? Validation on the web has been undermined by farms and bots, and trust is harder to build than ever before. Technology can solve for some of the challenges in building trust with your customers. In this episode we dive into the the complexity of building trust, and the paradox of how running an Amazon Prime operation can help you get better at delivering in DTC. Listen now!

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00:45:55

[Step by Step] How Can I Turn Customer Segments into...

Future Commerce ·

2021/04/08

🎶Let’s get personal, personal...🎶 But seriously, we have this bad habit in eCommerce to turn customers into segments and numbers and forget that they’re people. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, of Doe Lashes & Wonghaus Ventures join the show to talk about making segments personal, organic, and engaging for the customer. Listen Now!

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00:44:36

[Step by Step] How Can I Get Product to Every...

Future Commerce ·

2021/04/07

Consumers want instant gratification from their purchases and sometimes it can feel really intimidating to even try to attempt matching the expectation of 2-day shipping. But what if we told you that you can get your products to every customer in 2 days or Less? Babs King, CEO at Fleo and George Wojciechowski join the show to talk about building the process and technology to meet customer expectations. Listen Now!

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00:49:54

[Step by Step] Can Product Returns Build My Brand?...

Future Commerce ·

2021/04/06

Product returns can be a total pain. But what if brands used their returns to actually strengthen customer loyalty? In this episode of Step by Step, David Sobie, CEO and Co-Founder of Happy Returns and Zach Goldstein, CEO and Founder of Public Rec join the pod to chat about how returns can actually be painless for the brand and a good experience for the customer, driving their loyalty to your brand. Listen now!

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00:41:39

[Step by Step] How Can Brands Compete with Amazon?...

Future Commerce ·

2021/04/05

94 percent of customers will blame the retailer if the delivery of their purchase goes poorly. In this episode, Adam Gardner, Director of Strategic Partnerships at Route reveals how Route gives customers peace of mind and your brand protection in case of a shipment gone awry. Listen Now!

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00:15:20

Brands and the Snyder Cut

Future Commerce ·

2021/04/02

Read the full episode here!‍

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00:54:29

"Building in Public" – How Building a Podcast Led to...

Future Commerce ·

2021/03/26

Thank you for being with us for 200 episodes of the Future Commerce podcast. In this episode, we look back on how we grew up from a podcast into a retail media research startup, and how building a show in 2016 led to personal and professional growth. Listen now!2016 to PresentWe launched in 2016. Our first guest was Scott Emmons and we talked about the online to offline blur in retail businesses. Every episode has been transcribed at FutureCommerce.fm. Everything we have said is

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01:08:39

Ecom for New Moms: The future of parenting at the...

Future Commerce ·

2021/03/19

This week, Ingrid joins Phillip & Brain to talk about her impressive baby registry, different mommy personas, and how monoculture is affecting their kids.Instacart for CMOs and PodcastsIngrid helped contribute to Kiri’s new book: “The power that Instacart unlocks has never really been in the hands of retailers or brands. In the year 2020, it has gotten significantly more advanced in the ways we’re able to actually market to a new consumer.” - Ingrid “I think to stand out in podcasting is the same

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00:51:35

Shopper Discovery and the Convergence of the Meta &...

Future Commerce ·

2021/03/12

The Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart and how brands can leverage Instacart as a marketing strategy.Instacart for CMOsKiri just wrote a new book called “Instacart for CMOs.”“There wasn’t as much written about Instacart as there was about other retail marketplaces and there’s a huge thirst for

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00:47:20

Instacart for CMOs: The Four-Sided Marketplace, feat....

Future Commerce ·

2021/03/05

The Instacart Paradox can easily confuse brands and advertisers. Instacart is part marketplace, part last-mile delivery, part advertising space, and yet not fully any of these all at the same time. Kiri Masters joins the pod to explain Instacart & how brands can leverage Instacart as a marketing strategy.

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00:46:37

Non-Fungible Podcast: NBA Top Shot, Fractional...

Future Commerce ·

2021/02/26

Dapper Labs gets a $2B valuation so it's high time we break down NFTs and relate it back to themes from our Vision report. Listen now!

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00:50:10

“Adorkable” Brands, Blands, and CARLY (feat. Ben...

Future Commerce ·

2021/02/19

What Are Blands? What are Dazzle Brands? What are Adorkables?“Blands are the identikit army of disruptive direct to consumer startups.” - Ben SchottBlands are DTC brands that all have a neutral and friendly aesthetic, who claim to be unique, but are all the same in terms of their identikit formula, business model, and tone of voice.In WWI, a british artist created a new form of Marine camouflage called Dazzle Painting, which didn’t aim to make anything hidden, but to make it difficult to target.Ben

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00:47:50

“The Most Sustainable Product is One That Already...

Future Commerce ·

2021/02/12

Adam Siegel, founder of Recurate, joins the show to chat about how Recurate is promoting retained sustainability through peer to peer resale.The Birth of Recurate and Branded ResaleAdam spent over eight years at RILA, the Retail Industry Leaders Association, leading their sustainability and ethical production program and eventually leading the association's first innovation and emerging technology function, now known as RILA’s Retail Innovation Center.Coming from his background in sustainability,

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00:50:48

The [Broken] Circle of LIfe

Future Commerce ·

2021/02/05

Jeff Bezos Steps Down & Starting SmallWhen Tim Cook took over at Apple, nobody knew who Tim Cook was and now he’s a household name. Andy Jassy will experience the same.Jeff Bezos started small with Amazon—by selling books. Marc Lore started small with Diapers.com—by selling a diaper. Now he’s building “a city of the future.” We have a new Insiders piece about this.Lean Luxe put out an email recently that mentioned Monocle’s “Digital Decency Manifesto” which was a better take of our Late Stage Retail

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