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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

54:02

Fighting Over How Google Treats Subdomains vs...

Webcology ·

2018/01/25

Today on Webcology our hosts bring you all the latest in SEO and Google David Harry. Harry is a senior SEO consultant with Verve Developments and the founder of the SEO Training Dojo. HuffPost has decided to shut down their entire contributor's platform, which was launched in May 2005. The platform was home to about 100,000 contributors, who covered everything from finance to relationships. In its place, HuffPost has decided to replace the contributor content with two new sections: Opinion and

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54:21

Publishers Face A New Challenge To The World

Webcology ·

2018/01/18

Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content. The company said it's trying to prevent posts from 'businesses, brands and media' from crowding out 'the personal moments that lead us to connect more with each other.Now, with Facebook changing its news feed to emphasize posts from friends and family, rather than those from media and brands, publishers face a new challenge to the world to which they most recently adapted. Facebook's changing algorithms

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55:34

Experts Sharing The Best Single Piece Of Advice...

Webcology ·

2018/01/11

The new Google Search Console is rolling out over the next few weeks to all webmasters and you will be able to access the new Google Search Console and the old one via links in the navigation. So you can play with both side by side, as Google keeps adding more and more features in the new version. Google's John Mueller said in a video hangout that the URLs Google finds in your XML sitemap files are often used to define your canonical URLs. Then they go over a list of experts sharing the best

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52:17

Mid-December Search Ranking Algorithm Updates And...

Webcology ·

2018/01/04

Today on Webcology we ring in the new year with a whole new set of great breakthroughs. First the surprising thing Google learned about its employees, and what it means for today’s students. It turns out that is a gross simplification of what students need to know and be able to do, and some proof for that comes from a surprising source, Google. Also Google confirms mid-December search ranking algorithm updates. Google has confirmed what many in the search industry have seen over the past week,

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53:58

SEO 2017 End of Year Roundtable

Webcology ·

2017/12/21

Jim Hedger and Dave Davies are joined Jennifer Van Iderstyne, Gretchen Shelby-Dormer Jeremy Knauff and Patrick Stox for a SEO 2017 End of Year Roundtable. Google algorithm changes and search results, AI and voice search, mobile and machine learning and more. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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52:58

U.S. Regulators Ditch Net Neutrality Rules

Webcology ·

2017/12/14

U.S. regulators ditch net neutrality rules as legal battles loom, plus Google isn't just good for finding cat videos on the internet. The search giant's machine learning technology is also helping search the universe for planets outside our solar system. Plus breaking news on how Google Search Console beta adds 12+ months of data to performance reports. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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53:12

Net Neutrality Protests in Front of Verizon stores;...

Webcology ·

2017/12/07

Net Neutrality Protests in front of Verizon stores; Feud between Amazon and Google has Google cut YouTube stream to Amazon products.If you’re in Zurich, John Meuller is thinking of doing another live hangout from Google’s Zurich offices. Contact him on Twitter @JohnMu to inquire. Blog for Bribes could get you penalizedRoughly three years ago, Yahoo and Mozilla announced that Yahoo would be the default search engine on Firefox in the US. That relationship ended early when Mozilla released the

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53:47

Google Expands Phone Call Organic Links And Twitter...

Webcology ·

2017/11/30

Today on Webcology our hosts Jim Hedger and Dave Davies go through all of your weekly headlines. Google Expands Phone Call Organic Links In Search Results. Back in March 2016, it was reported that Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. Twitter is testing a 280 character limit, while suggesting that letting people say more will get them to tweet more. However, Twitter has every

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52:18

From Googles New Features to Politics

Webcology ·

2017/11/09

Jim Hedger and Dave Davies motor through a litany of topics from Googles new features to Politics. , Google said they will not be moving sites to the mobile first index that are not ready for the mobile first index. Not yet at least. Google has once again been called out for algorithmically encouraging the spread of dubious, politically charged speculation and misinformation around a topical news event. In the latest instance of the algorithmic amplification of misinformation, the news event in

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52:44

Google’s Focus on Local Search in Recent Years

Webcology ·

2017/11/02

Today on Webcology we go through a massive amount content from the internet world. Google’s focus on local search the past couple of years has some expecting local search traffic to play a heightened role for brick-and-mortar retailers this coming holiday. Google is now teeing up some new shopping features and reporting capabilities ahead of the holiday shopping season. We ask the questions Do Google Posts impact ranking? A case study Columnist Joy Hawkins shares the results of a case study to see

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54:03

MERGE Conference 2017 Recap

Webcology ·

2017/10/26

Dave Davies returns from the MERGE Conference 2017 in Orlando and welcomes aboard alongside co-host Jim Hedger:Mary Davies (President of Beanstalk Internet Marketing, Inc.) who spoke on a panel about how to get traffic from Facebook, why you should boost posts, and how to properly manage Facebook campaigns.Michelle Stinson-Ross (Gruen Digital Marketing Agency, VP of Marketing Sales)who spokeabout integrating social media into your online marketing campaigns to get more traffic and sales. Dave spoke

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54:30

Burying Hate Speech in Search Results

Webcology ·

2017/10/19

Lurie has recently posted a presentation entitled Burying Hate Speech in the SERPS, where he explains,"Google tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. Lurie talks about two strategies I've used to push those sites down the rankings. Gord Downie, the lead singer for the beloved Canadian alt-rock band the Tragically Hip, died Tuesday at the age of 53. The cause was terminal brain cancer

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54:31

Specific Ranking Changes in Google Mobile Results

Webcology ·

2017/10/12

Today on Webcology we start off with a Google Search Algorithm Ranking Update. We had a Google algorithm update over the weekend, starting probably late Friday, October 6th and rolling out over the weekend. Most took notice on Saturday, October 7th but the chatter is still fairly strong and will likely remain strong for a net couple of days. It turns out Google Mobile Ranking updated. A lot of folks are not just continuing with their chatter on the Google Columbus update but also now we are seeing

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51:43

Google is Indeed Testing The Mobile First Index

Webcology ·

2017/10/05

Today on Webcology we talk about everything need to know up and coming in internet toys. Plus we touch a very cool way a band used facebook live delay. Google's John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. With this test, Google is not only looking to see how much it impacts the searchers and current rankings but they are also building new classifiers for debugging purposes. Have a session idea

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53:44

Is Twitter On The Decline?

Webcology ·

2017/09/28

Today on Webcology the guys get into a bunch of different topics to keep you in the know. They speak about Google expanding phone call organic links in search results, Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. Is Twitter on the decline? The rest of Twitter’s business looked more or less fine, but it seems that Wall Street was still relying on Twitter to continue that even small user

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52:47

HTML Changes Without Content Changes

Webcology ·

2017/09/15

Today on Webcology the guys talk about the Equifax leak, Google Brain, and changing your HTML to affect your search rankings. Sometimes you see the most obvious questions posted to Googlers and you think, hmm, I wonder how many others don't think this is obvious. In any event, when you change your content and HTML on a page, it can and often does, impact your rankings for better or worse. HTML changes without content changes can also do the same but it depends what exactly you change on the

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54:15

The Number One, Most Important, Search Ranking Factor

Webcology ·

2017/09/07

Today on Webcology the guys talk about everything from Google to mobile web development. Ever wonder what the number one, most important, search ranking factor is in Google's algorithms? Is it links? Is it content? Is it a special hidden meta tag? Nope, it is none of that. It is awesomeness.Yep, that is what John Mueller of Google said, the number one, most important ranking factor Google uses to rank search results is awesomeness. Google is offering a mobile web developer certification. for the

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54:41

The Latest and Greatest in Search Engine Optimization

Webcology ·

2017/08/31

On Today's episode of Webcology Jim and Dave talk about all the latest and greatest in search engine optimization. Google upgrades flight and hotel search to provide price grid views as well as upgrading the Panda algorithm. They also talk about the recent statistic on how many people illegally watched the Connor McGreggor Floyd Mayweather fight on various social media accounts. As well as Researchers teaching AI to write totally believable fake reviews, and the implications are

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53:53

The First Digital Search Summit

Webcology ·

2017/08/24

Jim and Dave speak with Search Engine Optimization SEO Consultant Bill Hartzer. He fills us on a recent announcement of the first Digital Search Summit event, being held as a part of the Merge! Show, this Fall in Orlando, Florida. He tells us how he is working with conference organizers of Merge! Show to put together a great set of digital marketing and search marketing sessions, presented by world-class speakers.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising

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54:25

Online Marketing Management And Reporting Platform

Webcology ·

2017/08/17

Jim and Dave welcome the ‎CEO at Spartan Media Jeremy Knauff and Jon Henshaw, the Director of Digital Marketing and Product Evangelist for TapClicks and Raven Tools. Jon is also the Co-founder of Raven Internet Marketing Tools, an online marketing management and reporting platform that was acquired by TapClicks in 2017. Jon talks about trying to build custom WordPress themes that are as fast as AMP, plus a roundtable discussion of some recent SEO headlines. Support this podcast at —

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827 results

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