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PODCAST

Wealthy and Well-Known Podcast

Rory & AJ Vaden

Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group. This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you"re launching a book, scaling a business, or trying to become a recognized expert in your space, you"ll learn how to craft a Monetized Personal Brand™ that drives massive impact. Each episode features real coaching, case studies from our 1-on-1 clients, and insider

business marketing

All Episodes

35:33

Turning Your Struggles into Your Story with Chris Norton

Wealthy and Well-Known Podcast ·

2022/04/12

When Chris Norton went out to play his sixth game of college football, he had no idea the life-changing effect that game would have on his life. On the field that day he contracted a spinal cord injury that would alter the course of his life and leave him with a three percent chance of ever walking again, or doing any other type of small movement, like scratching his face. In our conversation, Chris shares what a dark and difficult time this was in his life and how he was motivated by his

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11:34

Tiffany Taylor and Leon Chen Recap: Highlights from...

Wealthy and Well-Known Podcast ·

2022/04/08

In today’s recap episode AJ revisits her conversation with Tiffany Taylor and Leon Chen, the founders of Tiff’s Treats. Tuning in, you’ll hear AJ share her top three takeaways from their conversation and why she found them so valuable. For her first takeaway AJ reflects on the value of having someone in your company who is dedicated to looking out for the reputation of you and your company’s brand, and why saying ‘no’ is sometimes necessary to stop your brand from becoming diluted. She also explores

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37:06

How to Share a Marriage and a Business With Tiffany...

Wealthy and Well-Known Podcast ·

2022/04/05

Starting a business is a huge undertaking, especially if you want to take it from a side hustle to a smashing success. Our guests today are all too aware of the sacrifices you need to make to build and grow a business but were much more naive when they first began their business 23 years ago. Today on the show, we talk with the wonderful Tiffany Taylor and Leon Chen about their company, Tiff’s Treats, how it all started, and what it's been like being a married couple in business together. Learn the

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24:30

Jesse Terranova Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/04/01

Often the guests featured on this podcast are figures who are already recognized and highly esteemed in their field. In this special recap episode, Rory revisits a conversation with a Brand Builders Group client who is in the earlier stages of building a personal brand. Tuning in, you’ll learn about Jesse Terranova and his business along with some of Rory’s key takeaways from that conversation. Rory reflects on what it’s like to be in the initial stages of building a personal brand, from identifying

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43:16

Finding an Aligned Business Model with Jesse Terranova

Wealthy and Well-Known Podcast ·

2022/03/29

Prior to the COVID-19 pandemic, levels of isolation and loneliness were already at alarmingly high rates. Since the onset of the pandemic, those numbers have risen ever higher and broken new records. But once you identify a problem, you can begin to solve it. Our guest today, Jesse Terranova, is no stranger to loneliness and has made it his mission to have a positive impact on this issue, one connection at a time. In our conversation, we talk about how Jesse first discovered Brand Builders Group and

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54:14

How To Grow a Million Dollar Membership Site With...

Wealthy and Well-Known Podcast ·

2022/03/25

For anyone out there building a digital business, growing an audience, scaling courses, and creating content, we have a treat for you today! Joining us on the show is our friend, and the man behind Piano with Jonny, Jonny May! We have a fascinating chat with Jonny and get into his amazing membership site, incredible YouTube channel, and how he built these from the ground up. His piano course platform has over 10k active monthly members, and his YouTube videos have amassed more than 70 million views,

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52:27

How to Build a Digital Media Empire with Nathan Chan

Wealthy and Well-Known Podcast ·

2022/03/22

Today we are so happy to invite Nathan Chan, CEO of Foundr, to talk about how he turned his online magazine into a digital media empire. We hear about how Nathan decided to start Foundr as a side-hustle after finishing his marketing degree that he worked on when he wasn’t at his real job. He talks about how he chose to go full-time when he realized that staying at his job was actually losing him money. Our conversation takes a deep dive into the strategy Nathan used to grow the magazine into a media

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54:45

How to Protect Your Business and Leverage Awards To...

Wealthy and Well-Known Podcast ·

2022/03/18

The rise of remote work has changed businesses in many ways. One of the most notable consequences has been its effect on the way employees behave and work. Not only is the line between work and home life becoming increasingly blurred, but the distinction between our work and personal devices has also become less clear than ever. While it may seem simpler and cheaper to allow your employees to work on their own devices, the truth is that the laxness around regulated devices and passwords is creating

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44:23

3 Steps to Making Money From Social Media with...

Wealthy and Well-Known Podcast ·

2022/03/15

The best time to start building an online presence will always be in the past, and therefore, out of reach. The next best time, however, is now! Our guest today, Vanessa Lau, is an amazing example of how you can rapidly grow your business, and your brand, through social media, even if you’re late to the game. After reaching an unbearable point of exhaustion and dissatisfaction in her corporate career, Vanessa finally took the plunge into entrepreneurship. In 2018 she started her YouTube channel and

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49:52

What You Need to Know About How CSX is Changing with...

Wealthy and Well-Known Podcast ·

2022/03/11

The only reason a business exists is because of its customers, so every decision it makes should be in service of them. Today on the show we are blessed to be joined by customer success guru Brittany Hodak to hear everything you need to know about how to get CSX right in 2022. Brittany is an award-winning entrepreneur and keynote speaker who teaches sales and marketing leaders to multiply customers by creating superfans. She has spoken to organizations like American Express and the UN, published

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42:58

How to Execute a Book Launch with Chandler Bolt

Wealthy and Well-Known Podcast ·

2022/03/08

Publishing has changed a lot in the last few years. With the advent of self-publishing, writers no longer have to go the traditional route. However, this has led to self-publishing becoming more competitive, making it extremely important to know how to launch your self-published book in a way that differentiates you. Chandler Bolt is the Founder of Self-Publishing School and he joins us today to share some of the secrets from his new book Published: The Proven Path From Blank Page To 10,000 Copies

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53:46

How To Set Your Coaching Prices with Mary Sobon

Wealthy and Well-Known Podcast ·

2022/03/04

One of the biggest things that Brand Builders Group clients, especially performance and business coaches, seem to struggle with, is how to set their rates. Whether you gravitate towards charging an hourly rate or putting yourself on retainer, each has its unique benefits and downsides. And determining how to price your services can be a singularly challenging process, especially when you need to demonstrate your value to the client, while also factoring in all the hidden costs that are inherent to

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56:14

Defying the Odds With Dr. John Demartini

Wealthy and Well-Known Podcast ·

2022/03/01

We can’t always know the lasting impacts that our actions may have on the people we encounter, but sometimes we can see the impacts that someone else’s actions have had on our own lives. For Dr. John Demartini, finding someone who believed in him changed the trajectory of his life. Today on the show, Rory sits down with Dr. Demartini, a human behavior expert, author, and celebrated public speaker, to talk about the unfolding of his career and how he came to be the esteemed figure he is today. In our

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47:01

Scaling an 8 Figure Coaching Business with Casey Clark

Wealthy and Well-Known Podcast ·

2022/02/25

As an entrepreneur or a solopreneur, there is only so much you can do yourself. And while it may be tempting to hire contractors, especially when you’re starting out and wanting to keep your costs low, it’s important to bear in mind the significant benefits that come from opting into an employee-based model. This week on the show, AJ sits down with Casey Clark, CEO of Cultivate Advisors, to talk about how he built and scaled his 8 figure coaching business from the ground up, in an astoundingly

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49:14

From NFL Player to Entrepreneur and Influencer with...

Wealthy and Well-Known Podcast ·

2022/02/22

A struggle many pro athletes face is that once their careers end, it’s difficult to find an equally lucrative and glamorous profession. It is possible to parlay one’s fame into a business idea or career as an influencer, but only during a short window period in which one’s cards have to be played right. As a former NFL player turned entrepreneur and the Founder of Ice Shaker (as seen on Shark Tank), Chris Gronkowski did exactly this, and he joins us today to tell the story. When Chris got released

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53:19

How to Build and Scale Your Speaking Business with...

Wealthy and Well-Known Podcast ·

2022/02/21

Building a brand as a full-time speaker might seem difficult, but that does not make it impossible. You have to start somewhere, be fueled by a genuine passion to change lives, be willing to do it for free at first, and be willing to keep refining your craft. Today we are thrilled to invite Molly Fletcher onto the show to speak about how she transitioned from being a sports agent to a world-class professional speaker using a mixture of passion, persistence, a growth mindset, and a willingness to

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01:03:40

Community Building in the Real World and the...

Wealthy and Well-Known Podcast ·

2022/02/15

With the dramatic rise of remote work in response to the COVID pandemic, the world has seen major developments in the space of online services, from reliable platforms for remote meetings, to new toolkits for running a remote business. We are also in the midst of a new phase of development for virtual worlds, like Meta’s Horizon and its concomitant tool, Oculus. While all these changes may seem overwhelming, it’s important to stay abreast of how this online space is developing, especially if you

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25:38

Trends in Personal Branding National Research Study...

Wealthy and Well-Known Podcast ·

2022/02/11

In this episode, we recap a very special conversation between co-founders Rory Vaden and AJ Vaden. Rory reflects on his interview with his wife and business partner AJ, about a ground-breaking new study conducted by Brand Builders Group, on the role of Personal Branding in Marketing. Not only does the episode announce the completion of an incredible new national study, but it also describes the new format for the Influential Personal Brand podcast! From now on Rory and AJ will be doubling their

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40:53

Trends in Personal Branding National Research Study...

Wealthy and Well-Known Podcast ·

2022/02/08

When Brand Builders Group first launched three and a half years ago, we firmly believed that personal branding would be the future of marketing. Since then we have had this belief repeatedly affirmed through our own experiences, along with those of our clients. Yet, with so much rapid change happening, we noticed a surprising amount of misconceptions around the term personal branding. Not just from the general public, but also from amongst our clients, and even within our teams. It was our passion

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18:46

Tori Gordon Recap: Highlights from the Interview

Wealthy and Well-Known Podcast ·

2022/02/04

In today’s recap episode, we revisit our conversation with Tori Gordon, a highly successful coach, accomplished podcast host, and TikTok phenomenon. Tuning in you’ll hear Rory share his top three takeaways from their interview, as well as his insights and reflections on what they talked about. Rory breaks down some of the practical tips that have helped make Tori so popular on TikTok, including optimizing SEO and understanding how to leverage the algorithms for different platforms. Rory also

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