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PODCAST

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

business marketing

All Episodes

00:33:02

List Building With Social Media: How to Grow Your...

Social Media Marketing Podcast ·

2013/02/13

Do you want to grow your email list? Wondering how social media can help you grow a list of prospects? In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield. Show Notes: https://www.socialmediaexaminer.com/29

en

00:37:21

Search and Social: What Marketers Need to Know About...

Social Media Marketing Podcast ·

2013/02/06

Do you use social media and search to promote your business? Are you wondering how the landscape of search and social is changing, and how to benefit from it? In this episode, I interview Lee Odden, author of the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He’s the CEO of TopRank Online Marketing and the editor of Marketing Blog. Show Notes: https://www.socialmediaexaminer.com/28

en

00:39:02

Using YouTube to Build Your Brand, Authority and...

Social Media Marketing Podcast ·

2013/01/30

Do you use YouTube videos to market your business? Are you wondering how you can get more viewers and engagement for your channel? In this episode, I interview Steve Spangler, author of Fire Bubbles and Exploding Toothpaste and Naked Eggs and Flying Potatoes. He also has three YouTube shows focused on science experiments. They include Sick Science, The Spangler Effect and Spangler Science TV. Show Notes: https://www.socialmediaexaminer.com/27

en

00:26:49

Measuring Social Media: How to Determine Your ROI

Social Media Marketing Podcast ·

2013/01/24

Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? In this episode, I interview Nichole Kelly, author of How to Measure Social Media and the CEO of Social Media Explorer and SME Digital. Show Notes: https://www.socialmediaexaminer.com/26

en

00:33:15

Blogging: A Business Model for Growth

Social Media Marketing Podcast ·

2013/01/16

Do you blog for business? Are you wondering how blogging can help your business? In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing. Show Notes: https://www.socialmediaexaminer.com/25

en

00:40:39

Twitter Marketing: How to Use Twitter for Business

Social Media Marketing Podcast ·

2013/01/09

Do you use Twitter for your business? Are you wondering how Twitter can help you build relationships? In this episode, I interview Mark Schaefer, author of Return on Influence and The Tao of Twitter. He’s also a marketing faculty member at Rutgers University and he blogs at Grow. Show Notes: https://www.socialmediaexaminer.com/24

en

00:34:37

Purpose: How Facebook Built an Empire

Social Media Marketing Podcast ·

2013/01/02

Does your business have a purpose? Are you wondering how having a purpose can help drive the success of your business? In this episode, I interview Ekaterina Walter, a global social innovation strategist at Intel and member of the board of directors for Word of Mouth Marketing Association. She is also the author of the new book, Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerburg. Show Notes: https://www.socialmediaexaminer.com/23

en

00:30:38

Failing to Start: Why We Accept Mediocrity and How to...

Social Media Marketing Podcast ·

2012/12/20

Do you accept your lot in life? Are you afraid of starting something new? In this episode, I interview Seth Godin, the bestselling author of Purple Cow, Tribes, Linchpin and many others. His most recent book is The Icarus Deception. He’s also the CEO of Squidoo. Show Notes: https://www.socialmediaexaminer.com/22

en

00:34:39

Storytelling: Why Stories Attract More Customers

Social Media Marketing Podcast ·

2012/12/19

What’s the story of your business? Are you wondering how storytelling can help your marketing and sales? In this episode, I interview Dave Kerpen, author of Likeable Social Media. He’s also the co-founder of Likeable, an INC 500 social media marketing firm. His newest book is Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver. Show Notes: https://www.socialmediaexaminer.com/21

en

00:37:36

Starting a Podcast: What You Need to Know to Succeed

Social Media Marketing Podcast ·

2012/12/12

Do you listen to podcasts? Are you interested in starting your own podcast? In this episode, I interview Cliff Ravenscraft, the world’s leading evangelist on podcasting and founder of Podcast Answer Man. Cliff shares his knowledge and experience of hosting many different podcasts. Show Notes: https://www.socialmediaexaminer.com/20

en

00:34:12

Following Your Passion: How Content Can Help You Grow

Social Media Marketing Podcast ·

2012/12/05

Do you follow your passion? Are you wondering if there might be a link between content and living your dreams? In this episode, I interview C.C. Chapman, co-author of Content Rules. He’s also a blogger at Digital Dads, a photographer, a long time podcaster and founder of the Cleon Foundation (an agency focused on causes). His newest book is Amazing Things Will Happen. Show Notes: https://www.socialmediaexaminer.com/19

en

00:29:46

Starting an Online Show: How to Quickly Grow Your...

Social Media Marketing Podcast ·

2012/11/28

Have you ever dreamed of having your own podcast show? Do you want to know how to get started? To learn more about what goes into starting your own show, this episode of the Social Media Marketing podcast goes deep on the subject. You’ll learn the different formats involved in both audio and video shows and the key ingredients you must have to make it a success. Show Notes: https://www.socialmediaexaminer.com/18

en

00:31:56

Blogging Success: How to Create Content People Love

Social Media Marketing Podcast ·

2012/11/20

Do you want to drive more traffic to your website? Would you like to create content that people will go crazy for? In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast. Show Notes: https://www.socialmediaexaminer.com/17

en

00:34:02

Publishing eBooks: How Marketers Can Get Started

Social Media Marketing Podcast ·

2012/11/14

Have you ever considered publishing your own eBook? Are you wondering what the advantages are for marketers? In this episode, I interview Jim Kukral, founder of Digital Book Launch and Author Marketing Club. Jim is also the author of the book Attention! This Book Will Make You Money and many other eBooks including Book Marketing for Kindle Authors. Show Notes: https://www.socialmediaexaminer.com/16

en

00:37:31

Viral Videos: How to Create and Promote Videos People...

Social Media Marketing Podcast ·

2012/11/07

Do you struggle to create and promote videos? Are you wondering how to make videos that go viral? In this episode, I interview Mark Malkoff, a comedian and filmmaker. Mark shares his love and passion for creating videos and several amazing stories about the process of coming up with video ideas and making them happen. Show Notes: https://www.socialmediaexaminer.com/15

en

00:31:18

Pinterest Marketing: What Marketers Need to Know to...

Social Media Marketing Podcast ·

2012/11/01

Are you wondering if Pinterest can help your business? Do you want to get more traffic from your Pinterest account? In this episode, I interview Beth Hayden, author of the new book Pinfluence: The Complete Guide to Marketing Your Business on Pinterest. Beth shares her insights into how Pinterest can drive more traffic to your website or blog. Show Notes: https://www.socialmediaexaminer.com/14

en

00:35:57

LinkedIn Marketing: New Features to Enhance Your...

Social Media Marketing Podcast ·

2012/10/22

Do you use LinkedIn for your business? Are you wondering how LinkedIn can help your online marketing? In this episode, I interview Viveka von Rosen, founder of Linked Into Business and author of the new book, LinkedIn Marketing: An Hour a Day. Viveka shares insights into what’s new with LinkedIn and how marketers can cash in on all that LinkedIn is doing. Show Notes: https://www.socialmediaexaminer.com/13

en

00:31:28

Blogs, Books and Social: How the World Has Changed

Social Media Marketing Podcast ·

2012/10/17

Do you think the world of publishing is evolving? Have you ever thought of self-publishing? In this episode, I interview Guy Kawasaki, former chief evangelist for Apple and author of many books including Enchantment and What the Plus! Google+ for the Rest of Us. Guy shares his experience of publishing his first book in 1987 and how publishing has changed since then. Show Notes: https://www.socialmediaexaminer.com/12

en

00:36:11

Establishing Trust: How to Build Relationships With...

Social Media Marketing Podcast ·

2012/10/11

Are you wondering how to best build a platform with social media? Do you want to learn how to build trusted relationships online? In this episode, I interview Chris Brogan, CEO of Human Business Works and author of several books including The Impact Equation. Chris shares the importance of having a blog if you want to grow the reach and exposure of your business. Show Notes: https://www.socialmediaexaminer.com/11

en

00:32:40

Community Building: How to Grow With the Power of People

Social Media Marketing Podcast ·

2012/10/03

Does your business have an active community? Would you like to build a community to support your business? In this episode, I interview John Jantsch, founder of Duct Tape Marketing and author of several books including The Commitment Engine. John shares insights into how content and community connect. Show Notes: https://www.socialmediaexaminer.com/10

en

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