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PODCAST

Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla"s topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

business design

All Episodes

39:55

Priscilla Goes to London Town

Ponderings from the Perch ·

2017/02/17

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they discuss her upcoming speaking engagement in London. As she heads out to speak to marketing researchers about the future of social media she focuses on what she continues to do to disrupt the market. She discusses how her book of business differs from most other agency owners she meets. Any given day the team could be working content about turbo engines, chiropractic care, sheet metal or autism

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39:53

Priscilla Gets a Taste of Qualitative Research with...

Ponderings from the Perch ·

2017/02/10

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Liz Van Patten, an accomplished qualitative researcher. Her experience discovering marketing insights for companies, advertising agencies, governments and industry groups for more than 25 years has honed her skills in marketing research. They discuss the difference between qualitative and qualitative research and how they fit into concept testing/development, understanding path-to-purchase and decision-making, new product

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41:28

Priscilla Tackles the Nitty Gritty of Content...

Ponderings from the Perch ·

2017/01/27

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Michael Brenner, CEO of Marketing Insider Group. Michael is a sought-after keynote speaker on Leadership, Culture, and Marketing. He is the co-author of best selling book The Content Formula. As a recognized Top CMO Influencer, B2B Marketer, Content Marketer, and Social Media Marketer, Michael delivers insight into the content marketing industry. They discuss what it means to truly start a conversation with your brand followers

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50:40

Priscilla Blends Old School with New School with...

Ponderings from the Perch ·

2017/01/20

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, David Reimherr, founder of Magnificent Marketing. These two have a lot in common and a lot to talk about. They both lead a team of creatives at full-service marketing agencies with specialized expertise in content marketing. He is also the host of the Magnificent Marketing Podcast. You'll enjoy his take on mixing old school techniques with the latest and greatest marketing tools and strategies for maximum

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47:38

Priscilla Talks B2B Marketing with Bernie Borges

Ponderings from the Perch ·

2017/01/13

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Bernie Borges, CEO of Find and Convert, a content marketing agency serving B2B clients across the U.S. He is the author of Marketing 2.0, one of the first 50 books written on social media strategy. He can be found pontificating on his expertise on his podcast called Social Business Engine which can be found at http://www.socialbusinessengine.com/podcasts/. In this episode they discuss the nuance and expertise

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25:34

Priscilla Hosts the Extravaganza Spectacular 1st...

Ponderings from the Perch ·

2016/12/22

Join Priscilla McKinney, CEO and Momma Bird and all of the creative "peeps" at Little Bird Marketing for the EXTRAVAGANZA SPECTACULAR 1st ANNUAL SUPERFLUOUS TALENT AND CHRISTMAS VARIETY SHOW! You'll laugh, you'll cry and "You'll poke your eye out kid!" Enjoy cherished Christmas memories, dramatic readings, horrible holiday jokes and musical interludes featuring the ukulele, records and of course, the autoharp. This episode features Priscilla McKinney, Dan Leadbetter, Brad Jones, Beth Claybrook, Ryan

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38:01

Priscilla Talks Market Research with Tony Cheevers

Ponderings from the Perch ·

2016/12/09

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and her special guest, Tony Cheevers. With 20 plus years experience working in sales and marketing leadership roles with global brands like Virgin, KLM, Schlumberger and the U.S. Postal Service. They talk about the reality that with social media and more sophisticated marketing dashboards, companies are getting "insights" and data about their clients. But even with this access to what only large companies could see before many

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39:46

Priscilla Throws Away Her To-Do List

Ponderings from the Perch ·

2016/11/25

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they ponder the modern tragedy that is the ubiquitous TO-DO LIST. As the CEO of three companies, she has learned some ways to be freakishly productive. As her reality doesn't include simply not being interrupted on a normal basis, she offers some insights about how to calendarize tasks, understand what is your "genius work", effectively delegate and maintain clarity about how to use her time wisely. She

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34:44

Priscilla Hits the Road

Ponderings from the Perch ·

2016/11/11

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing along with Dan Leadbetter as they gaze into the marketing crystal ball. As a keynote and breakout session speaker, Priscilla has been traveling much lately, called upon to talk mostly about the FUTURE OF MARKETING. She gives highlights from the road along with answers to some of the most frequently ask questions. Mostly, people are just confused about what is NEXT in marketing. Whether she is speaking with market researchers, app

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50:29

Priscilla Gets Some Fuel from Vivian Blade

Ponderings from the Perch ·

2016/10/28

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Vivian Blade. She is a powerful woman of experience and recognized talent management expert, working with companies to build solid and sustainable bench strength in their leadership pipeline. In her work as a consultant, author, keynote speaker, trainer and executive coach, her passion in building leaders and developing excellence empowers companies to fuel incredible leadership, and professionals to fuel

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48:53

Priscilla Takes a Pop Quiz

Ponderings from the Perch ·

2016/10/14

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as she takes a pop quiz! Priscilla takes an awful lot of compliments from Dan right before he announces that he is going to shoot questions at her and put her on the spot! He collected questions from listeners and added some of his own. He starts with an easy pitch about what albums she would take if she were stranded on a deserted island. Once they finish discussing Freddy Mercury, they move on with the quiz. He

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46:32

Priscilla is Open for Consulting

Ponderings from the Perch ·

2016/09/30

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the pros and cons of consulting. It seems these days there is a consultant for every kind of expertise needed and in some ways it can seem frivolous until that day you NEED that expertise and someone truly delivers thoughts, tools and concepts that help you take your business or personal life to the next level much more efficiently. They ask questions about what kinds of expertise would be worth

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34:28

Priscilla and Kathryn Budig Aim True

Ponderings from the Perch ·

2016/09/16

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Kathryn Budig. She is the author of "Aim True: Love Your Body, Eat Without Fear, Nourish Your Spirit, Discover True Balance!" She is a totally authentic and beautiful person demystifying good health, self love and whole body health. Priscilla gushes on and on about how amazingly stylized this book is and seriously wants you to buy multiple copies of this for all of your friends this year. THIS WILL MAKE YOU POPULAR. Kathryn

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40:32

Priscilla Will Show You Her Tabuchi if You Show Her...

Ponderings from the Perch ·

2016/09/02

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss brand positioning statements. As companies step out into the market they seem to ask questions about how to position themselves, but as older companies morph over time they sometimes fail to come back to reviewing their brand positioning statement even as their company has completely changed and the people who they serve has changed. They grapple with the dilemma of how you figure out how you be

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36:46

Priscilla Organizes an Interview with Dan Chiodo

Ponderings from the Perch ·

2016/08/19

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she interviews Dan Chiodo. He is the author of "Perfect Timing" a book about how to gain at least two hours each day through developing time saving strategies. As a Certified Mastermind Executive Coach (CMEC) he works with Fortune 500 companies and others to help them ask the best possible questions in order to create the best possible work. As a solopreneur he gives great advice about how to spin your greatest expertise into

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46:45

Priscilla Doesn't Need a Crystal Ball: Content...

Ponderings from the Perch ·

2016/08/05

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss the state of marketing. Every once in awhile someone will comment to me that they believe social media to be dead. On the contrary, it is alive and kicking. What seems to be more the issue is HOW people are using social media and WHY marketers are using it. This episode really focuses on the changes that are here to stay because of the major shift in the advertising world which is the dominance of

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45:19

Priscilla Wants Carts of Champagne Coming by:...

Ponderings from the Perch ·

2016/07/22

Join Priscilla McKinney, Momma Bird and CEO at Little Bird Marketing as she talks with Mary Maru about website design, user experience and user interface and how they go hand in hand to create amazing design. As creative director of Mary Maru Design, she works with clients who are ready to make a significant impact on their overall marketing strategy with the help of her design and technical expertise. Check out her clean and beautiful aesthetic at www.marymaru.com. Once you see her work you'll

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48:52

Priscilla Learns the Art of Money with Bari Tessler

Ponderings from the Perch ·

2016/06/24

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Bari Tessler Linden, MA, Financial Therapist, Mentor Coach and Mama-preneur. Bari’s gentle, body-centered approach weaves together personal, couple, and creative entrepreneurial money teachings into one complete tapestry. She is the founder of The Art of Money: a global, year-long money school, which integrates Money Healing, Money Practices and Money Maps. Bari is also the Author The Art of Money: A Life-Changing Guide

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46:07

Priscilla Spins a Web - a World Wide Web

Ponderings from the Perch ·

2016/06/10

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter trends in website builds. The discuss what Priscilla is hearing from clients about their websites and how she challenges clients about their perception of their website. Even for clients who are not actually selling products a website is a tool. They discuss their biggest frustrations with websites that don't work, and especially those that don't work on your phone. She also is amazed by how many business

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45:07

Priscilla and Dan's First Book Club Meeting

Ponderings from the Perch ·

2016/05/27

Join Priscilla McKinney, Momma Bird at Little Bird Marketing as she talks with Dan Leadbetter about books they love. But before they get started you'll enjoy the BONUS STUNNING AUTOHARP INTRO by Priscilla herself and special whistling guest, Leighton Cordell. Once they stop relishing the goodness of her new autoharp, they discuss books and the general disdain Priscilla has for business books that gloss over self doubt and instead choose a revisionist history. They discuss the following books: How to

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