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PODCAST

The Digiday Podcast

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

business marketing

All Episodes

34:06

New York Times' Millie Tran: Platforms have become...

The Digiday Podcast ·

2019/06/11

Millie Tran is the deputy off-platform editor at the New York Times, where she manages how The Times handles coverage and distribution of its content on social media channels and everything else that is not their owned and operated platform. In this episode, Tran talks about platform behaviors, how she approaches organizational differences, how women are over-mentored but under-sponsored and more.

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27:06

Financial Times’ John Ridding: Publishers need to...

The Digiday Podcast ·

2019/06/04

The Financial Times has long charged readers for access to its content. While other publishers are pivoting to paid today, the FT is much farther along in this journey. It recently reached 1 million subscribers. CEO John Ridding cautions that the road is much tougher in execution than it looks in understanding. In this episode, Ridding talks about the biggest growth areas for the FT going forward, why the publisher's relationship with Facebook has been consistently difficult and more.

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31:56

Awesomness' Rebecca Glashow: Go90 didn't have as...

The Digiday Podcast ·

2019/05/28

Last year, Viacom acquired Awesomeness, a youth-focused media company that is behind the Netflix success To All The Boys I’ve Ever Loved. Rebecca Glashow, co-head at Awesomeness, shares how things have changed internally for the company.

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25:10

PinkNews’ Benjamin Cohen: We'll never be dependent on...

The Digiday Podcast ·

2019/05/23

PinkNews is a U.K.-based digital publication that covers news and entertainment for the LGBT community around the world. Founded in 2005, the bootstrapped media company employs 24 people and has established a sizable audience in the U.S., India and other countries. To keep this business alive and growing, founder Benjamin Cohen has tried every trick in the trade -- and every revenue stream. On this episode of the Digiday Podcast, Cohen discussed how he manages to avoid over-reliance on any one

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35:44

Forbes’ Mark Howard: Advertising is still a double...

The Digiday Podcast ·

2019/05/21

Many publishers are trying to diversify their revenue streams instead of relying solely on advertising for revenue growth. But for Forbes, the digital ad business is still seeing double-digit growth. In the latest episode of the Digiday Podcast, Forbes CRO Mark Howard discusses revenue diversification, why a paywall isn’t right for the publisher and more.

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37:01

Mobile Nations’ Kevin Michaluk: ‘We didn’t know what...

The Digiday Podcast ·

2019/05/16

Bonus: This March, the bootstrapped media company Mobile Nations, a digital publisher with a focus on consumer electronics, was acquired by Future in a deal worth $120 million. On this episode, Mobile Nations co-founder and COO Kevin Michaluk, discussed why venture capital funding never made sense for the company that last reported $8 million EBITDA over $16 million in revenue.

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37:13

Barstool Sports’ Erika Nardini: Barstool aims to hit...

The Digiday Podcast ·

2019/05/14

Barstool Sports CEO Erika Nardini believes Barstool can be a $100 million revenue company "within the next year and a half." That will have to come from growing channels of revenue and not depending on any one of them, especially advertising. Nardini discussed how Barstool is building out these revenue streams, why personalities matter, how podcast revenue is lucrative for Barstool and more.

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33:27

The Daily Beast’s Noah Shachtman: We want to be an...

The Digiday Podcast ·

2019/05/07

The Mueller Report confirmed a lot of reporting already done around the Trump administration and Russian meddling in the 2016 election. One of the many newsrooms whose reporting was vindicated in the process is The Daily Beast, a mid-sized publisher that seized the opportunity to compete with big news organizations like The New York Times and The Washington Post. Noah Shachtman, editor-in-chief at The Daily Beast, discussed how the Beast approaches scoops, the progress on its membership model and

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31:42

Courier's Jeff Taylor: Having a lot of VC money can...

The Digiday Podcast ·

2019/05/02

In this special four-episode series of the Digiday Podcast, we invite executives from bootstrapped media companies to talk about how they run a sustainable and profitable media business. Courier, a London-based, bimonthly magazine, is focused on modern business and startup culture around the world. The bootstrapped media company is about six years old and has 12 people on staff with a network of contributors globally. On this episode, Jeff Taylor, the founder of Courier magazine, talks about why he

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36:26

Meredith's Jon Werther: Apple News+ is a growth...

The Digiday Podcast ·

2019/04/30

Meredith, which acquired Time Inc in 2018, is home to a stable of female-focused media brands like People and Every Day with Rachel Ray. The company's long relied on print revenue, but like everyone else, is now looking to diversify revenue streams, especially in digital. Jon Werther, president of National Media Group at Meredith, discusses their roadmap to revenue diversification, competing with platforms and more.

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42:56

Hearst’s Mike Smith explains WTF is programmatic...

The Digiday Podcast ·

2019/04/23

Programmatic advertising is playing a larger role in the future of publishing. Recent Digiday research found that over half of publishers now generate more revenue from programmatic advertising than any other channel. On this episode of the Digiday Podcast, Mike Smith, chief data officer at Hearst, joined Digiday editor-in-chief Brian Morrissey in an attempt to break down the current state of programmatic advertising.

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39:59

Group Nine’s Christa Carone: Consolidation has helped...

The Digiday Podcast ·

2019/04/16

The pivot to paid is not on the cards for Group Nine, the holding company founded in 2016 that houses brands including The Dodo, NowThis and Thrillist. The goal for the media company: Use advertising, including branded content and entertainment, to build a sustainable media business. At a live recording event of the Digiday Podcast, Group Nine president Christa Carone said the strategy has paid off. Sign up to subscribe to Digiday Plus for three months for only $49. Use code INTRO at checkout.

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30:42

IMGN Media’s Barak Shragai: You can build media...

The Digiday Podcast ·

2019/04/09

IMGN Media, the digital media company that owns Daquan, the meme account with 12.3 million Instagram followers, is focused on creating content for teens and young adults primarily on Instagram and Snapchat. Barak Shragai, co-founder and CEO of the company says the company isn't just a social media account but also a media brand. On this episode, Shragai makes a case for why Instagram accounts with massive audiences are not just a cultural phenomenon but also sustainable and profitable media brands

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34:55

Conde Nast CRO Pamela Drucker Mann: Not all brands...

The Digiday Podcast ·

2019/04/02

2018 was a year of organizational restructuring at Condé Nast, followed by a decision to offset the decline in print business by focusing on the growth areas, including on longform video and of course, implementing a paywall at all of the publisher's properties by the end of 2019. Pamela Drucker Mann, Condé Nast CRO, discussed how the subscription plan across all Condé Nast properties in the U.S. will roll out, why Conde is putting its Snapchat efforts on pause and more. Get Digiday+ for three

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35:25

Columbia University's Emily Bell: Platforms need to...

The Digiday Podcast ·

2019/03/26

Local journalism is in crisis. Emily Bell, director of Tow Center at Columbia University, sees hope in policy and regulation to provide a solution. Sign up for the three-month Digiday+ subscription plan. Use code INTRO. Offer available for a limited time only.

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26:20

Dina Srinivasan: Facebook is a monopoly, but breaking...

The Digiday Podcast ·

2019/03/19

Whether big tech platforms need to be broken up in order to rein them in is now a matter of public debate -- and will be a big topic during the U.S. presidential election next year. Dina Srinivasan is an academic, who went from being an ad tech entrepreneur to writing about the anti-trust case against Facebook, most recently for the Berkeley Business Law Journal. She doesn’t think breaking up big tech is the answer. Instead, she advocates for the anti-trust approach. Srinivasan discussed why

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22:01

NewsGuard’s Steven Brill: A journalistic approach to...

The Digiday Podcast ·

2019/03/12

One-year-old startup NewsGuard is trying to turn the problem of unreliable and fake news into a real business. The company, which raised $6 million in an initial funding round, creates "nutrition labels" for news organizations, rating them red if they are unreliable and green if they are trustworthy. The rating is not based on an algorithm but traditional reporting by a team of 35 journalists. Steven Brill, co-founder and co-CEO at NewsGuard, says the goal is to get a license fee from technology

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38:02

USA Today Network’s Michael Kuntz: In this industry,...

The Digiday Podcast ·

2019/03/06

In the era of deep connections with passionate audiences, being in the middle is rough. That's why USA Today is focused on scale. USA Today makes 75% of its revenue from digital advertising and 25% from print advertising. On this episode, COO Michael Kuntz discusses why USA Today won’t pivot to paid in the foreseeable future, the reason for mass layoffs a couple weeks ago, the next step forward and more.

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37:04

New York Media's Pam Wasserstein: We have to...

The Digiday Podcast ·

2019/02/26

Diversification is on most publishers' minds as they work to build sustainable businesses that can withstand massive shifts. Pam Wasserstein, CEO of New York Media, is intimately familiar with the process of revenue diversification, from paywalls to e-commerce and even technology licensing. Moving forward, Wasserstein is focused on achieving a balance between advertising and these new streams of revenue. On this week's episode of The Digiday Podcast, Digiday editor-in-chief Brian Morrissey, sits

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35:45

Vox Media's Melissa Bell: The industry has given...

The Digiday Podcast ·

2019/02/19

Digital media is going through a tumultuous period. Layoffs at publishers such as Buzzfeed, Gannett and Vice in recent weeks have become the latest example in what appears to be a coming reckoning for new media companies. At the same time, successes where publishers have created differentiated brands also proves that it's not all doom and gloom. Melissa Bell, publisher at Vox Media, and the founder of Vox.com, is cheerily optimistic about the industry. For her, Vox has outgrown the label of a

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467 results

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