PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

Episode 095 - Copywriting in the Big Leagues

Copywriters Podcast ·

2019/02/11

Million Dollar Mike Morgan is a top copywriter currently working for a major division of the world’s largest financial publisher, Agora Inc. As a copywriter for Agora’s Money Map Press division, Mike’s in charge of promoting newsletters and other financial advisory services. His promotions that have made as much as $17 million apiece. Mike doesn’t like to do many interviews, but he’s one of my closest personal friends and so I was able to convince him to share some valuable inside secrets with you

Episode 094 - The Sherlock Holmes of Marketing, Part 2

Copywriters Podcast ·

2019/02/04

We’re back with Meron Bareket, who’s known as the “Sherlock Holmes” of funnels and conversions. He has the unique background and ability to find the “murderous leaks” in your online sales process — and fix them. When he combines that with his copywriting, you get outsized conversions and record profits. I know this because Meron is a mentoring client of mine. I’ve seen the kind of detective work he does and the massive sales results he’s gotten for clients. Meron can do what he does because he’s a

Episode 093 - The Sherlock Holmes of Marketing, Part 1

Copywriters Podcast ·

2019/01/28

Meron Bareket, who’s known as the “Sherlock Holmes” of funnels and conversions. He has the unique background and ability to find the “murderous leaks” in your online sales process — and fix them. When he combines that with his copywriting, you get outsized conversions and record profits. I know this because Meron is a mentoring client of mine. I’ve seen the kind of detective work he does and the massive sales results he’s gotten for clients. Meron can do what he does because he’s a dedicated

Episode 092 - George Orwell and Copywriting

Copywriters Podcast ·

2019/01/21

The famous English writer George Orwell is best known for his book 1984, which is a bestseller and a major cultural signpost in the English-speaking world. But lesser known is a book he published three years before. 1984 was published in 1949. But Politics and the English Language was published in 1946. In this book, Orwell lays out six iron-clad rules for writing, which are pretty good for copywriters, too — with some notable exceptions. We’ll get to those in a few minutes. But first, let me show

Episode 091 - Your Chance To Advertise on TV

Copywriters Podcast ·

2019/01/14

Simulmedia, a 10-year-old company based in New York and LA, helps businesses use TV advertising to get better results by bringing in data analytics. Recently Simulmedia launched a marketplace called D2Cx. It’s especially interesting for direct marketers who want to reach consumers on TV without all of the old hoops that you used to have jump through. I reached out to Matt Collins and invited him to come on the Copywriters Podcast to explain this. Some listeners are not ready for TV, but I’m pretty

Episode 090 - Creativity vs. Implementation

Copywriters Podcast ·

2019/01/07

A rocket scientist describes how a spacecraft takes off. There’s a big difference between the energy and controlled chaos of the lift-off and the regular, cyclical path of the orbit around the earth. What can we learn about this description when it comes to the two basic types of people necessary to make copywriting make money? Plenty. Two conversations started this all. The first one – one of those accidental things about something else entirely, that really sparked my thinking about this. The

Episode 089 - Overcoming Objections, Copywriter Edition

Copywriters Podcast ·

2018/12/31

A story about my mother and the vacuum cleaner. What objections are and why it’s so vitally important that you know them and overcome them. The best way to find objections. What to do if you can’t find objections out first-hand Handling objections in your copy: • Overcoming copy with a headline • Overcoming copy with a guarantee • Overcoming objections in your bullet points • Overcoming objections in your FAQs • Two powerful ways to overcome objections that many people overlook • How to reduce the

Episode 088 - Copywriting MasterClass With Parris...

Copywriters Podcast ·

2018/12/24

Parris Lampropoulos is one of the few true A-List copywriters in the world, and he is a much sought-after teacher of copywriting as well. This special one-hour session with Parris is a veritable masterclass. He reveals the subtle psychology and strategies behind a sales letter that trounced the previous control and went on to run for over 7 years. At the bottom of this page, you’ll receive a link to download this historic piece of copywriting excellence that Parris explains in granular — yet,

Episode 087 - The Power of Negative Thinking

Copywriters Podcast ·

2018/12/17

Show starts with an editorial in a business magazine that condemned negative thinkers. Warning: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all

Episode 086 - Copywriting and Human Nature

Copywriters Podcast ·

2018/12/10

What I didn’t start learning about people until I was 40. Warning Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. What “human

Episode 085 - The Truth About Swipe Files

Copywriters Podcast ·

2018/12/03

The newsletter publisher that made more money with people who swiped his newsletter than he did from subscriptions. Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger

Episode 084 - LinkedIn Content Secrets with Ted...

Copywriters Podcast ·

2018/11/26

Part 2 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. He knows how copywriters and entrepreneurs can use LinkedIn to make large amounts of money, as he does for

Episode 083 - LinkedIn Profile Secrets with Ted...

Copywriters Podcast ·

2018/11/19

Part 1 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. He knows how copywriters and entrepreneurs can use LinkedIn to make large amounts of money, as he does for

Episode 082 - Brian Cassingena – Daily Email Secrets

Copywriters Podcast ·

2018/11/12

Brian Cassingena helps businesses build out their customer acquisition funnels to create major breakthroughs in their sales and profits. He is a former Mindvalley chief copywriter. Brian’s responsible for at last count more than $4 million in revenue coming directly from his copy over the last 3 years. Last year, more than $1.3 million, just for Mindvalley alone. Brian has rolled out more than 20 major funnels, and some of these are making 6 or 7 figures per year on autopilot. Brian’s back with

Episode 081 - Brian Cassingena – Funnel Secrets

Copywriters Podcast ·

2018/11/05

Episode 080 - Copywriting for Coaches

Copywriters Podcast ·

2018/10/29

Today our special guest is Debbie Owen, who has her own podcast, The Sales Page Podcast, and is a book-launch strategist and freelance copywriter. She’s agreed to give us a crash course for coaches and consultants in writing copy that brings in business. Here are the main topics she addresses: 1. What’s the biggest mistake coaches and consultants make when writing their own copy? 2. Everyone knows you’re supposed to write down such things as, “What keeps them awake at night? What do they fear

Episode 079 - Copywriting for Business Owners

Copywriters Podcast ·

2018/10/22

Today our special guest is Debbie Owen, who has her own podcast, The Sales Page Podcast, and is a book-launch strategist and freelance copywriter. She’s agreed to give us a crash course for business owners in writing copy that brings in business. Here are the main topics she addresses: 1. What is the most important thing a business owner should start with when they think about writing copy for a sales page? 2. Many business owners try to write copy that creates a desire for the product or service

Episode 078 - Show, Don’t Tell

Copywriters Podcast ·

2018/10/15

The Tyranny of “Show, Don’t Tell” If you take it too far, you’ll end up drawing pictures and using no words at all. How do we profitably apply this to copywriting? Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write

Episode 077 - Dangerous Myths – College and Grad School

Copywriters Podcast ·

2018/10/07

Dynasty quote How does that square with the reality about wealth? What does this mean for copywriters? Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients

Episode 076 - Muscle Memory in Copywriting

Copywriters Podcast ·

2018/10/01

The folly of trying to get better at “copywriting.” “Inch by Inch, life’s a cinch. Yard by yard, life’s hard.” Nobody but a fool would honestly claim that copywriting’s a cinch. But the way a lot of people go about learning it, they make it a lot harder than they need to. Today we’ll take a look at all the things people do that just too hard. Things that take much longer than they need to. Then, we look at what’s faster, easier, and works SO much better. Copy is powerful. You’re responsible for

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Copywriters Podcast

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