The Content Cocktail Hour

On this episode of the 3C Podcast, Brett brings on Fathom CEO, Jonathan Gandolf, again to discuss what he’s focusing on most in the early stages of the business. From building the team, to narrowing down the audience, to naming the company, Jonathan is on his way to re-imagining B2B Marketing, all while being authentic and talking like a human.0:00 Intro 1:40 Conversation with Jonathan 5:40 Brett’s Article with the Rock 7:44 Go to market strategy 11:45 Eliminating old B2B marketing tactics

On this episode of the Three C Podcast, presented by Fathom, Brett interviews Liz Prugh, VP of Marketing at Base and Founder of Pure Fandom. Brett and Liz were coworkers on the RFP team at ExactTarget years ago. Liz shares her journey going from bartending at P.F. Chang’s to writing TV recaps for Entertainment Weekly to becoming a successful marketer. She also shares valuable tips on live streaming.0:00 Intro 2:06 Conversation with Liz Prugh 6:30 Working together on RFP team 8:10 Pure

Fathom presents the 3C Podcast - Curating Content Creators. On the first episode host Brett McGrath, Vice President of Marketing at Fathom, interviews Fathom CEO, Jonathan Gandolf, about the goals of this podcast, the problems and changes he sees in B2B marketing, and what it was like building a company from scratch remotely. 0:00 Introducing Brett McGrath and Fathom 5:32 Conversation with Jonathan Gandolf 7:00 Goals of podcasting 9:30 Authenticity as a business strategy 11:45 Starting a

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