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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

00:41:44

Ep. 133: Was Leaving Higher Ed Worth It? Chapter 1...

Higher Ed Pulse ·

2022/11/03

The Great Resignation has hit higher ed with full force. Once a month for the next few months, we’ll feature individuals who have left higher ed to work in a higher ed adjacent role (think a marketing agency, edtech company, or consultancy). In Chapter 1 we feature Carrie Barnett — a content marketer at SimpsonScarborough who recently left her job at California Lutheran University as the Director of Advancement Marketing and Digital Philanthropy. Connect with Carrie on TwitterThe Enrollify Podcast

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00:48:07

The Modern Student Ep. 2: How to Find and Engage New...

Higher Ed Pulse ·

2022/11/02

On this episode of The Modern Student, Zach Busekrus and co-host Jeff Dillon unpack how new technology can help institutions better recruit and engage the next generation of students. This episode explores what is holding schools back and what tools are available when it comes to attracting the modern student and nurturing them through their enrollment journey. About the SeriesThe Modern Student is a special podcast series in collaboration with Squiz, exploring how technology is revolutionizing

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00:43:30

Brand Camp Episode 3: Why Vision Statements are...

Higher Ed Pulse ·

2022/10/25

On episode three of Band Camp, Zach and Ian explore the purpose and value of vision statements. The pair discuss how to create a meaningful vision statement and where it fits into your overall brand manifesto alongside your mission statement and core values. This episode is sponsored by UNINCORPORATED (UN) - a higher education agency committed to building awareness, growing enrollment, and launching programs for universities. They believe that education is the primary means of ascension in society,

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00:48:04

The Modern Student Episode 1: How the Modern Student...

Higher Ed Pulse ·

2022/10/19

In episode one of The Modern Student, Enrollify Founder Zach Busekrus and Jeff Dillon of Squiz, discuss the modern college student and how their relationship with technology is shaping the future of higher education. The modern student has always had technology as a part of their lives, and their education should be no exception. They come from a world of on-demand services, instant information and social media. Personalization in the user experience is something that is just expected from them at

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00:38:50

The Brewstorm Episode 10: The First School to Use...

Higher Ed Pulse ·

2022/10/19

If you're like Zach, you may have never even clicked on a YouTube Short before. But in this week's episode, we break down how YouTube Shorts complement your YouTube channel and could even help you grow a massive following. Tune in to hear what these three think is the golden ticket for awareness generation on YouTube Shorts. This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to

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00:41:15

Brand Camp Episode 2: How to Craft a Mission...

Higher Ed Pulse ·

2022/10/11

On episode two of Brand Camp Zach and Ian get into the nitty gritty of how to create a killer mission statement.Takeaways from this episode include: Defining the purpose of a mission statementsWhat makes a great mission statement (and a bad one)How to write a mission statement from scratch that doesn't suckHow to audit your mission statement and decide if it needs to be improvedWho should be involved when crafting a mission statementAnd much more!About the Series: Brand Camp is made streamable by

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00:50:42

Episode 132: Strategic Enrollment Management is...

Higher Ed Pulse ·

2022/10/06

In this hot-take-full conversation with Rob Biebly from Huron Consulting, Zach and Rob unpack the challenges and opportunities facing strategic enrollment managers in 2022. Rob and Zach chat about:The biggest challenges facing staff retention right nowThe disillusionment of institutional leaders around enrollment growth ratesWhy leaning into differentiation is the key to increasing enrollmentHow to think differently about program offerings and value propositions How to have productive conversations

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00:27:58

The Brewstorm Episode 9: Title This is What Your...

Higher Ed Pulse ·

2022/09/28

Every school gives away t-shirts and pens, but what would actually help you generate quality leads who are more likely to apply and enroll at your institution? Think through this with your team, see what’s feasible, and then execute! The Brewstorm is a video first podcast. Watch this episode on the Enrollify YouTube channel!This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From acceptance packages, to prospective student mailers, to

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00:48:24

Brand Camp Episode 1: Why Higher Ed Needs Better...

Higher Ed Pulse ·

2022/09/27

In episode one of this special four part series on branding in higher ed, Zach and Ian Evenstar (founder and CEO of Unincorporated) unpack the importance of brand manifestos. This episode is chalked full of knowledge and advice for higher ed. Some key topics covered include… Defining brand in simple terms Exploring the core components of a brand manifesto Examining successful brands outside of and inside of higher edPresenting a framework for how folks should develop a brand manifestoBrand Camp is

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00:48:56

Episode 131: Hot Takes on Higher Ed Marketing with...

Higher Ed Pulse ·

2022/09/22

In this fast-paced conversation, Ryan and Zach discuss:How to build your personal brand as a higher ed marketer on LinkedInWhy marketing attribution in 2022 is still so damn hardThe pros of taking a channel-specific approach to your marketingWhat most schools get wrong about how to reach students in 2022And lots more!Connect with Ryan on LinkedIn here.Need help with branding? Connect with Ryan and the team at 5-degrees here!If you like this podcast, chances are you’ll like other Enrollify shows

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00:40:12

The Brewstorm Ep. 8: Why Higher Ed So Often Gets...

Higher Ed Pulse ·

2022/09/14

This week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from another boring old trailer. With video moving from a nice-to-have to a need-to-have, this is an episode that’s definitely worth your time! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake -

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00:46:50

The Brewstorm Episode 7: Is TikTok Just Hype or Can...

Higher Ed Pulse ·

2022/09/07

We have hot takes galore this episode!The biggest one "TikTok for higher ed is just a hype train." Can it actually be used to recruit students? What should be measured? And what does it take to actually make good TikToks on a consistent basis? Check out this episode and give us your thoughts on the world of TikTok in the higher ed space. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button

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00:51:28

Attention Retention Episode 6: How to Capture and...

Higher Ed Pulse ·

2022/08/30

In this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, technologies, and strategies to attract and retain younger millennials and Gen Z.There’s so much conversation out there right now on where marketers and admissions teams should put their budget in order to garner the attention of prospective students, the trio discusses what they think is worth paying attention to right now and what’s just noise. They

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00:40:57

The Brewstorm Episode 6: A Platform to Increase...

Higher Ed Pulse ·

2022/08/17

In this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admissions teams on its head. How do we make prospects feel wanted, increase school affinity, and level the playing field for all? Tune in!If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake

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00:57:36

Attention Retention Episode 5: How Marketing &...

Higher Ed Pulse ·

2022/08/16

In episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrollment marketers to create personalized experiences for the prospects that matter most.The trio walks through some examples of how schools are leveraging marketing automation in “beginner”, “intermediate”, and more “advanced” ways, and explores when schools should (and shouldn’t) be leveraging marketing automation.About The SeriesAttention Retention is

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00:53:36

Episode 130: From the Desk of a New Higher Ed CMO —...

Higher Ed Pulse ·

2022/08/04

On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas at Little Rock. From defining the role of the marketing office in higher ed, to the impending enrollment cliff, to the future of student expectations, Zach and Carrie engage in a riveting conversation about how colleges and universities can change and shift responsibly and tactfully in order to remain competitive in the years to come.This episode is

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00:34:37

The Brewstorm Episode 5: What Makes an Awesome Higher...

Higher Ed Pulse ·

2022/08/03

During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an awesome higher ed chatbot. They discuss various types of chatbots, the pros and cons, and how best to utilize it one your website to generate prospective students. If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you

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00:50:40

Attention Retention Episode 4: How to Compete in a...

Higher Ed Pulse ·

2022/08/02

In this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and lesser-known brands can up their branding, marketing, and student recruitment efforts creatively and sustainably.The dynamic trio unpacks: Ideas for how to deliver a way more personalized experience with fewer resources Pro tips for small-to-midsize public and private universities who can’t rely on athletics or a top 50 US News & World Report Ranking

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01:04:02

Episode 129: Why Higher Ed Needs to Better Define...

Higher Ed Pulse ·

2022/07/28

Amrit Ahluwalia is a prolific content producer and the Editor In Chief at The EvoLLLution a publication of Modern Campus.In this episode of The Enrollify Podcast, Amrit and Zach chat all about micro-credential programs. The two have an engaging conversation about what micro-credentials are, the sustainability of these programs as new forms of revenue for schools, and how to effectively market micro-credentials to an array of student personas. You can connect with Amrit on LinkedIn here.Helpful

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00:47:11

The Brewstorm Episode 4: How to Get Prospects to Give...

Higher Ed Pulse ·

2022/07/25

During this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information.From the offer, to the landing page, to the form, why would someone give you their name and email – and maybe even phone number!?If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in

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