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PODCAST

MarketScale Technology

Welcome to MarketScale: Your home for all the latest news, tips and trends in B2B ! Join us for new episodes featuring industry leaders as we unpack the latest in everything from Pro AV and Software to Education Technology and Healthcare.

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All Episodes

17:32

Getting Women Into AV, and Getting Them to Stay with...

MarketScale Technology ·

2018/09/10

For many years, the technical-heavy AV field has been and still is mostly dominated by men. However, with recent pushes to get more young women involved in STEM fields, groups such as AVIXA have come to do the same thing for the Audio Visual industry. Joining us today is Christy Ricketts of Contemporary Research, to discuss how she markets the AV field to women, the challenges in getting women involved in AV , as well as the benefits of having a more diverse AV industry. "It's really about being

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16:53

Flexible Fueling Means Flying Further with Julian...

MarketScale Technology ·

2018/09/10

Fuel technology is entering the forefront of major conversations among drone users, pilots and manufacturers. What's the most efficient way to not only power longer flights, but empower varied drone applications? Fuel cell technology looks to be the solution for commercial drones, but for Julian Hughes, senior vice president of Intelligent Energy, the answer lies in multiple power sources. "There are peaks and lows on the power required to fly a drone," Hughes said. "The most efficient way is to

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15:52

Better Picture, Better Intel with Aharon Kamhaji of...

MarketScale Technology ·

2018/09/10

Whether it’s the final scene of a movie, an off-shore site inspection or a life-saving search and rescue mission, the last thing a drone pilot needs is a bad delay on their video feed. That half-a-second delay could end up costing thousands of dollars, or even lives. Enter Amimon, a drone tech company that uses Connex technology to bring less than one millisecond of delay for a reach of over three kilometers. "We know that when first response need to act in a second, it's very important," said

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23:24

GeoMapping: From Banking to Construction with Peter...

MarketScale Technology ·

2018/09/10

GIS technology has become a staple part of drone technology, powering much of the site-mapping and surveying for critical infrastructure, agricultural, and energy operations. Esri, one of the leaders in geo-spatial technology, hasn’t stopped there. The power of geo-mapping has shown tangible economic benefits in everything from banking to retail, and our guest today, Esri senior product manager Peter Becker, joined us from the InterDrone trade-show floor to break down these exciting and evolving

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23:05

Powering the Drones of the Future with Adam Schlender...

MarketScale Technology ·

2018/09/07

Much of the conversation around drones over the past year has been focused on pushing public perception on them from toy to tool. What hasn’t been the focus is how to best power these commercial drones. Lithium ion batteries were an easy first choice; they were commercially standard and accessible. But can they really elevate a drone to its full potential? On this podcast from the InterDrone trade-show floor, we were joined by Adam Schlender from Doosan Mobility Innovation, who explained how

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18:24

AV as a Service with Jesse Miller of Midtown Video

MarketScale Technology ·

2018/09/07

Pro AV professionals know, that even when you plan and test all your gear, live streamed or video conference technology can surprise you with unexpected delays, dealing with a minute or two of trouble shooting. As live-streaming and personal broadcasting becomes more common and expected from clients, the industry faces a new need: for AV professionals to also be IT experts. In today's episode of the Pro AV podcast, Midtown Video's Chief Technical Officer Jesse Miller dives into the AV industry's

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15:42

During AV System Failures, Focus on Service with...

MarketScale Technology ·

2018/09/07

As Caleb Nelson of Bridges System Integration will tell you, there's no typical systems failure in the Pro AV world. What remains constant, however, is the end user's need for communication during every step of the way. That communication is not only the biggest component to customer service, but also the most important. "Communication at the beginning is almost as important as the communication during the [installation or system failure] process," Nelson said. On today's podcast, we dive into the

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26:19

A Courtside Seat to History with Nancy Varallo & Jim...

MarketScale Technology ·

2018/09/06

Have you ever wondered how we know about things that happened in a closed meeting or court proceeding? Or exactly how the television knows what to display when closed captioning is in use? Project Steno is providing a window into that process, as well as a doorway into the profession. On today's podcast, our host spoke with Nancy Varallo and Jim DeCrescenzo, executive director and president of Project Steno. They discussed the reasons for the longevity of the profession, a few of the benefits of

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18:26

Adopting Recurring Revenue Models in Pro AV with...

MarketScale Technology ·

2018/09/06

It’s no secret that the technological advances in our world have been transforming the way we not only think about technology, but about our lives in general. In the Pro AV space, while these innovations are great for the customer and for progression as a whole, the revenue trends that follow them have some catching up to do. We sat down with Jeremy Caldera, CEO of IAS Technology, to get his take on the current industry standards, and where he sees recurring revenue models fitting in. “Maintaining

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14:36

Every Silver Lining Will Need A Cloud with Steve...

MarketScale Technology ·

2018/08/30

How can you truly determine when a project is finished? It's definitely not done if you're at 95%. On today's podcast, our host spoke with Steve Chizmar, a Sales Engineer from Audio Visual Associates. They discussed how important the final 5% on a project is, how the cloud is changing perspectives, and the logical reason to have a dedicated AV department, instead of "just having the IT guys handle it". "To get to the 95%, that's the easy part. It's that last 5% of buttoning everything up, making

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18:17

Taking SCADA Systems to the Next Level with Kittur...

MarketScale Technology ·

2018/08/30

With the rise of modern IoT systems, there has been a strong need to transform supervisory control and data acquisition, or SCADA systems, to keep up. We sat down with Kittur Nagesh, Founder & CEO of Cognito Networks, to unpack traditional SCADA systems and discuss the intersection of interoperability and security. Nagesh breaks down his thoughts as to why these systems are ripe for change, and pin points the key drivers for this process, with a focus on Industry 4.0. We also discuss both the

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26:12

Solving Pro AV Security is Simpler than it Sounds...

MarketScale Technology ·

2018/08/28

Securing data. It's the focus of conversation from Healthcare's EHRs to Industrial IoT's smart cities. The Pro AV industry is no stranger to security either, but as the connective power of installations continue to grow and customers demand more capabilities, new security risks present themselves. Whose responsibility is it to make sure installations are safe, easy to use and as well protected against bad actors as possible? The clients? The integrators? The manufacturers? Tim Albright, President of

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12:08

Lighting Done Smarter, Not Harder with Greg Myers of...

MarketScale Technology ·

2018/08/28

As going green and conserving energy has become not only a more widespread social push as well as financially viable,, companies are looking for new and efficient ways to automate and advance utilities at the next level. The possibilities are practically endless at a city level, and joining us to talk about applications from sustainability to crime prevention is Greg Myers, VP of Global Electric Marketing for Sensus. Greg gave us insight about what makes Sensus unique, the potentially life-saving

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21:37

The Future of AV Tech and Teaching with Chuck...

MarketScale Technology ·

2018/08/27

As we continue deeper into the 21st Century, our involvement with AV technology grows, and customers expect more. While there are some people who are self taught experts of all things AV, there aren't many avenues as a provider/technician for keeping up on changes, innovations and shifts in audiovisual tech. In comes AVIXA, a website that features hundreds of tutorials on many aspects of the AV field, aimed specifically at the people who live and breath the AV space every day. Joining us is Chuck

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17:57

Getting Wired, High-Def and Interactive at the...

MarketScale Technology ·

2018/08/24

Welcome to the Pro AV podcast, by MarketScale: Your home for everything B2B in Professional Audio Visual! Join us for new episodes every week featuring conversations with industry leaders as we unpack the latest in everything from LED to Digital Content.

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14:45

Simplify, Standardize and Stabilize with Dan Miller...

MarketScale Technology ·

2018/08/24

Sometimes it really is all in the name. On today's podcast, our host spoke with the CEO of Simplistic IT Solutions, Dan Miller. "I can't think of anybody that has ever called us and says 'Hey. How do I make this difficult to use?' It just doesn't happen," Miller said. The two discussed the clear mission of the company that is embodied in the name, the importance of keeping your head and hands in the technology game, and some wise advice that Dan's father shared with him. (No, it was NOT about bacon

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14:29

It's Time for a Smarter Managed Solution, Says Nick...

MarketScale Technology ·

2018/08/24

For too long, businesses have approached AV with very analog thinking; it's time to go digital, so to speak. On today's episode of the Pro AV Podcast, we talk about the intersection of AV and IT with Nick Paton, a programmer with M3 Technology Group, and why meeting customer expectations of simplicity and user-friendliness shouldn't be a perk in Pro AV, but a standard. "These days with the way desktop computing, the cloud and all that, it’s kinda taught us that there’s a better way," Paton said. "An

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12:31

Tech, Teamwork & Trade: Collaboration in Intelligent...

MarketScale Technology ·

2018/08/24

As integrated solutions like automation, robotics, and process development become more and more integrated in the manufacturing industry, we decided to sit down with Dan Allford, president of ARC Specialties, to get some insight on his industry and break down just why “manufacturing became cool again.” "One thing that I see that proves my point is all the high school robotics programs. We’re very active with U.S. First for example, where the kids design and build robots. I’ve been working with them

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11:01

The Rise of Public Cloud Vendors with William Maker...

MarketScale Technology ·

2018/08/23

With every new invention in the IT and software industries - which to be perfectly honest is almost everyday - thought leaders in the industry are forced to find new and inventive solutions to meet their clients' needs, expectations and budgets. In today's episode, William Maker, solutions architect for Pinnacle Business Systems, explained one recent disruption in IT, public cloud vendors, and what it could mean for the future of the industry. "I think a lot of jobs are going to move away from the

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16:33

IoT Please: A Consumer's Introduction to Integration...

MarketScale Technology ·

2018/08/22

Safety, security, ethics and morals. For many companies, these issues sit in a gray area. Should the users and consumers bear the responsibility of these issues within IT? Or, rather, should the responsibility fall on the shoulders of the developers and distributors? In this episode, Kevin Williams, CEO of WISE Power, answers this question as well as introduces the concept of lifestyle management and what he believes is required for the future success of smart devices. "As consumers we don't want to

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661 results

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