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PODCAST

Keep What You Earn

Shannon Weinstein

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strategies, tax tips and mindset shifts so you can scale your business with confidence. [Disclaimer: Any

business entrepreneurship

All Episodes

17:36

Financial Metrics to Know for Service Based Businesses

Keep What You Earn ·

2023/07/05

Following up on my previous episode about the unique challenges of product-based businesses, today I will be discussing service-based businesses. There are often many fewer moving parts in service-based businesses, but that does not mean that tracking your finances should be ignored. I often see service-based businesses overspending on labor, advertising, and customer acquisition because they do not have an understanding of what they should be tracking. I will be discussing the key components

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38:21

From Time Management to Time Mastery with Laura...

Keep What You Earn ·

2023/07/04

Are you constantly feeling overwhelmed by the never-ending tasks on your to-do list? Do you find yourself working non-stop without any time for yourself? You're not alone in this struggle. Many people, especially entrepreneurs, face the challenge of balancing their work and personal lives. However, there are simple steps you can take to address this issue. Joining me on the show today is Laura Vanderkam, an esteemed author known for her expertise in time management. With her extensive research and

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14:45

Financial Metrics to Know for Product Based Businesses

Keep What You Earn ·

2023/07/03

Owning a product-based business has unique challenges when compared to a service-based business. There are often a lot more moving parts as you have to not only work to get the product to your business, but then you also work on the other end to sell it to a consumer. Each step often involves additional cost and finances can get a little convoluted if not properly tracked and managed. I am going to discuss some of the primary financial metrics that I think product-based businesses should be

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14:52

3 Things You Need to Know Before Selling a Business

Keep What You Earn ·

2023/06/30

Selling your business is an exciting time for most business owners. That said, often times business owners have never even considered that their business was sellable so when an offer comes through, they are completely unprepared and unsure how to proceed. I will be discussing the three main things that I think you should be aware of as a business owner when engaging in negotiations to sell your business. You don’t want to be caught in a situation where the money is clouding your judgment. Use

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15:45

Coaching Alone Can't Resolve Your Cash Flow Problem

Keep What You Earn ·

2023/06/29

In my opinion, the marketing around coaching is getting a little extreme. I see coaches promoting their extraordinary results or their atypical and exceptional clients as though that's the expectation of what you can experience by working with them. Of course, this is solid marketing, but I think that as consumers and as business owners who are potential customers of these coaches, you have to be mindful of what this is doing. I'll discuss how important it is to understand that just because you

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10:07

Differentiating Between Margin and Markup

Keep What You Earn ·

2023/06/28

As an accountant and someone who deals with business lingo all day every day, I often forget that a lot of the terminology that we use is not common knowledge to the general public. I have to remember this regularly when working with clients to ensure that they properly understand what I am stating. A common confusion when working with clients is the notion of markup vs margin. Though similar, these two terms have one distinct difference. Tune in to hear this broken down into simple terms that

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42:00

A Hospice Care Doctor's Advice on Building a Wealthy...

Keep What You Earn ·

2023/06/27

I have a very unique episode for you today that will hopefully help you take action in your life. I am joined by Jordan Grumet, hospice care doctor and host of the Earn and Invest Podcast. Throughout his years as a hospice care physician, Jordan has had many conversations with individuals whose lives are coming to an end. Through these conversations, he has been able to pinpoint what people value in life and what people tend to regret at the end of their lives. I really relate to Jordan's

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09:15

You Accomplished Your Goal. What's Next?

Keep What You Earn ·

2023/06/26

When someone asks us about our business goals, we generally tend to think about growth. No matter where we are in business, we almost always are looking forward to the next revenue target. That said, I think there are other goals that can be just as valuable to us, that are not revenue growth centered. I’ll be sharing some of my non-revenue growth goals and some goals that I think you can target in your business this year. What you’ll hear in this episode: [1:03] Are you setting 1-dimensional

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14:50

My Advice for High School and College Grads

Keep What You Earn ·

2023/06/23

I know that I have a lot of listeners of this show who listen while their kids are in the car. So because of this, I wanted to take the opportunity to offer some advice to those graduating soon and entering the workforce. This advice is something that my dad taught me early in life and something that has helped me get where I am today. Taking advantage of the opportunities presented to you and making decisions based on what give you the most options will help you succeed in business and in life.

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50:44

Building a Marketing Plan You'll Actually Stick To...

Keep What You Earn ·

2023/06/22

Lauren Tilden joins me to talk all things marketing strategy and addresses your psychology towards marketing. Personally, I think this episode can be immensely helpful to those of you who not only aren't sure where to start with marketing but also have a hard time being consistent. Lauren shares a number of tips to help streamline your marketing processes but also hold yourself accountable to your marketing strategy, which in turn will drive business growth. Lauren is a marketing coach on a

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12:05

Should I Offer a Money Back Guarantee?

Keep What You Earn ·

2023/06/21

Has a client ever asked you for a money-back guarantee? How did you respond? Many times, we are hesitant to offer something like this because we do not want to put our cash flow at risk. But why should you be concerned about the success of your client if you are confident in your product or service? I am sharing my thoughts on this today and offer some suggestions to integrate this into your business in a manner that protects both you, and the client, and offers you both the highest likelihood

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44:52

Divorce, Finances and Stepping Into a New Chapter...

Keep What You Earn ·

2023/06/20

Renee Bauer joins me to discuss the financial side of relationships and offer some advice on how to make your relationship successful from the beginning. Many couples tend to avoid difficult conversations early on in their relationships as they don’t like the discomfort it brings, but Renee advocates for pushing through these challenges early on for the greatest chance of long-term success. Ms. Renée Bauer is an award-winning divorce attorney, published author, and founder of the Happy Even After

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13:27

What Your Numbers Are Trying to Tell You

Keep What You Earn ·

2023/06/19

I had a power session with a client recently and discovered a few things that I think are applicable to most business owners. Understanding your cash flow is extremely important for all businesses, especially new businesses, and can make or break your success. It is also extremely important to consider the differences between the number of clients, and the amount of revenue you are earning per client. Tune in to hear a deep dive into these two topics and share some examples from the power

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12:01

Questions to Ask Yourself as a CEO

Keep What You Earn ·

2023/06/16

I'm a firm believer that the most quality advice you get is based on the quality of the questions you ask. There is no difference here between the questions you ask mentors, experts, consultants, advisors, and the questions you ask yourself. I think the questions you're asking yourself are what unlocks the next level of growth for you and your business. I want to share with you some of the key questions to ask yourself as the CEO of your business to help you take a different look at your

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47:14

Identity, Ego and Money with Anthony Trucks

Keep What You Earn ·

2023/06/15

Do you find yourself often feeling lost in your identity or unsure of how to get what you want out of life? Anthony Trucks found himself in this position early in his life after a challenging childhood. His commitment to completing the “dark work” allowed him to identify where he needed to make changes to step into his ideal identity. Anthony is a former NFL player turned transformational identity shift coach. You may not understand what that means at the moment, but I assure you that as you hear

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15:49

Overcoming Business Challenges: Strategies for Success

Keep What You Earn ·

2023/06/14

Regardless of your position on the path to success in business, it is inevitable that you will encounter challenges. Every step you take towards elevating your business invites new hurdles. As a resilient business owner driven by an entrepreneurial mindset, you inherently yearn for growth and the accompanying challenges. The crucial factor lies in acknowledging the existence of these challenges and triumphing over them with unwavering composure and professionalism. In my experience working with a

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36:09

Understanding Criminal Tax Activity and The...

Keep What You Earn ·

2023/06/13

Have you ever wondered what the repercussions were for making a mistake on your taxes? Will you go to prison? Pay a huge fine? The thoughts that go through our minds are endless. Robert Nordlander is here to explain exactly what happens if you either make a mistake on a tax return or willfully evade paying your taxes. Robert Nordlander is a speaker, podcast host, CPA, and Amazon bestselling author. He spent over 20 years as a special agent with IRS-Criminal Investigation chasing tax evaders and

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10:52

Why You Want to Build a Sellable Business

Keep What You Earn ·

2023/06/12

I believe that all business owners should build their business from the perspective that it will one day be sold. I do not hold this opinion because I think that it is everyone's goal to sell their business, but I do believe that approaching your business with this mindset will make you create processes and systems that will stand the test of time, with or without you. At the end of the day, none of us can predict the future, and if something were to happen to you or someone critical in your

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55:51

Get Back In The Driver’s Seat Of Your Business Finances

Keep What You Earn ·

2023/06/09

This episode is a replay of an interview that I did for the Earn Your Happy Podcast with Lori Harder. Here is the episode recap from Lori: Business metrics used to freak me out, but thankfully I’ve discovered some approachable ways to gain insight into that valuable information. I’m joined by Shannon Weinstein, founder of Fitnancial Solutions, which is an accounting, tax strategy, and coaching firm for entrepreneurs who want more perspective and less paperwork when it comes to their finances.

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10:43

How to Generate Cash Without Increasing Price

Keep What You Earn ·

2023/06/08

Are you looking to supercharge the cash flow in your business? Having a healthy cash flow is essential for growth and expansion. While many consider price increases as the go-to solution, it's important to explore sustainable alternatives. I'll delve into three practical and effective strategies that you can implement right away to increase the cash available in your business. [1:28] Why a price increase is not always on the table to increase cash flow? [2:24] Method #1 to increase cash in your

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