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PODCAST

The Extraordinary Business Book Club

Alison Jones, publisher and book coach, explores business books from both a writer"s and a reader"s perspective. Interviews with authors, publishers, business leaders, entrepreneurs, tech wizards, social media strategists, PR and marketing experts and others involved in helping businesses tell their story effectively.

business books

All Episodes

39:16

Episode 98 - Doughnut Economics with Kate Raworth

The Extraordinary Business Book Club ·

2018/01/26

'If five years ago somebody had said to me, "So you know, Kate, are you ever going to write a book?" I would have said, "No, no, no, no, no. I don't write books. I draw pictures."' But when Kate Raworth doodled a doughnut shape to capture her vision of how economics is bounded by human and ecological constraints, she unwittingly started a revolution in macroeconomic thinking. In this conversation we explore the extraordinary power of drawing for opening up thinking. And as Kate points out: 'You

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38:20

Episode 97: Publishing from all sides with David Roche

The Extraordinary Business Book Club ·

2018/01/22

David Roche has seen publishing from pretty much every angle: publisher, bookseller, author, reader, mentor, consultant and industry maven. He's been on the boards of HarperCollins, Waterstones and HMV, was CEO of Borders and Books Etc, he's the chair of New Writing North, non-exec chair of the London Book Fair, and executive chair of the publishing industry's online magazine, BookBrunch. And he's just published a crowdfunded book of poems. So today's conversation is a look at where the industry's

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36:17

Episode 96 - Turning talks into books with Miranda West

The Extraordinary Business Book Club ·

2018/01/15

How do you turn a great talk into a great book? It's not as easy as you might think. Miranda West is the founder of Do Books, which originated with the Do Lectures in Wales, focused on smart working and slow living. But as she explains, taking a message from stage to page involves more than mere transcription. This is also an inspiring story about what can happen when you have a crazy idea and go ahead and send the email...

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39:34

Episode 95 - Content marketing & books with Joe Pulizzi

The Extraordinary Business Book Club ·

2018/01/08

Joe Pulizzi is 'the godfather of content marketing'. Founder of the Content Marketing Institute and author of five books (one every two years), he has a clear vision of how books fit into a content strategy. It all starts, he says, with the platform, and his sane advice will be music to the ears of any entrepreneur struggling with the overwhelm of multiple channels and messages. 'We've been built our advertising around our products and services when we should really build around: "Who's our

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25:43

Episode 94 - New Year, New Writing Habits

The Extraordinary Business Book Club ·

2018/01/01

Welcome to 2018 - what are you planning to do with it? If the answer - in part at least - is 'some worthwhile writing', this episode is for you. I've pulled together some of the best thinking and most practical advice from past podcast guests, and sprinkled in more tips from members of the Extraordinary Business Book Club. Let's make 2018 the year you stop with the procrastination and overwhelm and false starts. Let's make it the year you put in place your new writing habit, the year of making a

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23:20

Episode 93 - Christmas Special 2017

The Extraordinary Business Book Club ·

2017/12/25

Pour a glass of sherry, munch on a mince pie, and put your feet up with a few of my absolute favourite moments EVER from the Extraordinary Business Book Club. On happiness - Andy Cope's epiphany in the queue in Tesco's on Christmas Eve. On messiness - Tim Harford explains why we're at our most creative, potentially at least, when things go wrong. On deadlines and procrastination - when you hear what Natalie Reynolds did three weeks before her deadline, I guarantee you'll feel better wherever you

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38:59

Episode 92 - Trusted with Lyn Bromley & Donna Whitbrook

The Extraordinary Business Book Club ·

2017/12/18

The launch of Trusted was a very special occasion. When one of my authors has a book launch it's ALWAYS a special occasion, of course, but this one was exceptional for a number of reasons: It was two authors, not one, both of whom had written every word of the book over six months of online and offline collaboration without a single cross word. The launch was hosted and catered by University College, Birmingham, with the students taking responsibility for planning, setting up, welcoming, serving,

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36:13

Episode 91 - The business book in the arena with Raj...

The Extraordinary Business Book Club ·

2017/12/11

Raj Nair hasn't written a business book (yet). As Executive Vice President and President, North America of the Ford Motor Company, leading one of the world's leading company's in one of the world's most disrupted, fast-moving and complex industries, it's hard to find the time. But he DOES make time to read them. Why? Because good business books make him think: 'There's another way to look at that.' No matter how senior or experienced an executive you may be, when a book brings a new perspective or

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34:06

Episode 90 - The Best Bits

The Extraordinary Business Book Club ·

2017/12/04

Another satisfying helping of the choicest morsels of practical inspiration served up by recent guests. Listen to: Dr Lynda Shaw (business neuroscientist) on what stories do to our brains and why that's good for business Matt Locke (Storythings and The Story conference) on the craft of storytelling Nigel Wilcockson (Random House Business Books) on what makes a business book great Donya Dickerson (McGraw Hill) on what publishers are looking for in business book proposals David Newman (Do It

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30:45

Episode 89 - The science of stories with Dr Lynda Shaw

The Extraordinary Business Book Club ·

2017/11/27

'Neuroscience is the future of business,' claims Dr Lynda Shaw, and once you've listen to her talk about how emotion drives our decisions and how being generous helps us be more effective, it's hard to argue. She also reveals how when we tell stories, we create neurochemical connections between ourselves and our listeners, which build trust and connection. But how can you use that powerful effect when your listener isn't in the room with you, when you're writing a business book, for example? In the

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31:50

Episode 88 - The art of the business book with Nigel...

The Extraordinary Business Book Club ·

2017/11/20

Matt Watkinson described Nigel Wilcockson, publishing director at Random House Business Books and his own editor, as the brains behind many of the best business books he'd ever read. Nigel is more modest about his role: 'a good editor is more like a mentor... there in the background to offer advice'. But that advice can make all the difference. Business book authors are busy people, and while they may be used to writing blog posts or sales copy, a full-length book is a very different animal. Nigel

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35:03

Episode 87 - Humour and connection with Carol Wyer

The Extraordinary Business Book Club ·

2017/11/13

Something a bit different on this week's show. Meet Carol Wyer, blogger, author, and stand-up comedian. 'She know her audience so well,' Ben Cameron told me. 'She really taps into who her audience is and she has this ability to go out and do whatever it takes to promote her books.' I trust Ben, so despite the fact I wasn't sure how useful this would be to my business-book-writing listeners, I interviewed Carol. And it turns out Ben was right: there is SO much good stuff here for Extraordinary

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33:07

Episode 86 - Storytelling and Attention with Matt Locke

The Extraordinary Business Book Club ·

2017/11/06

Matt Locke tells a good story. He does, after all, run The Story conference, and his content studio Storythings helps businesses including Google and the BBC tell better stories. Right now he's fascinated by attention: how we measure it, and how it's changing. In this episode we bring all that together. We discuss why stories are so important, how they work and how not to mess them up, and we talk about how attention is changing in the digital age and what that means for anyone creating content,

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27:31

Episode 85 - The Publisher's View with Donya Dickerson

The Extraordinary Business Book Club ·

2017/10/30

Donya Dickerson is Editorial Director with responsibility for business books for McGraw Hill in New York. So what does she look for when a proposal crosses her desk? And what kind of authors is she keen to get onto the list? A fascinating insight into the publisher's perspective of the partnership that is publishing a business book, and how you can position yourself for the best chance of success when you pitch.

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34:50

Episode 84 - Do It! Marketing with David Newman

The Extraordinary Business Book Club ·

2017/10/23

David Newman describes the process of writing a book as capturing ‘lightning in a bottle’. In today’s episode he describes how Do It! Marketing has transformed his business, and reveals the brilliant book bonus tactics he used to make it a success (plus, refreshingly, some of the stuff that didn’t go so well). There’s also a Jedi mind trick for getting your own way with your publisher if you go down the traditional route. This is The Extraordinary Business Book Club at its best – inspiring,

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30:33

Episode 83 - Enterprise Within with Rebecca Jones

The Extraordinary Business Book Club ·

2017/10/16

Rebecca Jones was told at school that she’d better hope she made ‘pretty babies’, because she’d never amount to anything. She left aged 16 with a handful of non-academic O-levels to her name. By her mid-twenties she was running her second company, and now she’s a world-famous expert in training and business growth. She believes the dyslexia that had her labelled ‘hopeless’ at school has been the driver behind her entrepreneurial success, but when it came to writing a book, it meant a whole new set

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34:18

Episode 82 - Book as Toolkit with Dan Underwood

The Extraordinary Business Book Club ·

2017/10/09

Dan Underwood is part of the ArtOf team, whose mission is to use diagrams and drawings to help people and organisations see their challenges and opportunities in a fresh and powerful way. He talked to me about how the ArtOf team have used the process of developing a book to explore and extend their own thinking and to engage with their clients - it's a great example of how books can be used playfully and dynamically in a business, as a live project rather than a static output.

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33:06

Episode 81 - Entrepreneurial You with Dorie Clark

The Extraordinary Business Book Club ·

2017/10/02

'You have to open yourself up... away from making money from something and understand that nowadays you make money because of something, and that's a very different phenomenon.' As a journalist, Dorie Clark used to make her living by writing content. But now she writes for free, and makes a much better living off the back of it. In this interview we explore the opportunities out there for anyone entrepreneurial enough to seize them, and the central role that writing and books play in this new

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33:04

Episode 80 - The Best Bits

The Extraordinary Business Book Club ·

2017/09/25

My personal favourite moments from the last 9 episodes of The Extraordinary Business Book Club. It's an incredible selection: Daniel Priestley (Key Person of Influence) on making the book work with the business Warren Knight (Think #Digital First) on what it means to be in control of publishing your book Orna Ross (Head of ALLi, the Alliance of Independent Authors) on making the most of your publishing options Sara Kelly (journalist and academic) on why we're all entrepreneurs now Antony

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37:44

Episode 79 - Brilliant Noise with Antony Mayfield

The Extraordinary Business Book Club ·

2017/09/18

Antony Mayfield runs marketing and communications agency Brilliant Noise, helping some of the biggest brands in the world transform their approach to getting their message out. He's got some fascinating stuff to say about how advertising and marketing are changing, and what it means to be digitally literate, with tips that work for microbusinesses as well as multinationals (in fact he says the reason he works with the big companies is that they need more help getting this right!). But he also talks

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