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PODCAST

Freelance to Founder

Freelance to Founder is a call-in show helping real-life freelancers grow their businesses and escape the feast-famine lifestyle. The podcast is hosted by Preston Lee, a former freelancer who has started, built, and even sold successful businesses of his own. Preston is joined nearly every weekday by other expert founders, freelancers, and entrepreneurs to help you take your solo business to the next level. You can submit your questions at FreelanceToFounder.com/ask If you enjoy content from

business entrepreneurship

All Episodes

52:35

How Much Should You Spend on Marketing?

Freelance to Founder ·

2022/09/08

On today’s show, our guest skipped out, so Clay and I hit record to discuss something we see a lot of business builders get wrong: marketing budgets. You know that phrase, “you’ve got to spend money to make money”? Well, you might have thought: "that’s not necessarily true. I get referrals for free." But you DO have to spend money in order to predictably SCALE your business. So how can you know exactly how much to spend on marketing efforts next year? Today, we’ll walk you through a simple formula

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20:48

[Q&A] - Are There Non-Spammy Networking Groups?

Freelance to Founder ·

2022/09/06

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today's question comes from our Facebook Mastermind Group (it's completely free. Join +11,000 freelancers and agency builders helping each other). Robert asks, "What tricks or tactics have you used to find good local or professional groups? All the ones

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40:46

How to Surprise & Delight Clients

Freelance to Founder ·

2022/09/01

On today’s show: how can you surprise and delight your clients so they stick with you longer, refer their friends, and pay you what you’re worth? We’ll break down some of our best advice including the ideas that have led to huge returns for us personally in this episode. PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a question. Support our sponsors so we can keep airing new episodes: Sendinblue - Use promo code FOUNDER for 50% off your first

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17:39

[Q&A] Using the Same Contract for Every Client

Freelance to Founder ·

2022/08/30

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today's question comes from our Facebook Mastermind Group (it's completely free. Join +11,000 freelancers and agency builders helping each other). Erin just became a full-time freelancer, and she has many questions. One of them is, "Do you use the same

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38:31

These Social Posts Get the Best Clients

Freelance to Founder ·

2022/08/25

On today’s show, we talk with Mannat, a student calling from India with questions about her freelance business. Mannat is a typographer—she works with lettering and fonts. But everytime Mannat posts her work to social media, she gets packaging design clients and others reaching out who just don’t match her target audience. This leaves Mannat asking “what exactly should I be posting on social media to attract my ideal client?" We walk her through a few key social media strategies that’ll also help

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17:13

[Q&A] Should Your Client Choose How to Pay?

Freelance to Founder ·

2022/08/23

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today's question comes from our Facebook Mastermind Group (it's completely free. Join +11,000 freelancers and agency builders helping each other). Jay opened a discussion there that made us come up with the following question: When a client asks you, "Can

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55:15

Best to Focus on Hiring or Client Work?

Freelance to Founder ·

2022/08/18

On today’s show, we talk with Karl who’s holding on tight while his writing business is growing fast. After writing for a few highly technical development blogs, Karl’s business exploded and he now works with 50 writers to deliver articles for his clients. And while Karl is crushing it by some standards (his writing business has quadrupled since January), he’s naturally feeling like a bottleneck in his fast-expanding business. Clay and I have a fiery chat with Karl where we uncover what has done

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14:24

[Q&A] Should You Delegate Client Communication?

Freelance to Founder ·

2022/08/16

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today's question comes from our Facebook Mastermind Group (it's completely free. Join +11,000 freelancers and agency builders helping each other). Robert posted there, "Has anyone found or utilized a virtual assistant to handle communications with clients

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61:42

Productivity Secrets

Freelance to Founder ·

2022/08/11

This is our mega-productivity episode. It’s nearly an hour of our best tips, tricks, tools, and advice for getting more done and making more money with less time and effort. That’s the dream right: keep growing your business without working yourself to death. And in today’s show, that’s exactly what you’ll get! (This episode originally aired Dec 2021) PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a question. Support our sponsors so we can keep

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12:06

[Q&A] Building Passive Income as a Freelancer

Freelance to Founder ·

2022/08/09

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. In today's short, we’ll cover 4 powerful ways you can build passive income into your freelance business. Passive income is the holy grail of any business. And the reason why is pretty obvious. Who doesn’t want to make money on autopilot instead of clocking

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53:37

Delegate without Sacrificing Quality

Freelance to Founder ·

2022/08/04

On today’s show: how can you delegate without upsetting clients or sacrificing quality? It’s a problem today’s guest Michael is facing in his young freelance business. He’s been working for himself for a while, but can’t seem to solve the delegation piece. So, with a little role playing, Clay and I help Michael see exactly what he should say to clients about his need to delegate and grow. PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a

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17:08

[Q&A] Fixing an Invoice Mistake

Freelance to Founder ·

2022/08/02

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. In this SHORT: Have you ever sent the wrong amount on an invoice? Laura has. And she’s not sure exactly what to do next. We’ve got her covered with some great advice. Listen to our full-length coaching calls: http://freelancetofounder.com Support our

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58:18

Can Your Business Run on Autopilot?

Freelance to Founder ·

2022/07/28

On today’s show, we chat with Carey from PodcastFastTrack.com where his business has taken off over the years. Carey is a bit further along in life than many of our guests and is contemplating retirement. But instead of just selling his business, he wonders: can he just hire the right people to keep the business running smoothly and send him a paycheck each month? The answer is “yes” and by the end of the show, Carey admits he wished he’d considered this question much earlier in his career. PS:

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15:13

[Q&A] When To Hire a Project Manager

Freelance to Founder ·

2022/07/26

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. On today's show, our friend Chris calls in with a question: when's the right time to hire a project manager and how can I do it without killing our creativity? Listen to our full-length coaching calls: http://freelancetofounder.com Support our Episode

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55:19

Should You Scale With a Business Loan?

Freelance to Founder ·

2022/07/21

On today’s episode, Clay and I dive deep into one question: should you get a business loan to grow your freelance business or agency? I’ve never taken out a loan for my business. And Clay recently decided to. So we go back and forth answering questions like: When’s the right time to get a loan? Should you ever go into debt in business? What are some reasons you might want a loan? And more PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a

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55:04

Perfectionists Can Scale Too—Here's How

Freelance to Founder ·

2022/07/14

On today’s episode, we have a coaching call with Eva—a branding expert from Portugal. Eva has gained some nice traction on Instagram and delivers her clients a highly customized service when it comes to her entire on-boarding process. But her attention to detail and propensity for perfectionism could lead to burnout as she tries to scale. So today, we explore how to scale your business without losing your personal connection with clients and your flare for perfectionism. PS: Get featured in an

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16:54

[Q&A] Should I Give Up Files for Free?

Freelance to Founder ·

2022/07/12

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. Today's question comes from our Free Mastermind Group on Facebook. Kevin asks this question, "Two years ago, I did a rebrand for an old work colleague and his company. It went down well and was well received. Yesterday, their Marketing Manager got in touch

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51:11

Crushing Through Cultural Barriers

Freelance to Founder ·

2022/07/07

On today’s show, our guest Nouman slams us with more questions than any guest before and we do our best to deliver some good answers. Nouman has quickly grown his agency from 3 partners to over 20 employees in just a couple years. But most of Nouman’s clients still come from Upwork or Fiverr and he’s unsure how to break into more legitimate, bigger clients—particularly in countries where cultures are so different. We talk about how to hire the right people, how to overcome cultural barriers, where

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14:18

[Q&A] Can I Put In-House Work in My Portfolio?

Freelance to Founder ·

2022/07/05

You're listening to our brand-new Freelance to Founder SHORTS, 5-10 minute episodes answering one (or two) questions from listeners like you. To submit your question, visit FreelanceToFounder.com/ASK and we'll feature you on an upcoming episode. This episode's question came in via email. Nico works as a designer for a company right now, and he wants to start freelancing on the side and build a business. He said, “I was thinking of creating a portfolio, including the projects I've completed in my

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51:30

Gold Mine of New Clients—Are You In?

Freelance to Founder ·

2022/06/30

On today’s show: are you leaving money and clients on the table? If you’re not tapping into the gold-mine we’re going to talk about on today’s show, then you’re probably missing out. It’s one of the best-kept secrets to blowing up your lead pipeline with new clients and tons of high-paying projects. PS: Get featured in an upcoming FTF SHORT! Just visit http://freelancetofounder.com/ask and submit a question. About our guest: Alexander Lewis is a SaaS copywriter and executive ghostwriter in Austin,

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