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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:06:00

HLTH 2022 Takeouts: Kwame Terra, bEHR Health Systems

The MM+M Podcast ·

2022/12/14

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kwame Terra, founder/CEO of bEHR Health Systems, about the digital health company’s roots, the need to make members of the Black community aware of their current health status, and why all the talk about racial health inequity is “a good starting point.” Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:10:32

HLTH 2022 Takeouts: Capital Rx’s Phil Vecchiolli

The MM+M Podcast ·

2022/12/13

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Phil Vecchiolli, SVP & GM at Capital Rx, about how consumerism is spurring progress in the insurance market, the future of formulary, and the growing divide between new and old PBMs. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:11:47

HLTH 2022 Takeouts: MedArrive's Inna Plumb

The MM+M Podcast ·

2022/12/12

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Inna Plumb, co-founder and COO of MedArrive, about how the COVID-19 pandemic has changed patient perspectives on in-home care delivery as well as the state of healthcare innovation.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most timely, balanced and original reporting in medical

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00:13:13

Insights from the front lines of digital health...

The MM+M Podcast ·

2022/12/12

Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this podcast you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and providers across the care continuum, from information seeking to diagnosis, from selecting a treatment

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00:14:57

HTLH 2022 Takeouts: Zoom's Ron Emerson

The MM+M Podcast ·

2022/12/09

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ron Emerson, RN, global healthcare lead at Zoom, about how the communications company is positioning itself to help HCPs and patients in a post-pandemic world and where he sees the healthcare innovation landscape developing in 2023.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M To read more of the most

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00:18:44

HLTH 2022 Takeouts: Samsung Next’s Jonathan Machado

The MM+M Podcast ·

2022/12/08

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jonathan Machado, managing director at Samsung Next, about the VC arm’s approach to working with health entrepreneurs, why a consumer electronics platform is an ideal one for care moonshots, and the importance of matching patients’ “speed of life” to enhance access and health equity.Check us out at: mmm-online.com Follow us: YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X:

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00:08:31

HLTH 2022 Takeouts: Ada Health’s Jeff Cutler

The MM+M Podcast ·

2022/12/07

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jeff Cutler, chief commercial officer at medical content firm Ada Health, about its chatbot-guided app that helps users determine if they need to see a doctor; working with biopharma on content designed to help patients better navigate the care journey; and integrating with large health systems and insurers.Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube:

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00:13:53

HLTH 2022 Takeout's: EMD Digital's James Kugler

The MM+M Podcast ·

2022/12/06

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with James Kugler, CEO of EMD Digital, an affiliate of Merck KGaA, Darmstadt, Germany, about his non-traditional healthcare background, the importance of acting on data capabilities and his industry outlook on 2023. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of

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00:19:38

HLTH 2022 Takeouts: AppliedVR’s Dr. Charisse Sparks

The MM+M Podcast ·

2022/12/05

In this episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with AppliedVR’s Dr. Charisse Sparks, chief medical officer, about DE&I as a central tenet of healthcare, from the diversification of corporate hiring and clinical research to the inclusiveness of physician attitudes toward patients of color and medical marketing. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:08:32

HLTH 2022 Takeouts: Peloton’s Cassidy Rouse

The MM+M Podcast ·

2022/12/02

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Cassidy Rouse, Peloton’s SVP/business development and GM/corporate wellness, about the fitness firm’s post-pandemic pivot toward employer memberships, and his thoughts on consumerism in healthcare.Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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00:19:06

HLTH 2022 Takeouts: Hims & Hers’ April Mims

The MM+M Podcast ·

2022/12/01

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with April Mims, SVP of public policy at Hims & Hers, about how the company is infusing health equity and, more broadly, how the startup and tech world is trying to bridge the digital divide. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:11:23

HLTH 2022 Takeout's: Planned Parenthood’s Alexis...

The MM+M Podcast ·

2022/11/30

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Alexis McGill Johnson, president/CEO of Planned Parenthood, for her thoughts on how the midterm election results reflected the national discourse on abortion rights, as well as her advice for how healthcare brands should position themselves in the post-Roe landscape.Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:16:13

What’s on the mind of population-health decision...

The MM+M Podcast ·

2022/11/30

Spherico, a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day. This is the third annual survey Spherico has launched among payers as a unique agency partner specializing in the market access space. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:23:45

MM+M Podcast 11.23.22: Interviews from the Media...

The MM+M Podcast ·

2022/11/23

Ease into the holiday weekend with soundbites from the sidelines of the MM+M Media Summit, covering telehealth, programmatic buying and streaming. Plus, a health policy update on the midterm elections, the split Congress and what it all means for healthcare.Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:17:19

Point of connection: How social is changing the game...

The MM+M Podcast ·

2022/11/21

Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms. As a result, healthcare marketing has shifted over the past few years from a business-oriented approach to a more holistic approach including direct to consumer. Smarty Social has been navigating social media in the highly regulated healthcare industry for the past 10 years, connecting

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00:43:34

MM+M Podcast 11.16.22: Aidar Health and the birth of...

The MM+M Podcast ·

2022/11/16

Marc Iskowitz sits down with Sathya Elumalai and Dr. Gene Fridman, co-founders of the digital medicine company Aidar Health, about their device — aptly named MouthLab — and the quest for a “medical tricorder.” In their first podcast interview, the two Johns Hopkins University engineers recount their journey, from the prototype bootstrapped in a basement back in 2009, to the company they founded to develop and commercialize it. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at:

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00:13:57

Design thinking for healthcare’s greatest challenges:...

The MM+M Podcast ·

2022/11/14

The COVID pandemic reshaped all aspects of healthcare. Digital solutions enabled patients and caregivers to stay connected during extraordinarily stressful times. Now that many of the challenges of that time are behind us, novel approaches to solving the most significant crises are critical for care delivery, research, and heading off the next global crisis. Innovate4Outcomes, founded by OptimizeRx, exists to bring stakeholders together to ideate a better future, using the principals of design

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00:27:18

MM+M Podcast 11.8.22: Plan’s rebrand takes aim at...

The MM+M Podcast ·

2022/11/08

Marc talks with Lesleigh Irish-Underwood, chief brand and external relations officer for MetroPlusHealth, about the plan’s rebrand and efforts to improve members’ digital experience. Plus, Lecia Bushak’s policy update on the main health policy issues top of mind for voters as they head to the polls. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of

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00:21:56

MM+M Podcast 11.2.22: Industry’s drug-price fixes,...

The MM+M Podcast ·

2022/11/02

Marc has a story from last week's Galien Forum, which touched on DTC in a price-sensitive era, recent drug-pricing legislation, and a fireside chat with FDA commissioner Rob Califf. Lecia discussed a new report that dug into how several large health insurers and pharmacy benefit managers are restricting access to birth control. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:16:14

Applying human intelligence to AI-driven data...

The MM+M Podcast ·

2022/10/31

Daniel Leszkiewicz, PhD , Executive Vice President, Health Care Analytics and Andrea Schatz-Anderer, Executive Vice President, Strategy & Insights sit down with Marc Iskowitz, Executive Editor, MM+M, to discuss how 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence. Their conversation highlighted how diverse data sources and data are important but analyzing data using AI combined with HI

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681 results

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