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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:11:23

HLTH 2022 Takeout's: Planned Parenthood’s Alexis...

The MM+M Podcast ·

2022/11/30

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Alexis McGill Johnson, president/CEO of Planned Parenthood, for her thoughts on how the midterm election results reflected the national discourse on abortion rights, as well as her advice for how healthcare brands should position themselves in the post-Roe landscape.Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:16:13

What’s on the mind of population-health decision...

The MM+M Podcast ·

2022/11/30

Spherico, a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day. This is the third annual survey Spherico has launched among payers as a unique agency partner specializing in the market access space. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:23:45

MM+M Podcast 11.23.22: Interviews from the Media...

The MM+M Podcast ·

2022/11/23

Ease into the holiday weekend with soundbites from the sidelines of the MM+M Media Summit, covering telehealth, programmatic buying and streaming. Plus, a health policy update on the midterm elections, the split Congress and what it all means for healthcare.Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:17:19

Point of connection: How social is changing the game...

The MM+M Podcast ·

2022/11/21

Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms. As a result, healthcare marketing has shifted over the past few years from a business-oriented approach to a more holistic approach including direct to consumer. Smarty Social has been navigating social media in the highly regulated healthcare industry for the past 10 years, connecting

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00:43:34

MM+M Podcast 11.16.22: Aidar Health and the birth of...

The MM+M Podcast ·

2022/11/16

Marc Iskowitz sits down with Sathya Elumalai and Dr. Gene Fridman, co-founders of the digital medicine company Aidar Health, about their device — aptly named MouthLab — and the quest for a “medical tricorder.” In their first podcast interview, the two Johns Hopkins University engineers recount their journey, from the prototype bootstrapped in a basement back in 2009, to the company they founded to develop and commercialize it. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at:

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00:13:57

Design thinking for healthcare’s greatest challenges:...

The MM+M Podcast ·

2022/11/14

The COVID pandemic reshaped all aspects of healthcare. Digital solutions enabled patients and caregivers to stay connected during extraordinarily stressful times. Now that many of the challenges of that time are behind us, novel approaches to solving the most significant crises are critical for care delivery, research, and heading off the next global crisis. Innovate4Outcomes, founded by OptimizeRx, exists to bring stakeholders together to ideate a better future, using the principals of design

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00:27:18

MM+M Podcast 11.8.22: Plan’s rebrand takes aim at...

The MM+M Podcast ·

2022/11/08

Marc talks with Lesleigh Irish-Underwood, chief brand and external relations officer for MetroPlusHealth, about the plan’s rebrand and efforts to improve members’ digital experience. Plus, Lecia Bushak’s policy update on the main health policy issues top of mind for voters as they head to the polls. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of

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00:21:56

MM+M Podcast 11.2.22: Industry’s drug-price fixes,...

The MM+M Podcast ·

2022/11/02

Marc has a story from last week's Galien Forum, which touched on DTC in a price-sensitive era, recent drug-pricing legislation, and a fireside chat with FDA commissioner Rob Califf. Lecia discussed a new report that dug into how several large health insurers and pharmacy benefit managers are restricting access to birth control. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:16:14

Applying human intelligence to AI-driven data...

The MM+M Podcast ·

2022/10/31

Daniel Leszkiewicz, PhD , Executive Vice President, Health Care Analytics and Andrea Schatz-Anderer, Executive Vice President, Strategy & Insights sit down with Marc Iskowitz, Executive Editor, MM+M, to discuss how 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence. Their conversation highlighted how diverse data sources and data are important but analyzing data using AI combined with HI

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00:12:49

MM+M Podcast 10.26.22: How Theraflu is helping Black...

The MM+M Podcast ·

2022/10/26

Marc speaks with Haleon’s Sameer Rabbani about the GSK spinoff's latest Theraflu campaign and the reasons behind its focus on Black and Latina mothers. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:21:35

NBCUniversal's Lauren Zweifler and Yusuf Chuku...

The MM+M Podcast ·

2022/10/25

The two execs, members of the company's insights and research team, discuss the importance of identity and representation in health media. Click here for more information on the MM+M Media Summit. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:19:26

MM+M Podcast 10.20.22: FDA panel vote doesn’t go well...

The MM+M Podcast ·

2022/10/20

Lecia explains this week’s FDA advisory committee hearing on whether to withdraw Covis Pharma’s preterm birth drug Makena from the market, and what the case means for the agency’s larger accelerated approval pathway. She also speaks with a few of the winners at this month’s MM+M Awards ceremony. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the

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00:30:07

MM+M Podcast 10.13.22: Novartis maps a digital...

The MM+M Podcast ·

2022/10/13

Marc speaks with Novartis' Janie Vitlina and Ipsos' Steve Reeves about a new approach to understanding how information flows within treatment categories, and Lecia offers an update on HHS Secretary Becerra's comment that the government is considering further drug pricing regulation, including possibly "march-in" rights. Plus: highlights from the 19th MM+M Awards ceremony. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:16:21

How using real world data across channels can better...

The MM+M Podcast ·

2022/10/05

Building custom audience segments to create a more effective media mix www.swoop.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:27:45

MM+M Podcast 10.4.22: Olympic swimmer Allison Schmitt...

The MM+M Podcast ·

2022/10/04

Four-time Olympic swimmer - and 2022 MM+M Platinum Award honoree - Allison Schmitt says her toughest opponent was outside the pool. “We need organizations to step up” with more resources to help those battling mental illness, she says in this frank conversation. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:20:06

MM+M Podcast 9.27.22: Brands’ profound pandemic-era...

The MM+M Podcast ·

2022/09/27

Ben Osborne, of Siegel + Gale, sums up brands’ most profound pandemic-era changes. And MM+M senior reporter Lecia Bushak with a health policy update. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:52

MM+M Podcast 9.21.22: Gauging patients’ perspective...

The MM+M Podcast ·

2022/09/21

Tracey Yaw of Populus Media discusses new telehealth research, and MM+M senior reporter Lecia Bushak recaps reaction to President Joe Biden’s pandemic pronouncement, along with an inclusion event she attended that drew some big names from the policy realm. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:21:46

MM+M Podcast 9.13.22: Hearing aid industry poised to...

The MM+M Podcast ·

2022/09/13

In the wake of last month’s FDA rule allowing some hearing aids to be sold over-the-counter, more of this $6 billion industry’s marketing is set to shift to DTC. Blake Cadwell, founder & CEO of online marketplace Soundly, discusses the impact on device manufacturers and other players. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely,

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00:28:17

MM+M Podcast 9.6.22: Northwell's Ramon Soto on...

The MM+M Podcast ·

2022/09/06

Ramon Soto, chief marketing officer of Northwell Health, explains how he leveraged the Covid reset to reframe Northwell’s relationship with patients and increase its relevance among consumers in the highly competitive New York market. Follow us on twitter: @MMMnews www.mmm-online.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical

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00:21:18

Data are no longer off-the-rack assets: They’re haute...

The MM+M Podcast ·

2022/08/30

Navigating our clients through their strategic imperatives for patients and HCPs requires all of us to think “bespoke.” Data help to deliver that thinking—from targeted, customized experiences to commercial teams equipped with the next best step. Signs and signals are ready for us to take and aggregate. We can be ready, nimble, and agile. pixacore.com Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of

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670 results

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