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PODCAST

Market Proof Marketing: Home Builder Marketing Insights

Kevin Oakley: New Home Marketing from Do You Convert

A weekly new home marketing podcast for home builders and developers. Each week, Kevin Oakley and the coaching team at Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We"re here to help you -- not sell you! No fluff - just honest perspectives on where to invest your time, money and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and

business marketing

All Episodes

01:09:41

Ep 57: Measuring Walk-In Traffic with Michael Guimarin

Market Proof Marketing: Home Builder Marketing Insights ·

2019/07/11

Is foot traffic as important as online traffic? Can it even be measured effectively? If so, what do we do with the data? On this week’s episode, we speak with Michael Guimarin, Enterprise Account Executive for Dôr, to answer these questions and more. We also address privacy concerns and trends when it comes to technology and data collection. Story Time Andrew’s #liveupdate: Closing is happening!! Plus, he decides that MS Excel is a requirement for all marketers. Jackie shares some ideas for sales

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01:22:37

Ep 56: The Facebook Fear Factor with Dennis O’Neil

Market Proof Marketing: Home Builder Marketing Insights ·

2019/06/27

Is there any way for Facebook to really control privacy settings? Or has it gotten too big for its own good? On this week’s episode, we explore these questions and more with Dennis O’Neil, president of ONeil Interactive. Dennis recently attended the F8 Facebook Developer Conference and shares what he heard straight from Zuckerberg himself. Story Time Andrew explains the different categories of leads, and why it’s important to distinguish when talking about CPL. Jackie shares the power of

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00:37:37

Ep 55: Social, Confidence and Content – 3 Mini Topics

Market Proof Marketing: Home Builder Marketing Insights ·

2019/06/20

Kevin is out this week, so Andrew, Jackie, and Becca have taken over the podcast! In the past year, they’ve each built a new home. They share where they are on their respective journeys, and how they really feel about the build process. Plus, they talk about getting creative with social media, homes with no photos, and the best way to learn Google products. Story Time Andrew is finally getting all his issues resolved on his new home. Becca has her 30-day “fix-it” appointment. The crooked wall is

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01:07:32

Ep 54: Real Estate Chaos – Close To Home With Mike Lyon

Market Proof Marketing: Home Builder Marketing Insights ·

2019/06/13

Whoa! Kevin delayed this episode seeing the light of day for a few weeks after it was recorded… too much travel scheduled in May and June to edit and publish. Mike Lyon comes back to talk about all the details surrounding him selling his own home using only Facebook, Zillow, and BoxBrownie. You won’t believe how the buyer actually found out the home existed… or maybe it will turn out exactly as you’d expect? Story Time Kevin’s 40 Under 40 talk isn’t going to be the normal style Andrew shares

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00:45:11

Ep 53: Selling Houses On The Side

Market Proof Marketing: Home Builder Marketing Insights ·

2019/05/20

Marketing your own house (or those of friends and family) has never been easier thanks to two simple tools that work together amazingly well. Also this week… someone you all know and love is joining the team at Do You Convert, Andrew has a house update, and we talk a bit more about Facebook and Insta. DYC is HIRING! (Come Join Us!) now.doyouconvert.com/grow to apply Looking for one more fantastic home builder marketers to join our team Story Time Andrew talks about the most important part of

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01:03:02

Ep 52: Design Studios with Jane Meagher

Market Proof Marketing: Home Builder Marketing Insights ·

2019/05/13

Are design studios simply a fad, or an integral part to how home builders provide an exceptional experience while also increasing their profit margins? Jane Meagher – the president of Success Strategies joins us this week to share a few of the lessons she’s learned from being involved in over 150 studios across North America! DYC is HIRING! (Come Join Us!) now.doyouconvert.com/grow to apply We’ve already hired a Content & Event Manager who is joining us in June, but we are also looking for two

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00:53:11

Ep 51: Existing Home Industry In Chaos

Market Proof Marketing: Home Builder Marketing Insights ·

2019/05/06

By all accounts the existing home industry is in a state of chaos. Every week brings new headlines, new initiatives to try and change the system, and huge competitors locking horns as they try to dominate the new era of real estate. It is fascinating to watch, and also an inside look into what is likely coming down the line for the NEW home industry in the next three to five years. Story Time Becca has a house update – the builder would like to move the closing date Kevin’s confused by being

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01:10:02

Ep 50: Celebrating 50 Episodes with Jeff Shore!

Market Proof Marketing: Home Builder Marketing Insights ·

2019/04/16

Jeff Shore joins us for our 360 conversation as we celebrate our 50th episode! You’ll likely learn things about Jeff you’ve never known before – and also his perspective on the difference between sales and marketing. PLUS – how does he REALLY feel about “dare to compare” worksheets? Story Time Jackie is excited about some of the design trends that she is seeing from new builder websites Andrew is fascinated by all the hate that builders / developers can get from the “not in my backyard”

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00:45:55

Ep 49: Convert To Conversion Campaigns For More...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/03/26

With all the rule changes Facebook just rolled out taking away even more targeting options… what’s a home builder to do? Setup and use conversion campaigns of course! We’ll walk you through what they are, how they work, and step-by-step setup. We’ve been using them for a while now, and now it’s time to let you in on exactly what kind of magic they can create. Story Time Kevin shares how much money it would take to completely dominate paid search in one of the best housing markets in the

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01:02:21

Ep 48: Are You Listening To Your Customers? with Paul...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/03/22

Are you listening to your customers? Really listening? Paul Cardis, the Founder and CEO of Avid Ratings joins us to talk about how important truly listening to your customers is, and how he’s focused on doing it the right way. Oh, and he’ll also explain how not to get your Google My Business account banned – kind of important. Story Time Andrew was surprised to hear back from a real person after giving feedback on a survey Becca had her pre-drywall meeting on her new home! Kevin shares about

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00:58:46

Ep 47: Real Questions from IBS2019

Market Proof Marketing: Home Builder Marketing Insights ·

2019/03/12

Kevin’s back from Guatemala to share his insights from The International Builders’ Show. Then, Andrew and Kevin share their answers to several questions they were either asked from the stage or right after they finished their talks. We’ve picked specific ones we think are beneficial for everyone to hear the answers. Have a question you want answered? Email show at doyouconvert.com Story Time Jackie shares a secret shop experience that left her wanting Andrew had his call with a Google Rep

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00:29:10

Ep 46: Team DYC Hijack (IBS Review Special)

Market Proof Marketing: Home Builder Marketing Insights ·

2019/02/28

Kevin’s out of the country, so the team hijacked the studio to produce their own episode discussing everything that happened at this year’s International Builders’ Show. The post Ep 46: Team DYC Hijack (IBS Review Special) appeared first on Online Sales and Marketing for Home Builders - DYC. The post Ep 46: Team DYC Hijack (IBS Review Special) appeared first on Online Sales and Marketing for Home Builders - DYC.

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00:55:21

Ep 45: The Ad Doctor’s 60 Hours As A Builder

Market Proof Marketing: Home Builder Marketing Insights ·

2019/02/08

We decided to embed the Ad Doctor with one of our builder partners for 60 hours so he sees the gritty reality of what it’s like to be a marketing and sales leader on the front lines. Hear what surprised him, and how his outbound calls as a fill-in OSC went. We’ll also go behind the scenes on his Inventory Homes Shouldn’t Have Birthday’s blog post. Story Time Jackie compares email marketing results from two different builder partners Becca wants to let you know that your FB ads being denied isn’t

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00:55:31

Ep 44: The Secrets of Amazon with Andrew Morgans

Market Proof Marketing: Home Builder Marketing Insights ·

2019/01/30

Amazon seems to be eating the world. So what does it take for a new product launch on Amazon to be successful and stand out from the crowd? This week we talked with Andrew Morgans, the founder of Marknology – an Amazon Product Accelerator to find out. The parallels to a successful community launch may (or may not) surprise you. Story Time Becca’s house update – framing is about to start. Andrew – No construction yet – stuck in permitting. Plus a dive bar update! Kevin did a webinar (get the

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00:50:07

Ep 43: Evolution Of The New Home Marketplace with...

Market Proof Marketing: Home Builder Marketing Insights ·

2019/01/21

Have you ever wanted to have a “Buy Now” button on your homes? Our guest this week is making it happen! Matthew Slutsky – founder and president of BuzzBuzzHome joins us to talk about the evolution of the new home marketplace, and why outsourcing your sales and marketing efforts may not be a great idea in the years to come. Story Time Yes, Kevin really thinks that billboards suck! Andrew got some not great news delivered in a great way on his new home. News (7:54 ) Attribution models – what

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01:17:14

Ep 42: A Fireside Chat With Tim Rethlake

Market Proof Marketing: Home Builder Marketing Insights ·

2019/01/09

How can you maximize the perceived value of the homes you build? It goes way beyond price and location for those who are willing to take the time to put in the work and partner with the right companies. Tim Rethlake will give you unparalleled insight into how much work goes into developing and marketing the products that make up our homes – are you capitalizing on those efforts? Apologies for some audio inconsistencies, but if you can hang in for a few minutes you’ll be positively hooked with the

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01:10:41

Ep 41: OSC Straight Talk With Andy Gottesman

Market Proof Marketing: Home Builder Marketing Insights ·

2018/12/30

How can an OSC contribute to appointment and sales results while also regularly walking every inventory home, taking all the photos, flying drones, and more? Andy Gottesman from M/I Homes joins us to share his insights into 6 years as an OSC and what the next steps in his career path looks like. Story Time Andrew & Becca have updates on their new home progress Kevin notices some changing trends on cost per lead for online and offline efforts and also wonders why offline conversion rates aren’t

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00:46:27

Ep 40: A Tale Of Two (Pre-Start) Homes

Market Proof Marketing: Home Builder Marketing Insights ·

2018/12/17

Both Andrew & Becca are in the pre-start phase of their new home experience. The contract’s signed, but the homes haven’t begun construction yet. Hear their perspective on the good, the bad, and the… missed opportunities? Story Time Creepy ads are targeting Andrew (and his new home progress) Becca is feeling a bit left out in the cold An amazing example from Destination Homes of a “here’s what happens behind the scenes” video for buyers Kevin wants you to dig into “targeted display” and has

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01:02:50

Ep 39: Realtors & Reputation with Sean Carpenter

Market Proof Marketing: Home Builder Marketing Insights ·

2018/12/03

Sean Carpenter joins us this week to talk about creating relationships, solving problems, and having fun. Hear the lesson’s he has learned from over 20 years in real estate as a Realtor, trainer, and leader. Also, don’t forget to join our Facebook Group for additional content throughout the week or to ask questions from your peers! Story Time Andrew is building a NEW HOME! Kevin gets a note about people camping out 3 days

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01:04:21

Ep 38: Zillow Dishes On The Data with Kristin Duffy

Market Proof Marketing: Home Builder Marketing Insights ·

2018/11/13

Kristin Duffy joins us to break down the why, the what, and the WOW from Zillow’s in-depth report on new home shoppers. For the best possible experience, go download your own copy first before hitting play. Story Time Jackie wants to make sure any holiday campaigns are as clear as possible to your prospects Kevin has a REALLY fun story about cost coding and budgets Becca had her design appointment for her new home (in 5 short hours!) News (14:01) Robots and A.I. really want to take over

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