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PODCAST

Perpetual Traffic

Perpetual Traffic is a twice weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend) and Lauren Petrullo (award-winning CEO of Mongoose Media), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case

business marketing

All Episodes

41:02

Ralph's on META's Podcast?! He explains how he used...

Perpetual Traffic ·

2022/05/03

What are the biggest challenges facing marketers today, and how can you navigate through/innovate around those challenges?Today’s episode is a replay of Ralph Burns’s guest appearance on the Meta Business, Innovation, and Technology podcast with host Jordan Rogers-Smith. Being on the show was definitely a big honor for Ralph, but—let’s be honest—Meta was lucky to have him. Jordan asked a lot of insightful questions, and Ralph’s answers were brilliant. They talked about everything from attribution

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11:10

Episode 387: Funnels and Google Ads Now a Match Made...

Perpetual Traffic ·

2022/04/29

Historically, Google advertisers haven’t liked funnels—for a lot of reasons. But is that about to drastically change?On today’s bite-sized episode, host Kasim Aslam is talking about his favorite topic (cue the sarcasm): funnels. Funnels haven’t functioned well traditionally in the Google ecosystem, so he hasn’t had much use for them. Until Google Performance Max. Now, not only is Kasim rethinking his opinion of funnels, he’s re-evaluating the very definition. “Marketers didn’t invent the funnel,” he

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44:59

Episode 386: Crash Course on Hiring a Virtual Team...

Perpetual Traffic ·

2022/04/26

Finding the right people to work for you and with you is one of the most important—and intimidating—parts of running a business.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Shaina Weisinger, CEO and founder of Repurpose House, to talk about how to hire the right people to grow and scale your business. Shaina started her company because there was a huge market for repurposed content and no one was doing it. But she had been a bottleneck in the past and knew she couldn’t be

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01:02:20

Episode 385: A Tech Stack to Help You Beat the iOS...

Perpetual Traffic ·

2022/04/22

Imagine if someone just handed you a list of every single tool you need to effectively measure the performance of your marketing.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down once again with Chris Mercer, founder of MeasurementMarketing.io. This time he’s got a whole tech stack he’s going to share with us from start to finish, the whole kit and caboodle. Seriously, he’s giving away the farm here. It’s easy to over-complicate things, Mercer says. The skill is to make things

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36:22

Episode 384: The Superstorm of Marketing Challenges...

Perpetual Traffic ·

2022/04/19

The only thing worse than not knowing how you failed is not knowing how you succeeded.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Chris Mercer, founder of MeasurementMarketing.io, to talk about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing right now, and the smartest guy in the space.” The scary thing for marketers,

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32:29

Episode 383: Using AI to Create an Ad in Less than 5...

Perpetual Traffic ·

2022/04/15

Are you ready to shoot to the top of everybody’s awareness by leveraging someone else’s authority?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down again with the ingenious Dennis Yu, and he literally creates a mind-blowing ad from start to finish on the show. You can do it too—in just FIVE minutes for just ONE dollar a day with tools that are affordable and easy to use. If you’re trying to drive sales or leads and have no authority, you no longer have any excuse. In Kasim’s words,

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32:54

Episode 382: Dennis Yu's System for Getting Clients...

Perpetual Traffic ·

2022/04/12

This prolific content creator has been coming up with evergreen marketing strategies for 25 years. And he literally gives them away for free.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat with Dennis Yu, founder of Blitz Metrics and the most generous marketer in the world (according to Kasim). Dennis gives away content like “grannies handing out Costco samples.” When Kasim was an infant in the digital marketing world, Dennis spent an hour on the phone with him and showered

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28:32

Episode 381: Getting a 282X Revenue Increase from...

Perpetual Traffic ·

2022/04/08

What if you could combine great messaging with great audiences in a virtual nirvana of social ads with stunning results?On today’s episode, Ralph Burns walks co-host Kasim Aslam through the Creative Lab deep dive research the Tier 11 team uses to acquire ideal customers at top of funnel. This deep dive includes looking at 16 sources of data to create messaging and avatars, which becomes the foundation for how they create ad copy, images, videos, and scripts. They’re not just on a quest to uncover an

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45:27

Episode 380: How Ralph Got 58X ROAS with Facebook Ads

Perpetual Traffic ·

2022/04/05

This Facebook Ad agency just crushed the iOS update like it didn’t even happen and got amazing results for a customer. How in the heck did they do it?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to talk about Facebook advertising as part of a much larger ecosystem. Just when people were afraid Facebook ads might be dead, NOPE. (If you’re new here, Kasim owns a Google Ads agency, and Ralph owns a Facebook Ad agency.) Both co-hosts are speaking at AdWorld next month, and Ralph

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45:06

Episode 379: Ralph's Book Announcement and Leading a...

Perpetual Traffic ·

2022/04/01

On today’s episode, Ralph gets interviewed by Jeff Mask about Ralph's new book, Virtual Boss. The guys geek out over human psychology together, talk about building trust and getting the most out of your team, and dig deep into what truly makes a leader great.Listen to the Ready to Lead PodcastListen in for some encouragement and advice from a long-time (and well-respected) virtual leader.IN THIS EPISODE YOU’LL LEARN:What leaders need to know about human psychologyTips for transitioning from

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48:01

Episode 378: Why Google Might Be 1300X Smarter Than...

Perpetual Traffic ·

2022/03/29

As advertisers, iOS updates rocked our world this past year, and whileFacebooktook the fall, it wasGoogleafter all.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down to chat about theonething that’s going to changeeverything: Google Performance Max. Kasim, who is very careful with words after being accused of hyperbole, says, “This is a gift from the gods we’ve been given here.” He says that, in order to use Performance Max to its full capacity, you have to understand what Google

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23:17

Episode 377: Kasim Talks the Metaverse with a Meta...

Perpetual Traffic ·

2022/03/25

What in the heck is the metaversereally, and why, how, and when will it matter to advertisers?On today’s episode, host Kasim Aslam sits down again with Meta Solutions Architect, Owen Felsinger to talk about the metaverse. There’s a lot of chatter out there about what the metaverseactuallyis, and the concept and definition will continue to evolve. As Owen describes it, the metaverse is an open world where you can build whatever you want and communicate with people everywhere. And it will grow to

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34:04

Episode 376: Meta’s Solutions Architect Shares How to...

Perpetual Traffic ·

2022/03/22

It’s not every day you get to hear ad campaign advice straight from the guy who makes all the magic happen at Meta.On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Owen Felsinger, Solutions Architect at Meta, to talk about Conversions API and CAPI Gateway. What are the pros and cons of each? Which one is right for your business? What bugs are still getting worked out? And what knowledge do you need in order to utilize these tools in the most optimal way possible?In other fun

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29:36

Episode 375: The Most Important Google Episode We’ve...

Perpetual Traffic ·

2022/03/18

If you’re running Google ads, you need to get on board with Performance Maximmediately.On today’s episode, host Kasim Aslam sits down again with John Moran, Chief Strategist atSolutions 8, to dive even deeper into the goodness of Google Performance Max. These agency guys shoot straight—you don’tneedan agency to deploy and manage this new tool, they say. But you do have to monitor it and stay on top of it. You can’t set it and forget it. John walks us through some sample campaigns, and the duo

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52:42

Episode 374: Traffic from Stage: What People Don’t...

Perpetual Traffic ·

2022/03/15

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book,Zero Down, FREEFind out your Leadership Trust Score atReady to Lead.Register for our freeFounders Board workshopThanks so much for joining us this week. Want to subscribe toPerpetual Traffic? Have some feedback you’d like to share? Connect with us oniTunesand leave us a

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25:06

Episode 373: Google Unveils Most Powerful Advertising...

Perpetual Traffic ·

2022/03/11

Google Smart Shopping was revolutionary, but this new change Google just made? It’s everything Smart Shopping should have been and more.In today’s episode, host Kasim Aslam sits down with his business partner, John Moran, Chief Strategist atSolutions 8and the smartest Google Ads guy on the planet. They’re talking about the biggest change to the Google Ads dashboard/ecosystem/mechanism in the history ofever—Google Performance Max. “Usually, when Google makes a change,” Kasim admits, “we whine and

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01:05:28

Episode 372: 2x Your YouTube Channel on $5/Day with...

Perpetual Traffic ·

2022/03/08

Don’t you hate it when you pour a ton of time and effort into a YouTube video only to get 15 views? Does it feel like it’s going to takeyearsto grow your channel at the rate you’re going?On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tom Breeze, expert YouTube strategist and owner ofViewability, to talk about getting the absolute most out of your YouTube channel. What if you could get more eyeballs on content you’ve already created and shortcut that exhausting process of

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15:53

Episode 371: Top SEO Tips from DigitalMarketer's GM

Perpetual Traffic ·

2022/03/04

OUR PARTNERS:Get a Free Month of Blogs from BKA ContentGet a Free book on how to optimize your website Conversion FanaticsLearn how bots can automate your lead flow from BotBuilders7 Levels of Scale workbookGet Roland’s book,Zero Down, FREEFind out your Leadership Trust Score atReady to Lead.Register for our freeFounders Board workshopMentioned in this episode:Free Audit

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47:54

Episode 370: Why You Probably Failed with LinkedIn...

Perpetual Traffic ·

2022/03/01

LinkedIn is like a steady hum in the background of loud Facebook and TikTok ads, but if you do it right, there’s a way to get huge advertising wins on this platform.In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with AJ Wilcox, founder ofB2Linked, a LinkedIn ad agency. Ralph calls AJ the Paul McCartney of LinkedIn, and Kasim says he’s not only the smartest LinkedIn advertiser he knows, but the most honest traffic manager he’s talked to in a long time. AJ is truly excited about

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25:49

Episode 369: Google Ads is Ending One of Their Best...

Perpetual Traffic ·

2022/02/25

When Google makes another big change, it’s human nature for marketers and ad agencies to panic, but it’s actually going to be okay.In today’s episode, host Kasim Aslam sits down with his business partner and unchallenged Google Expert of the Universe, John Moran, to talk about the future of Google Ads. And what exactlyisthe future of Google Ads? Performance Max. How do we know this? Well, partially, because last summer, Google decided it was so. Performance Max is one campaign that uses all 6

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