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PODCAST

Product Chats Podcast

Pragmatic Institute

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.

business management

All Episodes

23:28

Executive Series: What to Expect from Your Product...

Product Chats Podcast ·

2017/09/14

In this episode of PragmaticLive, Steve Gaylor leverages his 20+ years' experience as a technology executive to tell us what executives should hold their product teams accountable for, and what they can do to help them be more successful. Listen now! Have another topic you'd like to hear on our podcast or a story to share? Email experts@pragmaticmarketing.com.

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27:20

Digging into this Year's Product Planning Report

Product Chats Podcast ·

2017/09/07

ProductPlan recently released its second annual Product Planning Report. In this episode of PragmaticLive, we sit down with the report's author, Shaun Juncal, and talk through the findings and what they tell us about how companies of all shapes and sizes manage their product planning and roadmapping processes. To download a free copy of the report, visit productplan.com/report.

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35:01

Where Is Product Heading?

Product Chats Podcast ·

2017/08/31

In this podcast, Diane Pierson, long-time product executive, startup founder and Pragmatic Marketing instructor, shares the common trends and concerns she's hearing about from product teams today. She also shares with us her 4 big predictions about what the future holds. Listen now! Got a topic you'd like to hear explored on an upcoming episode? Send it to experts@pragmaticmarketing.com.

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25:49

A Peek Behind the Curtain: Website Redesign

Product Chats Podcast ·

2017/08/24

In this episode of PragmaticLive, Mark Stiving interviews our very own vice president of marketing, Rebecca Kalogeris about her team's recent website redesign project and the lessons learned on their way to trying to build a market focused website. Got a burning question you want answered or a topic you want explored on an upcoming podcast? Send an email to experts@pragmaticmarketing.com. Feedback, good and bad, on the new pragmaticmarketing.com? Send it to rkalogeris@pragmaticmarketing.com.

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29:39

Why Is Sales & Marketing Alignment So Hard?

Product Chats Podcast ·

2017/08/17

CEOs struggle to get their Sales and Marketing teams to work together. It seems simple enough. We all are driving toward the same outcome. Yet there is friction between the Sales and Marketing teams that is either visible or simmering below the surface. In this episodes, Pragmatic Marketing instructors Dave Daniels and Mark Stiving join vice president of marketing, Rebecca Kalogeris, to discuss why sales and marketing alignment is so important and what you can do to get your teams on the same

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23:45

Why Pricing Belongs Front and Center

Product Chats Podcast ·

2017/08/10

Pricing is often the last thing product managers think about, but a good pricing strategy should begin with the product introduction process, according to David Mok. In this podcast, David, senior director of pricing strategy and analytics at DePuy Synthes (a Johnson & Johnson company) and Mark Stiving discuss the most important job product managers have, identifying target customers and fairness in pricing. Got a topic you’d like for us to explore? Have a question you want answered? Email us at

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22:20

Getting Your CEO On Board to Your Way of Thinking

Product Chats Podcast ·

2017/08/03

Whether you report to the CEO, the VP of product or to investors, it's important that there is alignment between your goals and their's; that they see how your vision intersect with their's. But too often they are seen as the enemy, standing in the way between you and what you think is best for the market. Stop thinking of them as the opposition and start thinking of them as the very first market you must understand, communicate to and ultimately succeed with. In this podcast, Diane Pierson, former

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30:00

The Ins and Outs of Price Increases

Product Chats Podcast ·

2017/07/27

Jon Manning, the head of pricing and value analytics at caresales.com.au, joins Mark Stiving to discuss price increases—specifically the product price increases in Australia that are an annual event—and where those pricing increases come from. They also discuss the factors, such as cost and value, affecting pricing changes. You may contact Jon at PricingProphets.com.

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33:10

Why Pricing Matters

Product Chats Podcast ·

2017/07/20

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art. Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing

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27:19

Eating Our Own Dog Food, Part III

Product Chats Podcast ·

2017/07/13

Mark Stiving and Rebecca Kalogeris are back at it, discussing how Pragmatic Marketing utilizes its own teaching within the organization. They tackle business plans, roadmaps and marketing support in this episode, so listen now. Want to weigh in on the topic? Have an idea for a future podcast? Want to share your story on Pragmatic Live? Reach out to experts@pragmaticmarketing.com.

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38:30

Lessons from the Field: Win/Loss

Product Chats Podcast ·

2017/07/06

Todd Middlebrook drops by and shares with co-hosts Rebecca Kalogeris and Mark Stiving stories learned from his years of leading win/loss efforts for Microsoft.

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29:15

Managing Launches in a Rapid Release Environment

Product Chats Podcast ·

2017/06/28

In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Rebecca Kalogeris teams up with two Pragmatic Marketing instructors—Mark Stiving and Dave Daniels—to tackle just these issues in this week’s podcast. Listen now! Check out Mark's

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33:33

Improving Your Website Content

Product Chats Podcast ·

2017/06/22

If you want to improve your website content, Paul Kortman, owner of Connex Social Digital Marketing, can help. Paul also discusses how to improve your SEO and gain quality traffic to your site. To learn more about increasing your website traffic, download the eBook at https://connexdigitalmarketing.com/.

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21:10

The Pricing Coach: Outcome vs. Cost-Based Pricing

Product Chats Podcast ·

2017/06/15

The coach is in and in this episode he’s working with Wilson Haddow from Juniper. Wilson asks Mark about pricing for professional services and the move from cost-based pricing (hourly) to outcome-based pricing (the value the customer is getting), and how today’s professional services providers can leverage this approach effectively. Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic

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31:39

Creating a Great Customer Experience

Product Chats Podcast ·

2017/06/08

What do you need to consider to create a great customer experience? Terri O’Shaughnessy, director of client success at Tallwave, discusses how Tallwave helps clients identify their place in the market and home in on their target audience. She also explains the processes Tallwave uses to educate clients on how to create a great customer experience for themselves and their customers. You can contact Terri at terri.oshaughnessy@tallwave.com or check out Tallwave at tallwave.com.

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27:53

The Pricing Coach: Optimizing Pricing for a Will I...

Product Chats Podcast ·

2017/06/02

The coach is in and in this episode he’s working with Stewart Rogers on optimizing the pricing of his learning management system’s reporting solution. They talk competitive pricing, packaging and value based models. Listen now. Got a pricing issue you could use Mark’s help with? Reach out to us at experts@pragmaticmarketing.com and you could be featured on an upcoming issue of Pragmatic Live.

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24:50

Eating Our Own Dog Food, Part II

Product Chats Podcast ·

2017/05/25

Pragmatic Marketing instructor Mark Stiving and our own VP of marketing, Rebecca Kalogeris, pick up where they left off in a previous episode, continuing their discussion about how they’ve implemented Pragmatic Marketing concepts over the years. They’ll highlight additional boxes from the framework and what they’ve learned from their successes (and failures) along the way.

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31:08

The Business of Sports

Product Chats Podcast ·

2017/05/18

Get a behind-the-scenes look at the business of sports when Pragmatic Marketing instructor and pricing expert Mark Stiving talks with sports business consultant Troy Kirby, who runs the Tao of Sports website and podcast. Sports fans and non-sports fans alike will find plenty of interest, including sports strategies that can be applied to concerts and other events. You can contact Troy at sportstao.com or troy@sportstao.com.

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25:41

Pricing and Customer Values

Product Chats Podcast ·

2017/05/11

How important is finding the right price for your product? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses pricing your products, changing prices and customer values with Alan Albert, founder and president of MarketFit. Spoiler alert: Pricing does not fit a one-size-fits-all model. Learn more about MarketFit at www.marketfit.com and connect with Alan on LinkedIn at https://www.linkedin.com/in/alanalbert.

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33:08

Technology and Professional Services

Product Chats Podcast ·

2017/05/04

How do technology and professional services relate to each other? Pragmatic Marketing instructor and pricing expert Mark Stiving discusses how to merge the two with Dan Morris, a senior partner and managing director at Morris + D’angelo. Dan is also the founder of Verasage Institute and is an expert in value creation for professional services. Learn more from Dan at cpadudes.com and connect with him on Twitter @morriscpa.

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474 results

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