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PODCAST

The CMO Podcast

vYve & Jim Stengel

Jim Stengel, formerCMOof the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry.This is not your typical marketingpodcast, this is a unique look at the thought process and motivation of theCMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim

business careers

All Episodes

00:32:58

Stephanie Buscemi (Salesforce) |Salesforce's New Era...

The CMO Podcast ·

2019/11/20

Stephanie Buscemi traded her broadcasting ambitions for a career in marketing. After high profile marketing executive jobs at SAP and IHS Markit, she is currently Executive Vice President and Chief Marketing Officer at Salesforce. Adweek named Stephanie as one of their top Chief Marketing Technology Officers list. Stephanie is also the co-author of Driven to Perform: Risk-Aware Performance Management from Strategy Through Execution. In this discussion Stephanie talks about her career in

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00:58:33

Ralph Mitchell (Cincinnati Reds) | Marketing...

The CMO Podcast ·

2019/11/13

Ralph Mitchell is the Vice President of Communications and Marketing at Cincinnati Reds, America's oldest professional baseball team. Ralph has been working with Reds for the past twenty years. In our very first sports episode, Ralph talks about the work that goes into overseeing the marketing of a professional baseball team. With more and more ways to watch baseball, Ralph and his team are finding ways to keep the park vibrant and inviting for fans of all ages. He discusses the innovative ways he

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00:54:00

Amanda Rassi (Kroger) | Rebranding Kroger

The CMO Podcast ·

2019/11/06

Amanda Rassi is the Vice President of Marketing at The Kroger Co., the largest supermarket chain by revenue in the United States. She began working with the company as the Vice President of Analytics and Primary Research for consumer data company 84.51°, which is a division of The Kroger Co. From there, she became The Kroger Co.'s Head of Brand Building. Earlier this year, she was promoted to the VP of Marketing for the supermarket chain. At the helm of marketing for The Kroger Co. and with her

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00:55:41

Wendy Clark (DDB Worldwide) | Thick Skin and a Global...

The CMO Podcast ·

2019/10/30

Wendy Clark is the CEO of DDB Worldwide, one of the largest advertising companies in the world. She has nearly 30 years experience holding executive marketing positions with GSD&M, AT&T, and Coca-Cola. Earlier this year she was inducted into the Marketing Hall of Fame. Wendy and her family frequently volunteer for Homes of Hope building homes for needy families abroad. Wendy discusses those who have mentored and inspired her while also elaborating on why it is important to think globally

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00:49:19

Michael Fisher ( Cincinnati Children's Hospital) |...

The CMO Podcast ·

2019/10/23

Michael Fisher became the President and CEO of Cincinnati Children's Hospital Medical Center, a nonprofit, pediatric, academic medical center, in January 2010. It is one of the top 3 children's hospitals in the country with a revenue of over 2.5 billion a year. He leads an organization of more than 15,000 employees who had more than 1.3 million patient encounters with children from all 50 U.S. states and more than 60 countries last year. In this intimate conversation, Michael talks about what it is

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00:52:18

Adam Symson (E.W. Scripps) | Podcasting is the Future...

The CMO Podcast ·

2019/10/16

Adam Symson is the president and CEO of The E.W. Scripps Company, which is a multi-media conglomerate based out of Cincinnati, Ohio, founded in 1878. E.W. Scripps is the parent company of, local TV stations (60 television stations in 42 markets) national news network Newsy and popular national broadcast networks including Court TV and Bounce, and more. In 2015, E.W. Scripps acquired podcast industry leader Midroll Media – now rebranded Stitcher. E.W. Scripps is now one of the biggest players in

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00:49:52

Stuart Aitken | Data-Driven Creativity

The CMO Podcast ·

2019/10/09

Stuart Aitken is the CEO of 84.51˚, a data science company that connects customers to brands. Prior to this role, Stuart was the CMO of arts and crafts company Michaels and the Global Vice President of Marketing Strategies for supermarket chain Safeway. 84.51˚ has worked with some of the largest retailers and brands – including Coca-Cola, Procter & Gamble, Unilever and more. Now, the company has a strategic partnership with Kroger, the largest supermarket chain in the United States. In this

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00:55:24

Diana O'Brien (Deloitte) | Making an Impact that Matters

The CMO Podcast ·

2019/10/02

If you've been with a company for just about 25 years you know a thing or two about the company's culture and values, which makes Diana O'Brien the ideal person to oversee Deloitte's marketing. She is currently Deloitte's Global Chief Marketing Officer. She was chosen to open Deloitte University, the company's innovative leadership education school. She proudly carries out the company's widely understood purpose, "making an impact that matters". In this podcast, recorded live at the University of

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01:00:25

Marc Pritchard (P&G) | A Force for Growth and Good

The CMO Podcast ·

2019/09/25

For 37 years Marc Pritchard has been working for Procter & Gamble. After Marc graduated from Indiana University in 1982 he worked as a cost analyst for Procter & Gamble and now oversees their marketing. In 2008 Marc became P & G's Global Marketing Officer succeeding Jim. After some name changes, Marc is now P & G's Chief Brand Officer. Marc leads the marketing of over 60 brands for a company that services 5 billion people worldwide. This was recorded live at the University of

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00:52:36

Pete Blackshaw (Cintrifuse) | Utilizing and Building...

The CMO Podcast ·

2019/09/18

Pete Blackshaw is an executive with an entrepreneurial spirit and a keen eye on marketing. He's the CEO of Cintrifuse, a company that utilizes networks to help launch startups. He was Brand Manager at Procter & Gamble then CEO of PlanetFeedback.com. When Planet Feedback was bought by Neilsen he became their Executive Vice-President of Digital Strategic Services. He is also the author of 2008's Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. In this episode Pete discusses his

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00:52:25

Raja Rajamannar (Mastercard) | On a Journey to Keep...

The CMO Podcast ·

2019/09/11

Raja Rajamannar is the chief marketing and communications officer for Mastercard and president of the company’s healthcare business. Previously holding executive roles at Anthem, Humana, Unilever, and Citibank, Raja is one of the most respected and innovative marketers around. While you're choosing an inflight film to watch is reading about the next wave of technological advancements. He is on a never ending quest to learn as much as he can through research, reading and meeting with leaders in

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00:37:36

Brian Kenny (Harvard Business School) | Telling the...

The CMO Podcast ·

2019/09/04

Brian Kenny is the chief marketing & communications officer for the Harvard Business School. Brian is the school's first CMO and started his tenure at Harvard a couple of weeks before the 2008 financial crisis. Brian was faced with an uphill battle, so he decided him and his team had to focus on all of the positive things HBS contributed to the world, instead of just boasting services of incoming students. During his tenure, HBS is largely considered one of the best business schools in the

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00:45:02

Josh Dean (S'well) | Having a Purpose is Swell

The CMO Podcast ·

2019/08/28

Josh Dean has been the CMO of S'well for only a few months, but he is clearly the man for the job. He's a guy who has always put purpose as a priority which makes him right at home at a company like S'well that is taking on our consumption of plastic. Josh spent 10 years at Unilever then became the VP of Brand Communications at Chobani. Before joining S'well he was the CMO for Tommy John. Josh talks about going from being an actor and stage director to being a marketer in the corporate world

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00:52:37

Amanda Tolleson (Birchbox) | Building The Customer...

The CMO Podcast ·

2019/08/21

This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! Birchbox is one of the first monthly subscription services that sends its subscribers a box of four to five selected samples of makeup. Amanda's purpose is not to figure out how to be the biggest direct to a consumer beauty box, but to build an experience for their customers. In this conversation,

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00:55:14

David Kidder & Christina Wallace (Bionic) | What...

The CMO Podcast ·

2019/08/14

David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their The Growth OS which is a tool that bionic uses to help established organizations think like entrepreneurs and venture capitalists. In this conversation, David and Christina get candid about how large companies need to approach growth

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01:00:24

Michelle Peluso (IBM) | Agility Is Key

The CMO Podcast ·

2019/08/07

Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike. On this episode, Michelle talks to Jim about her mentors and how they played a

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00:57:48

Tim Armstrong (DTX) | A Personal Mission Statement

The CMO Podcast ·

2019/07/31

In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company. His travels have put him face to face with countless marketers and CMOs. Tim discusses his interesting career path, how mentors have helped him as he's navigated different areas of business, and

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00:54:16

Alicia Tillman (SAP) | The Value of Working with Allies

The CMO Podcast ·

2019/07/24

Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs. Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning your team

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00:54:54

Roel De Vries (Nissan) | An Industry Without...

The CMO Podcast ·

2019/07/17

Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand. In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story of Roel's

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00:53:59

Lorraine Barber-Miller (ADP) | B2B with Purpose

The CMO Podcast ·

2019/07/10

Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services. As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and Microsoft. Now

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411 results

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