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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

25:48

How To Find The Best Freelance Talent When Outsourcing

optYOUmize ·

2023/11/20

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube To grow any business, there comes a time when we can't do it alone and we need to get help. Hiring freelancers and outsourcing is a fast, simple, cost-effective way to get the people we need to grow if we do it right. It takes a bit more time upfront to follow the process, but in the end it saves time, money and headaches and enables us to get more done in less time. #entrepreneur #outsourcing #freelance #business

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24:36

The 3 Things You Need To Succeed in Digital Marketing

optYOUmize ·

2023/11/17

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Digital marketing can be life changing because it largely democratizes business and makes it accessible for nearly everyone in a way that was never possible before. But it's not magic--it's still built on the same principle of business that's existed since the beginning of time--exchange of value. We help people solve their problems and in exchange we make money. Create value for others and get paid for that. When we

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28:19

How To Recruit Affiliates To Promote Your Products...

optYOUmize ·

2023/11/16

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using affiliates to promote our products and services can be a win-win that generates a lot of extra sales and profits with very little risk or upfront expense. And because it's based on relationships, once we establish a network of affiliates, it's easy to get them to promote all of our future products and services too. Follow the process and keep in mind it's about building relationships that are win-win, and you

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25:30

Why Every Entrepreneur Needs An Interest Outside Of...

optYOUmize ·

2023/11/15

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube As entrepreneurs we can love our business, be passionate about it, and work our tails off to build it. But it's what we do--it's not who we are--and we need to have a life outside of it. Whether it's a hobby, a social outlet, or whatever you enjoy, it's vital that we have something we are invested in outside of business. Living the life we imagine has to be about more than money and work--no one ever said at the end

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25:05

The One Skill You Need When You're Overwhelmed

optYOUmize ·

2023/11/14

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube There are times when things just get too overwhelming to handle them all at once. If we try to do that, we'll be less effective at handling any of them, which just makes matters worse. In these cases it's best to take a deep breath, and compartmentalize--think about what the #1 MOST important thing to get done is and focus 100% on that. Push everything else out of mind and just do it. Once it's done, move to the next

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23:57

The 2 Metrics That Predict Your Success and...

optYOUmize ·

2023/11/13

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The two most important metrics in our business are average cost of acquisition of a new customer, and average lifetime value of a customer. If lifetime value is greater than cost of acquisition, we can survive and thrive long term even though we may need some financing for operations. The lower we can reduce the cost of acquisition and raise the lifetime value, the greater the spread and the higher our

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23:33

Why You Need Emotional Intelligence To Be...

optYOUmize ·

2023/11/10

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Our level of emotional intelligence determines in large part how well we are able to manage our own emotions and therefore actions, and how well we can recognize and impact the emotions and actions of others around us. If we want to be high performing, these are essential in both managing our own performance and also that of our team. #entrepreneur #teamwork #teams #business #success #entrepreneurslife

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25:04

Why Done-for-You Products Don't Work (and How To Fix...

optYOUmize ·

2023/11/09

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While done-for-you products are often too good to be true in terms of speed and size of results, many have value and are built on ideas and processes that work. Because we all have different experience levels, frames of reference, and skillsets, and because life, technology, and the world are dynamic and always changing, maybe it won't work exactly as is for us out of the box, but if we use it as a shortcut and

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25:40

The Fastest Way To Achieve Any Result You Want

optYOUmize ·

2023/11/08

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube We all want to achieve our goals and feel like we can do whatever we set our minds to. With so much info and noise in the world it can be difficult to stay focused and figure out how to make it happen. But if we follow a simple plan, and most importantly take action, each step or thing we do gets us one step closer to our target. That is the fastest way to achieve any result you want. #entrepreneur #goals #marketing

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27:12

5 Steps To Turn a Customer Complaint Into Gold

optYOUmize ·

2023/11/07

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we don't like to get customer complaints, if we understand that they are really just motivated customers who want what we have to offer but feel they didn't get it, we can turn those complaints into amazing experiences. Doing that will encourage those same customers to use the same commitment and energy to share with other people how awesome their experience was with us and that word of mouth advertising is

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26:02

Should You Sell Your Business?

optYOUmize ·

2023/11/06

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube When we get a sense of our business' value, we can weigh the options and see what makes sense. If you're overestimating what it's worth, it gives you time to make changes to grow its value before you try to exit only to find you can't. But it also lets us weight other options--if your business is worth more than you estimate, maybe selling and following a new passion is smarter or at least you can take comfort in the

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25:13

You Have Something People Want

optYOUmize ·

2023/11/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube If we share whatever it is about us that will connect us with others--experiences, personality, skills, individuality--we can all connect with others that are interested in what we have to offer. And if we have a product or service, they will be asking us to buy it instead of us needing to sell it to them. #entrepreneur #branding #personalbrand #marketing #business #success #entrepreneurslife #entrepreneurialmindset

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27:24

Should You Hire a Virtual Admin?

optYOUmize ·

2023/11/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Hiring the right virtual admin when we're ready can free up a lot of time and energy that we can spend on other things, and they can get a lot of the repetitive and simple stuff done for us so we aren't tied up doing it. But hiring the wrong person or hiring before we're ready can lead to more headaches and frustration and a lot of wasted money. Take the time to think through what you need, document it, and take the

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24:33

The Superpower Skill You Can Use To Master Anything

optYOUmize ·

2023/11/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we live in an age of increasing speed and complexity, we also live in a time of unrivaled opportunity--because not only is all the information we need to do just about anything out there, it's also easily accessible by anyone with a mobile phone or internet connection. We need to expand our thought horizons--think about what we want to know and do and then go do it. It's right there at our fingertips if we're

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23:20

The Quickest Shortcut To Happiness and Fulfillment

optYOUmize ·

2023/10/31

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The quickest shortcut to happiness and fulfillment is to just choose to be happy and fulfilled. External things or events may help when they are going well, but as soon as something goes wrong our happiness will go with it. Choosing to be happy can be easier said than done--it can take practice until it becomes a habit and we may have times where we slip back--but by focusing on what we are grateful for, what

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27:31

How To Grow Your Sales With Webinars

optYOUmize ·

2023/10/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using webinars to grow our sales can add a lot of extra sales, but it does take some effort to get started and get it optimized. The great thing is, once we have it working, it's easy to use over and over to keep making sales so it's not just a one-time deal. #entrepreneur #webinar #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation

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25:18

Should You Use a Launch Event To Promote Your Product...

optYOUmize ·

2023/10/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using a launch event to promote our product or service can be an absolute home run, but it takes a lot of planning, work, and effort before we see any results. Think about the product, customer, market, and other requirements and if it all fits, go for it. Launch events can be a real turning point in your business success. #entrepreneur #productlaunch #marketing #business #success #entrepreneurslife

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28:45

5 Free Tools To Maximize Your Email Marketing Results

optYOUmize ·

2023/10/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube email marketing is still one of the most effective and profitable ways to reach customers, make sales, and generate revenue. But it's far more complex than just clicking send because with all the spam out there, ISPs are careful to filter out anything they don't think is quality. Using the right tools can help you hit maximum inboxes and see problems starting before they become an issue and kill your campaigns. Use

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24:26

The Most Powerful, Simple-Yet-Overlooked Secret To...

optYOUmize ·

2023/10/24

Relationships are super important in business, maybe more now than ever since we live in a digital, online, and transactional world. But they aren't just beneficial in a self-serving "what we can get out them" way, but rather they add to the richness, the fulfillment, and the happiness of our businesses and our lives.

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26:27

How To Stay Focused and Centered When the World Is In...

optYOUmize ·

2023/10/23

Things can get overwhelming, and at times we may feel like everything is a mess and falling apart. But there is always good happening too, and we need to make an effort to see and recognize it. By doing our own part to make a positive impact in the world and staying focused on what we can control it's easier to keep going. Life isn't an elevator to the penthouse for most of us...it's a winding path with many twists and turns and hills and valleys...so we need to take a deep breath, keep going, and

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