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PODCAST

optYOUmize

As business owners, we live the struggle between work and life everyday. Instead of sacrificing one for the other in a never ending game of whack-a-mole, we"ll explore how you can create BOTH the business AND life of your dreams. My name is Brett Ingram, and I am a digital marketing entrepreneur and award-winning software business owner. I"m also a proud husband and father of three, a sports and movie fan, and a fitness enthusiast. I started this podcast to shatter the myth that you need to choose

business entrepreneurship

All Episodes

25:13

You Have Something People Want

optYOUmize ·

2023/11/03

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube If we share whatever it is about us that will connect us with others--experiences, personality, skills, individuality--we can all connect with others that are interested in what we have to offer. And if we have a product or service, they will be asking us to buy it instead of us needing to sell it to them. #entrepreneur #branding #personalbrand #marketing #business #success #entrepreneurslife #entrepreneurialmindset

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27:24

Should You Hire a Virtual Admin?

optYOUmize ·

2023/11/02

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Hiring the right virtual admin when we're ready can free up a lot of time and energy that we can spend on other things, and they can get a lot of the repetitive and simple stuff done for us so we aren't tied up doing it. But hiring the wrong person or hiring before we're ready can lead to more headaches and frustration and a lot of wasted money. Take the time to think through what you need, document it, and take the

en

24:33

The Superpower Skill You Can Use To Master Anything

optYOUmize ·

2023/11/01

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube While we live in an age of increasing speed and complexity, we also live in a time of unrivaled opportunity--because not only is all the information we need to do just about anything out there, it's also easily accessible by anyone with a mobile phone or internet connection. We need to expand our thought horizons--think about what we want to know and do and then go do it. It's right there at our fingertips if we're

en

23:20

The Quickest Shortcut To Happiness and Fulfillment

optYOUmize ·

2023/10/31

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube The quickest shortcut to happiness and fulfillment is to just choose to be happy and fulfilled. External things or events may help when they are going well, but as soon as something goes wrong our happiness will go with it. Choosing to be happy can be easier said than done--it can take practice until it becomes a habit and we may have times where we slip back--but by focusing on what we are grateful for, what

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27:31

How To Grow Your Sales With Webinars

optYOUmize ·

2023/10/27

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using webinars to grow our sales can add a lot of extra sales, but it does take some effort to get started and get it optimized. The great thing is, once we have it working, it's easy to use over and over to keep making sales so it's not just a one-time deal. #entrepreneur #webinar #marketing #business #success #entrepreneurslife #entrepreneurialmindset #entrepreneurtips #entrepreneurmind #entrepreneurmotivation

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25:18

Should You Use a Launch Event To Promote Your Product...

optYOUmize ·

2023/10/26

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube Using a launch event to promote our product or service can be an absolute home run, but it takes a lot of planning, work, and effort before we see any results. Think about the product, customer, market, and other requirements and if it all fits, go for it. Launch events can be a real turning point in your business success. #entrepreneur #productlaunch #marketing #business #success #entrepreneurslife

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28:45

5 Free Tools To Maximize Your Email Marketing Results

optYOUmize ·

2023/10/25

to watch this episode, subscribe to my YouTube channel: optYOUmize podcast Youtube email marketing is still one of the most effective and profitable ways to reach customers, make sales, and generate revenue. But it's far more complex than just clicking send because with all the spam out there, ISPs are careful to filter out anything they don't think is quality. Using the right tools can help you hit maximum inboxes and see problems starting before they become an issue and kill your campaigns. Use

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24:26

The Most Powerful, Simple-Yet-Overlooked Secret To...

optYOUmize ·

2023/10/24

Relationships are super important in business, maybe more now than ever since we live in a digital, online, and transactional world. But they aren't just beneficial in a self-serving "what we can get out them" way, but rather they add to the richness, the fulfillment, and the happiness of our businesses and our lives.

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26:27

How To Stay Focused and Centered When the World Is In...

optYOUmize ·

2023/10/23

Things can get overwhelming, and at times we may feel like everything is a mess and falling apart. But there is always good happening too, and we need to make an effort to see and recognize it. By doing our own part to make a positive impact in the world and staying focused on what we can control it's easier to keep going. Life isn't an elevator to the penthouse for most of us...it's a winding path with many twists and turns and hills and valleys...so we need to take a deep breath, keep going, and

en

24:34

The Big Mistake Many Entrepreneurs Make When Starting...

optYOUmize ·

2023/10/20

To start a business successfully, it's vital we do something we are passionate about and would enjoy even if we weren't making money. That passion keeps us motivated and gives us the will to keep going even through hard times. It also makes our daily lives fun. Like the old saying goes...when you love what you do, you never work a day in your life.

en

26:29

How To Find an Unlimited Supply of Prospects for Your...

optYOUmize ·

2023/10/19

There are unlimited prospects we can tap into at any time. So the question isn't really where do we find new leads and customers but rather how do we optimize our sales process to ensure we make more from each new customer than we spend to bring them in. When you have that in your business, you have the key to unlimited growth and success.

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23:17

6 Ways To Start Your Day Feeling Unstoppable

optYOUmize ·

2023/10/18

How we feel impacts how we perform, so if we want to have a great day we can be proud of, we need to have the right mindset and expectation of accomplishment. We may wake up in different moods every day, but we can do simple little things to power up and be ready to tackle anything. So create a habit of each morning as you start your day use these ideas to make yourself feel unstoppable, and before long you will be.

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27:02

Just Being The Boss Doesn't Make You a Leader

optYOUmize ·

2023/10/17

We can be leaders whether we're in charge or not, and we can fail as leaders even if we're the top dog. If we want to be successful, we need to focus on how to lift up everyone around us and empower them to succeed. When we help others get the best out of themselves, we get the best out of ourselves and that's always a winning formula in business.

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24:51

9 Ways To Motivate Your Team Other Than Money

optYOUmize ·

2023/10/16

Every business runs better, is more efficient, and attracts and retains higher quality employees and team members when the culture is positive, rewarding, and validating. Invest in making your team happy, and you'll not only feel great about it, but you'll see a positive impact on your bottom line too.

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24:07

4 Life-Changing Lessons From the 4-Hour Workweek

optYOUmize ·

2023/10/13

The 4-Hour Workweek by Tim Ferriss is a best-selling book in which he lays out the plan for us all to live the lives we imagine. We all have a vision of the ideal life we'd like to live, yet most of us aren't there or at least not there yet. If we use these 4 steps they can help us clarify what that is and then make it happen.

en

25:53

Professional Audio and Video Recording Setup At a...

optYOUmize ·

2023/10/12

If you're making any audio or video content, it's vital to create high quality if you want to engage people and keep them engaged. The equipment you need--from microphones to video cameras to lightning and software--can be confusing and expensive. I've tried and tested a lot, and I'll share with you what I use and how to get everything you need even if you're on a budget.

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23:12

Simple Tool To Manage and Secure All Of Your Passwords

optYOUmize ·

2023/10/11

Internet security is becoming more and more important as our lives move more into the digital world. But with passwords for everything that need to be secure and hard to guess for hackers, how do we create and manage them without forgetting them ourselves? Thankfully, there's a tool for that.

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26:59

Is It Better To Hire Employees or Outsource?

optYOUmize ·

2023/10/10

It's s fact of business that we need help to grow. The question is whether to outsource to freelancers or hire employees. There is no one right answer, because it depends upon several factors. Either way, building a team is one of the most important skills to develop when running a business.

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23:27

The Branding Lesson From the Taylor Swift Effect

optYOUmize ·

2023/10/09

Taylor Swift's relationship rumors with NFL tight end Travis Kelce have exploded his jersey sales. Even though Taylor Swift's fan base does not overlap the NFL fan base much, the effect was astounding. There is a lesson we can all take from this and use in our own businesses.

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27:12

Top 17 Business Movies for Entrepreneurs

optYOUmize ·

2023/10/06

Movies can give us inspiration or make us laugh, or even help us realize things we need to know and do in our own businesses and journeys as entrepreneurs. Either way, it's always a fun escape to enter someone else's world through the movies.

en

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