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PODCAST

Webcology

WMR.FM Formerly Webmaster Radio

Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.

business marketing

All Episodes

54:21

Conversion Optimization Consultant and Copywriter...

Webcology ·

2017/08/10

Joel Klettke gave an awesome presentation at Mozcon 2017 covering how to structure and develop content using what your customers tell you. He says the usual path and layout can be great but can also lead to a boring, useless page. He started a task to create great content and with the understanding that every conversion is a conversation. He warns that we focus on demographics but too little on motivation. Motivations guides us. If you want check out his presentation just click HERESupport this

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53:40

Artificial Intelligence and The Truth About...

Webcology ·

2017/08/03

Artificial Intelligence and The Truth About Mobile-First Indexing as Jim Hedger and Dave Davies welcome back Cindy Krum and Emily Grossman from MobileMoxie. Cindy calls back her MozCon 2017 presentation on The Truth About Mobile-First Indexing. She explains how Mobile-first indexing is REALLY about cloud-first indexing (URL’s are not required). With all the new devices, many without browsers or with tiny screens URLs are irrelevant.Support this podcast at —

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53:37

Back-to-school tips for Bing Shopping Campaigns;...

Webcology ·

2017/07/27

Back-to-school tips for Bing Shopping CampaignsGoogle confirms testing auto-play videos in the search resultsGoogle adds vacation rentals filter to hotel search resultsGoogle adds new SOS Alerts to search and Maps as part of its crisis response featuresGoogle officially changes Sitelinks design to carousel formatGoogle has dropped Google Instant SearchGoogle intros new call bid adjustments in AdWordsFacebook is going to let publishers start charging readers to view storiesNPR survey: Americans love

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50:30

Google Search Console Sees Changes to Impressions and...

Webcology ·

2017/07/20

Google Search Console Sees Changes to Impressions and Position Data as Google made some changes to make searches with lower positions more accurate, which is reflected in the changes.Google has posted an update in their Data Anomalies list, as well as including a notation when you look at your data in Search Analytics within Search Console.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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55:12

Google Search Console Service Interruption and the...

Webcology ·

2017/07/13

New Google search console users who signed up for the service between June 21 and July 10, 2017 might notice that the data associated with those twenty days has gone missing.Greg Stirling covered the Future of Retail report from Walker Sands which notes that - 19% of consumers made a purchase using a voice controlled device in the last 12months. - Millenials however 37% always or often shop online using voice controlled devices.- 43% of this group made a purchase using voice in the last twelve

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48:47

Danny Sullivan: After 21 Years it's Time For a Change

Webcology ·

2017/06/29

Today on Webcology Jim is Riding Solo, well sort of. Kristine Schachinger sits in with Jim to talk about Google getting hit with a fine from the EU, and SearchEngineLand Founder and SMX Conference Chair Danny Sullivan Retiring.After 21 years running sites about and covering digital and search marketing, it’s time for a change for Danny Sullivan. He's becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that he cofounded with

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54:06

Digital Knowledge for the Intelligent Era

Webcology ·

2017/06/22

Today on Webcology the guys are joined by the ‎VP of Industry Insights with Yext, Duane Forrester. They talk about how the Launch of Yext App Directory Makes it Even Easier for Brands to Structure Digital Knowledge for the Intelligent Era. Duane has 20 years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more. Extensive content planning and creation experience. Author of two

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53:21

Reinventing your Company in a Customer-Driven...

Webcology ·

2017/06/15

Today on Webcology the Guys are joined by Mike Dover, a very special guest to the show. Mike Dover is a writer, educator, technologist, and sometimes humourist. Most importantly, Mike is a modern thinker’s thinker. Many of you might be familiar with Mike’s first book, Wikibrands, Reinventing your Company in a Customer-Driven Marketplace coauthored with Sean Moffitt and forwarded by his long-term mentor Don Tapscott. (yeah, Mike is a protégée of Don Tapscott. For technologists, that’s something

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54:19

Google Algos Share Useful Data With Each Other;...

Webcology ·

2017/06/01

Google’s algos share useful data with each other; How featured snippets steal significant traffic from the top organic result; If you want to see it as Google sees it, render in search console; News being treated with your money or your life quality rating, according to new Google guidelines. Plus, Dave shares more interviews with PushCrew and Evergage at the 2017 Conversion Conference. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries:

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52:18

CRO tactics for making money with YouTube videos & ads

Webcology ·

2017/05/25

Following his Conversion Conference 2017 presentation (CRO tactics for making money with YouTube videos ads) Dave Davies catches up with Greg Jarboe from SEO-PR. . They discuss conversion rate optimization tactics you should test on your YouTube videos and ads. Plus, Over-optimization is a thing. So are link-schemes.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:22

FCC Votes To Begin Rollback Of Net Neutrality...

Webcology ·

2017/05/18

Dave Davies speaks with Marty Greif , EVP of SiteTuners on location at Conversion Conference who spoke on a session called Ouch! – Avoiding Common CRO Mistakes for Marketing Executives. The show mourns the sudden death of 90's grunge rocker and lead singer of Sound Garden, Chris Cornell. Today the FCC Votes To Begin Rollback Of Net Neutrality Regulations, Jim talks about the pros and cons of the net neutrality rollback and what it will do to our internet. Support this podcast at —

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53:27

The Difference Between Spammy Links and Unnatural Links

Webcology ·

2017/05/11

On todays episode of Webcology Jim and Dave talk about the difference between spammy links and unnatural link. They touch on how it's not good SEO to always agree with Google, because they’re often wrong. The conversation of net neutrality is started based on the recent comments by HBO host John Oliver. Last but not least they go over the recent Landy Awards.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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50:31

Assessing The Authority of Web Pages and "Not secure"...

Webcology ·

2017/05/04

Today on Webcology Jim and Dave talk about how Google Chrome will add new ‘Not secure’ warnings later this year. Google assessing the ‘authority’ of web pages and has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis. Also Google Won’t Demote Pages For Linking to a 404 Page. Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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52:20

Google Project Owl Fighting Fake News

Webcology ·

2017/04/27

Google takes on Fake News and False information search results with Project Owl to launch a new emphasis on authoritative content to improve search quality. Jim and Dave speak on the disturbance in Google's advertising algorithms: currently Google raters are scrambling to adjust algorithms to no longer show unhelpful, offensive, or downright horrific content among ads. With this, Google’s army of live raters just became a militia. Google is busy launching new software like the new Google

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52:49

Google Reducing, Restricting, and Hiring

Webcology ·

2017/04/20

Jim and Dave discuss social media imaging guidelines, YouTube's reduced subscriber criteria for their live stream feature, how Google will be launching "Google Hire" a job search service, and Google's 1210 acre land grab in Reno for future data center site. Jim and Dave also touch on the Google Earth's guided tours, importance of content hierarchy and website navigation, and Google's plan for a built in ad-blocker for Chrome. They go on to say Google offering its own

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52:46

Most Important Ranking Factors for Local

Webcology ·

2017/04/13

A survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized organic search results. Apparently Burger King listens to the show. LOTS OF H1s for everyone. Everyone gets a H1. Domain age important in ranking, Meuller says NO.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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53:50

Where do PAs get all their information?

Webcology ·

2017/04/10

Today on Webcology Google’s Mobile first index unlikely to launch before 2018. Gary Illes, Next10conf. Remember, Gary is the person who predicted the coming Penguin update, starting in autumn 2015. They think its time to update the SEO Periodic Table. Every 2years Search Engine Land updates the table. Lastly, The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO

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54:00

Significant Privacy Concerns And The New Era of...

Webcology ·

2017/03/30

Jim and Dave discuss how the Trump Administration and Republican Congress are allowing ISPs to monitor, manipulate, and sell your private information - from financial, medical, social security number, browsing history, mobile app usage, content of emails and online chats to third parties that place the highest big without your consent and with no opt-out feature and how Canada is taking a different approach in this matter. They then discuss Kelsey Jones leaving Search Engine Journal to focus on her

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40:39

Growing Social Networks And Issues With Google Adsense

Webcology ·

2017/03/23

Jim and Dave discuss the security side of Facebook, mobile applications, the difference between the Facebook App and Facebook Messenger. Looking at the sheer number of unique identified user in the Facebook universe, how 40% of all people on earth are using Facebook, and Whatsapp being second largest social networking, followed by Youtube and others in the top ten.They also respond to ads showing beside negatively associated videos and pages, which leads to a discussion on ads pertaining to good and

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52:31

State of Searcher Behavior Revealed

Webcology ·

2017/03/16

State of Searcher Behavior Revealed; PayPal shares slide after Google announces rival email feature which leads to some commentary about Peter Theil. Google Allo can reveal to your friends what you’ve searched. Google: Page Layout Algorithm/Penalty Is Still Important. Google Tackles Fake News, Inaccurate Content & Hate Sites in Rater Guidelines UpdateSupport this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out:

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827 results

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