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PODCAST

Selling the Couch

Melvin Varghese, PhD

With 1.81 million+ downloads, Selling the Couch is an Apple Top Career podcast for current and future mental health private practitioners who think differently. Psychologist Melvin Varghese interviews successful therapists in private practice about how they built their businesses as well as top entrepreneurs, business/marketing, and social media experts.* You"ll learn how therapists get referrals, grow their practices, work through fears, find their enough, and stop "trading time for income."

business careers

All Episodes

40:17

154: Understanding Niching, SEO, Blog, Website Design...

Selling the Couch ·

2018/03/22

Niching, SEO, blog and website design----these are concepts we need to be familiar with as clinicians, but don’t they tend to be confusing? How do they fit together—or do they? Today’s show will break down the terminology and answer your questions about how these aspects of your practice can work in your favor. We’re talking all about niching and how it connects with our website and how everything factors into search engine optimization.My guest is Paul Steinke, LPC in Colorado, and the owner of the

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41:00

153: Choosing the Language in Private Practice That...

Selling the Couch ·

2018/03/15

What are the essential elements in creating a successful private practice? We all know the list of things to consider and plan goes on and on and on! Everywhere we turn, there are new challenges to meet and new details to handle. Today’s show features a clinician who has navigated this journey, faced the ups and downs, and created a beautiful practice that focuses on relationships.Shirani M. Pathak, LCSW, practices in the Bay area of the Silicon Valley of California. She has created a successful

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37:01

152: The Process of Creating and Marketing Your...

Selling the Couch ·

2018/03/08

How are you at thinking outside the box? As private practitioners, that kind of creative thinking is vital, but we know that any journey has its bumps in the road. This episode is perfect for everyone who has thought about creating, marketing and selling a product. What is the process like? How do you take care of all the little details? What about the marketing piece of your product? We’re diving deep into these questions and more on today’s show.My guest is Rosanne Marmor, LCSW, in Portland,

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32:10

151: How to Assign Homework to Clients and Motivate...

Selling the Couch ·

2018/03/01

What if your clients did their homework? Wouldn’t it be great if you could keep your clients engaged in- between sessions? These questions are behind the development of Therachat, a HIPAA-compliant, encrypted app that helps with the process of therapy homework. Join us to learn more!Kouris Kalligas is the founder and CEO of Therachat. When I heard that Kouris was developing this app and I understood the immense research that went into its development, I knew I had to have him on the show to tell us

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33:53

150: Tips for Growing an Online Community - Melvin...

Selling the Couch ·

2018/02/22

Have you ever thought about starting your own online community? You’ve heard me talk often about the STC Facebook Community and the many questions and show topics that spring from that group. In fact, the idea for today’s show comes from emails I recently received about our online community. I hope this show gives you the information you need if this is something you’ve been thinking about doing!Today’s show is a solo episode, which I try to do once a month. I love teaching and sharing transparently

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40:00

149: How to Build a Successful Private Pay Practice...

Selling the Couch ·

2018/02/15

How do you build a successful private pay practice in an area heavily dominated by insurance pay practices? It’s a question that many clinicians either struggle with, or think about, and this is our topic for today’s show. This topic has been frequently discussed in the STC community, so I know it will be impactful for you, regardless of which kind of practice you currently find yourself.Dr. Erika Martinez is a psychologist in the Miami area, and she set out to build a private pay practice in 2015

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33:12

148: The Concept of Out-Of-Network Benefits for...

Selling the Couch ·

2018/02/08

Today’s show highlights a common problem for clinicians, especially those in a private pay practice. How do we get clients’ out-of-network claims paid? Rachael Norman is here from Better; their mission is to help providers not lose patients because of not accepting insurance. Better is an app for filing out-of-network insurance claims.They are a free resource for clinicians and they help in an ongoing effort to help reduce medical costs to patients. Rachael is sharing practical tips that she’s

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39:41

147: Keeping Your Clients Communication HIPAA Compliant

Selling the Couch ·

2018/02/01

My guest today is Dr. David Craig, from Spruce Health, which is a great resource for HIPAA compliance. Today’s conversation will give clinicians something to think about staying HIPAA compliant when we communicate with clients over cell phones. Join us!www.sellingthecouch.com/session147Mentioned in this episode:We'd LOVE To Partner With You!➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit ➡️

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25:13

146: 3 Tips on Creating A Membership Site

Selling the Couch ·

2018/01/25

Today’s solo episode topic may be one you’ve thought a lot about, or it may be something that hasn’t crossed your mind. We are discussing the ins and outs of creating a membership site, something that comes up frequently in discussions in the STC Facebook community. It’s something I’ve been trying to figure out over the past 13 months. We are talking about what goes into creating a membership site, how to launch it, how to create it, and more. I’m sharing the lessons I’ve learned along the way, and

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39:54

145: Pros and Cons of Providing an Unconventional...

Selling the Couch ·

2018/01/18

I’m excited to share with you my conversation with Amy Van Slambrook, who is a clinician in Florida and a member of the STC community. We are talking about how she’s accomplishing good in the world that is much bigger than private practice. She shares her journey, some lessons learned, the intention behind her website design, and how she narrowed down the niches she wanted to reach. Amy tells us about the supplemental service of email sessions that she offers her clients, along with the pros and

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42:43

144: Practical tips for prioritizing your purpose...

Selling the Couch ·

2018/01/11

The topic for today’s show is one I have thought a lot about. It’s about having a bigger vision for your practice and building a business that isn’t just for income, but for doing MORE in the world. We sometimes refer to this idea as “social entrepreneurship,” which is about using your business profits to do more social good in the world. If you know me, then you know that I am on board with this concept! My guest is Amaan Nathoo, from bonjoro.com, and we’re discussing “purpose over passion,” and

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39:34

143: Finding new niches and creating new services...

Selling the Couch ·

2018/01/04

Welcome to a new year and a new season of STC! I was thankful to have a couple of weeks in India over the break, seeing many family members that I haven’t seen in a while. Now we are back and looking forward to what 2018 holds! My guest today is Ilona Naroditsky, LPC, of Spectrum of Solutions, which is located here in the Philly area. Ilona’s practice focuses on families and kids with developmental, emotional, and behavioral concerns. We are discussing how she found her niche, why she likes to be

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23:52

142: 5 Lessons I've Learned From Successful Private...

Selling the Couch ·

2017/11/16

Today’s episode is a bittersweet one since it’s the final one of 2017. I always take a break from the podcast from Thanksgiving through the end of December, to focus on self-care and give myself some rest. Usually, these final episodes are different in some way; as an example, listen to Episode 100 if you haven’t already. Today’s show, however, is a reflective one, as I share some of what I’ve learned about private practice building. Join me! You can read the full show notes at:

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39:10

141: How do you create a positive culture in private...

Selling the Couch ·

2017/11/09

My guests today are Dr. Kate Campbell and Katie Lemieux, from The Private Practice Startup Podcast. Our topic is this: How do you create a positive culture in private practice? I’ll admit that I’ve been fascinated by the unspoken aspects of creating culture. So, what are my big values? How do we make hires that align with that culture? Let’s get some answers to these questions and MORE from Kate and Katie! You can read the full show notes at www.sellingthecouch.com/session141Mentioned in this

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35:18

140: How to Handle the Hiring Process and Tools For...

Selling the Couch ·

2017/11/02

My guest today is Maureen Werrbach, an active member of the STC community and owner of a group practice in Chicago. Maureen manages around 20 clinicians and staff members who work for her at Urban Wellness. She is also the owner of The Group Practice Exchange, which supports clinicians who want to build and grow their group practices. Maureen shares her wisdom and insight into managing staff as a group practice owner. We discuss how to make the mindset shift to a managerial role, how to handle the

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30:27

139: My Struggle With Chasing The Shiny Objects In...

Selling the Couch ·

2017/10/26

Today’s podcast is a solo episode about My Struggle with Chasing the Shiny Objects in Business. I’ve experienced this struggle as I’ve built STC and gone through the challenges of entrepreneurship. My desire is to encourage all of you by being transparent about this issue. You can read the full show notes at www.sellingthecouch.com/session139Mentioned in this episode:Struggling with documentation and progress notes? Meet Upheal. A new AI- powered, HIPPA-compliant platform that creates automated

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43:20

138: Creating a Digital Product Using Your Clinical...

Selling the Couch ·

2017/10/19

Today’s guest is Debra Roberts, LCSW, who is in private practice specializing in relationship therapy. Our topic today is one that many clinicians have probably pondered at one time or another. We’re discussing how to take our clinical expertise and turn it into some kind of digital product that extends far beyond the therapy room. Over 20+ years in private practice, Debra realized that she was having success with her clients and finally mustered the courage to write a book that has since branched

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