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PODCAST

Higher Ed Pulse

Mallory Willsea

Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.

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All Episodes

01:00:16

Episode 128: How to Reimagine Product, Experience,...

Higher Ed Pulse ·

2022/07/21

Join Dr. Dustin York (an Associate Professor whose specialties include digital transformation, branding, and the future of higher education) and Pamela Bryan Williams (a Chief Strategist for Learning Design and Development) from Maryville University for an invigorating conversation around how higher education can reimagine its core products, experience, and marketing for the lifelong learner.The duo sits down with Zach to discuss the future of learning design and development and how the Maryville

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00:54:43

Attention Retention Ep. 3: How to Successfully...

Higher Ed Pulse ·

2022/07/19

In this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-traditional learners and unpack the nuances that exist in courting these audiences.The dynamic trio discusses: How to define adult learners (and discusses how to break this macro audience down into 3-4 key persona groups)What kind of messaging (ad copy, email tone and style, etc.) works with each persona?Whether or not traditional recruitment events work for

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00:32:59

The Brewstorm Episode 3: What Makes You Actually...

Higher Ed Pulse ·

2022/07/08

In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. What ads drove you to click/purchase? Any common themes? Let us know! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher education. From

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00:55:45

Episode 127: Hot Takes on the Future of Social Media...

Higher Ed Pulse ·

2022/07/07

Todd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in higher education. Get Todd’s hot takes on influencers, how to tell stories on social, and how to discern the channels and tactics that are right for your institution both today and tomorrow. If you like this podcast, chances are you’ll like other Enrollify shows too! Our podcast network is growing by the month and we’ve got a plethora of marketing,

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01:11:48

Attention Retention Episode 2: The Future of...

Higher Ed Pulse ·

2022/07/05

In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student recruitment and hyper-focus on the student populations that they have the best chance at attracting, engaging, and servicing. The dynamic trio discusses: A new framework for student persona development — beyond demographics, here’s what it looks like to dig deep into niche psychographic profiling for student personasWhy schools may need to become okay

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00:40:28

The Brewstorm Episode 2: Hosting Memorable Student...

Higher Ed Pulse ·

2022/06/22

In this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on attendees. Spoiler alert, a standard intro speaker and some small breakouts aren’t enough! If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by Doubletake - Doubletake is a team of experts in swag for higher

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00:56:51

Attention Retention Episode 1: Higher Ed Has a...

Higher Ed Pulse ·

2022/06/21

In this episode, Clayton, Angie and Zach unpack the challenges with major and program relevance in higher ed and discuss ideas for how to design, develop and promote majors and programs that meet market needs and consumer demands. They discuss:Higher ed’s current brand problem in the broader marketplace (fewer students going to college, pop culture challenging the relevance of college, etc.)The rising popularity of alternative education pathways (Lambda School, General Assembly, other bootcamps) Why

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01:03:36

Episode 126: How Higher Ed Should Think About TikTok

Higher Ed Pulse ·

2022/06/16

On this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell, founder of Education Marketer, about why higher ed has been so slow to adopt TikTok and how higher ed should be thinking about TikTok.Zach and Kyle riff on the opportunity that exists for higher ed marketers to grow their personal brands on platforms like Twitter and LinkedIn and how the growth of one’s personal brand directly impacts the growth of the institution. This week’s episode is brought to you by - Unibuddy -

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00:50:03

The Brewstorm Episode 1: Starting and Maintaining a...

Higher Ed Pulse ·

2022/06/15

In this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast that actually recruits qualified students. What we're after is TRANSPARENCY! But how do you achieve that while also letting your students run the show? If you would prefer to watch as these three brainstorm, discuss, and laugh, please head over to the Enrollify YouTube Channel and hit that Subscribe button today! This episode is brought to you by

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00:58:06

Episode 125: How to Package and Promote a Unique Set...

Higher Ed Pulse ·

2022/06/02

On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Creative Services at the Rochester Institute of Technology, to discuss RIT’s recently launched “New Economy Majors.”Kin shares the story behind how (and why) the leadership team at RIT decided to select 12 majors from a variety of schools and colleges and repackage these programs as “New Economy Majors.” None of RIT’s New Economy Majors were actually new

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00:25:59

Fanatical Fridays Episode 54: How to Ask Better...

Higher Ed Pulse ·

2022/05/27

Every enrollment manager knows how important authentic student stories are to the student recruitment process. Prospective students want to know what current students think of your institution — full stop. But sourcing great student stories can be challenging. On this week’s episode of Fanatical Fridays, Mickey and Zach brainstorm simple, creative, and effective strategies for finding the best student stories and facilitating interviews that enable these stories to be captured and

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00:51:16

Episode 124: Why It’s Time for Higher Ed to Take SEO...

Higher Ed Pulse ·

2022/05/19

On this week’s episode of The Enrollify Podcast, Zach sits down with Ray Martinez, the Head of SEO at Archer Education — a tech-enabled marketing, enrollment, and retention services for higher ed company. Ray offers listeners a crash course on what SEO is, why it matters for higher ed marketing and student recruitment, and how schools — regardless of budget — can begin to rethink their content strategies to focus on building sustainable, earned acquisition channels and become less reliant on paid

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00:28:31

How To Market a University Episode 8: The Future of...

Higher Ed Pulse ·

2022/05/18

In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, there is much opportunity for innovation and reimagination. Discover how Terry thinks technology will continue to affect marketing, recruitment, and advancement, what additional revenue streams we might see schools adopt in both the short term and the long term, and what she would do if she were a college or university in 2022.Register for Enrollify’s

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00:34:40

Fanatical Friday's Episode 53: I Submitted RFIs at...

Higher Ed Pulse ·

2022/05/13

This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective students after submitting an inquiry form. At NAGAP’s GEM Summit in Chicago last week, Zach presented these findings. On this week’s episode of Fanatical Fridays, Zach and Mickey recap these findings and offer dynamic, insightful, and thought-provoking discussion on what’s working and what’s wrong with how GEM professionals attract, engage, and delight

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00:36:36

Episode 123: A Review of NAGAP’s 2022 GEM Summit with...

Higher Ed Pulse ·

2022/05/12

NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, and veteran GEM pro Jack Klett, Manager of Academic Partnerships at ETS, sat down, with microphones in hand, to talk about what’s big in the GEM world as evidenced through the conference. From in-person community to enrollment/marketing technology [and even a little Tom Brady], Jack and Jamie discuss key takeaways from the 2022 GEM summit! There’s

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00:31:49

How To Market a University Episode 7: Measuring...

Higher Ed Pulse ·

2022/05/11

How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers this question by introducing listeners to short-term, medium-term, and long-term measures of results, progress, and ROI.Furthermore, Terry unpacks the KPIs that Higher Ed CMOs should be held accountable to, she discusses who from leadership should be involved in marketing goal setting, and she offers a couple of unique frameworks for how to think about

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00:47:14

Fanatical Friday's Episode 52: Reflections of Q1...

Higher Ed Pulse ·

2022/05/06

On this week’s episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions:What’s one thing you learned about yourself, your team, and marketing strategy in general in Q1 that you plan to replicate in Q2?What’s a bad behavior you fell into in Q1 that you want to break in Q2?What is something you changed your mind about in Q1?What are you most excited about in Q2? Fanatical Fridays is brought to you by Enrollify. Enrollify is where

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00:29:34

How To Market a University Episode 6: Digital U:...

Higher Ed Pulse ·

2022/05/04

What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how should schools think about whether or not to outsource their digital marketing campaign strategy and execution? In Episode 6 of How to Market a University, Terry Flannery answers these questions and oodles more! Learn what schools Terry believes are on the cutting edge of digital marketing, discover the changes in consumer preferences that she believes will

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00:26:51

How To Market a University Episode 5: How to...

Higher Ed Pulse ·

2022/04/27

There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education. As such, brand integration across the enterprise is, in fact, challenging. In Episode 5 of the How to Market a University podcast series, Terry outlines how leaders should go about communicating the changes born from the brand strategy and offers suggestions for how to inspire buy-in from various constituencies.Terry also points to specific examples of

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00:28:10

How to Market a University Episode 4: Developing...

Higher Ed Pulse ·

2022/04/20

Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has launched. But today, a brand should be treated as if it is a living, breathing organism…it is constantly either growing or shrinking in value, in recognition, in purpose.In Episode 4 of the How to Market a University Podcast series, Terry advises what an institution should do once it has completed the market research and it knows who it is, understands

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602 results

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