PODCAST

Marketing Espresso

Bec Chappell

Your easily digestible, quality shot of helpful marketing advice.

business marketing

All Episodes

8:42

Will AI take over marketing?

Marketing Espresso ·

2025/05/07

Send us a text Is AI Going to Take Over Marketing? Let’s Talk About It Lately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing? And more importantly, should we be worried about our jobs? In this episode of Marketing Espresso, I’m sharing my honest thoughts on the rise of AI in marketing. Yes, it’s a powerful tool. It can speed things up, help us brainstorm content ideas, and even write a first dra...

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21:34

Why brand marketing matters with Stephanie Brown

Marketing Espresso ·

2025/05/05

Send us a text Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback) You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand marketing lately. I’ve been shouting into the LinkedIn void about how we’ve lost touch with the art (and power) of building a brand. So I called in back-up - Stephanie Brown. She's a career coach for marketers and creatives, ex-Nike and Apple, and she know...

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14:08

Brand Marketing Case Studies

Marketing Espresso ·

2025/04/30

Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!) Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been launched, which use brand marketing and influencer marketing incredibly well together - bonds anyone? So what matters when you're finding the intersection of brand ma...

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24:45

Why human connection beats AI perfection with Leah...

Marketing Espresso ·

2025/04/28

AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more. The temptation to get AI to do it quickly and make us look perfect is hard to resist, but why and how can it damage our brand long term? I have my good mate, all-round legend and podcast producer Leah S...

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21:03

Birthday Episode

Marketing Espresso ·

2025/04/16

This episode, I’m hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April. Join me as I reflect on what it's like to be in your late thirties, navigating life as a business owner, and the evolving definitions of success and creativity. We’ll explore how societal expectations have shifted, the importance of reconnecting with our creative selves in an age dominated by AI and technology, and the wisdom we gain as we grow olde...

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15:29

Social Media isn't a complete strategy with Tania...

Marketing Espresso ·

2025/04/14

You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media within a broader marketing strategy, emphasising that social media is just one piece of the puzzle. Tania shares valuable insights on creating a coherent and c...

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14:30

Success begins and ends with you

Marketing Espresso ·

2025/04/09

It's my business birthday and that can only mean ONE thing - a reflection episode... In this episode of Marketing Espresso, I dive into the raw and unfiltered truth about being in business for five years. From battling bouts of self-doubt and impostor syndrome to fighting against the generic 'sales-bro' marketing advice inundating the industry, I share my personal experiences and reflections. I'm discussing the importance of believing in oneself, embracing uniqueness, and navigati...

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28:08

Meta advertising with Dan Nikas

Marketing Espresso ·

2025/04/07

I love getting a guest back on - and in this episode I welcome back Dan Nikas, Dan shares with us his strategies that have driven 20-30% of revenue for his global fitness apparel brand, Gear Bunch. We discuss the evolution of Facebook advertising and how it has shifted from the 'gold rush days' to a more nuanced approach that requires multiple touchpoints to build consumer trust. Dan elaborates on the importance of integrating meta advertising, Google Ads, and email marketin...

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19:00

What is a CRM, what platform do I recommend and do...

Marketing Espresso ·

2025/04/02

CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.) Whether you're a solopreneur, a small business owner, or managing a large team, understanding and implementing the right CRM can be a game-changer for your business. We explore a variety of CRM options including Sale...

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30:04

People not wanting to pay your prices? With Tahnee...

Marketing Espresso ·

2025/03/31

So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this! Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof. We delve into specific marketing tactics, such as the importance ...

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13:53

How do I engage my team in marketing

Marketing Espresso ·

2025/03/26

Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle. This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them involved. Drawing from my 15+ years of experience, I discuss how creating a feedback loop and ensuring that every team member is engaged can be a game changer for y...

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31:33

Tech & Marketing with Kel Holliday

Marketing Espresso ·

2025/03/24

Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!? Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to learn about it! Kel shares insights on the platform’s extensive functionalities, including CRM, email marketing...

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9:01

Why your team is the answer to your marketing woes

Marketing Espresso ·

2025/03/19

If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand through customer experience. So, how are you engaging your teams in marketing and encouraging them to be a part of 'th...

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22:03

Why Customer Conversations Drive Marketing Success...

Marketing Espresso ·

2025/03/17

I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. We also discuss the pitfalls of vanity metric...

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7:27

Is LinkedIn the social media saviour

Marketing Espresso ·

2025/03/12

Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend." With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best story teller!) So is LinkedIn really all that? Will it really save your Social Media strategy? I express my frustration about the not...

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31:00

Streamlining the user journey - the power of voice of...

Marketing Espresso ·

2025/03/10

In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators. We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elevate your marketing! Suzanne shares invaluable tips, including leveraging Amazon reviews for nuanced customer insights,...

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10:40

The most basic mistakes I see in marketing

Marketing Espresso ·

2025/03/05

I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track... But regardless of the type of business, the industry, their service there are key things that always rear their head. In this ep I dive into real-time insights about the common branding and website mistakes I encounter while working on clients' marketing strategies. From subpar ...

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18:44

Social Media DMS with Katrina Collins

Marketing Espresso ·

2025/03/03

I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel. Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey. We're diving into non-passive strategies for social media, emphasising the importance of direct engagement with your audience beyond just posting content. Katrina shares her va...

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7:36

Do I still need content marketing?

Marketing Espresso ·

2025/02/26

What even is content marketing? Do I need it? Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape. I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand. Plus, we tackle the ongoing debate of quality versus quantity in content creation and why it's crucial to understand your audience's needs. Tune in to learn how to create impactful c...

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28:57

Why Your Website Deserves More Love Than Social Media...

Marketing Espresso ·

2025/02/24

Whether you want to believe it or not... Your website IS your digital shopfront... And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions. You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a thing or two about the power of websites. Zoe and I discuss the critical role a professional website plays in a business's success, es...

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