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PODCAST

Marketing Freaks

Overdrive Digital

The Marketing Freaks podcast by Overdrive Digital. Join us for a series of expert interviews and tons of tips on how you can improve your digital marketing performance. If you enjoy it, please do subscribe :)

business marketing

All Episodes

5:43

#EP140- [Bitesized] The Best Way To Learn Performance...

Marketing Freaks ·

2024/02/19

Welcome back to another mini bitesized episode! This week we're talking about the best ways to learn performance marketing, and how to get started and build your skills with both Meta Ads and Google Ads. Hopefully this is useful for you if you're new to the field or just looking to build your understanding of how PPC or Paid Social works. Enjoy!

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39:58

#EP139 - Hitting a Home Run in Paid Media, with Jon...

Marketing Freaks ·

2024/02/14

Welcome back to the Marketing Freaks Podcast. This week, we're joined by none other than the OG of Facebook Ads, Jon Loomer! In this episode we explore the incredible career of Jon Loomer, self proclaimed Facebook Ads nerd. Jon has built an incredible reputation within the Paid Media industry and founded The Power Hitters Club, an online community for advanced Paid Media practitioners to connect and share knowledge. We will delve into the evolution of Jon’s career, from how he went from a

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11:48

#EP138 - [Bitesized] 75,000 Meetings in Three Days!!

Marketing Freaks ·

2024/02/05

Welcome to this week's bitesized episode! We're super excited to be heading to Shoptalk in March where we'll be recording a load of interviews with some of the biggest brands in the world. As a bit of a warm up to that, we invited Joe Laszlo (the man behind the show agenda) on for a chat about how he curates the show's programme. Enjoy!

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20:17

#EP137 - The 2024 PPC Playbook, with Vince Norris

Marketing Freaks ·

2024/01/31

Welcome back to the Marketing Freaks Podcast. It’s a double helping of PPC pie as this week, Jon is joined by our Senior PPC Account Manager Vince Norris. Vince is fairly new to the Overdrive team, although he has hit the ground running and is by all intents and purposes, a genius and all things Paid Search. Jon and Vince are here to discuss their thoughts on the future of PPC, from the shift from granular bidding to more reliance on machine learning, and our predictions and best practices for 2024

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6:02

#EP136 - [Bitesized] What's Keeping You Up At Night?

Marketing Freaks ·

2024/01/22

Welcome to this week's bitesized episode! Join us for a conversation around common concerns and worries, and what we think the biggest challenges will be for performance marketing in 2024. We also get feedback from others to find out what other people in similar roles are concerned about. Do you agree? Send us your biggest concerns and we'll cover them in a future episode. As always, thank you so much for listening and please do subscribe on your preferred podcast platform :)

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25:21

#EP135 - Nice Pitch, Shame About The Service! With...

Marketing Freaks ·

2024/01/17

Welcome to episode 135 of the Marketing Freaks Podcast. This week, we're diving into a topic that's both intriguing and a bit frustrating. Jon and Abi are sharing their candid thoughts on the gap we often see between flashy pitches and actual delivery. We're talking about the extreme lengths some agencies will go to just to make things seem better than they are in reality. We’ve pulled out some of our favourite stories from the pitch vaults. Some from our own experiences and others

en

6:59

#EP134 - [Bitesized] 2024, The Year The Cookie...

Marketing Freaks ·

2024/01/08

Hello and welcome to the first bitesized episode of the year! This week we're talking about Google's plan to depreciate third party cookies in Chrome. What is actually happening, how does this impact our world of paid media and digital marketing, and what should you be doing to prepare for the change?

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46:51

#EP133 - The Evolution of PPC in Digital Marketing...

Marketing Freaks ·

2024/01/03

Welcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing. We're exploring everything from the development of PPC over the years, to the synergy between PPC and SEO. Whether you're from a startup or a big corp, you'll get

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5:40

#EP132 - [Bitesized] Has Elon Musk Completely Lost It??

Marketing Freaks ·

2023/12/11

Join us for this mini bitesized episode to chat through Elon Musk's tirade, what this means for us working in the world of paid social and what on earth is going on over at X! Have you changed your opinion on advertising on the platform, or if you are still seeing good results should you continue to advertise there? Enjoy!

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36:05

#EP131 - Becoming a Leader. How to Become a...

Marketing Freaks ·

2023/12/06

Welcome back to the Marketing Freaks Podcast. In this episode, we’re diving into an often neglected yet crucial topic: What does it take to become a successful Marketing Leader? Jon is joined by Danny Denhard, a distinguished executive coach with plenty of skin in the game. Danny specialises in guiding CMO’s, VP's and Directors to enhance their career trajectory, team dynamics and overall company performance through his unique workshop based coaching. Quite often we see a pattern where

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8:41

#EP130 - [Bitesized] - Black Friday / Cyber Monday...

Marketing Freaks ·

2023/11/27

Hello and welcome to the Black Friday / Cyber Monday special! In this episode we talk about whether or not Black Friday is worth doing as a business, how it's going so far and what the common trends for this Q4 are looking like. We also pull out some key news items and take a look at Shopify's real time BFCM stats. Enjoy!

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33:32

#EP129 - The Power of Social Proof with Ed Bolton,...

Marketing Freaks ·

2023/11/22

Welcome to episode 129 of the Marketing Freaks Podcast. Jon is joined by Ed Bolton, Partner Manager at Trustpilot to explore how businesses can harness the power of social proof, brand reputation, and user-generated content (UGC) to drive sales during peak buying seasons. We delve into the strategies and tactics that can be used, to help businesses thrive during their busiest times of the year. Gain valuable insights and practical tips on how you can leverage customer reviews within your marketing

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11:48

#EP128 - [Bitesized] - Learning to Play the Game

Marketing Freaks ·

2023/11/13

Welcome back to another bitesized mini episode! This week we're talking about the corporate game, how to win confidence and how to get buy in for future investment in your marketing activity. Simply being great at what you do is sadly not often quite enough. You need to be able to communicate clearly and build logical business cases in order to progress and grow your channels. Join this episode for some advice on how to go about doing just that. Enjoy!

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34:43

#EP127 - The Recipe for Success: How online marketing...

Marketing Freaks ·

2023/11/08

Welcome to Episode 127 of the Marketing Freaks Podcast. This week, Jon is joined by Gemma Barter, the Digital Marketing Manager at Honest Burgers, to talk about about the strategic approach and tactics employed by Honest Burgers in leveraging online marketing to boost footfall into their restaurants. We uncover the key ingredients that make their marketing efforts so effective in driving foot traffic, customer engagement, and loyalty to their brick-and-mortar locations. Key Takeaways:Strategic

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17:26

#EP125 - Halloween Special: Performance Marketing...

Marketing Freaks ·

2023/10/31

It’s spooky season, so in this bonus Halloween-themed episode we’re bringing you some tales of terror in the form of Paid Media Horror Stories. Jon is joined by Abi Carey, Head of Paid Social to delve into some of the most hair-raising mistakes made in performance marketing. They will not only highlight common blunders but also share a chilling account of their personal career horror stories and the invaluable lessons they've learned. Tune in for a frightfully informative discussion that will

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8:57

#EP124 - [Bitesized] - Are the Robots Taking Our Jobs?

Marketing Freaks ·

2023/10/30

In this week's mini bitesized episode, we talk all things AI and paid media. Are the robots coming for our jobs, or is it that our job roles are just going through a major change? How can we use AI to be more efficient, get better results and ultimately earn more revenue for our clients? We talk through all of the above and also get a new snapshot opinion from Nick Boyce on the matter!

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33:50

#EP123 - UX & SEO: The Digital Marketing Power Couple

Marketing Freaks ·

2023/10/25

Welcome back to Episode 123 of the Marketing Freaks Podcast. During this episode Jon and Abbey, Associate Director at Builtvisible explore the relationship between digital marketing and user experience (UX) in today's competitive landscape. By delving into the strategies, examples, and insights shared by Abbey, we will gain a deeper understanding of how seamless UX and effective digital marketing converge to create impactful customer journeys. Key Takeaways from this episode:The importance of

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8:23

#EP122 - [Bitesized] - Why An Agency Fee is Worth Paying

Marketing Freaks ·

2023/10/16

Join us in this bitesized episode to talk through agency fees, what you SHOULD be getting for your money, and why they are worth paying. Clearly every business and situation will be different, but selecting the right agency should provide a vast amount of value for your business, way beyond a simple exchange of cash for resource. Nick Boyce dials back in for his opinion on the matter, having worked in multiple client-side and agency roles. Hope you enjoy!

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40:08

#EP121 - The Science Behind Influence: Leveraging...

Marketing Freaks ·

2023/10/11

Welcome back to the Marketing Freaks Podcast. In this episode, Jon is joined by Nancy Harhut, a leading expert in the world of behavioural science in marketing and creativity. During this episode, we delve into the fascinating world of behavioural science and how it can be harnessed to enhance marketing strategies. We will explore the key principles and techniques of behavioural science that marketers can apply to captivate and engage their target audiences more effectively. Through Nancy's

en

12:00

#EP120 - [Bitesized] Pitchin' Nightmares!

Marketing Freaks ·

2023/10/02

Join us for this mini, bitesized episode where we talk through what makes a bad pitch process, what makes a good pitch process, how to find the best agency partner for your business and a whole heap more!

en

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